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Layar at WPP Stream 2010
The document discusses augmented reality and the Layar platform. It provides examples of different types of augmented reality content including games, social services, learning experiences, and information services. It also describes the key components of the Layar ecosystem including the browser, discovery, publishing, and player. Finally, it promotes adding augmented reality layers to the world one at a time.
Layar at WPP Stream 2010
- 1. per e kee e tim b e th o can wh Augmented Reality Maarten Lens-Fitzgerald Co-founder & General Manager
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- 4. We want tomove people with Augmented Reality
- 5. Augmented Reality = Technology
- 6. Augmented Reality = Content
- 7. It’s about playingcontent http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://www.youtube.com/watch?v=b64_16K2e08
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- 9. Three parts ofthe Layar ecosystem Browser Publishing Discovery Player 1.000.000 active users 1.324 layers 5.700 developers
- 10. Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented Concept commit In development Coming up © 2010, Layar B.V.
- 11. >40 Layar PartnerNetwork members
- 12. © 2010, LayarB.V.
- 13. © 2010, LayarB.V.
- 14. ? left t ime m uch ow H What does Layar play? Games Social Services Learning Experiences Information Services
- 15. Games Pacman 3D Maze Splinter Cell Conquar Pick 2 examples per category Come up with one for your company or client
- 16. ARcade by HPSC http://www.hpsc.fr/
- 17. http://www.c2k.nl/ Conquar by C2K © 2010, Layar B.V.
- 19. 3D Maze byHPSC http://www.hpsc.fr/
- 20. Splinter Cell byMuzar http://www.muzar.org/ © 2010, Layar B.V.
- 21. Information Services Quake spotter Quiznos Dangerous Buildings Houses for sale Pick 2 examples per category Come up with one for your company or client
- 22. Quake information by Livespot http://livespot.com.au/
- 24. Amsterdam Fire Brigade - Dangerous buildings © 2010, Layar B.V.
- 25. Quiznos by Winvolve &Hoppala http://www.hoppala-agency.com/& http://winvolve.com/
- 26. Social Services Foursquare Tweeps around Building bocks together Rolling Stones Pick 2 examples per category Come up with one for your company or client
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- 28. Tweeps around byTAB http://www.tabworldmedia.com
- 29. Building Blocks bySNDRV http://sndrv.nl/
- 30. Rolling Stones by AugmentReality http://www.augmentreality.co.uk/ © 2010, Layar B.V.
- 31. Learning Experiences WTC Berlin Wall New Market Hall
- 32. WTC © 2010, Layar B.V.
- 33. WTC by Superimpose http://superimpose.eu& http://www.hoppala-agency.com
- 34. Berlin wall by Hoppala & Superimpose http://superimpose.eu & http://www.hoppala-agency.com
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- 37. Other Hostage Wear -Retail Prince of Perisa
- 38. Retail Experience byHPSC http://www.hpsc.fr/
- 39. Prince of Persiaby TAB http://www.tabworldmedia.com © 2010, Layar B.V.
- 40. http://sndrv.nl/ Adding to theworld One layer at a time
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