Presentation by Jay Sherman- WWF

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IW: LEARN Workshop
Corporate Engagement in Water Stewardship
April 24, 2014
© Juan Pratginestos / WWF-Canon

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Our Mission
Conserve nature
and reduce the most
pressing threats to
the diversity of life
on Earth.
© Michel Roggo / WWF-Canon

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Our Work Is Global
We have a presencein 100 countries.

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1. Amazon
2. Amur-Heilong
3. Arctic
4. Borneo&Sumatra
5. ChihuahuanDesert
6. CoastalEastAfrica
7. CongoBasin
8. CoralTriangle
9. EasternHimalayas
10. Galapagos
11. GulfofCalifornia
12. Madagascar
13. Mekong
14. MesoamericanReef
15. Namibia
16. NorthernGreatPlains
17. SouthernChile
18. Yangtze
But Focused On Critical Regions
We focus our efforts on protecting the world’smost important natural places.

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5,000,000members around the globe
WWF has built a movement of
1,400,000 in the U.S.
Our Support is Broad

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WWF Is the Leader In
Conservation
• Largest multinational
conservation organization
in the world
• Highest overall
favorable rating of leading
environmental/conservation
organizations*
• #1 organization known
for protecting wildlife
Source: WWF’s 2012 Brand Tracking Survey
*Includes Conservation International, EDF, Greenpeace, National
Wildlife Federation, The Nature Conservancy , NRDC and Sierra Club
© naturepl.com / Juan Carlos Munoz / WWF-Canon

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We Focus Our
Resourceson
Supportingthe
FollowingAreas
Communities&PeopleFreshWater Food&Agriculture Climate
ForestsSpecies Marine

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We Protect Critical
Water Sources
Fresh water is vital to life and
yet is a finite resource. It is
threatened by
• Pollution
• Overuse and exploitation
• Climate change
FreshWater
© Brent Stirton / Getty Images

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We Protect Critical
Water Sources
• 2.7 billion people around the
world must cope with water
scarcity at least one month a year.
• WWF is improving the way water
is managed –ensuring adequate
water for local people and
ecosystems.
• Having clean water can help
conserve wildlife and provide a
healthy future for all.
© WWF-Canon / Simon Rawles
FreshWater

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Global Water Challenges
Todayweliveinawaterscarceworld,whichnotonlyaffectshumansbutalsoourfreshwater
ecosystemsandspecies…

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Global Ecological Footprint by component, 1961-2008
The Human Ecological Footprint Continues to Grow

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Top Reasons Corporations are Turning
to Sustainability to Enhance Business
48%
Improve
Brand
Reputation
31%
Increase
Competitive
Advantage
28%
Better
Innovation
of Products
22%
Reduce
Energy
Costs
19%
Enhance
Stakeholder/
Investor Relations
Source: 2010 BCG-MIT Sustainability and Innovation Survey

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We Work With
Corporations in a
Variety of Ways
RESULTS
• Smart Risk Management
• Supply Chain Management
Sustainable
Business Practice
• Promotion
• Licensing
Cause
Marketing
• Strategic Investments
• Workplace Giving
Philanthropy

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Corporate Water-related Risks
As water stress and competition for water continue to rise, companies
face increasing physical, regulatory and reputational risks …
• “Even an incorrect perception that we are contaminating a water source has the
potential to damage our license to operate.” – Pepsico
• In the last two years, water price rose an average of 18% in 30 major US cities. –
Circle of Blue
• “Not managing water-related issues …or not transparently reporting on our
performance and actions may result in a loss of brand reputation which…
presents a significant risk and is taken seriously by our company.” – Starwood
Hotels & Resorts

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Shared Risk
The impacts of increasing water stress and deteriorating water quality
on communities we serve provide a compelling foundation for joint
action …
Species risk – freshwater species
disappearing faster than any other
Habitat risk - half the world’s wetlands
already destroyed
Ecosystem risk - two-thirds of major
rivers dismembered by dams
Community risk – Without access to
water & sanitation, local populations
will not prioritize conservation
Physical risk – running out of water
supplies and impaired quality
Regulatory risk – restricted access to water
and resulting uncertainty for operations
Reputational risk – jeopardized social
license to operate & threats to brand value
Financial risk – more costly debt/equity
financing & threats to the bottom line

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WWF Water Stewardship Vision
All stakeholders in our priority river basins, including an active private sector, are
fully engaged in efforts to secure water for people and nature by recognizing and
taking responsibility of their role in managing freshwater within the wider water
cycle, and integrating the principles of good stewardship into their core (business)
activities
• By reducing the impacts of their own water footprints
• By taking voluntary action to conserve freshwater ecosystems
• By participating in constructive public policy and industry standard dialogues
to improve water resource management
We firmly believe that active cooperation with key
private sector companies is crucial to achieve our goals

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A Shift to Sustainability is Core to Good Business
Value CreationRisk Management
Integrated SustainabilityCorporate Social Responsibility
TransparencyPublic Relations
Doing Well by Doing GoodDoing Good
Changes to the Core BusinessChanges Around the Edges
NGOs as PartnersNGOs as Adversaries
Strategic InvestmentsPhilanthropy

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Assessment
Strategy
Development ActionPlan Reporting Communications
Priority
Conservation
Places, Market
Transformation
Goals
Supply Chain,
Sustainability Goals
Biodiversity
Conservation,
GHG Reduction,
etc.
Supply Security,
Brand Loyalty,
Reduce Energy,
Natural Resource
Management
Freshwater
conservation,
Habitat
Protection
Reduce Emissions,
Sustainable Sourcing,
Better Management
Practices, Brand
Credibility
Reduce
Deforestation &
Enhance Watershed
Protection
Reduced Costs,
Better Business
Practices, Reduced
Impacts, Increased
Sustainable Sourcing
Third Party
Validation
Customer &
Employee Loyalty,
Third Party
Validation
WWF’s
Interests
Company’s
Interests
WWF’s PartnershipApproach

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Our PartnersAre Leaders in Their Industry

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Source: WWF
Advocates for sustainable use of
water resources in basins using
multiple platforms
Time
Water
awareness
Knowledge
of Impact
Stakeholder
engagement
Influence
governance
Levelofwatershedsustainability
Internal action
Gains awareness of global water challenges, dependence on freshwater,
and exposure to water related risks
Understands company and supply chain impact
on river basins
Takes action to optimize company water use
as well as report water quantity and quality
Engaged in better water management
and conservation action
The Stewardship Journey

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1. Water risks are broader than many
people think.
2. It’s going to take more than
engineering to address them.
3. We can work together to identify
mutual goals.
4. You can do more with an NGO than
simply philanthropy.
5. Relationships take time.
6. NGOs are not consultants.
7. We may know more about your
business than you know about ours.
8. Clear communication is essential—
within your company and beyond.
9. We recognize that your
sustainability staff are our
champions within your company.
10. In a time of policy gridlock we can
get a lot done together.

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Jay Sherman
Lead Specialist
World Wildlife Fund
202.495.4549
jay.sherman@wwfus.org
© Brent Stirton / Getty Images