L22 definitions
•Download as PPTX, PDF•
1 like•235 views
The document discusses new media terminology relevant to understanding the future of magazines. It defines terms like Web 2.0, prosumer, convergence, synergy, viral marketing, guerrilla marketing, user-generated content, unique selling point, point of difference, and unique perceived benefit. Examples are provided for how magazines like NME utilize various multi-platform and integrated strategies across their website, radio station, and other outlets. Consumers are also able to generate content and engage with magazines in new ways. The terminology explained is important for understanding changing models of magazine publication and consumption in the digital age.
Report
Share
Report
Share
Recommended
Section B G322 Magazine Terminology
The document defines several key terms related to new media, including:
Web 2.0 allows for two-way communication on the internet compared to the one-way communication of Web 1.0. A "prosumer" both produces and consumes media content. Technological and media convergence involve the merging of different media platforms. Synergy refers to promoting media properties across different subsidiaries to increase revenue. Viral marketing, guerrilla marketing, and user-generated content (UGC) are newer marketing strategies that engage consumers. Unique selling points (USPs), points of difference (PODs), and unique perceived benefits (UPBs) differentiate media brands in the marketplace.
The document provides examples of
Terminology and exam research
This document defines key terms related to new media and the future of magazines, including:
Web 2.0 allows two-way communication between content creators and consumers. A "prosumer" both produces and consumes media. Technological and media convergence involves the merging of different media platforms. Synergy creates greater revenue through coordinated promotion across multiple subsidiaries. Viral marketing and guerrilla marketing use unconventional strategies to raise awareness. User-generated content is created by consumers. Unique selling points and points of difference distinguish a product in the market. Unique perceived benefits influence what consumers believe they will gain from a product.
The document instructs students to familiarize themselves with the websites of magazines NME and Metal Hammer
Definitions
The document discusses key terms related to new media and the future of magazines:
- Web 2.0 allows two-way communication and user-generated content compared to the one-way Web 1.0. Prosumers both produce and consume media.
- Convergence combines multiple technologies into one product. For magazines, content converges across print, websites, radio, and more.
- Synergy creates greater revenue through promoting products across subsidiaries. For example, NME promotes festivals and radio to boost their magazine.
- Viral marketing and guerrilla marketing use unconventional strategies to raise awareness through social sharing and street promotions.
- Magazines remain relevant through multi-platform experiences, loyal audiences, and
As media institutions
The document discusses what institutions are in media and provides examples of large media conglomerates. It examines how institutions can influence media through ownership and various integration strategies. Branding and promoting positive images are important goals for institutions in shaping perceptions of their products and services.
Question 2
The document discusses the production and promotion of short films. It notes that historically, short films relied on film festivals to reach audiences but that now social media allows them to reach wider audiences. Synergy between film productions and brands can help promote both but is costly. While large films can partner with brands, small films have smaller budgets. The document argues that online promotion through websites, social media, and reviews is most effective for short films' target audiences.
Lesson 1 - Media Institutions
The document discusses how to analyze media institutions by looking at their ownership, operating model, products, market position, and competitors. It provides definitions for these key terms and encourages understanding the institution's structure and identifying important aspects. An example case study of the Hartlepool Mail newspaper is given to demonstrate what should be investigated for a chosen media company.
SplashCast | Pioneers of Social TV
This was SplashCast's last pitch deck for M&A in the spring of 2009. SplashCast partnered with Hulu and other premium video distributors to create social TV experiences within Facebook and MySpace.
Organic & Paid Strategies On Fb v2
The document discusses organic and paid growth strategies on Facebook. It provides examples of RockYou's organic growth through popular applications like horoscopes and slideshows that gained millions of users. It also discusses using paid advertising networks to rapidly boost new users, generating between 100-10,000 new users per day. Key recommendations for growth include cross-promotion, focusing on new users, simplicity, engagement and viral tuning.
Recommended
Section B G322 Magazine Terminology
The document defines several key terms related to new media, including:
Web 2.0 allows for two-way communication on the internet compared to the one-way communication of Web 1.0. A "prosumer" both produces and consumes media content. Technological and media convergence involve the merging of different media platforms. Synergy refers to promoting media properties across different subsidiaries to increase revenue. Viral marketing, guerrilla marketing, and user-generated content (UGC) are newer marketing strategies that engage consumers. Unique selling points (USPs), points of difference (PODs), and unique perceived benefits (UPBs) differentiate media brands in the marketplace.
The document provides examples of
Terminology and exam research
This document defines key terms related to new media and the future of magazines, including:
Web 2.0 allows two-way communication between content creators and consumers. A "prosumer" both produces and consumes media. Technological and media convergence involves the merging of different media platforms. Synergy creates greater revenue through coordinated promotion across multiple subsidiaries. Viral marketing and guerrilla marketing use unconventional strategies to raise awareness. User-generated content is created by consumers. Unique selling points and points of difference distinguish a product in the market. Unique perceived benefits influence what consumers believe they will gain from a product.
The document instructs students to familiarize themselves with the websites of magazines NME and Metal Hammer
Definitions
The document discusses key terms related to new media and the future of magazines:
- Web 2.0 allows two-way communication and user-generated content compared to the one-way Web 1.0. Prosumers both produce and consume media.
- Convergence combines multiple technologies into one product. For magazines, content converges across print, websites, radio, and more.
- Synergy creates greater revenue through promoting products across subsidiaries. For example, NME promotes festivals and radio to boost their magazine.
- Viral marketing and guerrilla marketing use unconventional strategies to raise awareness through social sharing and street promotions.
