The document discusses Fernando Maciá Domene's presentation on customer journey analysis and search scenarios. It provides examples of searches a customer might make at different stages of researching, considering, and purchasing travel to Disneyland Paris. It maps these searches to motivations and objections at each stage. It then provides another example of mapping searches to motivations and objections for purchasing a new car. The examples illustrate how customer journeys involve addressing multiple motivations and objections through iterative search behavior.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
SearchLove London 2017 | Samantha Jane Noble | Beyond the Reach of Keyword Ta...Distilled
The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the core platforms. You'll leave this session with a greater understanding of the endless opportunities paid media brings.
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
SearchLove London 2017 | Samantha Jane Noble | Beyond the Reach of Keyword Ta...Distilled
The Paid Media landscape has evolved significantly in the past five years; we have moved away from pure keyword targeting, are more focused on audience development, and above all, paid ads are now taking up more real estate within the SERP and social media platforms. Throughout her talk, Samantha will take you on a deep dive into the diverse offering that we have available to us today across the core platforms. You'll leave this session with a greater understanding of the endless opportunities paid media brings.
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...Distilled
In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.
SearchLove London 2017 | Jes Scholz | The New Era of Visual MarketingDistilled
For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user journeys. Learn what smart brands have done to make use these new visual technologies and get practical tips on how you can join their ranks.
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.
Drew Breunig
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.
Session Takeaways:
Learn how a phone figures out where it is and how that data is shared
Understand what location data can and can't do, so you can decide if it's relevant to your needs
See how marketers are using location data today to increase the relevancy of their campaigns
Discovery how you can leverage this data tomorrow
Larry Kim - The Future of PPC Marketing in 2016 and BeyondMarketing Festival
The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing the future of PPC marketing and how marketers must quickly adapt their strategies and tactics to win at PPC marketing in 2016 and beyond.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Your Retargeting Sucks (But It Doesn't Have To!). PRESENTATION: Your Retargeting Sucks (But It Doesn't Have To!) - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #31B2
Research on the relationship between web page latency and web analytics KPIs such as time on site, bounce rate, and conversion, including experimental data from Google, Microsoft Bing, Shopzilla, and Strangeloop
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...Distilled
We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
SearchLove Boston 2019 - Veronica Romney - Google “You” vs Google “It”: The R...Distilled
Search Engines have moved away from a keyword-first content mindset to an identity-first content experience. The only path ahead in the growing age of invisibility is to have an individual voice, a voice that is uniquely yours.
In order to succeed, it's important that your brand be the authoritative source of information about your products, services, locations, and other key information.
Discover how personal brands like Sheryl Sandberg, Gary Vee, Top Marketers and more have cut through the billions of web results and become their own unique story.
Explore strategies for becoming a thought leader, and how you can leverage for SEO. Then study entities and why it is important to optimize your digital ecosystem to help Search Engines better understand your business. Get tips to get started.
If you are not optimizing your brand for authority on your branded terms, you're losing traffic to someone else who may not be telling your story the way you want.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
SearchLove London 2017 | Jes Scholz | The New Era of Visual MarketingDistilled
For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user journeys. Learn what smart brands have done to make use these new visual technologies and get practical tips on how you can join their ranks.
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.
Drew Breunig
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.
Session Takeaways:
Learn how a phone figures out where it is and how that data is shared
Understand what location data can and can't do, so you can decide if it's relevant to your needs
See how marketers are using location data today to increase the relevancy of their campaigns
Discovery how you can leverage this data tomorrow
Larry Kim - The Future of PPC Marketing in 2016 and BeyondMarketing Festival
The future of search advertising at first glance looks bleak. Competition and CPCs keep rising, ad inventory is flat and in some cases shrinking, ad blockers are ruining ROI, etc. It’s kind of a bummer, yet the future of PPC is bright, albeit much different from what we’ve seen in the past. In this keynote presentation, Larry Kim will cover the 5 biggest trends that are radically changing the future of PPC marketing and how marketers must quickly adapt their strategies and tactics to win at PPC marketing in 2016 and beyond.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Your Retargeting Sucks (But It Doesn't Have To!). PRESENTATION: Your Retargeting Sucks (But It Doesn't Have To!) - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #31B2
Research on the relationship between web page latency and web analytics KPIs such as time on site, bounce rate, and conversion, including experimental data from Google, Microsoft Bing, Shopzilla, and Strangeloop
SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...Distilled
We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
SearchLove Boston 2019 - Veronica Romney - Google “You” vs Google “It”: The R...Distilled
Search Engines have moved away from a keyword-first content mindset to an identity-first content experience. The only path ahead in the growing age of invisibility is to have an individual voice, a voice that is uniquely yours.
