This document summarizes a presentation about Launch Nordic, a global innovation platform that scales disruptive innovations in materials for a circular economy. It aims to engage industry in greening materials production, help form collaborations to drive sustainable solutions, and identify and help scale innovations. Launch Nordic is a collaboration between major companies, government organizations, and innovation founders. It hosts challenges to source innovations, matches innovators with industry to help scale globally, and supports presenting to CEOs to pioneer green growth.

1. WE HELP ORGANISATIONS DRIVE TRANSFORMATIONAL CHANGE
L E A D E R L A B
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PRESENTATION FOR THE DANISH DESIGN COUNCIL, MARTS 2015

3. LAUNCH NORDIC &
CIRCULAR ECONOMY

4. LAUNCH NORDIC IS A GLOBAL INNOVATION PLATFORM BY:
IKEA, NOVOZYMES, KVADRAT, 3GF & THE DANISH MINISTRY OF THE ENVIRONMENT, VINNOVA, REGION SKÅNE, MALMØ STAD, THE
CAPITAL REGION OF DENMARK AND THE FUND FOR GREEN BUSINESS DEVELOPMENT
In collaboration with LAUNCH Founders: NASA, NIKE, USAID & U.S. DEPARTMENT OF STATE

5. 50% of emmission
Nearly half of the total IKEA carbon
emission – 15 mio. tons – are
originating from the raw material we
use.
CO2

6. Only 1% of plastic
is bio-based
Only 1 percent of all plastics produced
in society today are bio-based plastics
– this out of a total global plastic
production of 8 tones pr. second!
P

7. 750 mio.
750 mio. people do not have access to
fresh drinking water. Farming, dyeing
and manufacturing of materials are
all water intensive processes.

8. Hazardous
chemical
Hazardous Chemicals still exists in
products and materials we use in our
every day life.

9. We need to
collaborate
To transform the making of materials
we need to collaborate to overcome
systemic roadblocks and scaling of
new sustainable innovations.

10. LAUNCH NORDIC IS A GLOBAL INNOVATION PLATFORM BY:
IKEA, NOVOZYMES, KVADRAT, 3GF & THE DANISH MINISTRY OF THE ENVIRONMENT, VINNOVA, REGION SKÅNE, MALMØ STAD, THE
CAPITAL REGION OF DENMARK AND THE FUND FOR GREEN BUSINESS DEVELOPMENT
In collaboration with LAUNCH Founders: NASA, NIKE, USAID & U.S. DEPARTMENT OF STATE

11. LAUNCH NORDIC IS A
GLOBAL INNOVATION
PLATFORM SCALING
DISRUPTIVE INNOVATIONS
IN MATERIALS

12. LAUNCH NORDIC UNITES
GLOBAL INDUSTRY, PUBLIC
ORGANISATIONS AND
REGIONAL INNOVATORS

13. LAUNCH NORDIC
IS MADE IN
COLLABORATION
WITH LAUNCH
FOUNDERS: NASA,
NIKE, USAID & U.S.
DEPARTMENT OF
STATE

14. LAUNCH NORDIC PARTNERS

15. LAUNCH NORDIC GOALS:
1. ENGAGE THE SYSTEM IN GREENING
THE VALUE CHAIN OF MATERIALS
2. HELP FORM PRECOMPETITIVE
INDUSTRY COLLABORATIONS TO
DRIVE SUSTAINABLE SOLUTIONS
3. IDENTIFY AND HELP SCALE
SUSTAINABLE INNOVATIONS IN
MATERIALS

16. Water
Energy
Waste & Toxics
Scarce Resources
Ecosystem Health & Resilience
DECOUPLING
Natural Environment
Farming &
Extraction
Supply Chain
Communities
& Employment
Business
Science
Engineering
Design
Governance
Education
& Training
Natural
Environment
Chemistry
Manufacturing
Processes
Transport & Logistics
Distribution & Retail
ApplicationRaw Materials
Feedstock
Consumers / Users
Education
Taxes & Funding
Financial Regulation
Training
Industrial & Trade Policy
Science & Technology Policy
Environmental Regulation
Infrastructure Provision
Legal & Intellectual Property
Rule of Law & Security
Government
NGOs Pressure Groups
Media
Finance
Suppliers BrandsChemical IndustryFarming & Extraction
Private
Finance
Development
Banks
Schools
Science
R&D
Product
Engineering & Design
MATERIALS CHEMISTRY ACCESSMAKING
Social Performance
Financial Performance
ESG / Integrated Reporting
Analytic & Computational
Models
Open-Source Libraries
Materials Traceability
Material Sustainability
Index
Functional Performance
Environmental Monitoring
Environmental Performance
Life-Cycle Analysis (LCA)
DATA, ANALYTICS
& TRANSPARENCY
LAUNCH SYSTEM MAP 2014

