The student-run PR agency LAB18 at Ithaca College will host a showcase on December 5th to present their work from the fall semester. They worked with local non-profit Ithaca Neighborhood Housing Services to create materials to assist over 1,000 individuals with affordable housing. Additionally, LAB18 participated in a marketing challenge for Boxed to increase sales. They also produced a podcast called "For the Love of Discourse" discussing communications topics. The agency welcomes students and faculty to attend the event with refreshments provided.

1. FOR IMMEDIATE RELEASE
LAB18 Hosts Showcase this Wednesday, December 5
Student-run agency exhibits work with community to clients, students, and faculty.
ITHACA, N.Y., November 29, 2018 –Ithaca College students participated in a simulated public
relations agency Fall 2018. The lab will showcase its work over the course of the semester
December 5 from 4:30 p.m. to 6:00 p.m. in the Third Floor Lounges of the Roy H. Park School
of Communications at Ithaca College.
The agency will present its work with local non-profit, Ithaca Neighborhood Housing Services.
The organization has created and sustained 578 households and has assisted over 1,000
individuals. INHS has served and provided affordable housing in Upstate New York since 1976.
“Working with a local nonprofit has given us all more insight into the community in which
we’ve spent our college career. Learning about the affordable housing market and being able to
make a real difference has been a humbling experience,” says Alexa Dargis, Ithaca College
Senior and INHS Account Manager.
This year, the lab also participated in The Collegiate Echo Marketing Challenge. The purpose of
this client project is to increase the traffic and sales for Boxed, an online grocer. The team
developed an omni-channel campaign that will run for the first quarter of next year using a
budget of $250,000.
Additionally, the agency was challenged with writing, producing, and hosting a podcast titled
“For the Love of Discourse,” which will launch during the event. In each episode, agency
members discuss their research on trending communications topics in the context of modern
culture. The show utilizes survey research from preceding agencies, Lab16 and Lab17, and
segments range in theme from various texting habits to the cord cutting phenomenon.
LAB18 welcomes Ithaca College students and faculty, as well as members of the press attend the
upcoming showcase. Refreshments will be provided.
For further information about activities of the agency or any additional information, contact our
Communications Coordinator, Kaitlin Watson, at kwatson1@ithaca.edu.
About Lab18
www.iclab18.weebly.com
PR Lab is one of five capstone courses in the Integrated Marketing Communications curriculum of the Roy. H. Park
School of Communications at Ithaca College.
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Contact: Kait Watson, Communications Associate
LAB18, Roy H Park School of Communications
Department of Strategic Communications
Ithaca College
953 Danby Road, Ithaca, N.Y., 14850.