In order to succeed, it's important that your brand be the authoritative source of information about your products, services, locations, and other key information.
Discover how personal brands like Sheryl Sandberg, Gary Vee, Top Marketers and more have cut through the billions of web results and become their own unique story.
Explore strategies for becoming a thought leader, and how you can leverage for SEO. Then study entities and why it is important to optimize your digital ecosystem to help Search Engines better understand your business. Get tips to get started.
If you are not optimizing your brand for authority on your branded terms, you're losing traffic to someone else who may not be telling your story the way you want.
How to Succeed at Real International SEO Scenarios - #SearchLove London Aleyda Solís
International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.
Shopping has always been social – whether we’re buying a camera, booking a holiday or renting a car. Since the first transactions in the earliest marketplaces, people bought from people and discussed their decisions with other people.
Great brands have realized that the quality of the customer's experience with their brand is the foundation of a great relationship. Mapping out the Customer Journey can help a brand figure out how to create those experiences.
Valoració de l’impacte social i econòmic de la mobilitatAMTU
Sr. Jo Baker
Director de desenvolupament de la divisió de transport integrat
Mott MacDonald
El Departament de Transport del Regne Unit (DFT) avalua els impactes econòmics, ambientals i socials dels sistemes de transport. Existeixen tècniques per a la quantificació de les dues primeres categories, però els mètodes per analitzar els efectes socials estan menys desenvolupats. Una nova investigació ha abordat aquest buit de coneixements a través de tècniques d'estudi i d'anàlisi de dades innovadores: s'han pogut establir els valors monetaris dels beneficis socials dels viatges en transport públic. L'enfoc és potencialment transferible tant a altres estats com a nivell mundial. El treball ha estat publicat per l'EPS, amb l'aprovació del Ministeri, i s'utilitzarà com a base per a la nova orientació nacional.
Thanks to several key technologies (Web, QR-code, SMS, credit cards, mobile credit, PayPal), MobiWallet Italian pilot is integrating conventional transport modes (bus, tram,...) as well as shared mobility paradigms (car pooling and bike sharing). In addition park & ride payment solutions make frictionless multi-modal journey.
Have a look to our website to discover more about us: http://www.mobiwallet-project.eu/index.php?option=com_content&view=article&id=22&Itemid=121
7 Content Marketing Trends You Need to Know NowUberflip
Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only going to multiply.
Get ahead of the competition by understanding how to take a more nuanced, informed approach, so your content works smarter and harder.
Uberflip's Hana Abaza and Jay Baer from Convince & Convert dive into seven (at least!) content marketing trends that you cannot afford to ignore going into 2017.
Understanding and implementing SEO User Intent - Part 1Authoritas
A lot of SEOs are talking about the importance of understanding your buyers' search intent and how this can help you build a winning SEO and content marketing strategy. In this presentation and in-depth blog post which accompanies it, Laurence O'Toole, CEO of Authoritas (a leading SEO SaaS platform), discusses how you can do this automatically and some of the pitfalls and limitations he has seen in SEO advice on this topic.
First presented at Search London in February 2020.
Building the RIGHT PRODUCT for the RIGHT CUSTOMER - ProductCamp LA 2014Matt Danna
Presented during ProductCamp LA on Saturday, March 1st, 2014.
Website: http://productcamp.la
========================
SESSION DESCRIPTION:
A lot of things need to go RIGHT to be successful. Successful products require:
...Building the RIGHT product...
...for the RIGHT customer...
...in the RIGHT market...
