This document summarizes a marketing concept for a collaboration event between accessories designer Larissa Hadjio and nail studio WAH Nails. The concept involves transforming Shoreditch House into a tropical paradise inspired by Larissa's "Deep Sea" collection. Guests will be able to get tropical-themed nails done by WAH and purchase customized Larissa accessories. DJ duo The Dolls will provide music. Cocktails and food will continue the beach theme. Promotional materials like a video, flyer and guest list are designed to attract a target audience of fashion-savvy 20-30 year olds.
Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and top fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. SAVE THE DATES Phoenix Fashion Week Oct. 4-7, 2017
Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and top fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. SAVE THE DATES Phoenix Fashion Week Oct. 4-7, 2017
Creative Bedfordshire – Ideas Into Action - Networking February 2017Creative Bedfordshire
JOIN US FREE CREATIVE NETWORKING IN LEIGHTON BUZZARD ON 9TH FEBRUARY AT BLACK CIRCLE RECORDS
Gathered together in a record shop, our February event is all about putting IDEAS INTO ACTION.
Hear from small business guest speakers, who are creating an impact for their business, by doing just that.
Guest Speakers
Rachel Rogan of Rogan's Books - on founding a children's bookshop in Bedford and creating new generations of imagineers (young and old)
Mark Nesbitt of Aubergine - on the ideas behind running Creative HUBs at a Leighton Buzzard design studio
Adrian and Billie of Ollie Vees - on expanding from vintage retail to a thriving all-singing, all-dancing, record playing, day and night venue in the heart of Leighton Buzzard
David Kosky of Black Circle Records - on the need-to-knows of opening an independent record shop and his vision for Black Circle Records (our host venue)
The event is an opportunity to chat with other creatives and includes a chance to shout-out about your own work and needs. Informal and open to all. Refreshments will be available. Come along. Find out what is happening. Get some ideas and new contacts for 2017.
REGISTRATION IS ESSENTIAL as numbers are restricted to 30.
A big thank you to Black Circle Records, Leighton Buzzard for hosting us.
If you work in the arts, run a creative business, are a freelance artist, actor, producer, maker or musician (or commission them), or are just curious, this network is for you. Creative Bedfordshire monthly events take place across Bedfordshire. Creative Bedfordshire is delivered by Bedford Creative Arts and is free of charge to attend thanks to the support of Central Bedfordshire Council and Bedford Borough Council.
Kyria prides itself on building excellent relationships with all of their customers and suppliers. As a national supplier to over 50 active accounts and 200 doors, Kyria’s customers include major department stores, ready-to-wear stores, gift shops and independent specialty boutiques.
Join Jackie Mack Designs affiliate program on Shareasale and earn up to 30% commission.
Jackie Mack Designs jewelry has adorned women around the world, and we have become regarded as the go-to destination for contemporary and chic jewelry pieces that embody the modern woman. We help fashion-forward women to stay up to date on jewelry trends without forsaking quality or craftsmanship.
We strive to use sustainable materials, minimizing environmental impact using recycled metals and other materials when possible.
From our jewelry to our packaging we aim to deliver a low-waste customer experience with jewelry that enhances your confidence and beauty without compromising on the environmental impact.
If interested, you join the program at http://www.shareasale.com/join/JMDNow.
Creative Bedfordshire – Ideas Into Action - Networking February 2017Creative Bedfordshire
JOIN US FREE CREATIVE NETWORKING IN LEIGHTON BUZZARD ON 9TH FEBRUARY AT BLACK CIRCLE RECORDS
Gathered together in a record shop, our February event is all about putting IDEAS INTO ACTION.
Hear from small business guest speakers, who are creating an impact for their business, by doing just that.
Guest Speakers
Rachel Rogan of Rogan's Books - on founding a children's bookshop in Bedford and creating new generations of imagineers (young and old)
Mark Nesbitt of Aubergine - on the ideas behind running Creative HUBs at a Leighton Buzzard design studio
Adrian and Billie of Ollie Vees - on expanding from vintage retail to a thriving all-singing, all-dancing, record playing, day and night venue in the heart of Leighton Buzzard
David Kosky of Black Circle Records - on the need-to-knows of opening an independent record shop and his vision for Black Circle Records (our host venue)
The event is an opportunity to chat with other creatives and includes a chance to shout-out about your own work and needs. Informal and open to all. Refreshments will be available. Come along. Find out what is happening. Get some ideas and new contacts for 2017.
