Cellar Door is an audacious creative event management group that specializes in groundbreaking music and fashion experiences. They have extensive experience producing events of all sizes, from large-scale productions in Trafalgar Square to smaller shows. Their goal is to enhance client and audience experiences through live and visual creative elements. Cellar Door produces several signature music and fashion shows annually, including RWD in Stereo, GIFTED, Best of British, and Moji. They have worked with numerous well-known artists and brands.

1. ‘be audacious’

2. About Us
We are an audacious creative event management group that specialises but not confined to implementing
ground breaking music and fashion experiences.
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Highly experienced in working with a range of artists, creative’s, clientele and venue capacities, which include
implementing events in Trafalgar Square as well as respected and award winning establishments such as Tate
Gallery, Shoreditch House, Gatecrasher (Sheffield), Cargo, Guanabara, Dingwalls, Rich Mix Cultural Arts Centre
and Cordy House, to name but a few.
Renowned for delivery focused methods of operation and professionalism.
Our aim it to enhance client experiences by bringing a live / visual creative element to brands that we work with.
We have a great understanding of the target market that many brands aspire to reach, which has led to
commissions in creative forms including art and dance.

3. Client Services
Creative & Concept Development
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Total Event Production
Show Production
Entertainment Sourcing
Location & Venue Sourcing
Project Management & Logistics
We believe in originality and whether it’s working with brands, local authorities, corporate commissions or
managing bespoke private events, we seek to provide solutions by knowing the box in intricate detail, then
think audaciously outside it.

4. Recent Commission : London Week of Peace
Taking place on Sunday 27th September 2009 in one of London most historic landmarks Trafalgar Square, the
London Week of Peace concert was geared towards encouraging the unification of Londoners from all social
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backgrounds.
Cellar Door were commissioned to provide the creative content for the day where we sourced and coordinated
the live acts, a fashion show, dance acts, live art show and the first ever skate ramp exhibition to be placed on
Trafalgar Square. The great weather we enjoyed however was not down to us.
Link to video: http://www.youtube.com/user/CellarDoorFriends#p/a/u/0/cKGbrSAdzjw
10,000 attended in the Square
Live Broadcast on Kiss FM

5. Recent Commission: For Boarders By Boarders
For Boarders By Boarders (FBBB) is a lifestyle brand connecting sub cultures within extreme sports.
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Cellar Door utilised our expertise in team formation and youth communication in the FBBB 2009 UK snowdome
park jam series. Including a 2 day event at Snowworld in Landgraaf, Holland, 2 chosen riders from each indoor
snow session were invited to ride at the finals held at SNO!zone, Milton Keynes.
We managed a series of events which incorporated FBBB’s network of board riders, artists, park shapers, designers
and musicians where it was the first time any tour of its kind, held events at every single indoor snowdome park in
the UK. A number of skate boarding events were also held.
Our project and event management skills oversaw a compilation CD of the live artists that had performed on the
tour, a gallery exhibition at the Reebok Lounge and the FBBB stand at The Metro Ski and Snowboarding show and
the afterparty.
Cellar Door continue to work with FBBB in strengthening their brand across the UK and Europe.

6. Recent Commission: LRG 10th anniversary celebration
L-R-G is one of the most respected and trusted clothing lines in the United States and Europe, dedicated to
producing edgy alternatives, accessible styles and unique colourways for a discerning urban street and skate
audience.
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The brief received from L-R-G was simple:
‘How can we find a cost effective way to position our label through better use of product placement’?
Our solution was also simple in thought but extravagant in its execution…
The result:
Fashion show in the heart of London to 10,000 coinciding with the end of London Fashion Week 2009
Live projection to audience on 27ft screen featuring logos and L-R-G advert
Filmed highlights and footage shared with L-R-G European partners via youtube and myspace
and we got a free L-R-G T-Shirt!