...using the RIGHT technology...
...at the RIGHT time...
...by the RIGHT team...
...with the RIGHT amount of luck.
Come learn some strategies for building the right stuff. :)
Modern Marketing & Sales: Best Practices for Talent Acquisition Leaders | Tal...LinkedIn Talent Solutions
Social platforms and new technologies have transformed the way companies market and sell to their customers and prospective employees. Click through this presentation to see core marketing and sales best practices that you can apply to raise your team’s talent acquisition game.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Marketing That Killed (and some that should have been killed)stevetphipps
A strategic review of multiple marketing efforts and campaigns from recent years. Takeaways for what works and what doesn't for marketers, small business owners and other business professionals.
Marketing Campaigns That Killed It (and some that didn't)Luna Web
Not all marketing campaigns are created equal. Some are dripping with creativity and executed flawlessly generating a great response. Others are well intended but get derailed by poor execution or a lack of attention to detail. And then there are some that never should have been launched due to poor concept, planning and/or execution.
This presentation - originally given by Steve Phipps (from LunaWeb.com) at the 2011 Memphis BarCamp - reviews a number of marketing initiatives ranging from wildly successful to incredibly disastrous. The design of the presentation is to learn from all of these marketing efforts and then apply them to our own marketing efforts. After all, experience is a great teacher, especially when it’s someone else’s experience!
Winning The Customer With a Great ExperienceJeff Kershner
In this presentation, originally put together for DSES 2013, Jeff Kershner and Ryan Leslie discuss and review several key elements around providing a stellar online and offline customer experience with your dealership.
From managing and obtaining online customer reviews to leveraging mobile technology to engage your potential customers on the showroom floor, while helping to prevent showrooming.
Each highlighted experience that Jeff and Ryan focus on in this presentation has a very influential and direct impact on your dealers business.
Hyper-Personalized Conversations: The Key to a Wider Marketing FunnelRick Carlson
"Best-in-class companies are 67% more likely to use a marketing automation platform." Source: Aberdeen Group
Learn how the buyer's journey has evolved and how personalization can help widen the marketing funnel. See how marketing automation helps marketers achieve optimum personalization.
Jeff Kershner / Ryan Leslie DSES 2013 SlidesDealerRater
Jeff Kershner, Founder of DealerRefresh, and Ryan Leslie, Director Dealer Experience for DealerRater.com, jointly presented a session at the DrivingSales Executive Summit in October 2013. The session provided dealers with meaningful and actionable data on improving show rate by improving overall Customer Experience.
Supercharge Holiday Sales With These Must-Have PPC TacticsHanapin Marketing
Holiday sales are the ultimate chance for companies to boost profits and make it back into the black with paid search promotions. In this webinar presentation, we gathered four ecommerce experts that divulged their secrets on what you absolutely need to have and how to make your paid search campaigns super successful this holiday season.
The panel included Purna Virji from Bing, Jose Rodriguez from Google, Matt Umbro, founder of #PPCChat, and Carrie Albright, from Hanapin.
Although it's near impossible to control what is said about your brand via the internet, there is always a chance to influence the opinions that consumers form.
Fernando Angulo, head of international partnerships at SEMrush, will share his top tips on reputation management, giving examples from his own experience in digital marketing.
International SEO professional Sergio Simarro will also be on hand to impart wisdom, reviewing branded strategies for maintaining a stellar reputation online.
The talk will review reputation-tracking techniques such as setting and analysing alerts, evaluating influence and the win-win strategies that are key to maintaining brand prestige.
AMSRS instagram Presentation (words on a screen mix)Stephen Dann
Instagram is a straightforward image, video and story sharing platform that provides a sufficiently robust framework to create a diverse range of outcomes for individual, group and corporation alike. In this presentation, we outline a process to examine how a single timeline (preferably the one you run or control) can be extracted, examined, and measured against a consistent set of five image measures. Whilst the method can inform competitor analysis, environment scans and a range of other techniques, it is presented here as an internal marketing metric system – a measurement of the “telling” as the corporate Instagram attempts to support and enable the selling of a product.
A more wordy version of the Instagram analysis framework paper.