- Magazines remain relevant through multi-platform experiences, loyal audiences, and
As media institutions
The document discusses what institutions are in media and provides examples of large media conglomerates. It examines how institutions can influence media through ownership and various integration strategies. Branding and promoting positive images are important goals for institutions in shaping perceptions of their products and services.
Question 2
The document discusses the production and promotion of short films. It notes that historically, short films relied on film festivals to reach audiences but that now social media allows them to reach wider audiences. Synergy between film productions and brands can help promote both but is costly. While large films can partner with brands, small films have smaller budgets. The document argues that online promotion through websites, social media, and reviews is most effective for short films' target audiences.
Lesson 1 - Media Institutions
The document discusses how to analyze media institutions by looking at their ownership, operating model, products, market position, and competitors. It provides definitions for these key terms and encourages understanding the institution's structure and identifying important aspects. An example case study of the Hartlepool Mail newspaper is given to demonstrate what should be investigated for a chosen media company.
SplashCast | Pioneers of Social TV
This was SplashCast's last pitch deck for M&A in the spring of 2009. SplashCast partnered with Hulu and other premium video distributors to create social TV experiences within Facebook and MySpace.
Organic & Paid Strategies On Fb v2
The document discusses organic and paid growth strategies on Facebook. It provides examples of RockYou's organic growth through popular applications like horoscopes and slideshows that gained millions of users. It also discusses using paid advertising networks to rapidly boost new users, generating between 100-10,000 new users per day. Key recommendations for growth include cross-promotion, focusing on new users, simplicity, engagement and viral tuning.
G322 power point
Media conglomerates dominate the film industry, making it difficult for independent films to reach audiences. However, new technologies have helped independent films by making production, distribution, and exhibition cheaper and more accessible. While increased access to films online has hurt sales, it has also helped independent films gain audiences by allowing widespread distribution outside of traditional channels controlled by large studios.
Evaluation Question 1
The documentary uses, develops, and challenges conventions of real media products in the following ways:
1) It adheres to typical documentary codes and conventions like a serious tone, inclusion of opinionated and condemnatory aspects, and factual information.
2) It replicates theories of documentary modes from scholars like Bill Nichols - particularly employing the expository mode with an authoritative voiceover.
3) Aspects of genres like public affairs, cinema verite, and actuality documentary styles are also employed to engage audiences and present the topic realistically.
4) While it incorporates techniques from several modes, the documentary challenges conventions by avoiding styles that did not suit its topic, like the poetic or participatory
Aardman studios
Aardman Animations is a British stop-motion clay animation studio based in Bristol, UK. It is best known for films featuring Wallace and Gromit. While traditionally using stop-motion techniques, the studio has also entered computer animation. Aardman is an independent company that relies on collaboration with producers, distributors, and marketers for funding and distribution of its films.
Organic & Paid Strategies On Fb v4
The document discusses organic and paid growth strategies on Facebook. It summarizes RockYou's organic growth story and how they achieved 15 million users with no marketing. It then discusses RockYou's paid growth strategies using Facebook ad networks, noting they can generate 100-10,000 new users per day at $0.10-$0.30 per click or $0.15-$0.60 per installation. Key factors for viral growth include focus on new users, direct/indirect friends, and universal applications.
3
The document discusses different types of media institutes that could distribute an independent filmmaker's product and the pros and cons of each. It contrasts independent production, which has a low budget and small staff focused more on commercial than creative work, with commercial production which has a large budget, many divisions, and produces feature films for cinema release. It also outlines different distribution options like film festivals, YouTube, university cinemas, social media, and UK distribution companies. The document recommends YouTube as a distribution choice for its ease of use, ability to market to other social media, and to get feedback via comments.
Question 3
This document discusses potential media institutions that could distribute an independent film product. It provides examples of major production companies like Warner Bros and 20th Century Fox that produce thriller films. It defines independent companies as those independent of broadcasters that produce programs for multiple broadcasters or for corporate clients. Lionsgate and Studiocanal are provided as examples. The document states that due to the filmmaker's amateur status and low-budget thriller film, a company specializing in the thriller genre would be most likely to distribute their product to the niche audience interested in that genre.
Marketing strategy
The document outlines the marketing strategy for the film Starstruck. It discusses using various forms of advertising like trailers and posters. It also discusses generating publicity through press kits, interviews, and film festival screenings. Tie-ins with companies like competitions and soundtracks are mentioned. The strategy focuses heavily on viral marketing using social media, websites, apps, and video leaks to generate buzz among the target audience. Both traditional above the line advertising paid for by the distributor and below the line unpaid publicity tactics are covered.
Social Media New Technology New Audiences New Engagement
Author: Markus von der Luehe, MD Adknowledge
Social Media Paradigm shift
Trends in Crowdsourcing
Social Media trends
Case studies
Movie marketing glossary
This document provides a glossary of common terms used in movie marketing, defining words that can help describe and analyze a film's promotional campaign. It defines over 20 terms concisely, including awareness, buzz, distributor, exhibitor, interactive marketing, junkets, key art, merchandising, platform releases, press kits, primary and secondary audiences, taglines, trailers, tie-ins, viral marketing, and word-of-mouth. The glossary serves as a useful reference for understanding the different strategies and channels involved in marketing movies to audiences.
Theorists (x9)
The document summarizes various media theories from prominent theorists between the 1920s-2004 relating to how media influences audiences. Key concepts discussed include the passive reception of media messages by audiences (Hypodermic Theory), the imitation of violent acts seen in media (Copy Cat Theory), the encoding of dominant ideologies in media texts and the potential for different audience interpretations (Encoding/Decoding Theory), and the use of media to create moral panics and reinforce social order (Moral Panic Theory and Cultural Hegemony).
