1.
Designing (for)
21st-Century Institutions
Photo by Flickr user Ken Lund under CC-BY-SA

2.
Somewhere in America, sometime in the
19th century

3.
Madison, WI, 2011
Photo by Flickr user Peter Gorman under CC-SA

4.
Online, sometime in the 21st century

5.
Photo by Todd Ross Nienkirk, That Other Paper (CC-SA)

6.
Online, sometime in the 21st century

7.
3,144 counties
19,354 cities & towns

8.
What do we ask from government?
➔ Public safety
➔ Infrastructure
➔ Regulations
➔ Record-keeping
➔ Dispute resolution
➔ Assistance

9.
Government websites are usually
about the government.
They need to be the government,
doing the people’s business online.

10.
Where are the boundaries of government?

11.
What about the civic sphere?

12.
How hard is it to participate?
http://www.pewinternet.org/fact-sheet/internet-broadband/

13.
2013: Healthcare.gov

14.
This used to happen fairly often
http://www.nytimes.com/1999/12/23/business/toys-r-us-falls-behind-on-shipping.html

15.
It wasn’t a design problem, exactly
http://www.huffingtonpost.com/2013/10/18/obamacare-train-wreck_n_4118041.html

16.
2014: USDS & 18F

17.
Digital Service

18.
I work at 18F.
I’m here in my
personal capacity
today.

19.
The shiny story, Golden Gate Park, 2011
Photo by Flickr user Michael Fraley

20.
2009: H1N1
(the un-shiny story)

21.
Templates for health departments (before)
http://boltpeters.com/blog/designing-the-google-sites-h1n1-emergency-templates/

22.
Templates for health departments (after)
http://boltpeters.com/blog/designing-the-google-sites-h1n1-emergency-templates/

23.
Assistance is deep

24.
Institutions are deeper

25.
Seattle Public Library, Northeast Branch
ca. 1983

26.
It’s ok to be a smart girl in the world

27.
Yale University Sterling Library
Fall 1990

28.
言語学

29.
2000: Butterfly Ballot

30.
Palm Beach County, FL

31.
2012: Field Guides

32.
Dana Chisnell & the Center for Civic Design

33.
What voters need to know

34.
What voters need to know

35.
2011:

36.
“I’m here because I believe government can be
simple, beautiful, and easy to use.”
-- Scott Silverman to Jennifer Pahlka, January 2011

37.
2007: #opendata

38.
Open Data moved fast - and slow
➔ July 2008 - Apps for DC - first hackathon with open public
data
➔ January 2009 - President Obama signs US Open Data
Policy
➔ 2009 - Memphis, Portland, and San Francisco create local
open data policies

39.
2009: #gov20

40.
2011: CityCamp

41.
2011: GDS

42.
The institution, online

43.
2012: CFPB

44.
Mortgage Disclosures (Before)

45.
Mortgage Disclosures (After)

46.
2013: Coding for
America

47.
VP of Research
UX Evangelist

48.
Asheville, NC, 2014

49.
The CUT Group, Chicago, 2014

50.
2014: SNAP/CalFresh

51.
SNAP

52.
2016: 18F

53.
VP of Research
UX Evangelist
Director of Product
Lead Innovation Specialist

54.
I work for President Trump
I work in the Trump administration
I work for the federal government
I work for the American public

55.
IANAL

56.
* has not reviewed or endorsed this talk.
*

57.
FASPBS TTS
ITC

58.
FAS
ITC Office of Integrated Technology Category
Federal Acquisition Service

59.
Schedules

60.
MOU > IAA
ITC +

61.
$ = CO W

62.
FAS
ITC
EOP
OMB OPM

63.
“Public servants are designers.”
-- Dana Chisnell, Civic Design Camp NYC, November 2014

64.
Design Principles for
Public Institutions

65.
GDS, 2012

66.
Simple, beautiful,
& easy to use

67.
Respect for people’s
time, dignity, and
abilities.

68.
Inviting, not just
allowing, full
participation.

69.
Government &
citizens are on the
same side - design
for unity.

70.
Institutions that...
➔ Honor people’s humanity
➔ Break barriers to access
➔ Trust and support the people they are made of

71.
Designers who...
➔ Work in long timeframes
➔ Follow principles over process
➔ Make all the friends they can

72.
Questions?

73.
Thank you so much for coming!
@cydharrell any time you want
to talk about this