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Designing for Digital 2017
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Cyd Harrell
UX & Product. Unabashedly qual. at Code for America
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Opening Keynote from Designing for Digital 2017 in Austin.
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Cyd Harrell
UX & Product. Unabashedly qual. at Code for America
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Designing for Digital 2017
1.
Designing (for) 21st-Century Institutions Photo
by Flickr user Ken Lund under CC-BY-SA
2.
Somewhere in America,
sometime in the 19th century
3.
Madison, WI, 2011 Photo
by Flickr user Peter Gorman under CC-SA
4.
Online, sometime in
the 21st century
5.
Photo by Todd
Ross Nienkirk, That Other Paper (CC-SA)
6.
Online, sometime in
the 21st century
8.
3,144 counties 19,354 cities
& towns
9.
What do we
ask from government? ➔ Public safety ➔ Infrastructure ➔ Regulations ➔ Record-keeping ➔ Dispute resolution ➔ Assistance
10.
Government websites are
usually about the government. They need to be the government, doing the people’s business online.
11.
Where are the
boundaries of government?
12.
What about the
civic sphere?
13.
How hard is
it to participate? http://www.pewinternet.org/fact-sheet/internet-broadband/
14.
2013: Healthcare.gov
15.
This used to
happen fairly often http://www.nytimes.com/1999/12/23/business/toys-r-us-falls-behind-on-shipping.html
16.
It wasn’t a
design problem, exactly http://www.huffingtonpost.com/2013/10/18/obamacare-train-wreck_n_4118041.html
17.
2014: USDS &
18F
18.
Digital Service
19.
I work at
18F. I’m here in my personal capacity today.
20.
The shiny story,
Golden Gate Park, 2011 Photo by Flickr user Michael Fraley
21.
2009: H1N1 (the un-shiny
story)
22.
Templates for health
departments (before) http://boltpeters.com/blog/designing-the-google-sites-h1n1-emergency-templates/
23.
Templates for health
departments (after) http://boltpeters.com/blog/designing-the-google-sites-h1n1-emergency-templates/
24.
Assistance is deep
25.
Institutions are deeper
26.
Seattle Public Library,
Northeast Branch ca. 1983
27.
It’s ok to
be a smart girl in the world
28.
Yale University Sterling
Library Fall 1990
29.
言語学
31.
2000: Butterfly Ballot
32.
Palm Beach County,
FL
33.
2012: Field Guides
34.
Dana Chisnell &
the Center for Civic Design
35.
What voters need
to know
36.
What voters need
to know
37.
2011:
38.
“I’m here because
I believe government can be simple, beautiful, and easy to use.” -- Scott Silverman to Jennifer Pahlka, January 2011
39.
2007: #opendata
40.
Open Data moved
fast - and slow ➔ July 2008 - Apps for DC - first hackathon with open public data ➔ January 2009 - President Obama signs US Open Data Policy ➔ 2009 - Memphis, Portland, and San Francisco create local open data policies
41.
2009: #gov20
42.
2011: CityCamp
45.
2011: GDS
46.
The institution, online
47.
2012: CFPB
48.
Mortgage Disclosures (Before)
49.
Mortgage Disclosures (After)
50.
2013: Coding for America
51.
VP of Research UX
Evangelist
52.
Asheville, NC, 2014
53.
The CUT Group,
Chicago, 2014
54.
2014: SNAP/CalFresh
55.
SNAP
58.
2016: 18F
59.
VP of Research UX
Evangelist Director of Product Lead Innovation Specialist
60.
I work for
President Trump I work in the Trump administration I work for the federal government I work for the American public
61.
IANAL
62.
* has not
reviewed or endorsed this talk. *
63.
FASPBS TTS ITC
64.
FAS ITC Office of
Integrated Technology Category Federal Acquisition Service
65.
Schedules
66.
MOU > IAA ITC
+
67.
$ = CO
W
68.
FAS ITC EOP OMB OPM
69.
“Public servants are
designers.” -- Dana Chisnell, Civic Design Camp NYC, November 2014
70.
Design Principles for Public
Institutions
71.
GDS, 2012
72.
Simple, beautiful, & easy
to use
73.
Respect for people’s time,
dignity, and abilities.
74.
Inviting, not just allowing,
full participation.
75.
Government & citizens are
on the same side - design for unity.
76.
Institutions that... ➔ Honor
people’s humanity ➔ Break barriers to access ➔ Trust and support the people they are made of
77.
Designers who... ➔ Work
in long timeframes ➔ Follow principles over process ➔ Make all the friends they can
78.
Questions?
79.
Thank you so
much for coming! @cydharrell any time you want to talk about this