The document outlines essential components for creating an effective lead capture page, emphasizing the importance of a compelling headline, multimedia elements, and clear call-to-action to collect email addresses. It warns against common pitfalls like unrealistic offers and a poor message-to-market match. Additionally, it provides a cheat sheet for optimizing landing pages and notes the significance of disclaimers and affiliate disclosures.

1. •Lead magnet•Disclaimers,
affiliate
disclosures
•What is your
primary
offer?
•Write
compelling
titles
Headline Offer
Bribe
Legal
Stuff
Saying too much,
trying to sell vs.
generating
enough interest
to get email
address
Think you know
what your
market wants
when you don't
Message to
market match,
i.e. weight loss
product on a
business page
Your Copy sucks
What you're
offering seems
unrealistic,
doesn't pass the
smell test
Prospect doesn’t
want what
you're offering
4 Must Have Components of a
Lead Capture Page
Landing Page Formula
• Pre-amble Headline
• For example, “Attention Frustrated Network Marketers”
• Multimedia (Video or Audio)
• Sub Headline
• Builds on the Headline/Promise Offering
• Bullet Points
• Opt in Call to Action
• To Get Your Item, Enter Your Contact Information Below
Optional Components of a Lead Capture Page
www.inawordsvcs.com
Factors That Kill Landing Page Conversions
In a Word Business Services
Landing Page Cheat Sheet
What I’ve
Got
Why You
Need It
Here’s How
to Get It