My presentation about the need for a New Nordic Ways given at The Danish Water Forum meeting held in the Danish Design Center Mach 22, 2013

1. The New
Nordic Way
Sofus Midtgaard
Presentation DWF
DDC 22.03.2013

2. Harald Børsting,
Chairman, LO

3. Jørn Neergaard Larsen,
CEO, DA

4. Karsten Dybvad,
CEO, DI

5. The Danish Model
is having a midlife crisis!

6. The way forward?
http://www4.army.mil/OCPA/uploads/large/scorecard.jpg

7. Don’t think so...

8. The way forward?
http://www.lantern-festival.com/wp-content/uploads/2010/03/The-water-dragon-lantern.jpg

9. Don’t think so...

10. We need a
New Nordic Way

11. What we really need is a
mental national mindshift
- Personal accountability
- Entrepreneurial spirit
- Cross-sector innovation
- Political Leadership

12. New Nordic Leadership

13. We need to rediscover and utilise
our cultural strongholds instead
of trying to copy US og China.

14. Global Challenges = New Markets
Nordic potential
Obesity Lack of food Clean Water Urbanisation Fossil fuels Waste

15. Lack of clean water

16. By 2025, 1.8 billion people will be
living in countries or regions with
absolute water scarcity.
UN, 2006

17. Lack of food

18. 70% increase in demand for
agricultural goods in 2050
Source:WHO

19. Obesity...

20. ’has reached epidemic
proportions globally’
Source:WHO

21. 1.000.000.000
Source:WHO

22. Urbanisation

24. In 2050 about 70% of all
people will live in cities
Source: UN

25. Waste

26. From 2000 to 2008, the European
exports of plastic waste rose by
250%, reaching 2.27 million tones
Source: OECD

27. “The financial community
is increasingly looking at
companies and rewarding
those that think smartly
about their use of
resources.”
Paul Polman, Unilever, 2012

28. Cross-industry innovation

29. Sustainable /
Water
Smart Cities
Alternative Energy
The New Food /
Nordic Way Agriculture
This year Rebuild21 has invited Nordic and
International business leaders, innovators and
entrepreneurs to help identify the unique
cultural, organisational, leadership &
growth DNA of the Nordic
Region .
Healthcare Fashion
Waste

30. Food + Healthcare
+ Water
Smart Cities + Waste + Energy +
Water + Waste Food
New Nordic
Industry Mashups
Fashion + Waste Water + Food +
+ Water Energy

31. Rebuild21
May 22-23 2013, Copenhagen
The New Nordic Way
Day 1: Global Challenges = Local Potential
Day 2: Organizing for the future

32. 10 Speakers
8 Breakout
sessions
Rebuild21, 2013:
The New Nordic Way
A multiplayer
live game This year Rebuild21 has invited Nordic and
International business leaders, innovators and 5 Cross Industry
entrepreneurs to help identify the unique
cultural, organisational, leadership & growth ‘Mashups’
DNA of the Nordic Region and help
formulate a New Nordic Way.
New Nordic
Manifesto
co.creation
4 ‘Hack’ your Awesome people
company sessions

33. About Rebuild21
Confirmed speakers 2013:
• Santiago Gowland, VP Innovation &
Sustainability, Nike (US)
• Bill Tolany, CMO, Whole Foods
• Anders Eldrup, Chairman,
Copenhagen Cleantech Cluster
• Herbert Dreiseitl, Architect, Atelier
Dreiseitl
• Will McInnes, CEO, NixonMcInnes
• Louise Koch, Manager, Grundfos
Lifelink
• Jerry Michalski, Founder, REX
Invited/expected speakers 2013:
• Connie Hedegaard, EU Commisioner
on Climate Action
• Susanne Stormer, VP, Novo Nordisk
• Patagonia
• Gary Hamel
• Unilever
• Minecraft
• Spotify

34. “I think the Rebuild21 initiative is very good – what we
need now is that progressive people just start doing
things.”
- Connie Hedegaard, EU Commissioner, Climate Action
“With the expiration of yesterday’s leadership agenda, a radical
new approach to leadership in the 21th century is required. I
can’t wait to discuss the leadership agenda of tomorrow”
- Nickie Spile, Vice President, Global R&D, Novozymes
“The old distinction between company and consumer is not
working anymore. Join Rebuild21 and get inspiration to how
you can drive more openness in your organisation”
- Conny Kalcher, Vice President, LEGO Group
“Society is loosing patience with the world of business. If the
business leaders of our time want to maintain the license to
operate, it’s time to renew it. Learn the new rules at Rebuild21.”
- Stig Kirk Ørskov, Executive Vice President, JP/Politiken
“Every developed economy has to more aggressively recombine
people with different ideas. Rebuild21 is a great example of that!
- Robert D. Austin, Chairs Executive Program at Harvard
Business School

35. FOR MORE
INFORMATION
Sofus Midtgaard
Managing Partner,
Cell: +45 30 220 111
E: sofus@rebuild21.org
W: rebuild21.org
Sasha Beckmann
Head of Partnerships
Cell: +45 40 15 64 83
E: sasha@rebuild21.org
W: rebuild21.org

36. rebuild21.org