The document discusses green products and sustainability. It defines green products as those that have less environmental impact or are less harmful to human health than traditional equivalents. Green products use renewable and recyclable materials, require investment in research and development for technologies like water treatment, and provide benefits like improved environmental quality and customer satisfaction. However, green products also present challenges like high costs. The document advocates for green marketing to promote cultural green products in India and notes that customers are increasingly health conscious and supportive of environmental-friendly options.

1. BY
VISHNU M.P (1 MBA)
DR.N.G.P INSTITUTE OF
TECHNOLOGY , COIMBATORE

2. The term is used to discribe a products that meets one of these criteria.
1) It has qualities that will protect the environment.
2) It has replaysed artificial ingrediants with natural ingrediants.
It may be manufactured without phosphates in order to reduce a source of
pollution in the water supply ,which makes it better for the environment
than a cleaner that contains phosphates.
The term is applied to system and products that save energy directly or
indirectly.
The us environmental protection agency has extensive programs and
information to help you supply products that are more energy efficient with
fever toxic components,optimise material useand are ,where possible
,recyclable.

3.  The term green or sustanable often refer to products ,services or
practice that allow for economic development while concerving for
future generation.
 We prefer to discribe a green product as one that has less of an
environmental impact or less discrimental to human health than the
traditional product equivalent.

4. • Technical Basis:
– Use best available science
– Base on life-cycle of product
– Identify leadership levels to move market
• Procedural Basis:
– Use open and transparent process
– No financial interest or conflict-of-interest

5.  To avoid the wastage if resource.
 To utilize maximum in an effective manner in cycle process.
 To tell the truth and generating type regarding a
brand/product.
 To contribute the improvement of the performance of SMEs in
many countries.

6.  Improved environmental quality and customer satisfaction.
 To new products.
 In cress the profit sustainability.
 Health and safety.
 Gaining and retaining and operation.
 Staff development.
 Customer value positioning.

7.  Green products require renewable and recyclable material.
 Require a technology, which require a huge investment in
R&D.
 Water treatment technology ,which is too costly.

8.  Durability.
 Improve your health.
 Productivity.

9. • The consumer prefer environmental-friendly
products.
• It is compatible with goals of the company.
• Customer are health conscious.
• It satisfies the consumers most of the company are
venturing into……..

11. PLASTIC POLLUTION
Plastic pollution involves the accumulation of plastic products in the environment that
adversely affects wildlife, wildlife habitat, or humans. Many types and forms of plastic
pollution exist. Plastic pollution can adversely affect lands, waterways and oceans. Plastic
reduction efforts have occurred in some areas in attempts to reduce plastic consumption and
promote plastic recycling. The prominence of plastic pollution is correlated with plastics
being inexpensive and durable, which lends to high levels of plastics used by humans.

12. Pollution is the introduction of contaminants into the natural environment
that cause adverse change. Pollution can take the form of chemical
substances or energy, such as noise, heat or light. Pollutants, the
components of pollution, can be either foreign substances/energies or
naturally occurring contaminants. Pollution is often classed as point source
or nonpoint source pollution.
Water pollution is the contamination of any body of water (lakes,
groundwater, oceans, etc). Some examples of water pollution:
Air pollution is the introduction of particulates, biological molecules, or
other harmful materials into the earth's atmosphere, possibly causing
disease, death to humans, damage to other living organisms such as food
crops, or the natural or built environment.

14.  As indians,its our responsibility to do value addition to our cultural
product(green products)by promotions green marketing.
 If you think customers are not concerned about environmental issue or will
not pay a premium for a products that are more eco responsible think again.
 Green products still in its infancy and a not of research is to be done on
green marketing to fully explore its potential.