The document discusses flawed execution of brilliant strategies often winning out over brilliant execution of flawed strategies. It emphasizes seeing business from the customer's perspective on the outside looking in, rather than the owner's perspective on the inside looking out. Key points about Henry Ford and the Model T automobile are provided. Questions are posed about objectives, objections, customer priorities, and leveraging assets. The importance of character traits and core values for business owners is discussed.

2. Housekeeping

4. Which do you think would work
better, the brilliant execution of a
flawed strategy, or the flawed
execution of a brilliant one?

5. In business, it’s the flawed
execution of a brilliant strategy
that usually wins the day.

12. Every business owner
is on the
inside, looking
out, and what they
see is entirely
different from what
their customers see.
Customers are on the
outside, looking in.

19. Defining Characteristics
Unusual features or
distinguishing
elements that are
used to identify the
“shape” of a business
or customers.

30. Business Probl m Topology

31. Henry Ford
•Henry Did Not Invent The First
Automobile
•Gottlieb Daimler and Karl Benz
in 1886
•2000 manufacturers preceded
Henry Ford
•Henry's Sword In The Stone was
to sell automobiles at $795
•Overhead Rail, Hook and
Disassembly Line
•In 1908 Ford Motor Company
introduced the Model T for $850
selling nearly 15,500,000 by 1920
for as low as $280

32. What Are You Trying to
Make Happen?
What Are The
Objections?
What Does
The Customer
Care About?
What Are The Limiting
Factors?
Do You Have Any
Unleveraged Assets?

34. 1
2
3

36. The Protagonist
Protagonist

38. WHO DID YOU PICK?

40. Character Diamond:
Core Values & Personality Traits
That Determine How The Business Owner
3.Sees The World
David Freeman

43. Elements Your Character Diamond
Must Have
1. Strong Traits (Amped Up) - get remembered.
2. Must have at least 3 defining characteristics.
3. Duality - Skewed opposites - Conflict raises
interest.
4. Relatable - who will you attract to your tribe?
5. You must also be
believable, authentic, humanistic.

46. How Many Forrest Gump Quotes Do
You Know?

47. Word Flags
• Unexpected
• Memorable Name
• Word or phrase that customers will
voluntarily mention in their efforts to be
friendly or connect with you.
• Forrest Gump – Many Word Flags
• Forrest Gump – Different Language Tone

51. Fun Insurance Man

53. Become The Company People
Like
Know
Trust &
Feel Best About

57. A business is a
reflection of its
owner. That
persons core
values and
characteristic
traits trickle
down into the
rest of the
organization.

58. www.whatsthemeat.com/customers-shoes/

59. How Do You Hire?
• Hire those who have already been
trained by their parents.
• If you see someone that is great
OFFER THAT PERSON A JOB.
• Zappos offers $2,000 to quit.
• If a candidate doesn’t reflect your
core values DO NOT HIRE THAT
PERSON. Core Values first
Experience second.
• Create a place people want to
work.

60. What Is Your Close Ratio?
Are You Talking People In To Buying
From You Or Are You Talking People
Out Of Buying From You?