Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and top fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. SAVE THE DATES Phoenix Fashion Week Oct. 4-7, 2017
During the September New York Fashion Week, OR Movement and Tahor Group are hosting a runway show and fundraiser showcasing a designer from the Negev, Matan Shaked. Including an exclusive creation by Aviad Arik Herman. Desert Flower Runway will be featured on the official NYFW calendar and tickets are available for purchase at http://www.desertflowerrunway.org. The event will bring new aspects of the region to New York, and will alter the perception of Israel through the lens of Beauty and Fashion. This event will provide an “out-of-the-box” perspective of OR Movement as an organization, reaching out to the younger influential population. We will inspire a movement among young adults, mobilizing them to be involved with the development and strategic planning of the future of Israel, and become a catalyst for a worldwide initiative.
The event will be attended by approximately 300 people. It will start with a cocktail reception followed by a runway show. The evening will continue with a dessert reception and silent auction.
During the September New York Fashion Week, OR Movement and Tahor Group are hosting a runway show and fundraiser showcasing a designer from the Negev, Matan Shaked. Including an exclusive creation by Aviad Arik Herman. Desert Flower Runway will be featured on the official NYFW calendar and tickets are available for purchase at http://www.desertflowerrunway.org. The event will bring new aspects of the region to New York, and will alter the perception of Israel through the lens of Beauty and Fashion. This event will provide an “out-of-the-box” perspective of OR Movement as an organization, reaching out to the younger influential population. We will inspire a movement among young adults, mobilizing them to be involved with the development and strategic planning of the future of Israel, and become a catalyst for a worldwide initiative.
The event will be attended by approximately 300 people. It will start with a cocktail reception followed by a runway show. The evening will continue with a dessert reception and silent auction.
Top 10 of the Most Famous Fashion Events in the WorldKhairul Bashar
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made.
A fashion show is an ensemble of creative ideas, right from ramp, lighting, and décor, to models and clothing. Success of a fashion show depends on whether it is able to spark the imagination of audience, and convince them to buy those clothes. Themes in fashion shows, are able to do just that, as they provide theatrics and create drama, at an otherwise normal show.
Visit blog: http://www.merchandisingbangla.com/
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The 8h Annual Phoenix Fashion Week is the leading fashion industry event in Southwest. Our Mission is to bridge national and international
designers with retailers, boutiques, fashionistas, and top fashion media globally. The 4 day fashion event will showcase Holiday 2015 and Spring 2016 collections with 25 designer runway shows, various trunk sales, statewide retail events,
fashionable workshops and fabulous after parties.
Phoenix Fashion Week is dedicated to developing the Arizona fashion industry through fashionable Humanity - benefiting Phoenix Based Don’t be a Chump, Check for a Lump Charity with our FASHIONABLY PINK Celebrity Runway Show. Our state-wide educational fashion seminars and
workshops led by top industry experts are now on a year-round schedule.
October 1 - 3, 2015 - Talking Stick Resort - Arizona
www.phoenixfashionweek.com
Founded 2005: Incorporated 2008
9 established designers, 15 emerging, and 10+ accessory designers present prêt-a-porter, evening, resort collections, luxury sportswear, celebrity designer, high fashion swimwear, and fashionable accessories.
Phoenix Fashion Week has organically grown into THE RESOURCE for all things fashionable. Sponsors and partners gain targeted sales exposure all year through our fashion events, product launches, social media, partnerships, and on marketing collateral. Over 300 designers have been invited to
apply for only 25 fashion slots to showcase their brands this year.
We have over 500 boutiques and retailers in our network. We anticipate over 6,000 attendees for Phoenix Fashion Week 2015 and expect over 3 million marketing impressions on-line, on TV, and in print.
Emerging Designer of the Year: Emerging Designer (15) contest:
One talented winner
Mercedes Benz Official Car - 45 TV Spots over 2.2 Million Impressions
Phoenix Fashion Week supports local charities including “Don’t be a Chump,
Check for a Lump”, by kicking off the week with the FASHIONABLY PINK Celebrity Fashion Show. Each designer will design one outfit inspired by the color pink for the runway.
It's often useful to check that your DBIx::Class classes provide the methods you expect, and no-one has sneakily stolen or broken methods when you weren't looking.
Being lazy I wanted to do this with as little fuss and typing as possible.
Thanks to Test::DBIx::Class::Schema I can do all of the above and would like to share thoughts and musings for the future of the module.
Top 10 of the Most Famous Fashion Events in the WorldKhairul Bashar
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made.
A fashion show is an ensemble of creative ideas, right from ramp, lighting, and décor, to models and clothing. Success of a fashion show depends on whether it is able to spark the imagination of audience, and convince them to buy those clothes. Themes in fashion shows, are able to do just that, as they provide theatrics and create drama, at an otherwise normal show.
