This document provides guidance for indie app developers on launching a new app. It outlines key steps including thinking of an idea, building the app, and launching it. For the thinking phase, it recommends focusing on what you can control and how people will find your app. When building, it stresses the importance of quality and usability testing. For launching, it discusses monitoring rankings, using tools to track performance, creating a press kit, and growing through marketing and code improvements over time. The overall message is that indie developers should thoughtfully consider each stage of the process from idea to growth as they work to successfully launch a new app.
App Marketing : Growth Hacks For App ViralityAyush Jain
Apps don't go viral by chance, there is a whole science behind why things catch on. If you are looking for growth hacking strategies for your mobile app, check out this comprehensive presentation by Mindbowser - 'App Marketing : Growth Hacks For App Virality'.
In this presentation, we have focused on Growth Hacking techniques you can practically implement at different levels which includes - Ideation stage, Development Growth Hacks, Pre launch Growth Hacks & Post Launch Growth Hacks.
If you too are looking for powerful and practical Growth Hacking Techniques for app marketing, feel free to get in touch with us.
Webinar Series - How To Launch Your App IdeaTheAppLabb
In this session you will learn how to launch your app ideas. From concept to strategy, design, development and launch. Learn how to take action to mobilize your ideas.
• How to choose the right idea: from idea conception to idea development
• Steps to follow before approaching your development partner
• Tips to turn your idea into app success
Webinar hosted on Thursday, August 14th, 2014.
www.TheAppLabb.com
#ideasmademobile
App Marketing : Growth Hacks For App ViralityAyush Jain
Apps don't go viral by chance, there is a whole science behind why things catch on. If you are looking for growth hacking strategies for your mobile app, check out this comprehensive presentation by Mindbowser - 'App Marketing : Growth Hacks For App Virality'.
In this presentation, we have focused on Growth Hacking techniques you can practically implement at different levels which includes - Ideation stage, Development Growth Hacks, Pre launch Growth Hacks & Post Launch Growth Hacks.
If you too are looking for powerful and practical Growth Hacking Techniques for app marketing, feel free to get in touch with us.
Webinar Series - How To Launch Your App IdeaTheAppLabb
In this session you will learn how to launch your app ideas. From concept to strategy, design, development and launch. Learn how to take action to mobilize your ideas.
• How to choose the right idea: from idea conception to idea development
• Steps to follow before approaching your development partner
• Tips to turn your idea into app success
Webinar hosted on Thursday, August 14th, 2014.
www.TheAppLabb.com
#ideasmademobile
Our Best Practices webinar provides an in-depth workshop on how to become an interactive print expert. Learn what it takes to build successful campaigns from our experts who know it best, including top examples from existing campaigns.
Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
Incumbent enterprises face dramatically competitive landscapes, with threats from almost every direction. Protecting your core business and innovating for the future is a delicate balancing act. Innovating as fast as a startup becomes a core competency, but failed new product innovation wastes time and resources. In this session, IT managers and professionals learn how running a lean enterprise can be a powerful framework for leading enterprise-scale innovation as effectively and fast as a startup.
Speaker: Jon Kaehne, Head of Enterprise Strategy, Amazon Web Services
"Native App & Hybrid App, what is at stake?" by Olivier BerniTheFamily
One of the hottest question people are asking when they want to build an App is : “should I go for an hybrid or a native App ?”.
At first hybrid looks very promising as it theoretically allows you to write code only once and run it in all platforms : iOS, Android, etc… But the reality is different and hybrid Apps usually end up being bad, even very bad.
In this 45min. workshop, Olivier Berni, co-founder and lead UX at Lunabee will give you 5 reasons why native are far superior and really worth writing a bit more code.
Olivier designed all of Lunabee's Apps including oneSafe, focusing on every UX and UI details, since 2010.
Olivier has run many “UX experiences" for Lunabee Apps, iterating to try to find the right recipes to increase retention.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
These are my slides for an April 13 presentation for the American Society of News Editors. Related blog posts: http://bit.ly/9nGFPV and http://bit.ly/6WnABX
Our Best Practices webinar provides an in-depth workshop on how to become an interactive print expert. Learn what it takes to build successful campaigns from our experts who know it best, including top examples from existing campaigns.
