This document discusses different brands and the effect of their advertisements, focusing on Vicks products. It outlines Vicks' top brands like Vaporub and cough drops, and their popular advertisements targeting emotions. The conclusion is that Vicks' advertisements have greatly increased sales of their products like Vaporub and cough drops by up to 130% over 3-5 years, though some products like Vicks inhaler have seen no effect of ads on constant sales.