Visit blog: http://www.merchandisingbangla.com/
Isprava offers you luxury holiday homes, villas, house, bungalows & property for sale & rent in Goa & Nilgiris. Find luxury villas & houses for sale & rent in North Goa.
The 8h Annual Phoenix Fashion Week is the leading fashion industry event in Southwest. Our Mission is to bridge national and international
designers with retailers, boutiques, fashionistas, and top fashion media globally. The 4 day fashion event will showcase Holiday 2015 and Spring 2016 collections with 25 designer runway shows, various trunk sales, statewide retail events,
fashionable workshops and fabulous after parties.
Phoenix Fashion Week is dedicated to developing the Arizona fashion industry through fashionable Humanity - benefiting Phoenix Based Don’t be a Chump, Check for a Lump Charity with our FASHIONABLY PINK Celebrity Runway Show. Our state-wide educational fashion seminars and
workshops led by top industry experts are now on a year-round schedule.
October 1 - 3, 2015 - Talking Stick Resort - Arizona
www.phoenixfashionweek.com
Founded 2005: Incorporated 2008
9 established designers, 15 emerging, and 10+ accessory designers present prêt-a-porter, evening, resort collections, luxury sportswear, celebrity designer, high fashion swimwear, and fashionable accessories.
Phoenix Fashion Week has organically grown into THE RESOURCE for all things fashionable. Sponsors and partners gain targeted sales exposure all year through our fashion events, product launches, social media, partnerships, and on marketing collateral. Over 300 designers have been invited to
apply for only 25 fashion slots to showcase their brands this year.
We have over 500 boutiques and retailers in our network. We anticipate over 6,000 attendees for Phoenix Fashion Week 2015 and expect over 3 million marketing impressions on-line, on TV, and in print.
Emerging Designer of the Year: Emerging Designer (15) contest:
One talented winner
Mercedes Benz Official Car - 45 TV Spots over 2.2 Million Impressions
Phoenix Fashion Week supports local charities including “Don’t be a Chump,
Check for a Lump”, by kicking off the week with the FASHIONABLY PINK Celebrity Fashion Show. Each designer will design one outfit inspired by the color pink for the runway.
It's often useful to check that your DBIx::Class classes provide the methods you expect, and no-one has sneakily stolen or broken methods when you weren't looking.
Being lazy I wanted to do this with as little fuss and typing as possible.
Thanks to Test::DBIx::Class::Schema I can do all of the above and would like to share thoughts and musings for the future of the module.
[NET-A-PORTER] 9 Persuasive Principle Used by NET-A-PORTER to Boost their Con...Convertize
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Phoenix Fashion Week is the leading fashion industry event in Arizona. Our Mission is to bridge national and international designers with retailers, boutiques, fashionistas, and the fashion media, throughout the world.
The 4 day fashion event will showcase Holiday 2015 and Spring 2016 collections with 27 designer runway shows, various trunk sales, statewide retail events, fashionable workshops and fabulous after parties. Phoenix Fashion Week is dedicated to developing the Arizona fashion industry through fashionable Humanity- benefiting Breast Cancer research with our FASHIONABLY PINK Celebrity Runway Show – in 2014 by Schumacher European Ltd. Mercedes Benz.
Our state-wide educational fashion seminars and workshops led by top industry experts are now on a year-round schedule.
October 2015 - www.phoenixfashionweek.com Founded 2005: Incorporated 2008 15 established designers, 12 emerging, and 10+ accessory designers present prêt-a-porter, evening, resort collections, luxury sportswear, celebrity designer, high fashion swimwear, and fashionable accessories.
2013/2014 Highlights: TIME Magazine Feature - 55 TV Spots over 3.0 Million Impressions
Fashion central international feb 2016 issue published onlineFashioncentral
It Covering All major Fashion activities in the world.All International fashion Shows and Cat walks.Fashion mag also covering Celebrity Gossips,beauty tips,Lifestyle,Travel and Men's corner.
Fashion central international feb 2016 issue published onlinefashioncentra pk
It Covering All major Fashion activities in the world.All International fashion Shows and Cat walks.Fashion mag also covering Celebrity Gossips,beauty tips,Lifestyle,Travel and Men's corner.
Fashion central international june magazine issue 2015fashioncentra pk
It Covering All major Fashion activities in the world.All International fashion Shows and Cat walks.Fashion mag also covering Celebrity Gossips,beauty tips,Lifestyle,Travel and Men's corner.