Audience research pp
The document discusses different ways to segment and classify audiences, including by socio-economic status, psychographics, lifestyle, geography, and demographics. It provides examples of socio-economic categories from A to E and describes what types of products and magazines each category might be interested in. The document also discusses other audience segmentation methods like psychographic profiling based on attitudes, activities, interests, and values.
Audience research pp
In media studies, audience refers to consumers of media texts such as films, magazines, and television programs. There are various ways to segment and classify audiences, including socio-economic factors, psychographic profiling of attitudes and lifestyles, geographic location, demographics, and psychographics that examine aspirations. Analyzing magazines like NME and Metal Hammer involves determining their core buyers, whether they target a niche or mass audience, how they appeal to different groups through content and opportunities, their tone of address to encourage identification, how they position their brand, and describing their brand values and personality.
Cammi - Uses & Gratification Theory
Uses & Gratification Theory focuses on why people use particular media and what people do with media rather than what media does to people. It argues that people's needs influence how they use and respond to media. The theory was developed in the 1960s as media researchers became interested in what audiences did with media and how individuals actively consumed media to fulfill different needs and reasons. Blumer and Katz expanded on this theory in 1974, identifying specific purposes media can serve people such as diversion, personal relationships, identity, and surveillance.
Freud
Sigmund Freud was an Austrian psychologist who developed theories about the conscious and unconscious mind. He believed dreams reveal repressed memories and experiences from the unconscious mind. Freud proposed the unconscious mind has three parts: the descriptive unconscious which refers to things people are not aware of, the dynamic unconscious which refers to mentally repressed processes and contents, and the system unconscious referring to repressed mental processes. Freud also developed his structural model of the psyche consisting of the id, ego, and super-ego. The id operates on the pleasure principle, the ego acts according to reality, and the super-ego determines right and wrong. Freudian slips occur when unconscious desires are accidentally expressed through slips of the tongue.
The Representation of Youth
The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.
Definitions and Terminology
The document defines several key terms related to new media, including:
Web 2.0 allows for two-way communication between content senders and receivers compared to the one-way communication of Web 1.0. A "prosumer" both produces and consumes media content. Technological and media convergence involve the intersection of old and new media. Synergy refers to combined marketing efforts across media platforms that increase revenue. Viral marketing, guerrilla marketing, and user-generated content (UGC) are unconventional marketing techniques. Unique selling points (USPs), points of difference (PODs), and unique perceived benefits (UPBs) differentiate products and drive consumer loyalty.
37 cross media cs
Media producers use multiple media platforms to promote media texts in order to generate interest and awareness, develop brand loyalty, and encourage viral marketing. They employ both traditional promotional methods as well as newer digital technologies. The Dark Knight marketing campaign utilized various websites, trailers, promotional partnerships, and real-world interactive games to engage audiences across multiple platforms before the film's release. By experiencing media texts through different forms and platforms, audiences now have a broader experience that media institutions seek to capitalize on for maximum promotional success.
Revision case studies and key terms
This document discusses key concepts related to the film industry, including institutions, audiences, and technologies. It covers:
- The main institutions in the film industry are production companies, distributors, and cinemas/home video retailers. Each has distinct roles in creating, marketing, and exhibiting films.
- New media technologies have converged multiple functions into single devices and led to more content proliferation, affecting how institutions reach audiences.
- Audience consumption patterns illustrate trends influenced by institutional targeting and technology that institutions must consider.
lesson 4
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides definitions and examples of how films move through these stages, from being produced, to being distributed and marketed in cinemas and home formats, and consumed by audiences. It also uses the 2006 film Kidulthood as a case study to illustrate these concepts, such as how it was produced with a small budget and found greater success on DVD than in cinemas.
Intro to case studies
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides examples of different types of film production models, from large Hollywood studio productions to independent films. It also defines important terms like cross-media convergence, synergy, technological convergence, and new media technologies. The document appears to be teaching materials that provide background information on the film industry and media institutions for an exam.
Media convergence and synergy
Technological convergence refers to different technologies resembling each other and blurring the lines between them, like TVs becoming more like computers. Cross media convergence involves media institutions delivering content across multiple channels. Media synergy occurs when different parts of a media company work together to promote linked products across media.
G322 7 key concept questions explained
This document discusses 7 key concept areas related to institutions and audiences in media studies: 1) issues of media ownership, 2) the importance of cross-media convergence and synergy in production/distribution/marketing, 3) new technologies in these areas, 4) the significance of increasing content/hardware for institutions and audiences, 5) how technological convergence affects them, 6) issues in targeting national/local audiences internationally, and 7) how personal media consumption reflects broader trends. It provides explanations and examples for each concept.
More Related Content
What's hot
G322 power point
Media conglomerates dominate the film industry, making it difficult for independent films to reach audiences. However, new technologies have helped independent films by making production, distribution, and exhibition cheaper and more accessible. While increased access to films online has hurt sales, it has also helped independent films gain audiences by allowing widespread distribution outside of traditional channels controlled by large studios.
Evaluation Question 1
The documentary uses, develops, and challenges conventions of real media products in the following ways:
1) It adheres to typical documentary codes and conventions like a serious tone, inclusion of opinionated and condemnatory aspects, and factual information.
2) It replicates theories of documentary modes from scholars like Bill Nichols - particularly employing the expository mode with an authoritative voiceover.
3) Aspects of genres like public affairs, cinema verite, and actuality documentary styles are also employed to engage audiences and present the topic realistically.