5 Ways to Justify your Event Marketing SpendDoubleDutch
Events are often the only way to meet and talk to your customers in person... and that face-to-face interaction is invaluable to your business.
Increasingly, marketers are seeing their event budgets slashed as leadership looks for cheaper, easier-to-measure, and digital channels.
Watch this webinar to learn how to:
1) Use events to reach your entire target audience, at the same time.
2) Nurture relationships, capture new leads, and impact your business.
3) Leverage technology to measure performance and prove ROI.
Defend the spend and demonstrate the value of your events.
Learn more at doubledutch.me
Content Strategy: Lindy Roux, Principal Content Strategist, Siteworx. It starts with Content: Learn how to develop a user-centric content strategy that drives engagement across multiple channels.
This presentation is a boiled down version of a workshop i do with startups.
The goal of the workshop is to start with customer interviews and improve or pivot the startup's product.
It is based on the method of customer development by steve blank but focuses mainly on how to do interviews the right way.
El 6 de junio 2019 celebramos, junto al Instituto de Empresa y We Are Marketing, el evento “Viaje al futuro del turismo”.
En él contamos con la presencia de diferentes expertos del sector turismo para compartir su visión sobre todos los cambios que están por venir y las claves para superarlos con éxito.
Cómo convertir clientes en promotores y servicios en crecimiento a través de ...We Are Marketing
En el último Madrid HUG del año contamos con la presencia de Sofía J. Valls para hablar sobre Service HUB, una nueva herramienta de HubSpot diseñada para mejorar los procesos de atención al cliente dentro de las empresas.
Las claves del Madrid HUG de septiembre: cómo aplicar Agile y Scrum en Inboun...We Are Marketing
La edición de Madrid HUG de septiembre se centró en demostrar la utilidad de las metodologías ágiles en los proyectos de Inbound Marketing. El encargado de la charla fue Juan Manuel Escuredo, Project Manager Senior y certificado como Scrum Master.
Overbooking Gran Canaria: El milagro de la multiplicación de los panes y los...We Are Marketing
El Inbound Marketing se ha convertido en una estrategia de máxima efectividad en el sector turismo: nos permite llevar a los usuarios a través del proceso de compra multiplicando los leads a corto plazo y aumentar el ingreso medio por pernocta en el medio plazo. Lo contamos en el evento de marketing digital Overbooking Gran Canaria.
Las claves del Madrid HUG de septiembre: cómo aplicar Agile y Scrum en Inboun...We Are Marketing
La edición de Madrid HUG de septiembre se centró en demostrar la utilidad de las metodologías ágiles en los proyectos de Inbound Marketing. El encargado de la charla fue Juan Manuel Escuredo, Project Manager Senior y certificado como Scrum Master.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
24. This story proves a few things…
Customers’ ways are often inscrutable
A savvy salesman will stand by his customer and stay alert for
motivations and objections
Customers’ purchase decisions are driven by users’ motivations
Customers’ purchase decisions are often stopped or delayed by
potential objections
There is a certain level of information that customers require
before they feel confident enough to make their purchase
decisions
To get to the final conversion, sometimes we have to follow a step-
by-step approach
37. @fernandomacia @humanlevel
Hundreds or even thousands of Web pages compete for the
most popular and next-to-conversion keywords
“cheap hotel benidorm”
“buy women shoes”
“galaxy note offer”
“cheap flights to majorca”
“penthouse in madrid”...