Using social media marketing and event strategy to bring together key influencers; to increase brand awareness for entrepreneurial fashion designers, models and make up artists; while raising money for a fantastic local charity. Key links: www.fashionfiesta.co.uk --> Powered by www.shoosocialmedia.co.uk
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The 9h Annual Phoenix Fashion Week is the leading fashion industry event in Southwest. Our Mission is to bridge national and international
designers with retailers, boutiques, fashionistas, and top fashion media globally. The 4 day fashion event will showcase Holiday 2016 and Spring 2017 collections with 25 designer runway shows, various trunk sales, statewide retail events,
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Phoenix Fashion Week is dedicated to developing the Arizona fashion industry through 3 pillars: Fashion-Education-Community. Our state-wide educational fashion seminars and
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October 12 - 15, 2016 - Talking Stick Resort - Arizona
www.phoenixfashionweek.com
Founded 2005: Incorporated 2008
9 established designers, 15 emerging, and 10+ accessory designers present prêt-a-porter, evening, resort collections, luxury sportswear, celebrity designer, high fashion swimwear, and fashionable accessories.
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We have over 500 boutiques and retailers in our network. We anticipate over 6,000 attendees for Phoenix Fashion Week 2016 and expect over 3 million marketing impressions on-line, on TV, and in print.
Emerging Designer of the Year: Emerging Designer (15) contest: One talented winner will receive a $ 10,000 price package
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Notable highlight in 2015: 4 Emerging Designers were selected to sell on EVINE Live TV Show
2015: Sponsors: Talking Stick Resort, Schumacher European Ltd. Mercedes Benz, TONI&GUY, FIDM, UBER, Core Water, New Times, The Agency Arizona, FBI, The Art Institute of Phoenix, Scottsdale Polo Championships, Modern Luxury, Scottsdale Fashion Square, FORD Robert Black Agency, Fashion Group International, MUZ Make-up, Sugar Sugar, Arizona Hispanic Chamber of Commerce
Media contact: Katie Snyder 480-286-2411 press@phoenixfashionweek.com
Executive Director Brian Hill - info@phoenixfashionweek.com
We wanted to share with you our "Fashion Strips" kit! This is our annual RUNWAY RECAP kit that shows the beautiful collections that showcased at Phoenix Fashion Week 2015!
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3. PHOENIX FASHION WEEK 2016 3
Russell Goldstein
Advisor
LETTER
FROM THE
EXECUTIVE
DIRECTOR
Fashion. Education. Community.
Here we are once again at
THE fall fashion event of
the year…Phoenix Fashion
Week at Talking Stick Resort.
Each and every season I get
so excited to share our fast
growing brand with the 1,000’s
of fashionistas attending our
week long calendar of events
filled with Fashion, Education
and Community activations.
But, like clockwork each and
every season…we also get so
many questions like, why do
we this, how do we do this,
and what is our end goal?
Well…
Our mission is to Push
Arizona Fashion Forward!
But, what exactly does that
mean? It means that since
the beginning, Team Phoenix
Fashion Week set the bar high
within the Arizona fashion
industry and we have been
raising that same bar every
season since 2008. We began
as a one-day celebration that
has grown into a sustainable
year-round fashion business
producing (12) different
fashion events in (12) different
locations around Arizona.
How Did We Do It? We clearly
defined who we were and
who we were not. We were
definitely about the ‘Business
of Fashion’ first and foremost.
We definitely were not going
to listen to the naysayers.
We are clearly about helping
emerging designers build
sustainable and successful
fashion brands. We clearly
were never going to give
up. We were 100% about
improving on our mistakes
and we were never afraid to
try again. In other words, our
common sense approach and
relentless work ethic forged
our way to becoming the
leading fashion industry event
in the Southwest.
Your Best or Nothing! Brand
partner Mercedes Benz
inspired this kind of thinking
amongst our team. It is true,
when you really know who you
are and when you give your
best effort day in and day out
in the pursuit of your goals,
you naturally push everything
and everyone around you
forward. This is the ‘secret to
our sauce.’
That mindset and high bar
expectation is why we believe
designers from around the
globe seek us out to showcase
their collections on our runway
every October. We know that
is why national brands want
to align with the Phoenix
Fashion Week brand. In real
time, we are watching the tide
turn, Arizona is rapidly moving
fashion forward.
So What’s Next? Our team
just launched an m-commerce
App, we are launching an ‘All
Things Fashionable’ robust
website, our designers are
dressing TOP entertainers
like, Carrie Underwood, Gwen
Stefani, Katy Perry, J Lo,
Beyonce’, Nicki Minaj, Paris
Hilton, and more! In other
words we will continue to push
Arizona Fashion Forward. Not
bad for a brand that began as
a one-day celebration. Come
join us!