Remote UX Research Videos of real people interacting with your brand, regardless of device or location.
68% Rockefeller Corporation of users give up because they think you don’t care about them.
Beware of Multi Level Lesson one
Poorly organized information • Hover tunnels = early collapsing • Inconsistent triggers
Multi Level Navs • Don’t rely on the back button • Labels help • Remember context
Links should look like Lesson two
Navigating through a site shouldn’t be a process of trial and error. Links
Links • Difficult to discern what is or is not a link • Missing click history • Inconsistent link styling in the same view
More payment options Lesson three
UX Archive
Payment options • Optimize existing checkout flows • Implement a virtual wallet • Don’t forget trust
Not all icons are Lesson four
Drag or expand? http://www.exquisitetweets.com/collection/lukew/2919
http://www.exquisitetweets.com/collection/lukew/2919
Icons • Consider context • Use tooltips • Try your designs out with real users
Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Social security matters Lesson five So does copy!
Social privacy matters Lesson five
Social privacy • Be transparent • Make your privacy policy accessible • Look for serendipitous moments of interaction
Advertising lacks Lesson six
Consistent copy and images • Continue the conversation from ad to landing page • Keep the messages simple • Work with marketing or advertising teams
Categorization is Lesson seven
There’s no perfect way to categorize pages or products (but there’s a right way to do it). Categorization
Focus on building intuitive experiences
A mental model is what the user believes about the system at hand. ” “ Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
Learn from your users • Improve mental models • Add cross-references • Solve for your primary audience(s) • Make sure your search works Categorization
Multi-level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users. Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links. Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure. Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
Incumbent enterprises face dramatically competitive landscapes, with threats from almost every direction. Protecting your core business and innovating for the future is a delicate balancing act. Innovating as fast as a startup becomes a core competency, but failed new product innovation wastes time and resources. In this session, IT managers and professionals learn how running a lean enterprise can be a powerful framework for leading enterprise-scale innovation as effectively and fast as a startup.
Speaker: Jon Kaehne, Head of Enterprise Strategy, Amazon Web Services
"Native App & Hybrid App, what is at stake?" by Olivier BerniTheFamily
One of the hottest question people are asking when they want to build an App is : “should I go for an hybrid or a native App ?”.
At first hybrid looks very promising as it theoretically allows you to write code only once and run it in all platforms : iOS, Android, etc… But the reality is different and hybrid Apps usually end up being bad, even very bad.
In this 45min. workshop, Olivier Berni, co-founder and lead UX at Lunabee will give you 5 reasons why native are far superior and really worth writing a bit more code.
Olivier designed all of Lunabee's Apps including oneSafe, focusing on every UX and UI details, since 2010.
Olivier has run many “UX experiences" for Lunabee Apps, iterating to try to find the right recipes to increase retention.
Besides a quick explanation of what responsive email design is; I take a look at what’s possible, going through some of the responsive layout patterns we’ve deployed. I’ve also got a section on tablets, touch, performance and techniques for dealing with clients that don’t support media queries. I finish up by looking at testing…hope you find it useful. You can watch the video that goes with deck here: http://www.youtube.com/watch?v=T6GajEVabP4
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
These are my slides for an April 13 presentation for the American Society of News Editors. Related blog posts: http://bit.ly/9nGFPV and http://bit.ly/6WnABX
Getting Ideas Out of Your Head and Into the App StoreTraci Lawson
Targeted at kids media content creators who want to produce iOS apps, but lack programming know-how and funding.
Presented to Women in Children's Media, on the campus of Teachers College, Columbia University, August 3rd, 2011
The App Store Isn't Broken: You're not selling software anymoreApptentive
In this presentation from 2014's 360iDev, I cover why the App Store is a huge improvement over past software distribution methods, how software business models have evolved and how to make the most of the opportunity.
