This document provides guidance on conducting a market study for a new culinary business venture. It discusses the importance of market research to understand the business environment and reduce risks. It outlines a step-by-step process for conducting market research, including discovering the market and key actors, performing interviews and surveys, analyzing data, and considering environmental factors like trends, regulations, suppliers, and market size and growth. Examples of regional market studies for different culinary business types like pizza places, pancake shops, and restaurants are also listed.