–Brian Hill, Executive Director
Phoenix Fashion Week
-Mom, Michelle, Jada, Family
ADVISORS
Percy Knox
Advisor
Hermann Plank
Advisor
Chris Detert
Advisor
Liz Riley
Education
DIRECTORS
Brenna Moses
Operations
Alison Callaway
Education
Christina Ziegler
VIP Relations
Abbei Brown
Designers & Buyers
Dynelle Rodriguez
Style
Vanessa Gonzales
Style
4. 4 PHOENIX FASHION WEEK 2016
9:00am - 1:30pm - (3) Business of Fashion Seminar Series
12:00pm - 5:00pm - Buyer & Retailer Appointments
5:00pm - 10:00pm - Style Villa Marketplace
5:00pm - 7:00pm - Red Carpet
7:30pm - 9:30pm - Runway Shows
ESTABLISHED DESIGNERS:
The Art Institute of Phoenix | Community Designer Showcase
#LoveUp | State Forty Eight | Charmosa |Francesca Lake (FIDM Debut)
EMERGING DESIGNERS:
Marisa Mike | Forgiven Love | Isy B.
9:00am - 1:30pm - (3) Business of Fashion Seminar Series
12:00pm - 5:00pm - Buyer & Retailer Appointments
5:00pm - 10:00pm - Style Villa Marketplace
5:00pm - 7:00pm - Red Carpet
7:30pm - 9:30pm - Runway Shows
ESTABLISHED DESIGNERS:
Dolcessa | Brothers Tailors | Luxery by Xandra | Resty
EMERGING DESIGNERS:
Laura Tanzer | Amanda Casarez
MXN | Ricci JvR
9:00am - 1:30pm - Business of Fashion Seminar Series
12:00pm - 5:00pm - Buyer & Retailer Appointments
5:00pm - 10:00pm - Style Villa Marketplace
5:00pm - 7:00pm - Red Carpet
7:30pm - 9:30pm - Runway Shows
ESTABLISHED DESIGNERS:
Dalida Ayach | Rachad Itani Couture | Yas Couture by Elie Madi
Finale: Rocky Gathercole
EMERGING DESIGNERS
Cosmogyral | MOWA by Emily Smith | Barbara Bultman | Aconav
THURSDAY
OCTOBER 13
FRIDAY
OCTOBER 14
SATURDAY
OCTOBER 15
FASHION. EDUCATION. COMMUNITY.
5. STYLEVILLAShop Designer Looks Straight from the Runway
This year’s Phoenix Fashion
Week Style Villa Marketplace
inside Talking Stick Resort,
will be the fashionable
shopping destination for
all attendees. Beginning at
5:00pm Thursday through
Saturday of fashion week,
this stylish marketplace will
feature a bevy of shopping
opportunities for every taste,
from top retailers to Phoenix
Fashion Week’s emerging and
established designer brands
straight from the runway.
Phoenix Fashion Week, Shanks Shoeware,
Zona Med Spa, CND Vinylux, Amazing
Lash Studio, Stigmare, MXN, Monica
Mauro, State Forty Eight, Brothers
Tailors, #LoveUp, Rhinestones & Relics,
ForgivenLove, Gainey Village Health Club &
Spa, Fusion Contouring, Toni&Guy
THURSDAY
October 13
Phoenix Fashion Week, Shanks Shoeware,
Cha Cha Chic, Shazia’s Boutique, Arizona
Med Spa, CND Vinylux, Amazing Lash
Studio, Stigmare, MXN, Evans Furs, Zona
Med Spa, Monica Mauro, State Forty
Eight, Brothers Tailors, Beltshazzar Jewels,
Toni&Guy, VIP Global Designer Showcase
presents Dalida Ayach Boutique & Rachad
Itani Couture
FRIDAY
October 14
Phoenix Fashion Week, Shanks Shoeware,
Cha Cha Chic, Shazia’s Boutique, Zona
Med Spa, CND Vinylux, Amazing Lash
Studio, Stigmare, MXN, Monica Mauro,
State Forty Eight, Brothers Tailors, Isy
B., Ricci JvR, Mowa by Emily Smith,
Beltshazzar Jewels, Toni & Guy, VIP Global
Designer Showcase presents Dalida Ayach
Boutique & Rachad Itani Couture
SATURDAY
October 15
6. 6 PHOENIX FASHION WEEK 2015
THE
OF FASHION SEMINAR SERIES
BUSINESS
PRESENTED BY: THE FASHION INSTITUTE OF DESIGN & MERCHANDISING
THURSDAY
9:00AM - “Behind the Design” | Julie Ott | fidm.com
10:30AM - “Launch Your Brand with Vision” | Alison Callaway | phoenixfashionweek.com
12:00PM - “How to Sell BIG to Buyers” | Alison Callaway | phoenixfashionweek.com
FRIDAY
9:00AM - “How to take your local blog GLOBAL” | Audree Lopez | SimplyAudreeKate.com
10:30AM - “Social Media & Email for Fashion Success” | Ron Cates | RonCates.com
12:00PM - “The Foundation of Style” | Ashley LaRae Sampson | AIPX
SATURDAY
9:00AM - “Open & Run a Successful Boutique (online too!)” | Krystie Dillingham
10:30AM - “Fashion Law” | Talia Offord
12:00PM - “How I Did It...$1 to $100 Million in Sales” | Kym Gold | kymgold.com
13
14
15
OCTOCTOCT
OUR
FASHION
EXPERTS
7. featured
DESIGNERS
Luxery by Xandra
Lu-X-ery (LUX- Light, Colour ERY – Energie) by Xandra is a high-quality
European experience that stands out through its colours and the energy
that they transmit. At the age of twelve, designer Xandra Krahe nearly lost
all of her eyesight. Since then, colours were the only thing that she could
clearly see and they would guide her through her life and fashion career.
