The document discusses content ideation strategies without using Google Keyword Planner. It recommends considering your unique expertise and using free tools like Google Trends, Answer the Public, Keywordtool.io and Quora to explore where expertise intersects with online search interests. Reviewing existing search results allows you to see what content is missing or could be improved. The document provides a hypothetical example of a tech-free vacation planning service and content ideas generated for that business using the recommended tools. It stresses the importance of reviewing search results to find ways to improve content.