Marketing PR Spread for our Jewelry Brand Rock Candy

1. Although diamonds may be a girl’s best friend, every lady will be sure
to shine at the sight of the 6 ingenious men who make up Rock Candy.
Long time friends, Toto Chan, Martin Yeung, Benedict Ku, Marcus
Savage and Mat Hayward, merge high-end jewellery with inspirations
from music, art, fashion and culture. Rock Candy’s rebellious yet
playful attitude has a strong stance in Hong Kong and is forging ahead
into the international markets. Although the line continually focuses on
the progression of the business, the Rock Candy family remains bound
to the identity and friendships that have been the foundation of the
brand and will continue to drive the heart and soul of Rock Candy.
FAVOURITE BAND: This is a tough question as music to us is a
reflection of mood and moment in time and on top of that, with 6
friends there is a very eclectic mix of musical interests. As a brand
we are very much well influenced and driven by our passion for music.
At this time, I would say with the development of our new collection
"PUNK AS FUCK" we embrace some of our older influences such as
PIL, Ramones, Siouxsie and the Banshees, Violent Femmes, The Cult,
and of course The Clash. Other all time fav's are Justice and Uffie of
Ed Banger fame and many of the older rocker bands of past.
FAVOURITE BRAND: Maison Martin Margiela. As a designer brand,
Marc Newson would have to be right up there.
FAVOURITE MOVIE: As with everything, a bi-polar choice of
'Papillion' and 'Ichi the Killer'
FAVOURITE CITY: Has to be a tie between Tokyo and Stockholm.
FAVOURITE LOCAL MAGAZINE: Local local would be MILK X.
Regionally as in local Asia I would also include ISH from Singapore.
What do you give to Hong Kong, and what do you get in return?
Energy & passion. Good food.
Does the region have the potential to become a creative hub?
Firstly, HK creatives across all mediums need to embrace
constructive competitiveness. We all need to band together as a
group to push forward the total quality and creativity of the city rather
than embrace backstabbing and shit talking. Look at the brands that
control the local scene and the way creative leaders work in places
such as Tokyo, New York, London. Competitive for sure, but with
respect and a healthy 'one up-man-ship'. Singapore use to be behind
but because of the governments fostering of the arts and creative
scene they have advanced and are now pushing forward. HK has an
even greater need to embrace creative arts, groups and individuals
because of the local markets blind obsession with everything luxury.