See her colorful collection at Phoenix Fashion Week at Talking Stick
Resort on Friday, October 14th.
Yas Couture by Elie MadiWorn by celebrities like Jennifer Lopez, Toni Braxton and Joanna Krupa,
Yas Couture graces Phoenix runways for a second time to showcase his
latest collection. As part of a two-part couture finale, this designer will
leave audiences with stars in their eyes on Saturday, October 15th.
Resty
The fashion creations of Filipino fashion designer based in Kuwait, Resty
C. Lagare, are unpredictably avant-garde and intricately-embellished
couture. Don’t miss his captivating finale on Friday, October 14th at
Phoenix Fashion Week at Talking Stick Resort.
Rocky GathercoleGlobal couture designer, Rocky Gathercole returns to Phoenix with his
show stopping designs. Worn by A-Listers like Britney Spears, Carrie Un-
derwood and Katy Perry, Gathercole aims to add a haute couture sizzle to
the desert as he closes the show on Saturday, October 15th.
“Each year at Phoenix Fashion Week, we push to raise the bar of collections, from ready to wear to couture. It
speaks volumes about our production quality, and our unique cross-section of media, buyers and fashionistas that
collectively help to push Arizona fashion forward. Quite simply, PHXFW is becoming a mecca for global fashion
brands,” said Brian Hill, Executive Director of Phoenix Fashion Week.
These designers add to a strong lineup of established collections at Phoenix Fashion Week at Talking Stick Resort
and make their dramatic debuts, with local fashionistas, tastemakers and attendees alike abuzz with anticipation.
8. 8 PHOENIX FASHION WEEK 2016
DESIGNERS
Each year, Phoenix Fashion Week selects a diverse list of established fashion brands from
around the globe to showcase their latest collections here in the desert. These successful
designers are dressing TOP entertainers including CARRIE UNDERWOOD, GWEN STEFANI,
J LO, BEYONCE’, KATY PERRY, NICKI MINAJ…and they chose Phoenix as the perfect cross
section of fashionistas, media and buyers to extend their reach and brand recognition. This
year, Phoenix Fashion Week is set to feature brands hailing from The Philippines, Lebanon,
Kuwait, Paris to Phoenix. Enjoy the collections from the ESTABLISHED DESIGNERS of
Phoenix Fashion Week 2016.
established
GLOBAL FASHION BRANDS
9. THURSDAY
The Art InstituteThe Art Institute
of Phoenix
artinstitute.edu/phoenixartinstitute.edu/phoenix
#LoveUp
loveupapparel.com
State Forty Eight
statefortyeight.com
Francesca Lake |
FIDM
fidm.edu
Charmosa
charmosaswimwear.com
DolcessaDolcessa
mydolcessa.commydolcessa.com
Brothers Tailors
brotherstailors.com
Luxery by Xandra
luxery.info
Resty
phoenixfashionweek.com
FRIDAYFRIDAY
SATURDAY
Dalida Ayach
vipglobaldesignersshowcase.com
Rachad Itani Couture
vipglobaldesignersshowcase.com
Yas Couture by Elie Madi
yascouture.com
Rocky Gathercole
rockygathercoleatelier.com
10. 10 PHOENIX FASHION WEEK 2016
DESIGNER OF THE YEARDESIGNER OF THE YEAR
Each year, Phoenix Fashion Week
introduces hand-selected talented
Emerging Designers, discovered
following Phoenix Fashion Week’s
successful 10 city tour of the United
States, including New York City, San
Francisco, Los Angeles, St. Louis,
Seattle, Chicago, Dallas, Atlanta
and Phoenix. Phoenix Fashion Week
has also enlisted the experience
and knowledge of industry expert
and success story, Kym Gold, the
co-founder of True Religion Jeans.
These next “IT” designers had the
opportunity to launch their brand at
Phoenix Fashion Week at Talking
Stick Resort this year and competed
in a 4-month Designer Bootcamp
leading to the title of ‘Designer of the
Year’ and a $10,000 prize package
comprised of goods and services
to help the winning brand succeed.
Phoenix Fashion Week will announce
three ‘Designer of the Year’ winners
based on the categories: Lifestyle,
Contemporary and Couture.
