Rene Lacoste was a world champion tennis player in the 1920s known as "The Crocodile" who founded the Lacoste clothing company in 1933. Lacoste partnered with a knitwear manufacturer to produce the revolutionary tennis shirt with an embroidered crocodile logo, the first example of a brand logo appearing externally. Lacoste expanded beyond tennis shirts to also produce golf and sailing shirts. The company remains family-owned and has grown successfully over the decades to offer a wide range of luxury clothing, accessories, perfumes and more while maintaining the recognizable green crocodile logo.

2.  World champion tennis player, inventor, and fashion designer.
Born Jean Rene Lacoste on July 2, 1904, in Paris, France. Lacoste
came to the sport of tennis relatively late in life. He was already 15
years old and visiting England with his father, a wealthy
businessman, when he first started playing.
 His life, up until that point, had seemed clear. A good student
with a mind for mechanical things, Lacoste had been set to enroll
at a prestigious French engineering school when he decided he
wanted to make a go of it as a tennis player. His understanding
father gave him five years to make it happen. Within
three, Lacoste had molded himself into one of the game's finest
players.
 While never considered a tremendous athlete, Lacoste built his
game from the court's baseline, keeping his opponents on the
move with an arsenal of precise groundstrokes and earning the
nickname "The Crocodile" during his playing days..

3.  His breakthrough year came in 1925, when Lacoste captured the
French Open and the Wimbledon singles championships. The
following year he won the first of two back-to-back U.S. Open
titles, defeating the better-known Bill Tilden in an enthralling
straight-set match.
 Overall, Lacoste, who for a time would be ranked the game's
number one player, would go on to win seven major singles
championships, including two additional French Opens (1927 and
1929) and another at Wimbledon (1928). He was also a member
France's Davis Cup Team from 1923-1928.
 For French fans in particular his success was especially exciting as
he was part of a larger wave of French domination of the sport of
tennis in the 1920s and '30s. Lacoste, and fellow legendary players
Jacques Brugnon, Jean Borotra, and Henri Cochet, Lacoste, soon
became known as the Four Musketeers of French tennis. All four
members of the group were simultaneously inducted into the
International Tennis Hall of Fame in Newport, Rhode Island, in
1976.
 Unfortunately, health problems soon derailed Lacoste's career and
he was forced to retire prematurely in 1929

5.  Lacoste is a French apperel company founded
in 1933 that sells high
end clothinng, footweat, perfume, leatther
goods,wathches, eyewear, and most
famously tennis shirts. In recent years, Lacoste
has introduced a home line of sheeting and
towels. The company can be recognized by its
green crocodile logo. Rene Lacoste, the
company's founder, was nicknamed "the
Crocodile" by fans because of his tenacity on
the court.

11.  In July 2011, Lacoste - along with other major fashion
and sportwear brands
including Nike, Adidas and Abercrombine & Fitch - was
the subject of a report by the environmental
group Greenpeace entitled 'Dirty Laundry'. Lacoste is
accused of working with suppliers in China who, according
the findings of the report, contribute to the pollution of
the Yangtze and Pearl Rivers. Samples taken from one
facility belonging to the Youngor Group located on
the Yangtze River Delta and another belonging to the Well
Dyeing Factory Ltd. located on a tributary of the Pearl River
Delta revealed the presence of hazardous and
persistent hormone disruptor
chemicals, including alkylphenols
, perfluorinatedcompounds and perfluorooctane sulfonate.

14. Rene Lacoste founded La Chemise Lacoste in
1933 with André Gillier, the owner and
president of the largest French knitwear
manufacturing firm at the time. They began to
produce the revolutionary tennis shirt Lacoste
had designed and worn on the tennis courts
with the crocodile logo embroidered on the
chest. Although the company claims this as the
first example of a brand name appearing on the
outside of an article of clothing, the "Jantzen
girl" logo appeared on the outside of Jantzen
Knitting Mills' swimsuits as early as 1921. In
addition to tennis shirts, Lacoste produced
shirts for golf and sailing

17. Lacoste is a family company.
The company status is very successful in own
area.
This companys bazzar is wide of the other rivals.
It’s style is rich, so footweat, perfume, leatther
goods,wathches, eyewear, and most
famously tennis shirts.
Lacoste is privilege.