4) While it incorporates techniques from several modes, the documentary challenges conventions by avoiding styles that did not suit its topic, like the poetic or participatory
Aardman studios
Aardman Animations is a British stop-motion clay animation studio based in Bristol, UK. It is best known for films featuring Wallace and Gromit. While traditionally using stop-motion techniques, the studio has also entered computer animation. Aardman is an independent company that relies on collaboration with producers, distributors, and marketers for funding and distribution of its films.
Organic & Paid Strategies On Fb v4
The document discusses organic and paid growth strategies on Facebook. It summarizes RockYou's organic growth story and how they achieved 15 million users with no marketing. It then discusses RockYou's paid growth strategies using Facebook ad networks, noting they can generate 100-10,000 new users per day at $0.10-$0.30 per click or $0.15-$0.60 per installation. Key factors for viral growth include focus on new users, direct/indirect friends, and universal applications.
3
The document discusses different types of media institutes that could distribute an independent filmmaker's product and the pros and cons of each. It contrasts independent production, which has a low budget and small staff focused more on commercial than creative work, with commercial production which has a large budget, many divisions, and produces feature films for cinema release. It also outlines different distribution options like film festivals, YouTube, university cinemas, social media, and UK distribution companies. The document recommends YouTube as a distribution choice for its ease of use, ability to market to other social media, and to get feedback via comments.
Question 3
This document discusses potential media institutions that could distribute an independent film product. It provides examples of major production companies like Warner Bros and 20th Century Fox that produce thriller films. It defines independent companies as those independent of broadcasters that produce programs for multiple broadcasters or for corporate clients. Lionsgate and Studiocanal are provided as examples. The document states that due to the filmmaker's amateur status and low-budget thriller film, a company specializing in the thriller genre would be most likely to distribute their product to the niche audience interested in that genre.
Marketing strategy
The document outlines the marketing strategy for the film Starstruck. It discusses using various forms of advertising like trailers and posters. It also discusses generating publicity through press kits, interviews, and film festival screenings. Tie-ins with companies like competitions and soundtracks are mentioned. The strategy focuses heavily on viral marketing using social media, websites, apps, and video leaks to generate buzz among the target audience. Both traditional above the line advertising paid for by the distributor and below the line unpaid publicity tactics are covered.
Social Media New Technology New Audiences New Engagement
Author: Markus von der Luehe, MD Adknowledge
Social Media Paradigm shift
Trends in Crowdsourcing
Social Media trends
Case studies
Movie marketing glossary
This document provides a glossary of common terms used in movie marketing, defining words that can help describe and analyze a film's promotional campaign. It defines over 20 terms concisely, including awareness, buzz, distributor, exhibitor, interactive marketing, junkets, key art, merchandising, platform releases, press kits, primary and secondary audiences, taglines, trailers, tie-ins, viral marketing, and word-of-mouth. The glossary serves as a useful reference for understanding the different strategies and channels involved in marketing movies to audiences.
What's hot (9)
Social Media New Technology New Audiences New Engagement
Social Media New Technology New Audiences New Engagement
Viewers also liked
Theorists (x9)
The document summarizes various media theories from prominent theorists between the 1920s-2004 relating to how media influences audiences. Key concepts discussed include the passive reception of media messages by audiences (Hypodermic Theory), the imitation of violent acts seen in media (Copy Cat Theory), the encoding of dominant ideologies in media texts and the potential for different audience interpretations (Encoding/Decoding Theory), and the use of media to create moral panics and reinforce social order (Moral Panic Theory and Cultural Hegemony).
Audience research pp
The document discusses different ways to segment and classify audiences, including by socio-economic status, psychographics, lifestyle, geography, and demographics. It provides examples of socio-economic categories from A to E and describes what types of products and magazines each category might be interested in. The document also discusses other audience segmentation methods like psychographic profiling based on attitudes, activities, interests, and values.
Audience research pp
In media studies, audience refers to consumers of media texts such as films, magazines, and television programs. There are various ways to segment and classify audiences, including socio-economic factors, psychographic profiling of attitudes and lifestyles, geographic location, demographics, and psychographics that examine aspirations. Analyzing magazines like NME and Metal Hammer involves determining their core buyers, whether they target a niche or mass audience, how they appeal to different groups through content and opportunities, their tone of address to encourage identification, how they position their brand, and describing their brand values and personality.
Cammi - Uses & Gratification Theory
Uses & Gratification Theory focuses on why people use particular media and what people do with media rather than what media does to people. It argues that people's needs influence how they use and respond to media. The theory was developed in the 1960s as media researchers became interested in what audiences did with media and how individuals actively consumed media to fulfill different needs and reasons. Blumer and Katz expanded on this theory in 1974, identifying specific purposes media can serve people such as diversion, personal relationships, identity, and surveillance.
Freud
Sigmund Freud was an Austrian psychologist who developed theories about the conscious and unconscious mind. He believed dreams reveal repressed memories and experiences from the unconscious mind. Freud proposed the unconscious mind has three parts: the descriptive unconscious which refers to things people are not aware of, the dynamic unconscious which refers to mentally repressed processes and contents, and the system unconscious referring to repressed mental processes. Freud also developed his structural model of the psyche consisting of the id, ego, and super-ego. The id operates on the pleasure principle, the ego acts according to reality, and the super-ego determines right and wrong. Freudian slips occur when unconscious desires are accidentally expressed through slips of the tongue.
The Representation of Youth
The document discusses youth subcultures and their relationship to pop music. It defines a subculture as a group united by shared values, tastes, and position outside the mainstream. Subcultures respond to topics like individuality versus fitting in, brands, and styles. The document also discusses how the pop music industry both constructs pop stars to appeal to specific markets, but can never truly predict audience tastes. Stars represent and promote certain ideologies that fans who share those values will support and emulate. Finally, it argues that the pop industry struggles to keep up with shifting youth values and groups, and does not create long-lasting subcultures on its own.