THURSDAYLIFESTYLETHURSDAYLIFESTYLETHURSDAY
Marisa Mike | Walk in Beauty | MarisaMike.co | Tonalea, AZ
ForgivenLove | Fashion that Inspires Change | ForgivenLove.com | Phoenix, AZ
Isy B. | Feel Good Luxury | IsyBDesign.com | Cayman Islands
EMERGINGEMERGING
11. SATURDAYCOUTURE
Cosmogyral | Dream of Romance | Cosmogyral.net | Los Angeles, CA
MOWA by Emily Smith | Wild at Heart | MowabyEmilySmith.com | Botswana, Africa
Barbara Bultman | Dare II Wear | BarbaraBultman.com | St. Louis, MO
Aconav | Evoke Empowerment | Aconav.com | Phoenix, AZ
FRIDAYCONTEMPORARY
Laura Tanzer | Modern Clothing, Sustainably Made | LauraTanzerDesigns.com | Tucson, AZ
Amanda Casarez | Reinvented Classics with an Androgynous Edge | AmandaCasarez.com | Washington D.C.
MXN Fashion | Guilt Free Fashion | MXNFashion.com | Seattle, WA
Ricci JvR | She is something to Behold. | RicciJvR.com | Capetown, South Africa
YES!- FASHION EXPERT AND CO-FOUNDER OF TRUE RELIGION JEANS KYM GOLD
BE
ALWAYS
LOOKING
FOR A
“
“
12. ACCESSORYDESIGNER OF THE YEAR
Monica Mauro DesignsMonica Mauro Designs | Add Natural Sparkle to your Life | MonicaMauro.com
Rhinestones and RelicsRhinestones and Relics | Live in the Moment | RhinestonesandRelics.com
Shanks ShoewareShanks Shoeware | Always on Trend | Shanks-Shoeware.com
ACCESSORY DESIGN CHALLENGE
Presented by Phoenix Fashion Week, the Accessory
Design Challenge called on Phoenix Fashion Week’s
accessory designers again this year to design a
unique accessory that embodies the Phoenix
Fashion Week brand. After much anticipation,
Monica Mauro was named the challenge winner
and Accessory Designer of the Year!
“The Phoenix Necklace was inspired
by Phoenix Fashion Week and the state
bird of Arizona, the Cactus Wren. It
combines the black and white of PHXFW
with the beautiful tail feather plus my
signature druzy to create an elegant yet
versatile design. It is such an honor to be
named “Accessory Designer of the Year” by
Phoenix Fashion Week. I am so proud to represent
this organization, this event, and the wonderful city of
Phoenix.” - Monica Mauro
2016 Accessory Designer of the Year:2016 Accessory Designer of the Year:
Monica MauroMonica Mauro
Winning
Design
13.
14. Forget New York and Paris—Fashion Weeks Are Found From Seattle to Stockholm
Not to Mention Hoboken, Hong Kong and All Over the Map By Tony Case
T
he fashion forward are not limited to the runways of Paris, Milan and New
York. Welcome to Fashion Week—in Hoboken. As in New Jersey. Also,
Seattle, Tampa, Phoenix, Austin, Brooklyn and Omaha.
Naturally, fashion weeks have sprung up in international capitals associated with
style, design and luxury living—among them, Dubai, Stockholm and Hong Kong.
But places as far-flung as Little Rock, Nashville, even St. Charles, Mo., have also
launched their own franchises to bring business and buzz to local designers and
retailers. And brands like Cadillac, T-Mobile, Red Bull and Peroni have signed
on as sponsors.
“With big global fashion powerhouses taking their shows on the road—Vuitton
in Palm Springs, Chanel in Dallas—it’s not surprising every town in America has
caught the fashion bug,” said Stellene Volandes, executive style director of Town
& Country.
Doing good is at the core of many of these events. Omaha Fashion
Week partnered with SAC Federal Credit Union, which is marketing credit
products for designers and retailers. Phoenix Fashion Week benefits cancer
charities. And while modest apparel is the hallmark of Tampa’s Christian Fashion
Week, the festival also promotes ethical labor and manufacturing practices.
Just don’t look for Hoboken Vogue anytime soon. “As far as real influence in the
fashion world, their power has yet to be seen,” said Volandes. And yet, she also
pointed out that Los Angeles Fashion Week, which started out small, may well
end up in the big leagues of couture.
FEATURED INBRIDGING DESIGNERS & BUYERS.
16. Dedicated to building global fashion brands,
Phoenix Fashion Week toured the nation in
search of the best emerging designers to join
our intensive 4-month Emerging Designer Boot-
Camp adding the expertise of True Religion Jeans
co-founder Kym Gold. Our goal is to strategically
guide and launch brands at fashion week and
beyond, while competing for a $10,000 Prize
Package & title of “DESIGNER of the YEAR”.