7. “With experience in pioneering new music scenes, championing the rising stars
of fashion, providing a voice to those that do not get heard and opening up new
audiences to the established talents through many of the inhouse events we
create, we at Cellar Door have put our money where our mouth is!”
BEST OF BRITISH
IN SUPPORT OF ...........
Our Brands
GIFTED – Annual fashion showcase. ‘Fashion No Barriers’
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RWD in Stereo - A quarterly live UK underground music showcase from the world of the UK’s biggest urban youth
publisher RWD magazine.
Best of British in support of .......... - Annual charity event held to raise the profile of a nominated charity
Moji - Mixes premiere live bands and acts performing electrifying Indie/Rock sets, Electro, Rap, Rave and
everything in between.
A Musica em Mim - Latin, funk and House music night

8. GIFTED fashion networking showcase
GIFTED is a celebration of London’s diversity whilst also unlocking the gifts concealed within today’s youth through
the medium of a Fashion networking show. GIFTED seeks to inspire and promote London’s diversity through the
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medium of fashion, embracing the values of:
Excellence – as a organisation / brand
Respect and friendship – amongst participants
Empowerment – demonstrating that young people can make their dreams come true
Our goal is to inspire and involve young people through participation, enhancing their learning, skills and personal
development through the concept of networking.
GIFTED is a founding member of “No Barriers” a new fashion board launched by the London Development Agency,
Central St Martin’s, the Association of Modeling Agencies and other leading fashion bodies.

9. RWD in Stereo
Cellar Door’s brief was to create a series of events encapsulating the ethos of RWD magazine which is the UK’s
largest urban music and lifestyle magazine.
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Through RWD in stereo, we facilitated a platform for all those connected to the music and fashion industries to
come together and put faces to names and music whilst facilitating artists to support each other and experience
the talents and work from differing music genres.
Many of the artists featured have gone on to receive wider industry recognition from i-D, Vibe, XXL, The Guardian,
Trace, Mix Mag, Vice, Good For Nothing, Def Jam records, 1Xtra, Kiss and Radio 1 and the events themselves have
featured on MTV Base and Channel 4.
RWD in stereo is the leading live music event showcase of UK underground music.

10. Best of British in Support of .........
Every October / November we assemble the “Best of British” from the soul, dance, hip-hop and underground
music talent to perform in the heart of London’s West End, all for a greater cause. Since 2007 we have used our
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contacts to help raise awareness of the illness Sickle Cell, which affects 15,000 in the UK.
Artists we have worked with in promoting this event form a who’s who of pioneering British musical talent
including:
Mercury Music and double BRIT award winner Ms Dynamite, thought provoking Hip Hop artist Ty, UMA winner
Nate James, MOBO nominated Bashy, MTV Favourite The Thirst, Natalie Williams (Ronnie Scotts), spoken word
poets Benin City, emerging British singer/songwriter Alex Mills, female vocalist NY, BBC Electric Proms producer
DaVinChe, and UK Funky specialist Donaeo amongst others.

11. Moji
Indie, Rap and Electro not necessarily in that order but all of it Sweet Like Cellar Door.
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‘be audacious’
Moji mixes premiere live bands and acts performing electrifying Indie/Rock sets, Electro, Rap, Rave and everything
in between.
We think Moji is wicked and it looks like we aren’t alone: London Paper 2008 ‘’Favoured by many that wouldn’t
normally listen to Rock, they’re bringing together grime heads, rude boys, Hip Hop lovers and those skinny
jean-wearing sorts who’d pick Pete Doherty over their mum.’

12. Who we have worked with

13. Contact
www.cellardoorgroup.com
www.myspace.com/cellardoorandfriends
info@cellardoorgroup.com
Farouk Deen
(M) +44 (0) 7830 106 595 (E) - farouk@cellardoorgroup.com
Contact regarding: RWD in Stereo, MOJI, FBBB, Finance + Sponsorship
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Mark Sarfo-Kantanka
(M) +44 (0) 7740 363 115 (E) - mark@cellardoorgroup.com
Contact regarding: BEST OF BRITISH, GIFTED, Finance + Sponsorship
Kenny Sykes
(M) +44 (0) 7951 030 535 (E) - kenny@cellardoorgroup.com
Contact regarding: Flyer + Poster design, Marketing / Branding
Robyn Stocker
(M) +44 (0) 7538 601 334 (E) - robyn@cellardoorgroup.com
Contact regarding: Finance + Sponsorship, Marketing / Branding, A Musica em Mim