Viewers also liked (6)
Similar to L22 definitions
Definitions and Terminology
The document defines several key terms related to new media, including:
Web 2.0 allows for two-way communication between content senders and receivers compared to the one-way communication of Web 1.0. A "prosumer" both produces and consumes media content. Technological and media convergence involve the intersection of old and new media. Synergy refers to combined marketing efforts across media platforms that increase revenue. Viral marketing, guerrilla marketing, and user-generated content (UGC) are unconventional marketing techniques. Unique selling points (USPs), points of difference (PODs), and unique perceived benefits (UPBs) differentiate products and drive consumer loyalty.
37 cross media cs
Media producers use multiple media platforms to promote media texts in order to generate interest and awareness, develop brand loyalty, and encourage viral marketing. They employ both traditional promotional methods as well as newer digital technologies. The Dark Knight marketing campaign utilized various websites, trailers, promotional partnerships, and real-world interactive games to engage audiences across multiple platforms before the film's release. By experiencing media texts through different forms and platforms, audiences now have a broader experience that media institutions seek to capitalize on for maximum promotional success.
Revision case studies and key terms
This document discusses key concepts related to the film industry, including institutions, audiences, and technologies. It covers:
- The main institutions in the film industry are production companies, distributors, and cinemas/home video retailers. Each has distinct roles in creating, marketing, and exhibiting films.
- New media technologies have converged multiple functions into single devices and led to more content proliferation, affecting how institutions reach audiences.
- Audience consumption patterns illustrate trends influenced by institutional targeting and technology that institutions must consider.
lesson 4
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides definitions and examples of how films move through these stages, from being produced, to being distributed and marketed in cinemas and home formats, and consumed by audiences. It also uses the 2006 film Kidulthood as a case study to illustrate these concepts, such as how it was produced with a small budget and found greater success on DVD than in cinemas.
Intro to case studies
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides examples of different types of film production models, from large Hollywood studio productions to independent films. It also defines important terms like cross-media convergence, synergy, technological convergence, and new media technologies. The document appears to be teaching materials that provide background information on the film industry and media institutions for an exam.
Media convergence and synergy
Technological convergence refers to different technologies resembling each other and blurring the lines between them, like TVs becoming more like computers. Cross media convergence involves media institutions delivering content across multiple channels. Media synergy occurs when different parts of a media company work together to promote linked products across media.
G322 7 key concept questions explained
This document discusses 7 key concept areas related to institutions and audiences in media studies: 1) issues of media ownership, 2) the importance of cross-media convergence and synergy in production/distribution/marketing, 3) new technologies in these areas, 4) the significance of increasing content/hardware for institutions and audiences, 5) how technological convergence affects them, 6) issues in targeting national/local audiences internationally, and 7) how personal media consumption reflects broader trends. It provides explanations and examples for each concept.
A2 evaluation ppt
This document provides guidance and reminders for an A2 evaluation assignment. It emphasizes illustrating work thoroughly, varying presentation methods, using filmed presentations and podcasts, breaking answers into shorter parts, properly labeling answers, and completing all work on time. It also stresses using coursework to earn marks if the exam is difficult.
cocreation desk
The document discusses the shift from traditional consumer models to consumer co-creation enabled by new technologies and user-generated content. It provides examples of companies like Procter & Gamble and Lego that have successfully engaged communities to gather feedback and co-create new products and innovations. It also outlines considerations for developing effective communities of creation, such as balancing order and openness, intellectual property management, and incentives for long-term user involvement.
Institutions handout
Media institutions include the people and companies involved in producing, distributing, and marketing media texts. They influence media texts through economic, industrial, and institutional processes. These processes include securing funding, using various technologies and roles to produce content, and distributing texts through appropriate channels to reach target audiences. Advances in digital technology have impacted how media content is produced and consumed.
B2 b social media marketing
This document discusses several topics related to social media and B2B marketing:
- It lists several major social media platforms including Facebook, YouTube, Twitter, and Instagram.
- It identifies 5 types of social media: social networks, video channels, photo sharing, online communities, and niche content.
- Finally, it provides several tips for maximizing opportunities through social media including developing a plan, managing content, and monitoring engagement.
The film industry new
The document discusses key concepts related to the film industry, including the three main sectors of production, distribution, and exhibition. It defines important terms like horizontal and vertical integration, convergence, and synergy. It provides guidance on preparing for an exam on institutions and audiences, focusing on understanding the relationships between media organizations and their target audiences. Students are instructed to choose a media industry for a case study analysis and potential exam questions may address the effects of new technologies on institutions and audiences or the relationship between institutions and audiences in a media industry.
New Realities
The document discusses how technology and social changes have dramatically transformed the media landscape and the role of public relations. Key changes include the rise of social media and user-generated content, the importance of word-of-mouth recommendations, and new digital channels for delivering messages like blogs, podcasts, social networking sites, mobile devices, and video. Public relations professionals now need to engage audiences in conversations across these new media to listen and encourage discussion.
Convergence in the film industry
This document discusses the concepts of synergy, technological convergence, and cross media convergence in media and film production. Technological convergence refers to hardware and software combining across different media platforms. Cross media convergence involves the combination of old and new media, as well as different mediums combining, like films partnering with music or video games. Media synergy describes how different parts of a media company work together to promote linked products across platforms. An example is Disney promoting its High School Musical franchise through film, music, merchandise, and other means. The document examines how these concepts are impacting producers, audiences, and the film experience.