HOW TO
-BUILD THE PERFECT BRAND MESSAGE
-WRITE YOUR OWN PRESS RELEASES
-EFFECTIVE SOCIAL MEDIA
-RETAIL MATH FOR PROFIT
-LOOK BOOKS & LINE SHEETS
-POP UP SHOPS & TRUNK SALES
-EFFECTIVE MARKETING PLAN
-BUILDING BUYER RELATIONSHIPS
-RETAIL READY, PREP-PACK-SHIP
-CONTROLLING EXPENSES
-HOW TO LAND & GROW SALES
Focusing on the past success of the Emerging
Designer Bootcamp, Phoenix Fashion Week
has partnered with EVINE LIVE, a national
e-commerce portal and home shopping channel.
The EVINE LIVE team has taken a behind the
scenes look at these (11) emerging designers’
in the competition and will ultimately select three
(3) to sell a capsule collection direct to their (10
million+) shoppers via their online store and cable
channel evine.com.
LAUNCHING THE NATION’S
TOP EMERGING DESIGNERS
POWERED BY
EMERGINGEMERGING
| Kym Gold
17. HIRE A
PROFESSIONAL
FASHION
PHOENIX FASHION WEEK’S FREELANCE PROGRAM
“The Phoenix Fashion Week Freelance Program has been a great resource
for Elevee Custom Clothing and Lifestyle. We have used the program
to secure the services of a photographer and videographer. Also, when
we decided ago, we used the entire Phoenix Fashion Week platform to
do our very first fashion show in Arizona six months ago, we used the
entire Phoenix Fashion WeekPlatform. We used their stylists, models, and
coordination system to execute a fantastic show.”
- Percy Knox, Elevee Custom Clothing and Lifestyle
- FASHION DESIGN
- HAIR STYLING
- SALES REPRESENTATION
- PHOTOGRAPHY
- GRAPHIC DESIGN
- WEB DESIGN
- MARKETING
- SOCIAL MEDIA
- STYLING
- MAKE UP ARTISTS
- ACCESSORY DESIGN
- VIDEOGRAPHY
- MODELING
- PR
- EVENT PLANNING
- CONSULTING
For More Info Email: Freelance@PhoenixFashionWeek.com
We Offer:
PHOENIX FASHION WEEK 2016 17
18. Phoenix Fashion Week partnered with
internationally recognized Hypoxi
to present the 2016 ‘Model of the
Year’ Competition. Male and female
‘Model of the Year’ winners will receive
modeling contracts with The Agency
Arizona following their announcement
on the runway Saturday, October 15th.
Hypoxi, the Official Gym Partner of
Phoenix Fashion Week 2016, helped
get the Top 40 models in the best
shape for their runway debut!
These ‘Model of the Year’ Top 40
male and female models have been
competing in various challenges to
strengthen their skills and prepare
them for industry success, including:
Challenge #1: Headshot – Our Top 40
models were transformed with beautiful
natural looks at the Model Makeover
Event hosted by The Moxy hotel, before
working their angles infront of the
camera for photographers Romen Cole,
James Almanza, & Rizalde Sherwood for
the best headshot.
Winners: Cierra + Deividas
Challenge#2:Runway–Inconjunction
with PHXFW’s emerging designer fall
collection preview, the Top 40 models
walked the runway at Shop Garment
District in August.
Winners: Chante + Isaiah
THE SUMMER THAT CHANGED THEIR LIVES!
2016MODEL OF THE YEAR
19. PHOENIX FASHION WEEK 2016 19
Challenge #3: Print Campaign –
These Top 40 models brought their
A-Game for the Print Challenge
presented by Evans Furs, including 4
themed shoots shot by photographers
Romen Cole + Nader Abushhab.
Winners: Cierra, Andreas, Faith, & Nick.
Group Winner: Team Olympics
Challenge #4: The Agency Arizona
Interview - One of the most life
changing meetings a model may
experience is an interview with a
modeling agency. To prepare them for
this future opportunity, The Agency
Arizona staged mock interviews for
each Top 40 model, where they were
evaluated for their professionalism,
portfolio and presentation.
Winners: Chloe + Isaiah
Challenge #5: Social Media –
Announced at PHXFW on Friday
October 14, this challenge incorporates
the relevance of digital media in
the fashion industry by creating a
Facebook album with each of the
model’s best shots. The Top 40 models
are challenged to effectively market
themselves via social media and
compete for the most “likes.”
Challenge #6: Phoenix Fashion Week –
These models will be judged during the
three days of fashion week runway shows,
based on their previous challenges,
runway performance, star presence,
professionalism and photo quality.