18. THE LAUNCH NORDIC
INNOVATION CHALLENGE
2014 CALLED FOR
INNOVATIONS WITHIN
TEXTILES, FABRICS AND
FIBERS

19. LAUNCH NORDIC
INNOVATORS
2014

20. WE MATCH THE SELECTED
INNOVATORS WITH 30 KEY
INDUSTRY PLAYERS,
INVESTORS, TOP ACADEMIA
AND GOV. OFFICIALS TO HELP
THEM SCALE THEIR
INNOVATION GLOBALLY.

21. WE WORK WITH THE
GLOBAL GREEN GROWTH
FORUM (3GF) ALLOWING THE
BEST OF OUR INNOVATORS TO
PRESENT THEIR INNOVATION
TO LEADING CEO’S AND SVP’S
FROM RELEVANT COMPANIES
PIONEERING GREEN GROWTH

22. DISRUPTIVE
INNOVATION FESTIVAL
LAUNCH NORDIC COLLABORATES WITH THE
ELLEN MACARTHUR FOUNDATION IN
SCOUTING FOR DISRUPTIVE INNOVATIONS
INTERNATIONALLY, AND TO SHOWCASE AND
SCALE THE BEST ONES.

23. 2015

25. NEW MATERIALS & FEEDSTOCK
LAUNCH NORDIC THEME 2015
HOW CAN WE THROUGH ALTERNATIVE FEEDSTOCK AND NEW TYPES OF
MATERIALS SIGNIFICANTLY INCREASE SUSTAINABILITY THROUGHOUT
PRODUCTION, MANUFACTURING, USE AND RECYCLING.
WE ARE LOOKING FOR TRANSFORMATIVE INNOVATIONS WITHIN ALL TYPES OF
MATERIALS IN THE THINGS WE WEAR, OUR FURNITURE AND DURABLE
HOUSEHOLD GOODS (NOT ELECTRONICS).

26. Water
Energy
Waste & Toxics
Scarce Resources
Ecosystem Health & Resilience
DECOUPLING
Natural Environment
Farming &
Extraction
Supply Chain
Natural
Environment
Chemistry
Manufacturing
Processes
Transport & Logistics
Distribution & Retail
ApplicationRaw Materials
Feedstock
Consumers / Users
MATERIALS CHEMISTRY ACCESSMAKING
Materials Traceability
Material Sustainability
Index
Functional Performance
Environmental Monitoring
Environmental Performance
Life-Cycle Analysis (LCA)
DATA, ANALYTICS
& TRANSPARENCY
New types of
renewable feedstocks
& raw-materials with
improved sustainability
footprint during
production/extraction
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New types of materials that
can act as green chemistry
building blocks or provides
new opportunities for
refinement and
manufacturing
New types of materials
that provide designers
with new performance,
design and sustainability
properties
New types of material that
are designed for closed
loop systems and/or
provides better output
quality from recycling.
New types of materials
that provide the user with
improved experience
combined with better
sustainability during case
and use.
New materials from existing
feedstocks combined with
transformations in how we
produce the material

27. LAUNCH NORDIC PROCESS 2015
January
February
July
June
May
April
September
March
August
October
November
December
28/4 LAUNCH Nordic Summit:
Engaging the system &
announcing call for innovators
12/8 Innovator Deadline:
Last day for innovator
submissions
4-5/11 LAUNCH Nordic Forum:
Accelerating top 10 innovators
Innovator outreach: Sharing the
Challenge & Scouting for innovators
25/2 Big Think:
Defining the Challenge
Vetting and selecting
top 10 innovators
Accelerator: Supporting
innovators in scaling

28. THANK YOU!
SOFUS MIDTGAARD
sofus@leaderlab.com

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