Building Organic Web Traffic, Webinar with iZootoAnnkur Agarwal
Annkur's Webinar for SMBs on building organic web traffic for long term gains. Webinar recording here: https://my.demio.com/recording/A6ouY9Mu (start from 19 mins mark).
The webinar included examples from various industries (SaaS, Ecommerce etc) and strategies to build organic traffic. Plenty of SEO and good user experience tips discussed.
Understand how engagement, user behavior, features, and design should all be factored into your planning process in order to develop a top-ranking mobile app.
This is a presentation made by Ginger Zumaeta across California on behalf of Union Bank to real estate agents and brokers about how to incorporate social networking and social media into their marketing mix to grow their business and generate leads
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
2. ABOUT ME
✴ Worked as an engineer at several companies.
✴ Wrote Mac shareware (ShoveBox, others),
went full-time/independent in 2009.
✴ Created Etude, iPad music learning platform.
✴ Sold to Steinway & Sons in 2011
✴ Led new music tech team in building and
releasing v2.0 with commercial music store.
10. What can you control?
1 The app itself. Idea and execution.
2 How it appears on the App Store
3 How it is published/launched: self-
publish or work with publisher?
11. How do people find your app?
Featured
Rankings
OTHER
Category pages APP STORE
Search
Genius / Related PAGE
Press
Ads
YOUR STORE YOUR
Social
WOM
SITE LISTING APP
Email
12. Your Goal:
Start a feedback loop
Better marketing platform/base
More sales Better ranking
Apple attention
Press attention
15. Generating and Filtering Ideas
✴ Write them all down, revisit them.
✴ Define what would make them work, what it
would take.
✴ Prototype, investigate any dependencies.
✴ Show it to trusted people, get feedback.
16. A Well-Executed App
✴ Fits into iOS visual language.
✴ Makes good use of software and hardware features.
✴ Lets you do something new.
✴ Icing on the cake: has novel, iconic visual
gimmickery
21. How do people get your app?
Featured
Rankings
OTHER
Category pages APP STORE
Search
Genius / Related PAGE
Press
Ads
YOUR STORE YOUR
Social
WOM
SITE LISTING APP
Email
22. Example Launch Plan
✓ App goes live, site goes live.
✓ Emails, tweets to customers go out.
✓ Press releases go out
✓ Personal emails go out (who? what
angle?)
23. How Rankings Work
Based on weighted moving
average of unit sales over 3
days (approx)
You start with nothing, so the
ranking is more volatile and
easy to influence.
Time your release carefully.
26. What’s in a listing?
Name
Description
Keywords
Icon
Screenshots
Reviews
27.
28. What’s in a press kit?
Press release with critical details
Screenshots
Icons
Logos
Photos high res, print-ready
Video
29.
30.
31. Distributing Your PR
✴ Wire services. PRWeb, PRMac, PRNewswire
✴ Email addresses and forms for sites soliciting
press releases.
✴ Specific pitches to journalists
✴ Work your network.
✴ Offer promo codes.
✴ Work with a PR firm or consultant. But not hacky ones.