REGISTRATION IS ESSENTIAL as numbers are restricted to 30.
A big thank you to Black Circle Records, Leighton Buzzard for hosting us.
If you work in the arts, run a creative business, are a freelance artist, actor, producer, maker or musician (or commission them), or are just curious, this network is for you. Creative Bedfordshire monthly events take place across Bedfordshire. Creative Bedfordshire is delivered by Bedford Creative Arts and is free of charge to attend thanks to the support of Central Bedfordshire Council and Bedford Borough Council.
Kyria prides itself on building excellent relationships with all of their customers and suppliers. As a national supplier to over 50 active accounts and 200 doors, Kyria’s customers include major department stores, ready-to-wear stores, gift shops and independent specialty boutiques.
Join Jackie Mack Designs affiliate program on Shareasale and earn up to 30% commission.
Jackie Mack Designs jewelry has adorned women around the world, and we have become regarded as the go-to destination for contemporary and chic jewelry pieces that embody the modern woman. We help fashion-forward women to stay up to date on jewelry trends without forsaking quality or craftsmanship.
We strive to use sustainable materials, minimizing environmental impact using recycled metals and other materials when possible.
From our jewelry to our packaging we aim to deliver a low-waste customer experience with jewelry that enhances your confidence and beauty without compromising on the environmental impact.
If interested, you join the program at http://www.shareasale.com/join/JMDNow.
Liz James Designs - Marketing Campaign Book - Spring 2014Gabriel Chambers
Campaign proposal for Liz James Designs, a small jewelry store in Austin, TX. Our audience was not marketing executives, but a small business owner with only basic experience in advertising. Thus we developed and pitched our campaign that was simple and elegant, yet heavily digital and analytical.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
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Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
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- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
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- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
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Where to source original video ideas
15 ideas and frameworks on the art of storytelling
Larissa x WAH Nails Presentation
1.
2. We are a young, ambitious agency who specialize
in consumer PR for fashion, sport and lifestyle
brands. Our down to earth, creative and results
driven approach is what sets us aside from our
competitors.
It is our aim to be unique and refreshing. Our
approach to business is to add value and we
strive to offer unbeatable client service and
genuinely see ourselves as an extension of our
client’s team. The agency is staffed with a
friendly, knowledgeable and passionate team.
We are based in the heart of Shoreditch with our
office and showroom on Old Street. We want to get
you talked about and we’re here to disturb the
idea of traditional PR firms. We also make nice
cookies…
5. Larissa Hadjio style: her artistic influences are turned into
wearable bags that aim to avoid clichés, such as overpowering
and distracting logos and designer stamps.
SS14 saw the launch of her monochromatic collection ‘Sugar White
Series,’ based on inspiration from a sculpture she designed
entirely out of sugar. Meanwhile, other collections, ‘Deep Sea’
and ‘Diamond Vision’ do exactly what they say on the tin—
sculptural designs with functional elements executed in playful
manner. Her otherworldly bags crafted mostly from leather are
definitely worth carrying on your arm!
I create wearable objects, both playful and elegant.
And I love clear structures with a twist that go
against the obvious. Could it be called “Dark
Disney?”- Larissa Hadjio
6. Target Audience
- Mid 20’s- Mid 50’s
- Predominately female
- Someone that likes to experiment and likes to wear fun
clothes and accessories; someone curious
- Willing to spend more on products that are of high quality
and originality
- Interested in buying not just from high street
- Expressive
- Follow cutting edge bloggers and read directional opinion
forming magazines such as Dazed & Confused, Love,
Wonderland and i-D (in order to keep up to date with
fashion and culture)
- Love fashion
- They buy bags from Oliver Ruuger, Wendy Nicho - these are
two of Larissa Hadjio’s competitors due to their luxury
elements and playful designs.
