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- The west coast’s only quarterly fashion show featuring
DEBUT collections by new Bay Area fashion designers -
Through the eyes of Fritz Lambandrake…
Lookout, Paris. Move over, New York. “RUNWAY!” is the grassroots fashion show that
announced San Francisco as the next international “it” city. Having achieved nine runway
events since the fall of 2011, our Scottish-tartan-themed Spring-2014 show, “RUNWAY
HIGHLAND” is coming right up. Don’t miss the new-designer contest! Awards will include
1st Place – Best Fashion Design, 1st Runner-Up Best Fashion Design, Producer’s Choice Best
Fashion Design, and Crowd Favorite!
So far, we’ve already shown the debut collections and individual designs of over one
hundred rising fashion-design stars, all Bay Area or West Coast residents, and we’ll show
nearly as many more this year alone! At every show, we deliver fresh designs that have
never appeared on any runway anywhere. After all, if you’ve seen it before on any runway
anywhere,it’s no longer fashion – it’s just clothes.
We’re so proud to say that we’ve never charged any of our new designers a penny – and
we never will. Why not? The mission of Runway Couturier is ambitiously simple: to
eliminate financial obstacles and propel our talented, local designers to national and
international commercial success, all the while transforming our beautiful city into the
world’s next fashion-design capital. “Lofty goals,” you say? Easier said than done? We
know we’ve set the bar high, but we’re never scared of a little thing like work.
On a business note, we recently gained the ongoing support of Stella & Dot, a
skyrocketing, multimillion-dollar, Bay-Area fashion-jewelry and accessory brand, and also
the international vintner Barefoot Bubbly, plus we’ve been reviewed in the San Francisco
Chronicle, SF Bay Times, Bay Area Reporter, and fresh, new, GLBT magazine Kraven! We
also are a proud supporter of local charities such as REAF – The Richmond/Ermet AIDS
Foundation, Under One Roof, and the ACLU – the American Civil Liberties Union of
Northern California. We’re deeply honored to be associated with, and noticed by, such
venerable,philanthropic organizations.
Personally, it has been a joy and a thrill for me to guide Runway Couturier through our
adventures so far. I can hardly wait to see what happens next! Please be our guest while
we find out, won’t you? Thanks. See you on the runway!
– Fritz Lambandrake,
Executive Producer
Runway Couturier uses fashion as a bridge between the many
culturally diverse and creatively rich communities of the Bay Area and
west coast, while producing San Francisco’s ONLY quarterly fashion
show and catapulting new fashion designers to commercial success.
Runway Couturier provides new designers with fabric and a press-
covered show completely free of charge, relying on the generous
support of local and national sponsors, schools of fashion design,
electedofficials, and philanthropic organizations.
MISSION
“Give them what they never knew they wanted.”
– Diana Vreeland,
Editor-in-Chief
Vogue Magazine - 1963-71
Each event features a runway devoted to new Bay Area
fashion designers competing for a chance to produce their
first complete collection… … completely free of charge!
SPRING 2014 – “RUNWAY: HIGHLAND FLING!”
Drawing inspiration from National Scottish Day, a
competitive clan of fashion designers will create truly
avant-garde clothes in the authentic, vivid tartans of
Scotland!
PRE-FALL 2014 – “RUNWAY: SUPERHERO!”
Designers translate the powers and visual style of comic
book heroes to create fashion-forward ready-to-wear.
FALL-WINTER 2014 – “RUNWAY: EVER AFTER!”
Themes and characters from Grimm’s Fairy Tales inspire
designs for red-carpet-worthy high fashion gowns.
SUMMER 2014 – “RUNWAY: SUMMER of LOVE!”
Designers channel attitudes and period clothing styles of
famous historical lovers to create romantic lingerie.
