This internship report summarizes the marketing strategies implemented by Laboratoires de Biarritz to promote their organic and environmentally friendly dermo-cosmetic products in France. The company was founded in 2011 by Muriel and Jean-Marc Dubois using ingredients from algae found in the ocean. Their products contain at least 99.5% natural ingredients and up to 96% from organic farming. As part of the internship, the student participated in educating pharmaceutical teams about the brand and products, prospecting for new customers through cold calls and events, and securing new partnerships, including 7 new contracts from one event with a pharmacy group.

1. References
• [1] https://www.laboratoires-biarritz.com/fr/
• [2] https://aprium-pharmacie.fr/de-votre-cote
• [3] https://ohm-litmed-2018.sciencesconf.org/data/pages/Labille_PlageUV_20180326.pdf
MARKETING STUDIES OF
COSMETIC PRODUCTS
Master’s Degree of Chemistry - UE 4C101
Mamadou Junior DIABY
PRESENTATION OF THE PRODUCTS
MISSIONS AND APPROACH
MINERAL FILTER vs CHEMICAL FILTER
INTRODUCTION
Occurring at the heart of a booming business, this internship was an opportunity to gain an insight into
the daily activities of a laboratory wishing to promote dermo-cosmetic, organic and environmentally
friendly certified products in France. Throughout this presentation, you will see the different marketing
and commercial strategies implemented in order to take over the organic market of dermo-cosmetics in
France.
CONCLUSION
In sum, this internship I completed as a marketing and sales assistant at the Laboratoires de Biarritz in
Paris allowed me to reconcile my interest in cosmetic chemistry and my appetence for client-facing
positions through a first exposure to a dynamic industry. Faced with the real difficulties of the
professional world and the development of a company in the organic dermo-cosmetic market, I took
pride in participating in this project and contributing to the development of this company.
a b c
Academic advisor : Virginie MANSUY – Industrial supervisor : Emmanuel MICHEAU and Nathalie TROU
• Micronized mineral screens Immediate UVA and
UVB protection
• Patented antioxidant, Alga-Gorria, extracted from an
algae Neutralization of free radicals
• Minimization of white stains
• Very resistant to water (Waterproof)
• Respect for the marine microcosm Authorized
in all oceans and protected natural parks
Created1 in 2011 by Muriel and Jean-Marc Dubois.
A family business emerging from environment related concerns.
The algae coming from the ocean allowed the creation of new
innovative cosmetics and are a major component of most
Laboratoires de Biarritz’s care products.
99.5% of the ingredients is from natural origin and up to 96%
of the care products comes from organic farming.
Laboratoires de Biarritz doesn’t use petrochimical derived
products.
Education of pharmaceutical team1
• Brief description of the brand
• Technical presentation of all products
• Interaction with teams:
-Q&A (Questions and Answers)
-Customers feedback
-Supply Chain Management
Transmit the information
Merchandising actions
2 Prospection : looking for new customers
Verification of
assortments
offered in the
pharmacy
Consideration
of different
parameters
Price
negociation if
necessary
Cold calling
Allows to
approach a
larger number
of customers
But there are
constraints to
overcome…
…therefore
hard to reach
goals
Market
prospection
Pharmacy
upstream
targeting
Convince, be
concise,
organized
Arguments to
present
according to
the context
3 Aprium event
• ISSUE: Establish new partnerships with the
pharmacies of this group2
• HOW TO REACH THE OBJECTIVES ?
-Special offer: 30% discount on 72
ordered products (instead of 144 usually)
-Favorable context for negotiations
-Increased competition need to
stand out from the competition
• OUTCOME : 7 new contracts secured
• Principle : Reflects UV rays as a screen3 Does not penetrate the epidermis
• TiO2 Interesting physico-chemical properties
• Micronized mineral screen
• Natural substance, inert : Constant efficiency (light, high temperature)
• Broad spectrum of protection against UVA / UVB
• Respects the marine microcosm : Sunscreens allowed in all seas of the world
• Absorbs UV rays Penetration into the
epidermis
• Molecules with absorption spectrum in the UV
• Interaction with the body
• Coral bleaching Harmful for the
environnement
Figure 2 : https://www.eq-love.com/fr/
Figure 1 : https://www.laboratoires-biarritz.com/fr/