Jean Patou was a French fashion designer who founded the House of Patou. He was born in 1880 in Normandy to a family in the tanning and fur business. In the 1920s, Patou invented the designer necktie and launched a successful perfume business. Some of his most famous fragrances included Joy and Huile de Chaldée, the first sun tan lotion. Patou is known for creating comfortable, sporty designs for women and targeting those who wanted to look stylish while being active. He helped eliminate the flapper look and introduced longer skirts and sportswear. The House of Patou closed its haute couture business in 1987.

2. INTRODUCTION
Jean Patou was a French fashion
designer and founder of the Jean Patou
brand.
Patou was born in Normandy, France in
19 August 1880 . Patou's family's
business was tanning and furs. Patou
worked with his uncle in Normandy,
then moved to Paris in 1910, intent on
becoming a couturier.

3. In 1912, he opened a small
dressmaking salon called "Maison
Parry".
His entire 1914 collection was
purchased by a single American buyer.
Patou's work was interrupted by World
War I. In 1919 he became known for
eradicating the flapper look by
lengthening the skirt and designing
sportswear for women .
HISTORY

4. Jean Patou is credited with
inventing the "designer tie" in the
1920s when men's ties were made
in the same fabric as the women's
dress collection.

5. In 1925 Patou launched his perfume business
with three fragrances .
When the stock market crashed, so did the
market for luxury fashion. The House of Patou
survived through its perfumes.
The best known of Patou's perfumes is "Joy",
a heavy floral scent, based on the most
precious rose and jasmine, that remained the
costliest perfume in the world, until the House
of Patou introduced "1000"

6. In 1928, Jean Patou
created "Huile de
Chaldée", the first sun tan
lotion.

7. FLAPPER LOOK
OF
ROARING 20s
Actress LOUISE BROOKS

8. WOMEN’S SPORTS
WEAR
Ruth Elder
Suzzane Lenglen
1921

9. Jean Patou’s
Sports Brand-
LE COIN DES SPORTS
1925

10. SWIMWEAR
1928

11. Jean Patou, jersey bathing suit with
back straps.

12. Sweater with Sailor Knot
Necktie
1924

13. COMFORTABLE
CARDIGANS

14. SOME MORE FAMOUS DESIGNS...
Tricolor pyjamas with
asymmetrically fastened
jacket top, 1932
Silk dress, 1927
Pale pink dress, 1932
Beaded silk evening dress,
1925
Printed china silk gown,
1931

16. PERFUMES
Joy is a perfume created
for Parisian couturier Jean
Patou by perfumer Henri Alméras in
1929.

17. END OF HAUTE COUTURE
Patou died prematurely in 1936. His sister Madeleine and her
husband Raymond Barbas continued the House of Patou.
Designers for the House of Patou have included Marc
Bohan (1954–1956), Karl Lagerfeld (1960–1963) and Jean
Paul Gaultier (1971–1973). Christian Lacroix joined the label
in 1981.
The last fashion collection produced by the House of Patou
label was in 1987 when the haute couture business closed
following Lacroix's departure to open his own house.

18. SOCIAL AND CULTURAL INFLUENCES
Patou targeted women of the first world war era who were seen as strong,
independent, and freer from what the norm of society was during this time.
Patou created several collections that were inspired by the war during his
time.
Known as the “Father of sportswear” , Jean Patou made women feel
comfortable and different
Patou's signature look was sporty and fun that made any woman wearing
his silhouettes feel beautiful and comfortable.
Patou targeted women who were always on the go and women who wanted
to look comfortable and beautiful at the same time.

19. WORKS CITED
Alford, Holly Price., and Anne Stegemeyer. "Page
290."Who's Who in Fashion. New York: Fairchild, 2010. N.
pag. Print.
Etherington-Smith, Meredith. Patou. New York: St.
Martin's/Marek, 1983. Print.
"Hulton Archive." Images: Historic Stock Photos from
1800's to 1990's. N.p., n.d. Web. 09 Dec. 2013
"Stylesight."Fashion Trend Forecasting and Analysis. N.p.,
n.d. Web. 02 Dec. 2013

20. THANK YOU