Kurukshetra is a marketing competition hosted during Vista 2012 from September 28-30 at IIM Bangalore. The competition involves three rounds that test marketing strategy development and implementation. Teams of up to three members can participate. Round 1 involves developing an online marketing strategy. Round 2 pits teams against each other to counter a competitor's strategy. Round 3 involves a negotiation simulation between two shortlisted teams. The first prize is Rs. 20,000 and second is Rs. 10,000. The deadline to submit initial marketing strategies is September 15.

1. Kurukshetra
www.iimb-vista.com
Vista 2012: September 28-30
International Business Festival
First Prize: Rs. 20,000/-
Second Prize: Rs. 10,000/-
… the ultimate battle ground of marketing

2. IIM Bangalore
VISTA 2012
www.iimb-vista.com
Kurukshetra
Prepare for the ultimate battle ground of marketing. Come fight it out in the
Kurukshetra, where your brains are the only weapons of destruction. The first
round is an online elimination round. In the second, each participating team
would be pitted against each other to deliver a counter punch for showdown in
the next round. In the third round each team will take up the role of a vendor
and a customer and confront each other across the table. They would be given
different parts of a case, relevant to their respective roles and will have to
engage in a negotiation meeting, and finally settle on a final price. This event
puts to test, the negotiation skills, tactics and communication skills of the
participants
Highlights
• Marketing skills in competitive environment would be tested in this event
• Case Submission based event
• Case has been uploaded download sectors
Deadline: (Time - 11:59:59 PM) 15th September, 2012

3. IIM Bangalore
VISTA 2012
www.iimb-vista.com
Rules
• There can be a maximum of three members per team.
• All the participants need not belong to the same institute.
• Multiple teams from an institute can participate.
• An individual can be part of one team only.
Format
ROUND
1
Online round:
Select any one product from across the list of sectors provided
Prepare a Marketing Strategy clearly defining
-Target Customers
-Market Segment and Price Points
Kurukshetra

4. IIM Bangalore
VISTA 2012
www.iimb-vista.com
Format
ROUND
2 Team will have to prepare a marketing strategy to counter another assigned
Team’s strategy for a competitor's product which has the same
a) Market Segment and Price Points
b) Target Customers
Each Team would present its own strategy from round 1 and the counter
strategy of round 2
Cumulative score for both R1 and R2 would be taken into account for the
final round.
ROUND
3
Two shortlisted teams from round 2 are paired up to pose as the customer
and the vendor team.
Both the teams in each match are given a case (scenario) after the results of
Round 2 - different relevant parts of the case given to the customer team
and to the vendor team. Each team is to nominate one person as the sales
guy or the purchase person (customer).
Two teams would be declared as final winners
Kurukshetra

5. IIM Bangalore
VISTA 2012
www.iimb-vista.com
Submission details
Submission to be sent to kurukshetra@iimb-vista.com, copy to
submissions.vista@gmail.com
Submissions to be sent
before
11:59:59 PM, 15th September, 2012
Subject line Kurukshetra_Team-lead-email
Submission format doc/pdf
File name Kurukshetra_ Team-lead-email _College_Round 1
Details to be included in
the document
Executive summary of 500 Words
Submission to be sent to kurukshetra@iimb-vista.com
Kurukshetra

6. IIM Bangalore
VISTA 2012
www.iimb-vista.com
http://www.iimb-vista.com/2012/index.php/events/marketing/kurukshetra.html
Click here for registration:
Note: the case is up on the website
Deadline
(Time - 11:59:59 PM) 15th September, 2012
Contact Person
Shantanu Vithaldas: +91 9844325662
Romil Lodaya: +91 8884100565
Kurukshetra

7. Welcome to Vista 2012
Thank You
www.iimb-vista.com
IIM Bangalore