8. Concept 2- WAH Nails x LH
What’s our plan?
• Using a tropical theme taking inspiration for Larissa’s ‘Deep Sea
Collection’
• Collaboration with WAH nails: WAH nails will have a station to get
nails done (tropical theme) + capsule collection: guests have the
opportunity to get LH accessory hand painted with a design of your
choice by WAH Nails
• Larissa’s products will available to buy on the day too
• Location – Shoreditch House
• DJ – The Dolls will be performing on the night
• Drinks – Non alcoholic: Vita Coco Alcoholic: Cocktails served in
vintage glasses
• Food – finger food (prawn cocktail- play on shrimp bag)
• Goody bags - Vita Coco, mini nail art pens, nail tattoos, Larissa’s
look book [First 20 purchases]
• Invites – (ticket request + guest list)
• Promo video – Instagram- [quick, fast], main focus on painted nails
with Larissa’s accessories (improves on social media, good for
attracting younger audience)
10. Using Larissa’s sea
creature bags we will
take this forward to
create a tropical theme.
Using LH and WAH nails to
develop this.
11. Questionnaire
We decided to conduct a questionnaire in order to find out more about other potential new
audiences for Larissa in order to widen her market. From our questionnaire (as seen on the
next page) we asked various questions and from our findings (seen in the pie charts below) we
found that the age group 20-30 were most interested in purchasing Larissa Hadjio’s bags in
comparison to the 30+ and therefore decided to use this 20-30 year old market as our target
audience for our marketing concept. We will now use this market and create a concept based
around this age group however still blending Larissa’s identity values and consumer target
with ours.
Would you consider purchasing
one of Larissa Hadjio's bags?
Age 20-30
Yes
No
Maybe
Don’t know
Would you consider
purchasing one of Larissa
Hadjio's bags? Age 30+
Yes
No
Maybe
Don’t know
13. -Aimed at 20-30 year olds
-Student / employed
-Aimed at fashion lovers, like to
express themselves with unique
accessories (and nails)
-Someone that likes to experiment
and likes to wear fun clothes and
accessories; someone curious
-AIM: Making Larissa’s brand
appeal for this audience
Target audience
14. Who are WAH Nails?
WAH started life in 2005 as a little London-based fanzine
about girls in hip-hop, championing those that were
contributing to the music and clothing scene.
In 2008, founder Sharmadean Reid had decided that she
wanted to create a nail salon where you could get "Whatever
you wanted on your fingertips" and of course, it would be
called WAH Nails.
In February 2010, WAH Nails opened for business in Topshop
Oxford Circus. Other stores were quick to snap them up and
they opened in Harvey Nichols in Dublin later on that year
as well as giving Japan a taster of handpainted nail art by
doing a party at Opening Ceremony Tokyo.
WAH has painted nails in cars, bars, clubs, at the Grand
Prix, in an Airstream, in Japan, at festivals, at The
Brits, for celebrities, for fashion people, for kids, for
music videos, at work and at home. You name it, they’ve
done it. All in the name of happy nails. They’e grown from
a staff of 2 to a team of twenty and in 2011 they look set
to grow even bigger…
15. Why are WAH Nails suitable for LH?
We have chosen to collaborate Larissa's brand with WAH nails as it shines
a new light on her products allowing them to appeal to a younger audience
as well as the brands existing clientele. Having worked with the likes of
Vogue, Marc Jacobs, Harvey Nichols and at many fashion events we feel WAH
will still be suitable for Larissa’s brand and her already established
target market.
Also, Larissa and WAH are both united through their love of Dalston, as
both brands were born here, which we feel is even more suitable for the
collaboration- an aspect that Larissa agrees with herself!
Larissa’s background in fine art is beautifully displayed in her
accessories and this is why we feel the WAH brand, which began life as
small fanzine in Dalston is the perfect partner for expanding Larissa’s
brand! With a huge number of followers the WAH customer could potentially
be lifetime clients for Larissa.