Evaluation Question 1
This document discusses how the media product uses, develops, or challenges conventions of real media texts. It explains that forms and conventions establish what type of media product is being viewed, like what defines a trailer versus a documentary. The aim is to compare the media product to real texts by looking at similarities, differences, and why certain creative choices were made. Web 2.0 platforms like YouTube, Facebook, and WhatsApp were used to promote the trailer and engage audiences, as distribution companies commonly do. Stock characters, lighting techniques, costumes, and locations from horror films like A Nightmare on Elm Street and The Ring are analyzed and how the media product challenges conventions, such as having a female antagonist instead of a male one.
We Media
We Media refers to audiences participating in the production and distribution of media content through activities like creating reviews, unboxing videos, and forums. The proliferation of technology like smartphones, cameras, and faster internet has enabled users to easily create and share content. This user-generated content impacts marketing by doing free promotion for media institutions and influencing other users' purchasing decisions through reviews. However, negative reviews can also damage reputations. The spread of content across various online platforms through sharing and piracy also affects how media is exchanged, though piracy reduces profits for institutions.
Film distribution
This document discusses the distribution and marketing of films. It begins by asking how a Hollywood production company would have distributed films to a Bristol cinema before digital distribution. It then provides information about answering exam questions on how media products are produced and distributed. Key concepts of convergence and synergy are defined. Convergence refers to the combining of previously separate industries using similar technologies. Synergy describes corporations marketing media products across platforms to maximize profits. Examples of convergence and synergy in film distribution and marketing are requested.
Schmooze optimization: How it increases views, improves engagement, and boost...
Greg Jarboe discusses strategies for optimizing engagement with influencers, which he calls "schmooze optimization". He outlines tools for identifying the right influencers for creators, marketers and brands based on reach, resonance and relevance. Jarboe also discusses tactics for engaging with influencers genuinely, including providing value through embargoes and doing research, as well as measuring the performance of programs using metrics like views, engagement and earnings for creators, and goals and conversions for marketers. Finally, he introduces Octoly, a marketplace connecting brands with micro-influencers to offer product reviews at scale in an authentic way.
OCR G322 - Audiences and institutions
The document discusses different media sectors and institutions, explaining that the media can be divided into sectors like television, audio, publishing, and games. Within each sector, there are institutions like companies and businesses that create media products to make a profit. The document also discusses how sectors can crossover through synergy, with an example given of how The Simpsons franchise expanded across television, films, audio, publishing, and games.
Audiences and institutions
The document discusses different media sectors and institutions, explaining that the media can be thought of as a school with different subjects that represent sectors like television, audio, publishing, and games. Within each sector there are institutions that create media products to make a profit. The document also discusses concepts like synergy, convergence, and how institutions use these strategies across sectors to strengthen their products and profits.
Similar to L22 definitions (20)
Schmooze optimization: How it increases views, improves engagement, and boost...
Schmooze optimization: How it increases views, improves engagement, and boost...
More from Zoe Lorenz
Planning New
This document proposes an opening sequence for a slasher horror film. It discusses three initial ideas before settling on the slasher genre. The proposed opening sequence would show three friends riding their bikes into a local forest. Strange sounds would spook them and the camera would secretly record them, implying they are being watched. One friend would receive a mysterious phone call without a contact name. The sequence would end with a silhouetted shot of the caller saying cryptic words, leaving the audience confused and curious. Locations, roles, costumes, props, soundtracks and cinematography are discussed to bring the sequence to life in a scary yet low-budget way.
Research
The document discusses conventions used in horror films, including those related to characters, editing, sound, and cinematography. It provides guidelines from the British Board of Film Classification on film ratings and describes the film distribution and production process. Key conventions mentioned are the use of close-up shots and parallel editing to build tension, non-diegetic sound like music to create an unsettling atmosphere, and characters like the protagonist who survives threats from the antagonist.
Planning
The document proposes an opening sequence for a slasher horror film. The sequence would follow three friends riding their bikes into a local forest. As it gets darker, strange events would begin to occur, with the friends feeling like they are being watched from a distance. Shots would show a mysterious man stalking them with a weapon. The sequence would end with one friend receiving a creepy phone call from an unknown number, then panning to reveal the man standing behind them. The group proposes shooting the sequence in a local forest, using inexpensive props like a plastic knife to create an unsettling tone that leaves viewers curious to learn more.
Planning all togther (2)
The document proposes ideas for a horror film opening sequence. The group chose idea 1, which involves three friends riding their bikes into a forest. As it gets darker, strange things will begin to happen. They plan to use lighting, music, and camera techniques to build suspense and scare the audience. Key shots include secretly filming the friends from behind trees to show they are being stalked, and showing a mysterious man watching them from a distance. The sequence will end with one friend receiving a mysterious phone call from an unknown person. The group discusses costumes, props, locations, and roles for the film. They also provide examples of shots and techniques they want to use, such as silhouetted shots of the antagonist to add
Learning journey
Arif Uddin watched many YouTube videos to learn how to use the editing software Lightworks. Lightworks was chosen because it is popular, has many online tutorial videos, and is reliable. Through the videos, Arif learned how to import videos, add effects, change lighting, create an intro, add a soundtrack, upload to YouTube, do color correction, use curves, delete unwanted shots, and crop videos.
Evaluation final
The document provides an evaluation of Arif Uddin's opening sequence for a horror film called "The Lost Silence." It discusses the title, setting, costumes, props, camera work, editing, title font/style, story, and how it establishes the horror genre. It also reflects on what was learned from the process and how it impacted production decisions. The evaluator aimed to slowly build tension and fool the audience into thinking it wasn't a horror at first. Key lessons were around planning costumes better to develop characters, and spending more time on editing to improve the final product and better convey the genre.