40. @fernandomacia @humanlevel
… or appear so low in the page that the CTR decreases
dramatically…
First organic
result
Knowledge
graph
Wikipedia
Google Shopping
41. @fernandomacia @humanlevel
To make things worse, local, mobile and personalized results
push organic results to even lower positions
Local results
Google AdWords
42. @fernandomacia @humanlevel
And a few domains with high authority monopolize most SERPs
https://www.sistrix.es/blog/indexwatch-2015-los-dominios-ganadores-en-
google-durante-el-2015/
46. We focus on positioning for the most competitive and obvious
keyword…
@fernandomacia @humanlevel@theinbounder
PrescriptionActionConsiderationResearchAwarenessAudience
disneyland hotel
offers
51. PrescriptionActionConsiderationResearchAwarenessAudience
Customer journey analysis: travel to Disneyland Paris
@fernandomacia @humanlevel@theinbounder
Objections
Motivations
Ideas to
travel with
children
disneyland
hotels prices
visit
disneyland
paris
disneyland
deferred
payment
french
air traffic
controllers on
strike
disneyland hotel
offers
52. PrescriptionActionConsiderationResearchAwarenessAudience
Customer journey analysis: travel to Disneyland Paris
@fernandomacia @humanlevel@theinbounder
Objections
Motivations
Ideas to
travel with
children
disneyland
hotels prices
visit
disneyland
paris
disneyland
deferred
payment
french
air traffic
controllers on
strike
trip
cancellation
insurance
disneyland hotel
offers
53. PrescriptionActionConsiderationResearchAwarenessAudience
Customer journey analysis: travel to Disneyland Paris
@fernandomacia @humanlevel@theinbounder
Objections
Motivations
Ideas to
travel with
children
disneyland
hotels prices
visit
disneyland
paris
disneyland
deferred
payment
french
air traffic
controllers on
strike
trip
cancellation
insurance
best rides at
disneyland
disneyland hotel
offers
54. PrescriptionActionConsiderationResearchAwarenessAudience
Customer journey analysis: travel to Disneyland Paris
@fernandomacia @humanlevel@theinbounder
Objections
Motivations
Ideas to
travel with
children
disneyland
hotels prices
visit
disneyland
paris
disneyland
deferred
payment
french
air traffic
controllers on
strike
trip
cancellation
insurance
best rides at
disneyland
weather
forecast paris
june
disneyland hotel
offers
55. PrescriptionActionConsiderationResearchAwarenessAudience
Customer journey analysis: travel to Disneyland Paris
@fernandomacia @humanlevel@theinbounder
Objections
Motivations
Ideas to
travel with
children
disneyland
hotels prices
visit
disneyland
paris
disneyland
deferred
payment
french
air traffic
controllers on
strike
trip
cancellation
insurance
best rides at
disneyland
weather
forecast paris
june
port
aventura kids
free of charge
offer
disneyland hotel
offers
56. PrescriptionActionConsiderationResearchAwarenessAudience
Customer journey analysis: travel to Disneyland Paris
@fernandomacia @humanlevel@theinbounder
Objections
Motivations
Ideas to
travel with
children
disneyland
hotels prices
visit
disneyland
paris
disneyland
deferred
payment
french
air traffic
controllers on
strike
trip
cancellation
insurance
best rides at
disneyland
weather
forecast paris
june
port
aventura kids
free of charge
offer
rides at
disneyland for
small kids
disneyland hotel
offers
57. PrescriptionActionConsiderationResearchAwarenessAudience
Customer journey analysis: travel to Disneyland Paris
@fernandomacia @humanlevel@theinbounder
Objections
Motivations
Ideas to
travel with
children
disneyland
hotels prices
visit
disneyland
paris
disneyland
deferred
payment
french
air traffic
controllers on
strike
trip
cancellation
insurance
best rides at
disneyland
weather
forecast paris
june
port
aventura kids
free of charge
offer
rides at
disneyland for
small kids
paris hotel
offers
disneyland hotel
offers
58. PrescriptionActionConsiderationResearchAwarenessAudience
Customer journey analysis: travel to Disneyland Paris
@fernandomacia @humanlevel@theinbounder
Objections
Motivations
Ideas to
travel with
children
disneyland
hotels prices
visit
disneyland
paris
disneyland
deferred
payment
french
air traffic
controllers on
strike
trip
cancellation
insurance
best rides at
