Rene Lacoste was founded in 1947 and is headquartered in Paris, France. It operates in the apparel and accessories industry, producing clothing and accessories for men and women. Some of its core brands include Lacoste, Izod, and Izod Big & Tall. While originally known for its tennis clothing, Lacoste has expanded into other areas like golf, sports accessories, and casual wear. Its target audience is primarily young adults ages 25-34, but it also aims for higher-income consumers interested in sports and a continental European style.
Stella McCartney Trend Research and Design ConceptsTanise Edwards
The combination of Stella McCartney's corporate research, customer research, color and trend research, and a new concept and fashion board for a possible upcoming Stella McCartney line.
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The combination of Stella McCartney's corporate research, customer research, color and trend research, and a new concept and fashion board for a possible upcoming Stella McCartney line.
ROLEX is always been a brand which we would desire to have on our wrist !
This presentation would give u all idea about how ROLEX has kept its MONOPOLY Luxury Watch Segment !
This presentation will give you idea how a brand like ROLEX plans, executes and achieve !
ROLEX is always been a brand which we would desire to have on our wrist !
This presentation would give u all idea about how ROLEX has kept its MONOPOLY Luxury Watch Segment !
This presentation will give you idea how a brand like ROLEX plans, executes and achieve !
Get a New Look with the World of Aesthetic Street FashionFashion Oso
We all know someone that’s started their journey down the world of aesthetic street fashion. Making your own take at the streetwear craze can be a fun way of expressing yourself towards other people.
Adidas has its roots in Germany but they are a truly global company. Around the world the company having employ over 57,000 people. Employees from about 100 nations are working at Adidas global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year they produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. In 2018 it generated sales of € 21.915 billion (17048 crores in INR). These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. True, But they keep things simple, lean and fast. And Adidas will use this approach now to give an overview of what the company is all about.
Adidas was founded in 1948 by Adolf “Adi” Dassler, following the split of Gebrüder Dassler Schuhfabrik (Dassler Brother Shoe Factory) between him and his older brother, Rudolf.
During the 1936 Summer Olympics held in Germany, Adolf persuaded U.S. Sprinter Jesse Owens to run using his company’s spikes. Owens went on to win 4 gold medals.
Differences in political ideologies between the two brothers during the World War II tensions between the two brothers.
They finally split in 1947 and went on to form adidas and Puma.
Now owns brands like Rockport, Reebok, Taylormade, etc.
The Greatest Streetwear Brands On The Planet Right NowIsabella
Haute couture and urban fashion are now largely indistinguishable from one another, leaving people’s idea of what a streetwear brand actually is in disarray. In actuality, streetwear now just has a broader definition. It covers the hip-hop leaning old-school, the fashion-forward new-school, and everything that falls in between. So, to help set the record straight, here’s a rundown of the greatest streetwear brands on the planet right now and why they’re worth your attention.
Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany.
2. COMPANY PROFILE
Year Established
Lacoste corporate office
Industry
Markets
Type of company
Price
Sizes
Importer/Exporter
Brands
Web
1947
Paris, France
Apparel accessories
Men, Women
Wholesaler manufacturer
Better contemporary
Men, Women young men
Yes/No
Devanlay Us,Lacoste,Izod,Izod big
&Tall
www.lacoste.com
3. 1
Compan
y History
2 3 4 5 6 7
The true story of the "Crocodile" begins in 1927. René LACOSTE liked to recount
how his nickname became an emblem recognized throughout the world.
"I was nicknamed "the Alligator" by the American press, after I made a bet with the
Captain of the French Davis Cup Team concerning a suitcase made from alligator skin.
He promised to buy it for me if I won a very important match for our team. The public
must have been fond of this nickname which conveyed the tenacity I displayed on the
tennis courts, never letting go of my prey!"
"So my friend Robert GEORGE drew a 'crocodile' which I then had embroidered on
the blazer I wore on the courts.
4. 1
History
cont.
2 3 4 5 6 7
In 1933, René LACOSTE and André GILLIER, the owner and President of the
largest French knitwear manufacturing firm of that time, set up a company to
manufacture the logo-embroidered shirt. The champion had designed this for his own
use on the tennis court, as well as a number of other shirts for tennis, golf and sailing
- as can be seen in the first catalogue, produced in 1933.
To the best of our knowledge, this was the first time that a brand name appeared on
the outside of an article of clothing - an idea which has since become extremely
successful.
This shirt revolutionized mens sportswear and replaced the woven fabric, long-
sleeved, starched classic shirts.The first LACOSTE shirt was white, slightly shorter
than its counterparts, had a ribbed collar, short sleeves with ribbed bands and was
made of a light knitted fabric called "Jersey petit piquéIt continues to offer the same
quality, comfort and solidity on which it built its name and which constitute its
uniqueness
7. 1
Target
audienc
e
2 3 4 5 6 7
5%
15%
25%
20%
20%
15%
Target customer
18-24
25-34
35-44
45-54
55-65
65+
Lacoste’s Primary target audience would be
young adults (F/M) at the age of 25-34. A lot of
their casual wear is designed with this age range
and style in mind.
On the other hand, it also aims for the people
that are higher up the socio-economic who have
social status and more money to spend.
Secondary target audience for Lacoste would be
tennis and golf players and generally, people who
are interested in sports;
Lacoste have recently released their Live! brand,
which is aimed at a slightly younger audience of
18-24 years.
Market positioning: Luxury, sportive
9. 1
SWOT
Analysis
2 3 4 5 6 7
Strength:
•Known for quality
•Well known for tennis and
golf clothes
•Well known within the
sporting world
Weakness:
•Main focus is to provide for
tennis and golf players
•Not as popular with mainstream
fashion
•A lot of their products are
geared around sports and
summer weather.
Opportunity:
•To possibly expand to other
sports
•Extend their range to products
suited for other seasons
Threat:
•Other sporting companies in
terms of general sport wear. E.g.
Nike, Adidas
•Seasons other than summer
12. 1
conclusi
on
2 3 4 5 6 7 8 9
Lacoste’s strategy has been quite comprenhensive and will probably
enable the company to keep having its traditional image, which is
almost all luxury, elegance, sportive spirit, authenticity, and product
quality.
Lacoste’s strategy has been quite comprehensive
and will probably enable the company to keep
having its traditional image, which is almost all
luxury, elegance, sportive spirit, authenticity, and
product quality.