The younger audience are a lot more active with social networking and
blogging. This concept has the ability to enhance Larissa business in
many areas, opening new doors that could lead to brighter futures for the
brand and its customers.
17. Nail designs at event:
At the event WAH Nails will have
their own nail station. The guests
can get their nails done with a
wide range of tropical and LH nail
designs.
WAH’s nail station will be in a
beach cabana, here the guests can
be whisked away to the Maldives
with their cocktails!
I created a nail wheel and have
provided examples of a few types
of nail art that guests could get
on the day.
The nail art are collaborative
designs with LH & WAH nails. The
brightly coloured and fruity
designs will mirror the ‘Deep Sea’
collection’s tropical theme that
will take place at the event.
20. Event Location: Shoreditch House
Shoreditch House, East London
Ebor Street, Shoreditch,
London E1 6AW
Shoreditch House opened in June 2007
as part of a refurbished 1930s
factory, is the essential members club
for any creative working freelance in
the East End area of London.
With several bars, a restaurant, a
gymnasium, flywheel studio, barber and
parlour, ping pong, rooftop pool and
gardens, you can go from a business
meeting, to a cocktail evening and
even pampering yourself, all under one
roof!
The house has played host to many
special guests including politics
evenings with Russell Brand and live
performances with Plan B.
21. Shoreditch house is the perfect venue for our event:
-It’s in the heart of Shoreditch, which is infamous for its East End creative energy including Larissa
and WAH Nails!
- The house offers comfort and that homely feeling but in the most chic way. We feel that both Larissa’s
and WAH Nails audience will both feel at home here.
- Shoreditch House is like the grown up play ground for all of Brick Lane’s finest characters;
enhancing our events playful but chic aesthetic.
- We will use the roof terrace and inside to transform the rooms into our tropical Deep Sea paradise and
make use of the outside swimming pool
24. DJ for event:
- Mia Moretti, 28, and Caitlin Moe, 25 (who now goes
by the name of her “alter ego, musical brainchild,
BFF, and twin sister. She is a devil child on a tight
rainbow leash”, Margot- also known at ‘The Dolls’),
- both from New York they began their careers at first
separately
- Caitlin’s violin mixed with Mia’s tracks bought some
of the most original sounding music, giving familiar
tracks a new and unheard edge
- they have performed at major fashion events like
Paper Mags parties, Rurla, Saks Fifth Avenue and
Purple magazine…
- the pair are the coolest and quirky DJ’s in town!
25. The Doll’s in the press: stylish, quirky & cool divas!
26. The Doll’s in the press: stylish, quirky & cool divas!
We believe ‘The
Dolls’ (Moretti and Moe)
will provide us with the
perfect balance of music
and style for our event.
The pair are regulars at
fashion parties from New
York to Paris to London!
Not only that but their
image behind the decks is
as important as the music
they will be playing and
with this in my mind they
tick every box with their
fun quirky dress sense but
still keeping it high end
chic.
With Caitlin giving a live
violin performance we feel
this will bring an element
of class to our event but
also a relaxed and cool
vibe with will work well
with our beach theme, both
relaxing and danceable.
28. Drinks at event:
What is Vita Coco?
Vita Coco's an all-natural, super-
hydrating, fat-free, cholesterol-free,
nutrient-packed, potassium-stacked, mega-
electrolyte coconut water!
Rihanna has leant her name, her body and
face to coconut water brand Vita Coco; the
Bajan Beauty is the new face of their ad
campaign,
We feel that because of the endorsement by
Rihanna and other young celebrities that
this drink is the ideal drink to have at
our event.
Representing our target market of 20-30
year olds and further projects a widening
of Larissa’s target audience. Also the
coconut water fits in with our tropical
themed event perfectly!
29. Drinks at event:
…Cheers!
With associations of the beach.
sun, sea, coconuts, pineapples and
just everything tropical, cocktails
are the perfect alcoholic drink for
our tropical event!
Cocktails contain one or more types
of liquor, juice, fruit, sauce,
honey, milk or other flavorings
allowing our cocktails to be as fun
and exciting as we want!