Genre conventions work horror.pptx - liv
This document outlines various genre conventions that are commonly used in horror films. It discusses conventions related to sound, editing, mise-en-scene, cinematography, plot, locations/settings, characters, and representations of females. Key sound conventions include loud music, screams, and heavy breathing used to build tension. Common editing techniques are jump cuts, parallel editing, and shot reverse shot. Mise-en-scene often involves dark lighting, props like knives and masks, and costumes with fake blood. Cinematography may use unique angles, handheld shots, and close-ups. Common plots involve deaths, possessions, and missing people. Typical settings are houses, woods, churches, and abandoned buildings. Recurring
Timetable
This schedule outlines a student's classes over the course of two weeks, with photography, media, textiles, and enrichment alternating on different days of the week both before and after lunch. Photography is offered on Mondays and Tuesdays of the first week as well as Mondays of the second week. Textiles, media, and photography rotate through the other class periods.
World war i
There were three types of trenches used in World War I - the front line trench, fire trenches with higher steps to allow safer firing, and communications trenches that connected lines and allowed transport of wounded soldiers. Life in the trenches was difficult - soldiers slept in dugouts, food was scarce, and conditions were made worse by constant rain and mud that caused trench foot. Fighting involved going "over the top" to advance toward enemy lines under heavy fire, or using tunnels to plant explosives. Soldiers experienced massive casualties, and those who survived faced disability, shell shock, and an unprepared home front upon their return.
Blog Layouts
Blogs should be laid out with an introductory paragraph at the top, followed by additional paragraphs with supporting details or examples, and concluded with a brief summary or conclusion paragraph.
Textual Analysis of Music Videos
This document provides a template for analyzing music videos through a textual analysis. It includes sections to note the title, artist, and year of the video as well as features for analyzing the genre characteristics, relationship between the lyrics and visuals, relationship between the music and visuals, whether there are close-ups of the artist or star image motifs, any references to looking or voyeurism, intertextual references, and whether the video is performance, narrative or concept based.
Ao1 Support
The document discusses the purposes of music videos. It explains that music videos help promote songs and artists, extending their income through increased sales and views on platforms like YouTube. Music videos also provide more outlets to access and enjoy songs on television and online. They can create synergies when used in conjunction with films to promote both the artist and movie. Different music video producers, like major labels, independent producers, and self-produced artists, have varying strategies for promoting songs through music videos based on their budgets and goals.
FM1 Cover Sheet
This document contains forms for assessing a student's film studies assignments. It includes sections for teachers to provide comments and marks for the student's analysis of a film extract, creative project, and reflective analysis. The student must provide details of the assignments such as the film and microfeatures analyzed, aims and context of their creative project, and their individual role if working in a group. The forms require signatures from both the teacher and student to confirm the work is the student's own and was properly supervised.
FM1 Digital Storyboard Template
This document contains production notes for a single shot in a film or video, listing the shot number, camera details like angle and movement, on-screen elements like lighting and sound, and the action within the frame without providing any values for the fields.
Example Extended Step Outline
This document provides an extended step outline for a scene from a space film. The scene takes place on the flight deck of the space freighter "Pole Star" and involves the characters Hunt, Fischer, Cruise, and Rodriguez. As the gyroscope powers up, lights flicker on the console, illuminating Cruise. Fischer sits nervously in the captain's chair as the sun shields descend. Hunt and Rodriguez enter as warning lights and sirens go off, indicating problems with oxygen levels. Hunt barks orders to try and save the ship as explosions rock the flight deck and throw the characters to the floor.
Extended Step Outline Template
This document provides a template for outlining film scenes, including sections for the scene number, characters, conflict, and central question, as well as a description focusing on technical aspects like mise-en-scène, camerawork, sound, and editing. The template is intended to help students at Theale Green School plan out their creative film projects in a structured way.
Mise en-scene
This document defines mise-en-scene as the visual elements within a film frame that communicate information to the audience. It identifies the five elements of mise-en-scene as settings and props, costume/makeup, facial expressions/body language, character positioning, and lighting/color. Each of these elements conveys hidden meanings and helps audiences understand how to feel in a scene. The document provides examples and analysis of how filmmakers use these elements to manipulate audiences and advance the story.
A Grade Noir Film Storyboard
This document provides details on 12 shots for a film noir scene. Shot 1 introduces the main character descending stairs with a low camera angle and voiceover. Shot 2 cuts to a mid shot of the character opening the fridge with diegetic sounds. Shot 3 shows the character drinking with red in the frame and voiceover continuing. Shot 4 tracks the character exiting through a door with footsteps and voiceover. Shot 5 is a long wide shot tracking the character walking down the street as the narration continues.
TV Drama - Sexuality
This document discusses representations of sexual identity in TV drama and examines stereotypes associated with different sexual orientations. It explores how homosexuality, bisexuality, and heterosexuality have traditionally been portrayed, often relying on stereotypes. Common stereotypes for gay men include being effeminate, promiscuous, and lonely. For lesbians, stereotypes include being masculine and aggressive. The document also discusses Laura Mulvey's concept of the "male gaze" and how it objectifies women in film.
TV Drama - Disability/Ability
This document discusses disability representation in television dramas. It notes that nearly 1 in 5 people in the UK have a disability. It then lists 10 common stereotypes that media uses to portray disabled people, such as portraying them as pitiable, curious, sinister, or a burden. The document instructs students to analyze a clip from "The Inbetweeners" where a disabled girl is represented. Students are asked whether the clip means to laugh at the disabled person and how disabled people may respond. It encourages analyzing the technical aspects like camera angles, editing, and sound that create representations. It concludes by saying students should be prepared to discuss their observations on the technical language used to portray disability.