PREVIOUS PRODUCTIONS
JANE KIM
SF City Supervisor, District 6
DONNA SACHET
20-year Bay Area entertainer &
Champion AIDS-fundraiser
JENN INDRA
Stella & Dot Star Stylist
PREVIOUS JUDGES
CHRISTOPHER COLLINS
Project Runway Alum
& Fashion Designer
SCOTT WIENER
San Francisco Supervisor,
District 8
JULIE SIEFERT
Prominent Bay Area Stylist
CURRENT JUDGES PANEL
“THE INDRA” Lowenstein2012-
13 SF Indie
Fashion
Award-Winner
RECENT RUNWAY PHOTOS & VIDEO
“The American Equality Show”
1st Place Best Fashion Design – Shane Conover Robertson
1st Runner Up Best Fashion Design- Rajitha Prakruthi
Producer’s Choice Award – Diana Rosa Wong
http://youtu.be/fHRgMqSm4XQ
DEBUT COLLECTION: TINA MAIER - ENCORE
DEBUT COLLECTION: TOMBOY TAILORS
DEBUT COLLECTION: DREW SHANKLIN CHEMISIER
DEBUT COLLECTION: REZINA PRADHAN
DEBUT COLLECTION:
Wm. GLEN & SON - SCOTTISH IMPORTS
2011-2014 COMMUNITY SUPPORTERS
National and International Businesses:
Stella & Dot Jewelry
Stolichnaya Vodka
Barefoot Wine & Bubbly
Joanie Char Design
Wm. Glen & Son Scottish Imports
Politicians & Celebrities:
Donna Sachet, Drag Star & AIDS Fundraising Champion
Jane Kim, San Francisco Supervisor – Dist. 6
Scott Wiener, San Francisco Supervisor – Dist. 8
Local Businesses:
Discount Fabrics – General Manager Linda Blake
SF Moto
Baxter Bears of San Francisco
Drew Shanklin Chemisier
Fashion Design & Marketing Students from:
The Art Institute of San Francisco
City College of San Francisco
San Francisco State University
FIDM/The Fashion Institute of Design & Merchandising
Media:
San Francisco Chronicle – Style Section
San Francisco Bay Guardian
Bay Times
Gloss Magazine
Bay Area Reporter
PRESS
THE RUNWAY COUTURIER *AUDIENCE
GENDER & AGE
• 72% female
• 28% male
• 18% LGBT
• 32% ages 18-30
• 15% ages 31-40
• 36% ages 41- 50
• 17% over 50
HOUSEHOLD & FAMILY
• 33% married or partnered
• 22% have children
ETHNICITY
• 42% White
• 33% Asian
• 14% Hispanic
• 11% Mixed
EDUCATION
• 52% college degree
• 19% advanced degree
ANNUAL HOUSEHOLD INCOME
• $72K average income
• 36% >$100,000
“Whether they know it or not, everybody makes
decisions about fashion every day, so fashion is a
bridge to every community.”
– Fritz Lambandrake
*from Surveys collectedat each event & www.census.gov
To become a Runway Couturier Designer,
Judge, Fashion Show Guest, or Sponsor,
Contact Fritz Lambandrake, Executive Producer
www.RunwayCouturier.com
415.385.5055,Fritz@RunwayCouturier.com

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Runway Couturier Press Kit

  • 1. - The west coast’s only quarterly fashion show featuring DEBUT collections by new Bay Area fashion designers -
  • 2.
  • 3. Through the eyes of Fritz Lambandrake… Lookout, Paris. Move over, New York. “RUNWAY!” is the grassroots fashion show that announced San Francisco as the next international “it” city. Having achieved nine runway events since the fall of 2011, our Scottish-tartan-themed Spring-2014 show, “RUNWAY HIGHLAND” is coming right up. Don’t miss the new-designer contest! Awards will include 1st Place – Best Fashion Design, 1st Runner-Up Best Fashion Design, Producer’s Choice Best Fashion Design, and Crowd Favorite! So far, we’ve already shown the debut collections and individual designs of over one hundred rising fashion-design stars, all Bay Area or West Coast residents, and we’ll show nearly as many more this year alone! At every show, we deliver fresh designs that have never appeared on any runway anywhere. After all, if you’ve seen it before on any runway anywhere,it’s no longer fashion – it’s just clothes. We’re so proud to say that we’ve never charged any of our new designers a penny – and we never will. Why not? The mission of Runway Couturier is ambitiously simple: to eliminate financial obstacles and propel our talented, local designers to national and international commercial success, all the while transforming our beautiful city into the world’s next fashion-design capital. “Lofty goals,” you say? Easier said than done? We know we’ve set the bar high, but we’re never scared of a little thing like work. On a business note, we recently gained the ongoing support of Stella & Dot, a skyrocketing, multimillion-dollar, Bay-Area fashion-jewelry and accessory brand, and also the international vintner Barefoot Bubbly, plus we’ve been reviewed in the San Francisco Chronicle, SF Bay Times, Bay Area Reporter, and fresh, new, GLBT magazine Kraven! We also are a proud supporter of local charities such as REAF – The Richmond/Ermet AIDS Foundation, Under One Roof, and the ACLU – the American Civil Liberties Union of Northern California. We’re deeply honored to be associated with, and noticed by, such venerable,philanthropic organizations. Personally, it has been a joy and a thrill for me to guide Runway Couturier through our adventures so far. I can hardly wait to see what happens next! Please be our guest while we find out, won’t you? Thanks. See you on the runway! – Fritz Lambandrake, Executive Producer