disneyland
weather
forecast paris
june
port
aventura kids
free of charge
offer
rides at
disneyland for
small kids
paris hotel
offers
disneyland hotel
offers
59. PrescriptionActionConsiderationResearchAwarenessAudience
Customer journey analysis: travel to Disneyland Paris
@fernandomacia @humanlevel@theinbounder
Objections
Motivations
Ideas to
travel with
children
disneyland
hotels prices
visit
disneyland
paris
disneyland
deferred
payment
french
air traffic
controllers on
strike
trip
cancellation
insurance
best rides at
disneyland
weather
forecast paris
june
port
aventura kids
free of charge
offer
rides at
disneyland for
small kids
paris hotel
offers
disneyland hotel
offers
cheap flight
madrid-paris
60. PrescriptionActionConsiderationResearchAwarenessAudience
Customer journey analysis: travel to Disneyland Paris
@fernandomacia @humanlevel@theinbounder
Objections
Motivations
Ideas to
travel with
children
disneyland
hotels prices
visit
disneyland
paris
disneyland
deferred
payment
french
air traffic
controllers on
strike
trip
cancellation
insurance
best rides at
disneyland
weather
forecast paris
june
port
aventura kids
free of charge
offer
rides at
disneyland for
small kids
paris hotel
offers
disneyland hotel
offers
cheap flight
madrid-paris
disneyland
paris
comments
74. PrescriptionActionConsiderationResearchAwarenessAudience
@fernandomacia @humanlevel
Customer journey analysis: buy a new car
Motivations
Objections
Best time to
replace a car
Hybrid cars
users opinions
what is the
life of a battery in
a hybrid car
buying vs.
leasing a car toyota prius
insurance rates
toyota prius
users comments
toyota prius offer
alicante dealers
fuel efficiency
comparison prius vs.
peugeot 308
75. PrescriptionActionConsiderationResearchAwarenessAudience
@fernandomacia @humanlevel
Customer journey analysis: buy a new car
Motivations
Objections
Best time to
replace a car
Hybrid cars
users opinions
what is the
life of a battery in
a hybrid car
buying vs.
leasing a car toyota prius
insurance rates
toyota prius
users comments
toyota prius offer
alicante dealers
alicante toyota
dealer users
comments
fuel efficiency
comparison prius vs.
peugeot 308
76. PrescriptionActionConsiderationResearchAwarenessAudience
@fernandomacia @humanlevel
Customer journey analysis: buy a new car
Motivations
Objections
Best time to
replace a car
Hybrid cars
users opinions
what is the
life of a battery in
a hybrid car
buying vs.
leasing a car toyota prius
insurance rates
toyota prius
users comments
toyota prius offer
alicante dealers
opiniones sobre
concesionario
toyota alicante
happy with
my new toyota
prius
fuel efficiency
comparison prius vs.
peugeot 308
79. @fernandomacia @humanlevel
Search scenario for a professional purchase
professional purchase
volume rebates
discount for professionals
delayed payment
OBJECTIONS
INFORMATION
MOTIVATIONS
COSTS
delivery time
lack of experience
past experience with similar supliers
certifications
regulatory compliance
specifications
technical advice
attractive prices
product range
reliable supplier
proximity
80. @fernandomacia @humanlevel
Search scenario for eye surgery
clinic for eye surgery
does it hurt?
what are the risks?
who is the best doctor?
OBJECTIONS
RISKS
MOTIVATIONS
COSTS
does the NSS pay for it?
how much does it cost?
is it included in my private insurance?
will I have to use glasses after the surgery?
how long to recover from eye surgery?
what if I can’t see any better? no more glasses
comfort
long term savings
81. @fernandomacia @humanlevel
Search scenario for a restaurant
italian restaurant
users comments
italian restaurants
valencia
open times
reservations
is the price high
do they serve gluten-free food
positive votes
restaurants near me
home-made dishes
do they accept credit card
how to get there
italian restaurants
(from mobile)
LOCATION
INFORMATION
MOTIVATION
RISKS
82. @fernandomacia @humanlevel
Search scenario for electronic gadgets
home cinema set
INSPIRATION
MOTIVATIONS
INFORMATION
RISKS
known brand
reduced size
nice design
competitive price
limited offer
when will I receive it
is it safe to pay online here
is this web site reliable?