44. Further Reading
Cookie Cutter Guide to App Store Charting, Phill Ryu
The Submarine, Paul Graham
Mapping Out Your Web Startup, Jude Gomilla
Purple Cow, Seth Godin
Marketing is Not a Post-Processing Step, Eric Sink
Editor's Notes
\n
Here’s who I am (yadda yadda). Worked on other peoples ideas, worked on my own.\n\nI’m really friggin slow to learn most of this stuff, which hopefully makes me better at conveying it.\n
\n
\n
Apps are now a major type of media. Up there with books and movies. Notice that this doesn’t say “software.” “App” means something specific to regular people. Not what it meant to geeks 10 years ago.\n
This is a graph from Horice Dedeau showing app sales vs song sales. This is not cumulative.\n
\n
This is how a lot of people view the iOS scene and the app store.\nIf there’s one point to this talk, it’s that the app store is not a lottery.\n
So \n
Here’s a simplified diagram of how people get to your app. We’re going to talk about each of these things.\n
- If you sell well, you get higher in the rankings, which makes more people check out the app, which feeds back into sales. You also get a better base of people to market directly to when you have new stuff or updates.\n- If your app is making a splash, Apple is likely to take note and give it even more of a prime place.\n- If you’ve got press attention, that helps sales, but sales also help press attention. And press attention helps press attention. Journalists don’t want to report on anything that isn’t news or isn’t notable, so when they see that others are viewing your app that way, they are more inclined to have an opinion one way or the other on it.\n- AND, not pictured, having more sales obviously gets you more capital to continue improving your app, make more apps, promote, yadda yadda. \nSo how can we hack this?\n
\n
This is a popular quote. It’s especially true on the app store.\n
\n
- It needs to look like an iOS app. Not a web app. Not a Linux app. Not a Palm Pilot app. It needs to look (and work) like some weird division of Apple could have made it.\n- It needs to make you think “*this* is why I bought this phone”\n- Hopefully it lets the device do something it hasn’t been able to do before. Or hasn’t been able to do well before. This doesn’t mean “don’t have competition” though. It’s not a zero sum game.\n- The icing on the cake, if you can swing it, is to have some sort of what I call novel, iconic, visual gimmickery. \n
What do I mean by novel, iconic visual gimmickery?\nHere are some apps that do this well.\nIt’s not just “good UI” or putting polish in, though that seems to go a long way. \nWhen people *really* do it well, the gimmick is a trademark and can be thought of as a symbol for the app itself. \n
\n
This is what we came up with for Etude 2. The gimmick is that you can see the notes falling on the keys and slow it down and copy it on a real keyboard. When people see it, they suddenly *get* it. It’s not great, or even very useful, but it certainly is distinctive.\n\nA friend of mine who couldn’t read music learned Moonlight Sonata on this somehow.\n
\n
Let’s go back to this slide. The goal here is to look at this like an obstacle course. What are the obstacles in getting from the listing to buying? What are the obstacles in getting from your site (or other places) to the listing?\n
Here’s an example of the things you may want to have ready by the time you launch.\n- You need some kind of nice email going out to your customers, or anyone who’s signed up to be notified. If there’s a large number, try A/B testing in the first hour or however long it takes to get a statistically significant result. (Tell Etude 1.0 launch story).\n- Press releases and press kits go out.\n- Send personal emails to people who ought to know. Press, influencers. Identify them beforehand and what angle you’re going to use. Hopefully you’ve started this process with some of them before your app was ready by showing them the app.\n
For more on rankings, see Phill Ryu’s “The Cookie Cutter Guide for App Store Charting”\n
\n
One thing I’ve found is that Apple helps those who help themselves. If you’re trying to get featured or put in ads, you have to work for it. You have to make it clear that additional attention will sell more copies, but much more importantly, more phones.\n\nYour idea needs to be good enough that it can stand on its own without Apple.\n
- Name. Give your app a good name, obviously. Some people have the name itself, then some little description after. It looks a little sleazy, but it seems to work and people don’t mind it much.\n- There’s the description itself. They’re not going to read that much, so put the most important stuff at the top. Write “reverse pyramid”. You can include other keywords here.\n- Keywords: every conceivable thing someone would search for that’s appropriate for your app.\n- Icon. Get a real icon designed. Even if you don’t get anything else designed, get a good iconographer. Get someone who uses the canvas well and matches standards of icons on iOS.\n- Screenshots. Take the time to pick eye-catching, representative samples of your app in use. Some people like to put additional BS on them. That seems to be okay.\n- Reviews. How can you influence reviews other than having a good app? Set expectations properly and give people an outlet for venting problems. Fix bugs quickly. Price can affect reviews a lot. \n
I saw this the other day. This is pretty extreme/silly.\n
\n
Here’s some photos from the Etude launch.\n
\n
