CoMA About Good & Bad Logo & Brand Guidelines

1. @coma.hub
0811 362 1000
Logo & Brand
Guidelines
CoMA exists to help SMEs connecting with audience and
generating leads through content.
Content First, Leads Then.
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2. A logo is an
investment;
rebranding is
a bailout.

3. Twitter paid $15 for the logo and Musk's rebranding to X has cost the
company anywhere from $4 billion to $20 billion in brand value.

4. A Good Logo?
● Simple
Memorable and easy to recognize.
● Versatile
Works across various mediums and sizes.
● Relevant
Reflects the brand's identity and
resonates with the target audience.
● Timeless
Endures changes in trends and remains
relevant over time.

5. Content First, Leads Then
TAGLINE
LOGO TYPE
BRAND
MARK

6. FedEx is good logo with optical
illusion won 40 design awards.

7. Bad Logo?
1. Complexity
2. Lack of Clarity
3. Poor Typography
4. Unsuitable Color Scheme
5. Imitation or Cliché
6. Lack of Scalability
7. Inconsistent Branding
8. Overly Trendy
9. Poor Execution
10. Lack of Originality

8. Whether you
DIY or hire a
designer,
remember: your logo is the face
of your brand, make it a reflection
of your vision and values.

9. DIY vs Hire a Designer

10. With a logo, you
have an identity;
with brand
guidelines, you
have direction.