Web 3.0 is taking principles from community-focused Web 2.0 and applying them in business-to-business contexts. Data shows strong returns for investments in Midwestern business verticals like healthcare, financial services, and engineering. However, there are challenges like a lack of follow-on funding and concentration of funds in certain areas. Growing deal flow and ensuring investment success requires activities like mentoring startups, networking, and cultivating relationships with potential acquisition partners.