More from Zoe Lorenz (20)
Recently uploaded
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.Dandelion Hashtable: beyond billion requests per second on a commodity server
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
5th LF Energy Power Grid Model Meet-up Slides
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
GNSS spoofing via SDR (Criptored Talks 2024)
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Leveraging the Graph for Clinical Trials and Standards
Katja Glaß
OpenStudyBuilder Community Manager - Katja Glaß Consulting
Marius Conjeaud
Principal Consultant - Neo4j
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
"Choosing proper type of scaling", Olena Syrota
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
What is an RPA CoE? Session 1 – CoE Vision
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
JavaLand 2024: Application Development Green Masterplan
My presentation slides I used at JavaLand 2024
The Microsoft 365 Migration Tutorial For Beginner.pptx
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Recently uploaded (20)
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
L22 definitions
- 1. The Future of Magazines • http://www.youtube.com/watch?v=YmGSfVo2 NUw&feature=related • http://www.youtube.com/watch?v=JefdzMQ4 pws&feature=related • http://www.youtube.com/watch?v=Gel9C85v ZWM&feature=related
- 2. Definitions L.O. To understand new media terminology
- 3. Web 2.0 • Web 1.0 was the first version of the Internet – a one way communication, from the sender to the receiver • Web 2.0 is what we know the Internet to be now – a two way communication between the sender and the receiver
- 4. ‘Prosumer’ • A ‘prosumer’ is a combination of the words: – Producer – Consumer • With the advancements of technology it is possible for us all to be film producers and distributors (Youtube)…because of this we ask more and expect more from media texts… • You need to be able to discuss how NME and Metal Hammer allow audiences to be prosumers…
- 5. Convergence • Technological Convergence: Convergence of technology occurs when multiple products come together to form one product with the advantages of all of them. • Magazine Example: NME website; you cannot only read articles from the physical magazine (which have converged onto the internet) but you can also listen to NME Radio station (this is a multiplatform approach). • Real Video in print • Media Convergence: When old and new media intersect in such a way that the way in which media producers and media consumers interact changes. • Magazine Example: ‘Communities’ have been created on websites to share tips, stories, reviews and experiences of music and upload photographs. Consumers can become prosumers and actuall y be part of the construction of the magazine
- 6. Synergy • Synergy: The interaction of two or more forces so that their combined effect is greater than the sum of their individual effects. In the context of the media it can be the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate. For example, films, soundtracks or video games. To give a detailed example the Spider-Man films had toys of webshooters and figures of the characters made, as well as posters and videogames, this resulted in the creation of more revenue for the creators of the Spider-Man franchise than if they had just released the one film. • Magazine example: NME Radio Station/sponsorship of festivals and events = synergised marketing • The advancement of technologies has also allowed for greater synergy. For NME, the tweets and Facebook updates and RSS feeds encourage listeners of the podcast. The podcast drives subscribers to the website. The website drives fans to the free information. The links among all these activities become the synergy where activity in one area improves the entire experience.
- 7. Viral Marketing • Viral Marketing Definition: A marketing technique aiming at reproducing "word of mouth", usually on the internet and through existing social networks. • Signs • Texting and Driving
- 8. Guerrilla Marketing • Guerrilla Marketing Definition: The use of unconventional and low cost marketing strategies to raise awareness of a product. E.g. Putting up ‘wanted’ posters/commissioning works of graffiti
- 9. UGC • UGC – USER GENERATED CONTENT Content that has been generated be the user/consumer. Magazine example: music reviews; forums; vlogging; podcasting
- 10. USP • Unique Selling Point Making a product different from a competitor/another product in the same market; making it unique
- 11. POD • Point of Difference Differentiating a product from another; making it unique; the actual way in which a product is different from another in the same market Example sentence; the USP and perhaps the POD of NME compared to Metal Hammer is that they offer a multi-platform website that allows consumers to surf their site; whilst listening to their radio station and watching their TV channel.
- 12. UPB • Unique Perceived Benefit What the consumer believe they will get from that product; what do the consumers believe they will gain/benefit from using the product? This could be linked to mainstream/niche magazines; the community created through forums etc; therefore resulting in loyal consumers
- 13. Terminology • Loyal Consumers/Brand loyalty: Consumer commitment to re-purchase the same brand/the same magazine; NME consumers are extremely loyal and trust the brand to be truthful and to meet their needs • Proliferation Definition: A rapid increase in the number of a certain type of product. • Multi-platform A multi-platform series is a form of entertainment where the story is told over a range of media platforms; such as magazines, radio station, videos, podcasts • Vertical Integration Absorption of several firms into a single firm involved in all aspects of a product's manufacture from raw materials to distribution. For example; Rockstar Games have become a vertically integrated company by buying developers they have previously worked with, such as DMA Design who became Rockstar North and Angel Studios who became Rockstar San Diego. By doing this Rockstar have control over development, funding and marketing of their products.
- 14. Exemplar Response • As you did for section A you need to highlight where you find the three marking criteria. • EAA (Explanation, Analysis, Argument) • EX (Example) • T (Terminology)
- 15. Homework • For next lesson: • Revise terminology for test • Add examples/statistics for your future posts using the links from the PP I just showed you • Highlight the marking criteria in the exemplar essay and publish it on a post o EAA (Explanation, Analysis, Argument) o EX (Example) o T (Terminology)