Lane Sutton discusses privacy concerns related to social media and online activity. 92% of toddlers have an online presence established by their parents. Our online actions are tracked through various means like social networks, loyalty programs, and online shopping. While some privacy controls exist, many users agree to extensive privacy policies without understanding what data they are sharing. New social media features like Facebook Timelines make more information publicly visible. Users should be aware of privacy risks and tools available to better control their digital footprint and online privacy.

1. LOCKING YOURSELF UP... FROM THE ONLINE
UNKNOWN & OUR OBSESSION
ONLINE PRIVACY
by Lane Sutton
@LaneSutton

5. OUR OBSESSION
• 65% of adults use online social networking sites.
• According to Brits... Facebook is more important than a
flushing toilet. Is it that bad? Even cars, heating, AC, shower was
farther down the list.

6. PARENTS HAVE SET UP ONLINE
PRESENCE FOR CHILD
• 92% of toddlers have online presence.
• Many parents reserve Facebook/email accounts, domain name
before baby is born.
• ToriSpelling created a Twitter account for her 3 yr old son,
Liam @liamsworld to tweet quotes that he says. 33,000
followers!
• http://babysquatter.com/ to search for child’s domain names.

7. Graphs

9. OUR ACTIONS ARE BEING
TRACKED...
• It’s not new.
• Hotel keys
• Social networks (what we like) based on TNF
• Rewards/loyalty card programs
• Credit card purchases
• FastLane/EZ pass
• Online shopping/personal recommendations by Amazon

10. DOES PRIVACY EXIST?
• Yes, in some cases to narrow down your settings.
• Weagree to things we have no idea of what we are allowing
companies to do. Privacy policies. 50 page documents. They
know we won’t read it, but that’s how they “get” us!

11. SOCIAL MEDIA
BACKGROUND CHECKS?
• Done by Social Intelligence agency.
• Surveysinternet for any possible threats or suspicious data
before hiring a candidate.
• Think twice before acting.

12. NO DELETE BUTTON
• Why Kenneth Cole got in trouble...

13. FAST FACTS
• 78.1% of the U.S. population uses the Internet.
• 79%of teens who use the Internet are not careful
about sharing personal information.
• 77% of recruiters use search engines/social networks
researching applicants. (CareerBuilder)
Source: Pew Internet & American Life Project

14. FACEBOOK 3RD PARTY APPS
• Withoutfurther permission than agreeing to “Allow” this app
to permanently access to your FB account.
• Canautomatically post on your wall without further
permission besides allowing an app to grant access to your
account.
• 71% of U.S. web users are on Facebook! (iStrategy Labs)

15. WHAT YOU CAN DO
• Restricttag options, audience limits, how you connect, blog
people, individual post privacy, and applications or websites
allowed, personal information display, profile options.

16. REPUTATION.COM
• •PrivacyDefender resets your Facebook privacy settings, giving you precise control
over how you share information. To install/how to use: http://www.reputation.com/
how_to/how-to-use-privacydefender-from-reputationdefender/
•
uProtect.it allows Facebook users to send encrypted messages, giving them the
ability to keep private information from ending up in the wrong hands (and on
Facebook’s servers). https://uprotect.it/index
•
Reputation Alerts lets you monitor the Web for information about them via a
comprehensive daily alert with listings in people search databases, news articles,
Web records, social networking profiles, and any content types.
•
Free tools from Reputation.com: http://www.reputation.com/how_to/free-privacy-
protection-tools/
•

17. DISCRETE? WE NOW KNOW IF YOU
UNFRIEND, OR UNFOLLOW
• Tools
like Qwitter, SocialToo, TweetEffect, and more tell us if
you unfollow and from the approximate tweet it happened.
Good for biz to find out what works/what doesn’t.
• BetterFacebook plugin tells you how many friends you’ve lost,
and the fluctuation. Facebook Timeline friend lists show all
friends, and if you see “Add Friend” button, they are no longer
a friend.

18. NEW FACEBOOK... SHOULD
YOU BE WORRIED?
• TIMELINE - easy to read timeline to view all status updates/
photos, some you may not want to be seen. Puts all of your
info in one from the day you joined to current timeline.
Birthdate, friend list, statuses are now shown as tabs and
pages.
• Any activity you do on apps can be recorded and posted on
FB. This means technically you’re being tracked across
applications and instantaneously sharing what you are doing.
• Similar to GetGlue to get stickers for check-ins.

19. “BEST FRIENDS” APP REQUESTS PERMISSION
TO ACCESS ALL OF THIS DATA:

21. TRACKING COOKIES
• No, you cannot eat it!
• What websites to track your online behavior and movements
online, the pages you visit, e.t.c,.
• Are stored even after visiting that website or closing it out.

22. HOW TO DELETE COOKIES
ON DIFFERENT WEB
BROWSERS
• Visit http://www.aboutcookies.org/default.aspx?page=2
• Select your browser and follow the instructions.

23. OVERSHARING
14 Year Old Invites 15 Friends To A Birthday
Party and Ends Up With...

24. OVERSHARING
14 Year Old Invites 15 Friends To A Birthday
Party and Ends Up With...
21,000
RSVPs!

25. OVERSHARING?
• 14 year old girl invites 15 friends to birthday party.
• Herevent was public, and fan pages were created to spread
the word about the party.
• People registered: 21,000 RSVPs
• Police
staffed the event, in case thousands still showed up. The
party was cancelled. That doesn’t stop them.

26. • Using pictures that are tweeted out to find people’s
locations and where they are.
• How are they doing this? Meta data.
• Smartphones encode a geotag (Latitude and
Longitude) of where that photo was taken.
• For iPhones, Android, Blackberry, Palm -
• How to disable it: http://icanstalku.com/how.php

28. ICanStalkU was able to stalk HQ063 at http://maps.google.com/?
q=-34.5308333333,-58.4872222222
Lane Sutton

29. • It’s
better to know the dangers, and have awareness about the
social media

30. http://pleaserobme.com/

31. SEARCH YOURSELF
• Check Spokeo.com. It reveals general information,
property information (value, people), wealth,
interests, photos/videos, social networks, phone
numbers, neighborhood info, religion, ethnicity,
education, occupation, relationship, age, and more.
• Google yourself.