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TLA 2009


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My presentation for the TN Library Association Staff training 2009, on library 2.0 and the future of libraries.

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TLA 2009

  1. 1. 2.0: The State of the Union community :: conversation :: connections
  2. 2. Thesis 1 Markets are conversations.
  3. 3. Thesis 3 Conversations among human beings sound human. They are conducted in a human voice.
  4. 4. Thesis 6 The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
  5. 5. 1/8/09 h'p:// Slide credit: Michael Sauers - "And it's easy to deride this sort of thing as self- absorbed publishing―why would anyone put out such drivel in public. It's simple. They're not talking to you.“ ―Clay Shirky
  6. 6. Thesis 7 Hyperlinks subvert hierarchy
  7. 7. Thesis 11 People in networked markets have figured out that they get far better information and support from one another than from vendors.
  8. 8. Thesis 17 Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
  9. 9. Thesis 41 Companies make a religion of security, but this is largely a red herring. Most are protecting less against competitors than against their own market and workforce.
  10. 10. Thesis 9 These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
  11. 11. Thesis 12 There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.
  12. 12. Thesis 50 Today, the org chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority.
  13. 13.
  14. 14. The web is ubiquitous.
  15. 15. Information is everywhere.
  16. 16.
  17. 17. How does librarianship change in the next 10 years?
  18. 18. How are our customers changing?
  19. 19. How are the things we love changing?
  20. 20. ケータイ小説 keitai shosetsu
  21. 21. How are the things our customers love changing?
  22. 22. Thank You
  23. 23. Cheap Commercial Plug
  24. 24.
  25. 25. Jason Griffey This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 License. To view a copy of this license, visit or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. Any media used and not owned by Jason Griffey is understood to be copyright by the original author, and is used under the US Fair Use guidelines. Head of Library Information Technology University of Tennessee at Chattanooga