can I return it
do you offer guarantee
sound quality
compatibility with actual components
opinions
other options
functionalitieshome cinema comparisons
how to choose the right home cinema
how to watch video games better
what is surround sound
5.1 vs 7.1 systems
86. @fernandomacia @humanlevel
Adapting our site IA to the most popular keywords
flowers
delivery
online
Bunches of
roses
tulips
white roses
arrangements
red roses
wreaths
of flowers
floral
centers
87. @fernandomacia @humanlevel
Building our IA from top to the bottom the traditional way
flowers
delivery
online
Bunches of
roses
tulips
white roses
red roses
bouquets
wreaths
of flowers
floral
arangements
Buy
flowers
online
Bunches
of flowers
Bridal
flowers
Bunches
of roses
Bunchesof
tulips
Bunchesof
gardenias
Centers
of flowers
Wreaths
of flowers
Arrangements
of flowers
88. @fernandomacia @humanlevel
Building our IA from top to the bottom the traditional way
Buy
flowers
online
Centers
of flowers
Bunches
of flowers
Wreaths
of flowers
Bridal
bouquets
Bunches
of roses
Bunchesde
tulips
Bunchesde
gardenias
original
bridal
bouquets
Cheap
bridal
bouquets
Bridal
bouquets
Arrangements
of flowers
90. @fernandomacia @humanlevel
Building our IA from bottom to the top: search oriented
Conversion
Payup
frontor
finance
Hybrid
vs.
diesel
Insurance
costnew
car
Best
timeto
replace
acar
insurancecost
newcar
91. @fernandomacia @humanlevel
Building our IA from bottom to the top: search oriented
Conversion
Payup
frontor
finance
Hybrid
vs.
diesel
Insurance
costnew
car
Best
timeto
replace
acar
Hybridvs.diesel
92. Building our IA from bottom to the top: search oriented
Hybridvs.diesel
@fernandomacia @humanlevel
Conversion
Hybrid
vs.
diesel
Payup
frontor
finance
Insurance
costnew
car
Best
timeto
replace
acar
plugin
benefits
93. Building our IA from bottom to the top: search orientedkeyword
researchfromcustomer
journeyanalysis
@fernandomacia @humanlevel
Conversion
Hybrid
vs.
diesel
Payup
frontor
finance
Insurance
costnew
car
Best
timeto
replace
acar
costand
lifespan
of
batteries
plugin
benefits
leasing
vs.
renting
toyota
vs.lexus
insurance
rates
most
reliable
cars
best
timeto
buynew
car
94. @fernandomacia @humanlevel
Building our IA from bottom to the top: search oriented
Identifytheoptimalsearchintentand
optimizeto:
positionintopplacesatSERPs
forthetargetkeyword
gethighCTRattheSERPs
getmaximumconversion
includeUSPconnectedto
customermotivations
Includeargumentstofightback
hisgenericobjections
KEYWORD
97. @fernandomacia @humanlevel
Building our IA from bottom to the top: search oriented
Identifyallthe
possibleexitpaths.
Whyarethey
leaving?
Whatadditional
informationdothey
needatthispoint?
Takethecontext
intoaccount
99. @fernandomacia @humanlevel
Building our IA from bottom to the top: search oriented
Conversion
Hybrid
vs.
diesel
Payup
frontor
finance
Insurance
costnew
car
Best
timeto
replace
acar
costand
lifespan
of
batteries
plugin
benefits
leasing
vs.
renting
toyota
vs.lexus
insurance
rates
most
reliable
cars
best
timeto
buynew
car
prius
users
comments
toyota
lexus
compari
son
prius
videos
mazda3
vs.prius
reviews
toyota
renting
plan
keyword
researchfromcustomer
journeyanalysis
101. @fernandomacia @humanlevel
Justify their purchase decision
Influencers supporting the
decision
Positive comparisons
Testimonials
Positive users opinions
Positive reviews and comments
from experts
102. @fernandomacia @humanlevel
Confirm their purchase decision
Social contacts reaffirming
their decision
Support to the decision from
forum users
Discover critical opinions
about other options
103. @fernandomacia @humanlevel
Share their purchase decision
Social media
Redes sociales
Web 2.0 (comments, votes,
opinions, users help)
Recommending and guiding
other users