  • 4. Runway Couturier uses fashion as a bridge between the many culturally diverse and creatively rich communities of the Bay Area and west coast, while producing San Francisco’s ONLY quarterly fashion show and catapulting new fashion designers to commercial success. Runway Couturier provides new designers with fabric and a press- covered show completely free of charge, relying on the generous support of local and national sponsors, schools of fashion design, electedofficials, and philanthropic organizations. MISSION “Give them what they never knew they wanted.” – Diana Vreeland, Editor-in-Chief Vogue Magazine - 1963-71
  • 5. Each event features a runway devoted to new Bay Area fashion designers competing for a chance to produce their first complete collection… … completely free of charge! SPRING 2014 – “RUNWAY: HIGHLAND FLING!” Drawing inspiration from National Scottish Day, a competitive clan of fashion designers will create truly avant-garde clothes in the authentic, vivid tartans of Scotland! PRE-FALL 2014 – “RUNWAY: SUPERHERO!” Designers translate the powers and visual style of comic book heroes to create fashion-forward ready-to-wear. FALL-WINTER 2014 – “RUNWAY: EVER AFTER!” Themes and characters from Grimm’s Fairy Tales inspire designs for red-carpet-worthy high fashion gowns. SUMMER 2014 – “RUNWAY: SUMMER of LOVE!” Designers channel attitudes and period clothing styles of famous historical lovers to create romantic lingerie.
  • 7. JANE KIM SF City Supervisor, District 6 DONNA SACHET 20-year Bay Area entertainer & Champion AIDS-fundraiser JENN INDRA Stella & Dot Star Stylist PREVIOUS JUDGES CHRISTOPHER COLLINS Project Runway Alum & Fashion Designer SCOTT WIENER San Francisco Supervisor, District 8 JULIE SIEFERT Prominent Bay Area Stylist CURRENT JUDGES PANEL “THE INDRA” Lowenstein2012- 13 SF Indie Fashion Award-Winner
  • 8. RECENT RUNWAY PHOTOS & VIDEO “The American Equality Show” 1st Place Best Fashion Design – Shane Conover Robertson 1st Runner Up Best Fashion Design- Rajitha Prakruthi Producer’s Choice Award – Diana Rosa Wong http://youtu.be/fHRgMqSm4XQ
  • 9. DEBUT COLLECTION: TINA MAIER - ENCORE
  • 11. DEBUT COLLECTION: DREW SHANKLIN CHEMISIER
  • 13. DEBUT COLLECTION: Wm. GLEN & SON - SCOTTISH IMPORTS
  • 14. 2011-2014 COMMUNITY SUPPORTERS National and International Businesses: Stella & Dot Jewelry Stolichnaya Vodka Barefoot Wine & Bubbly Joanie Char Design Wm. Glen & Son Scottish Imports Politicians & Celebrities: Donna Sachet, Drag Star & AIDS Fundraising Champion Jane Kim, San Francisco Supervisor – Dist. 6 Scott Wiener, San Francisco Supervisor – Dist. 8 Local Businesses: Discount Fabrics – General Manager Linda Blake SF Moto Baxter Bears of San Francisco Drew Shanklin Chemisier Fashion Design & Marketing Students from: The Art Institute of San Francisco City College of San Francisco San Francisco State University FIDM/The Fashion Institute of Design & Merchandising Media: San Francisco Chronicle – Style Section San Francisco Bay Guardian Bay Times Gloss Magazine Bay Area Reporter
  • 15. PRESS
  • 16. THE RUNWAY COUTURIER *AUDIENCE GENDER & AGE • 72% female • 28% male • 18% LGBT • 32% ages 18-30 • 15% ages 31-40 • 36% ages 41- 50 • 17% over 50 HOUSEHOLD & FAMILY • 33% married or partnered • 22% have children ETHNICITY • 42% White • 33% Asian • 14% Hispanic • 11% Mixed EDUCATION • 52% college degree • 19% advanced degree ANNUAL HOUSEHOLD INCOME • $72K average income • 36% >$100,000 “Whether they know it or not, everybody makes decisions about fashion every day, so fashion is a bridge to every community.” – Fritz Lambandrake *from Surveys collectedat each event & www.census.gov
  • 17. To become a Runway Couturier Designer, Judge, Fashion Show Guest, or Sponsor, Contact Fritz Lambandrake, Executive Producer www.RunwayCouturier.com 415.385.5055,Fritz@RunwayCouturier.com