30. Drink menu for event:
We also wanted to
include a cocktail menu
that would be at the
event.
Each cocktail is named
after Larissa’s ‘Deep
Sea’ collection,
including a comical
sentence about the
drink.
By naming the cocktails
after Larissa’s bags we
wanted to continue on
Larissa’s fun and quirky
style and show this off
further to the guests!
31. Food for event:
We used Larissa’s shrimp handbag as inspiration for the catering and decided
that the event would serve a little snack- prawn cocktail. Initially the snack
would be something to munch on while the guests sip on their cocktails enjoying
the lively atmosphere.
36. Promo video
Instagram is the perfect marketing tool for our promo video. In the
last few years, the use of Instagram by companies has skyrocketed
with millions of users; Instagram has become the perfect
opportunity for brands to get quick messages and photos to their
target audiences and has proven to be an effective platform for
marketers to reach a new audience in a way the audience wants to be
marketed, which makes this platform ideal for Larissa’s ‘new
market’ we are trying to attract (20-30 year olds).
Why Instagram for LH promo video:
- Free to use
-We can promote anything RAW PR, LH & WAH may be doing- LH
products, events, promotional discount etc. Creating engagement
with our audience.
-We can reward followers with promo codes and discounts with a
quick flyer
- We can get more Interest in our events- e.g. Most photos have a
hashtag that attendees can follow on Twitter and Instagram that can
be used to show others everything that’s going on, whether it’s
visual or in 140 characters.
45. Budget/Costs
Venue: £1247 (Service staff included) (split between WAH/LH/
DRINK SPONSOR)
DJ: £300
Alcohol: SPONSER
Food: £185 (Venue Catering)
Props: (beach bar nail station & palm trees): £250
Goody bags: Bags £50, LH Stickers £10, Camera £40 (sponsor
products Vita Coco, Nail pens and stickers)
Invitations printed: £68
Model (Video): Unpaid, Model using shoot to build portfolio
Hair & Makeup (Video): £60 for morning
Raw PR: £700
Budget: £5000
Total: £2,910
46. FOR IMMEDIATE RELEASE| London, UK – May 23rd
, 2014
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Larissa Hadjio & WAH Nails
Bringing a splash of tropical 1970s Miami to London’s East
End. Accessories designer Larissa Hadjio and WAH nails have
collaborated together to create an exclusive tropical themed
event. Inspired by Larissa’s ‘Deep Sea Collection’, the
event reflects the fun, playful nature of both brands, and
is guaranteed to be an enjoyable night.
Excitingly, there is the opportunity to purchase a unique
product designed by Larissa and WAH, an opportunity that
can’t be missed! The fashion industry’s finest are set to
attend this exclusive event, including editors of Dazed and
Confused, bloggers such as Susie Lau and many more!
Shoreditch House, a hub for local creative industries,
promises to be a perfect premises for this colorful soirée.
Guests can sip their Larissa themed cocktails around a
rooftop pool after visiting the beach bar, or enjoy a glass
of Vita Coco, sponsors for the event. Hot DJ duet, The Dolls
will be providing the music for the night, while WAH giving
guests the chance to get their nails painted with one of
their tropical LH designs.
The first 20 guests will receive a complementary gift bag,
so get there at 7pm to make sure you don’t miss out!
Get ready to be served some tropical realness.
For press enquiries please contact:
RAW PR | info@rawpr.com
T: +44 (0) 20 7916 4501|
13 Old Street London E13 95A |
www.1205.eu
Press release:
47. !
Event timeline
Prior to the event Friday 13th
June:
-Set up event (tables, chairs etc.)
-Arrange props
-WAH Nails need to prepare nail wheel
-LH must have enough bags for event
-Drinks sponsors need to deliver drinks on time (a day prior to
the event if possible at Shoreditch House)
-DJ equipment must be set up and checked before event
-Film projection needs to be set up
-Goody bags x 20 (printed tote bags) need to be printed and items
bought
-Discount codes to be advertised for WAH and Larissa’s products
(social media)
-The final countdown towards the event including Instagram video
and posts on Facebook & Twitter
48. !