So there’s three ways to basically get your press release out.\nThe easiest is using one of the wire services out there. They’ll charge you $100 or something and just spam people.\nAnother is to gather all the sites you want to promote to and send out some kind of blast.\nBut the most effective is to make the right pitches to the right people. This is really hard. \nThere’s an essay by Paul Graham called “The Submarine” that explains how screwed up journalism is. Suffice it to say, there are zillions more PR people than journalists, and the journalists are all overworked and underpaid and pretty much act as filter from PR people. So you can get to know a bunch over years and reach out to them personally, or you can hire people to do it. \n\nGood PR people don’t just save you time spamming people. They only take on clients that they can actually do something for, and they don’t pitch every journalist on every story. They guard their relationships with the press very closely. \n\nThere are a lot of individuals and firms catering specifically to iOS developers. A lot of them are really scammy.\n\nOne thing I’ve found helpful in maintaining relationships with people in the press is to send followups. Don’t ever thank them for coverage though, unless it’s for their stunning insight or something.\n
\n
My problem starting as an engineer is that I see everything as code, when nobody who’s using it does. It’s kind of at the core of it, but you can’t launch an app with just code. It’s not really an app then. You need to give it a name and an icon and put it somewhere where people can get it.\n\nBut sometimes you can have an app that’s not really much of a product. To make it a product, you have to think about who’s going to be using it, how they might find out about it, how to appeal to them, what it does for them, what keeps them interested in it. You find out that sometimes the way *you* would want things done doesn’t make sense for a lot of people.\n\nThen the hardest part is actually making a business out of it. That means, like, having a name f, doing taxes, trying to find other people to work with.\n
My problem starting as an engineer is that I see everything as code, when nobody who’s using it does. It’s kind of at the core of it, but you can’t launch an app with just code. It’s not really an app then. You need to give it a name and an icon and put it somewhere where people can get it.\n\nBut sometimes you can have an app that’s not really much of a product. To make it a product, you have to think about who’s going to be using it, how they might find out about it, how to appeal to them, what it does for them, what keeps them interested in it. You find out that sometimes the way *you* would want things done doesn’t make sense for a lot of people.\n\nThen the hardest part is actually making a business out of it. That means, like, having a name f, doing taxes, trying to find other people to work with.\n
My problem starting as an engineer is that I see everything as code, when nobody who’s using it does. It’s kind of at the core of it, but you can’t launch an app with just code. It’s not really an app then. You need to give it a name and an icon and put it somewhere where people can get it.\n\nBut sometimes you can have an app that’s not really much of a product. To make it a product, you have to think about who’s going to be using it, how they might find out about it, how to appeal to them, what it does for them, what keeps them interested in it. You find out that sometimes the way *you* would want things done doesn’t make sense for a lot of people.\n\nThen the hardest part is actually making a business out of it. That means, like, having a name f, doing taxes, trying to find other people to work with.\n
My problem starting as an engineer is that I see everything as code, when nobody who’s using it does. It’s kind of at the core of it, but you can’t launch an app with just code. It’s not really an app then. You need to give it a name and an icon and put it somewhere where people can get it.\n\nBut sometimes you can have an app that’s not really much of a product. To make it a product, you have to think about who’s going to be using it, how they might find out about it, how to appeal to them, what it does for them, what keeps them interested in it. You find out that sometimes the way *you* would want things done doesn’t make sense for a lot of people.\n\nThen the hardest part is actually making a business out of it. That means, like, having a name f, doing taxes, trying to find other people to work with.\n
A lot of the time when I’m working on a project it looks a lot like this. All the things around the code start to suffer when I don’t think about them.\n\nIt’s okay to resign yourself to not being good at all the non-code stuff that has to get done, but it’s not a good idea to resign yourself to ignorance of those things. Everybody sees the world through the lens of what they’re good at. \n
Some places I’ve worked at (especially on the east coast) are kinda like this. They love to try to find partners and weird things to do with other companies, but they can’t really think about if their product is any good. They lack that visceral sense of if something is shitty or not.\n\nI think the key is finding some kind of balance.\n
This is a chart made by Jude Gomilla, who co-founded HeyZap, a game platform startup. If you google for it, you can find the whole thing. It’s way too complicated for most of the apps *I’ve* ever worked on, and it makes me a little uncomfortable, but it covers a lot of bases.\nSaurick’s chart from earlier today is also pretty awesome. \n