SlideShare a Scribd company logo
Content Ideation
(Without Using Google Keyword Planner)
©2017 JB Media Institute LLC
Leah Quintal - JB Media Director of SEO & Content Strategy
HIVE Community Webinar
June 15, 2017
©2017 JB Media Institute LLC
Writer’s
Block - It’s
always been
a thing
©2017 JB Media Institute LLC
1. Consider your unique expertise.
2. Use free tools to explore where your expertise intersects
with online search interests:
a. Google Trends
b. Answer the Public
c. Keywordtool.io
d. Quora
3. Review existing search to see what is missing, or where you
can improve, enhance, or generally do better.
Where to Begin
©2017 JB Media Institute LLC
Hypothetical
Business:
Tech-Free
Vacation Planning
Service
#531c27#6ea6a7 #bf4930#d2cc2d #e06f25
Google Trends
#531c27#6ea6a7 #bf4930#d2cc2d #e06f25
Answer the Public
#531c27#6ea6a7 #bf4930#d2cc2d #e06f25
Answer the Public
#531c27#6ea6a7 #bf4930#d2cc2d #e06f25
KeywordTool.io
#531c27#6ea6a7 #bf4930#d2cc2d #e06f25
Quora
©2017 JB Media Institute LLC
● Digital detox apps - Trends & Keywordtool.io
● What’s the best way to break a news addiction? - Quora
● Celebrities with internet addiction - Answer the Public
● Internet addiction test - Keywordtool.io
● Digital detox for lent - Answer the Public
Content Ideas
#531c27#6ea6a7 #bf4930#d2cc2d #e06f25
Review Search Results & Improve
#531c27#6ea6a7 #bf4930#d2cc2d #e06f25
Review Search Results & Improve
#531c27#6ea6a7 #bf4930#d2cc2d #e06f25
Review Search Results & Improve
#531c27#6ea6a7 #bf4930#d2cc2d #e06f25
Review Search Results & Improve
©2017 JB Media Institute LLC
Writer’s
Block No
More!
Thank you!
©2017 JB Media Institute LLC
Questions?
Email me: leah@jbmediagroupllc.com
Follow me on Twitter: @quintaleah

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L quintal seo-content-ideation