Event timeline: Instagram
Prior to the event Sunday 8th
June:
Using RAW PR Instagram to post event promo video. Aim is to gain
public interest and for people to purchase LH & WAH product before
the event as well as entice the audience of what to expect.
49. Event timeline- Facebook
Prior to the event Saturday 7th
-Friday 13th
June:Prior to the event Saturday
7th-Friday 13th June:
50. !
After event- what we aim to gain
It is always important to be one step ahead in the fashion industry and at
Raw PR we always have this in mind. We have begun to think past the event,
and if it were to be successful we have thought of some possible future
collaborations or even permanent fixtures for Larrisa Hadjio and Wah Nails.
-Larissa's products to be sold in Wah Salons
-Capsule collection of LH accessories with Wah classic designs on
-Collaboration continues between WAH and Larissa with Larissa being featured
in WAH store
-Larissa to be stocked in new stores
-Possible discounts when buying Larissa Hadjio bags from WAH store
-Plans for a new upcoming event, new sponsors
-New nail trends to fit in with current collection for Larissa
-Possible collaboration with ASOS and feature Larissa in their magazine,
which is sent out to customers
53. !
WAH Nails pre & post the event !
The first screen shot is from WAH nails website- the pre post is a sneak peak of their
collaboration with Larissa (Nail wheel) before the event and the second screen shot is
again from WAH Nails website but after the event with a flyer adverting Larissa which is
available online and in their shop.!
Pre event Post event
54. WAH Nails flyer- post event
This screen shot is from Larissa’s Facebookk page where she
has been tagged by WAH Nails after the event.
55. WAH Nails flyer- post event
This flyer would be
placed in WAH Nails
Salon (Dalston &
Topshop) availble for
WAH customers to take
with them
56. !
SWOT- Concept
STRENGTHS:
-very strong theme which runs from LH collection ‘Deep Sea’
-interaction and get involved (e.g. nail bar)
-buy a product that is exclusive to the event (mini purse) – in keeping with unique aesthetic
-the venue is situated in East London where most of her client base would be
-using Wah nails to broaden her target audience, bringing in a younger market (have a HUGE following
already, so when WAH start advertising this -event it will be a good promotional tool for LH and
could potentially widen her audience- mentioned in the breif
-continuing on LH ‘Deep Sea’ collection applying it to beauty/food/décor – we have kept LH style and
collection theme but have expanded on the original concept (still keeping LH in mind)
WEAKNESSES
-price/budget- might be expensive
-getting hold of DJ and venue- might not be available for dates
-some elements could be perceived as too cheap for LH
-the colloboration product could be too expensive to produce the goody bags
-venue is weather permitting
OPPORTUNITIES
-new audience for LH
-WAH nails get further promotion
-could turn into a yearly event if successful
-maybe could encourage a new range aimed at a younger marker for LH (expansion for LH brand)
THREATS:
-this could damage the brand, making it seem lower market?
-could be a loss of earnings
-WAH nails might overshadow bags- more about WAH than LH
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57. !
Conclusion
We believe our concept is ideal for expanding Larrisa’s target market as it
shines a new light on her products allowing them to appeal to a younger
audience as well as the brands existing clientele.
Associating Larissa’s merchandise with WAH nails will rein in the new
generation of creative’s who have slowly started to begin a movement of young
people who appreciate art culture and all things unique, this is the
generation that seek inspiration in anything they can find.
Larrisa’s background in fine art is beautifully displayed in her accessories
and this is why we feel the WAH brand which began life as a small fanzine
about those that were contributing to the music and clothing scene and
providing a space for a new wave of street smart fashion, is a perfect
partner for expanding Larissa’s brand because it has a generation of
followers who could potentially be life time clients for Larrisa, it is
important to encourage the younger audience in their unique style and we
believe by introducing them to Larrisa’s brand, it will not only do that but
it will also expand the labels following as the younger audience are a lot
more active with social networking and blogging.
This concept has the ability to enhance Larrisa’s business in many areas,
opening new doors that could lead to brighter futures for the brand and its
customers.