Powered by
16 the
Agency A R I Z O N A
20. 2016 MODEL
OF THE YEAR
2016 MODEL
OF THE YEAR
Abena
Anthony
Cristina
Jassi
Maddie
Sydney
Alyson
Chloe
Isaiah
Madelyn
Saydi
Alexander
Aydan
Deanna
Jacyn
Maia
Triana
Andreas
Cierra
Jackie
Madi
Shivam
Alexis
Bela
Deividas
Julia
Merci
Unique
Alondra
Caylee
Faith
Justin
Nicholas
Alonzo
Chante
Hasoona
Lauren
Owen
22. • Over $50,000 raised for local breast cancer charity DON’T BE CHUMP! CHECK FOR A LUMP!
• Amazing partners included Schumacher Mercedes Benz, Boots Beauty USA, Walgreens,
Affiliated Dermatology, Ganem Jewelers, Stoli, FIGI Water and Mumm Napa.
• Fashion show featuring top local celebrities and breast cancer survivors dressed in PINK
We are excited to continue to activate one of our strongest
platforms, humanity. We look forward to partnering with amazing
brands to support local breast cancer charities and raise
awareness and funds right here in Arizona. - Brian Hill | Phoenix
Fashion Week Executive Director
“
“
OVER $50,000 RAISED
Join the Fashionably Pink Team - seeking corporate sponsorship and
community leaders Contact brenna@phoenixfashionweek.com
Presented By Benefitting Thanks
24. bloggers
Lauren Garcia of What Lola Likes
The Business of Fashion at ASU
Skylar Scott and Lindsay Viker of Couture in the Suburbs
Dustin Hoyman of Indie Stitch and Tiffany Tank
Leslie and Lindsey Philip of Smart Blondes Nicole Simone of Curves on a Budget Audree Lopez of Simply Audree Kate
Stylist, Nuvia Magdahi +
Cynthia Sassi of Fabulous AZ
#PHXFW
24 PHOENIX FASHION WEEK 2016
31. PHOENIX FASHION WEEK 2016 31
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34. 34 PHOENIX FASHION WEEK 2016
emerging
designers
at
designers
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designers
#DesignerBootcamp#DesignerBootcamp
35. PHOENIX FASHION WEEK 2016 35
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Splinter is an independent design group with all the tools
your brand needs to find its visual edge in the marketplace.
We’re ultra-committed specialists with a pointy genius
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CREATIVE DIRECTOR
CHRISTOPH HAGEL
CREATIVE DIRECTOR
VARTAN BASSIL
37. phoenixfashionweek.com | 3316 E. Washington St. | Phoenix, AZ 85032 | info@phoenixfashionweek.com
BRIDGING DESIGNERS & BUYERS.
Brian Hill | Executive Director
Percy Knox | Advisory Board
Hermann Plank | Advisory Board
Russell Goldstein | Advisory Board
Chris Detert | Advisory Board
OPERATIONS
Brenna Moses | Director
Niya DeGroat Henry | Team Leader
Kimberley Warmack-Mason | Ambassador
Alessio Valentino | Ambassador
Tracy Vo | Ambassador
Patricia Sharkey | Ambassador
Kristine Bogstrand | Ambassador
Alexandria Burkfield | Ambassador
Aiyana Pearson | Ambassador
GUEST RELATIONS
Christina Ziegler | Director
MEDIA TEAM
Katie Snyder | Publicist
Niya DeGroat Henry | Social Media & Branding Leader
Destanye Baldwin | Team Leader
Hanna B. Tucker | Fashion Host
Bianca Meade | Fashion Host
Aaron Aranda | Ambassador
Madison Klug | Ambassador
STYLE TEAM
Dynelle Rodriguez | Director
Vanessa Gonzales | Team Leader
Laura Dickerson | Lead Ambassador
Andrea Castelo | Lead Ambassador
Andrea Rodriguez | Lead Ambassador
Kelly Stoneman | Lead Ambassador
Sandra Mateu Yotty | Ambassador
Aaron Aranda | Ambassador
Leilani Solema | Ambassador
Kaylaelisabeth Leilani | Ambassador
Amy Munoz | Ambassador
Cynthia Zepeda | Ambassador
Erin Robertson | Ambassador
Reika Marvyana | Ambassador
Samuel Madonia | Ambassador
Tavia Miller | Ambassador
DESIGNERS & BUYERS
Brian Hill | Director
Abbei Brown | Team Leader
Alison Callaway | Team Leader
Samantha Shiers | Ambassador
Ghinwa Jaber | Ambassador
Jason Bradley Carter | Ambassador
EDUCATION
Alison Callaway | Director
Brian Hill | Team Leader
Abbei Brown | Team Leader
Brenna Moses | Team Leader
Patricia Sharkey | Ambassador
Kimberley Warmack-Mason | Ambassador
38. 38 PHOENIX FASHION WEEK 2016
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BRIDGING DESIGNERS & BUYERS.
HOSTED BY:
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