The document summarizes several projects completed by an exhibit design and fabrication company. It describes exhibits and environments created for auto shows, trade shows, corporate spaces, events, and museums. Key clients included Nissan, Cadillac, Hyundai, Bayer CropScience, Schneider Electric, and various sponsors of the Volvo Ocean Race.
Brand + Service (Disney & Ford: Holistic Health)Lauren Peters
This document describes two concepts for mobile health platforms adhered to the Disney and Ford brands. For Disney, the concept is "dFIT" which aims to empower children to make their own health choices through a personalized smart healthcare platform. For Ford, the concept is "Living Tree" which guides families with personalized providers to co-create flexible health plans and include friendly competition. Both concepts are positioned to cater to families' busy schedules while achieving long-term health goals.
Check out the 2013 Audi A7 brochure provided by Fred Lavery Company in Birmingham, MI. Find the 2013 Audi A7 for sale near Detroit. To learn more about our current sales and incentives give us a call at (866) 653-6321. http://www.fredlaverycompany.com/index.htm
Presentation for www.thishappened.org on friday 25th September 2009. Overview of what we did and learned from the Digital Wellbeing pilot Showroom in autumn - winter 2006
The document provides information about the automotive industry in Wolfsburg, Germany including the presence of 4 Volkswagen factories within 100km, over 350 suppliers near Wolfsburg, and the Automotive Support Agency which helps suppliers qualify, develop, and settle in the region to support Volkswagen. It also describes projects and initiatives around sustainability, supplier development and settlement, international trade fairs and conferences, and the agency's role in supporting Volkswagen and its international suppliers.
The document describes Inflatable Ideas, a Hyderabad, India-based company that manufactures inflatable products for various business and entertainment purposes. It provides inflatables for events, promotions, trade shows, and more. The company has a team of 70 professionals with expertise in design, manufacturing, and production. It produces custom-shaped cold air inflatables, giant characters, props, and interactive inflatable structures. Inflatable Ideas serves a global client base across many industries.
The Hyundai showroom in Kozhikode, India designed by Collaborative Architecture features a "wrap" that blurs boundaries between floors, walls, and ceilings. This wrap envelops the vehicular display area, serving as a visual link between the interior and exterior. The design orients customers who enter from the rear of the showroom towards the vehicular displays at the front through detailed accessory displays and lighting design. The overall design breaks from standard car showroom designs through its use of spatial manipulation to create a sense of movement.
NUSSLI Group is an international provider of temporary and modular structures for events, trade fairs, and exhibitions. They have decades of experience in planning, supplying, and constructing unique structures. Their flexible organization and focus on customer needs allows them to efficiently implement customized projects around the world. They have their own construction and manufacturing capabilities to support quality and speed in project delivery.
Brand + Service (Disney & Ford: Holistic Health)Lauren Peters
This document describes two concepts for mobile health platforms adhered to the Disney and Ford brands. For Disney, the concept is "dFIT" which aims to empower children to make their own health choices through a personalized smart healthcare platform. For Ford, the concept is "Living Tree" which guides families with personalized providers to co-create flexible health plans and include friendly competition. Both concepts are positioned to cater to families' busy schedules while achieving long-term health goals.
Check out the 2013 Audi A7 brochure provided by Fred Lavery Company in Birmingham, MI. Find the 2013 Audi A7 for sale near Detroit. To learn more about our current sales and incentives give us a call at (866) 653-6321. http://www.fredlaverycompany.com/index.htm
Presentation for www.thishappened.org on friday 25th September 2009. Overview of what we did and learned from the Digital Wellbeing pilot Showroom in autumn - winter 2006
The document provides information about the automotive industry in Wolfsburg, Germany including the presence of 4 Volkswagen factories within 100km, over 350 suppliers near Wolfsburg, and the Automotive Support Agency which helps suppliers qualify, develop, and settle in the region to support Volkswagen. It also describes projects and initiatives around sustainability, supplier development and settlement, international trade fairs and conferences, and the agency's role in supporting Volkswagen and its international suppliers.
The document describes Inflatable Ideas, a Hyderabad, India-based company that manufactures inflatable products for various business and entertainment purposes. It provides inflatables for events, promotions, trade shows, and more. The company has a team of 70 professionals with expertise in design, manufacturing, and production. It produces custom-shaped cold air inflatables, giant characters, props, and interactive inflatable structures. Inflatable Ideas serves a global client base across many industries.
The Hyundai showroom in Kozhikode, India designed by Collaborative Architecture features a "wrap" that blurs boundaries between floors, walls, and ceilings. This wrap envelops the vehicular display area, serving as a visual link between the interior and exterior. The design orients customers who enter from the rear of the showroom towards the vehicular displays at the front through detailed accessory displays and lighting design. The overall design breaks from standard car showroom designs through its use of spatial manipulation to create a sense of movement.
NUSSLI Group is an international provider of temporary and modular structures for events, trade fairs, and exhibitions. They have decades of experience in planning, supplying, and constructing unique structures. Their flexible organization and focus on customer needs allows them to efficiently implement customized projects around the world. They have their own construction and manufacturing capabilities to support quality and speed in project delivery.
Nussli provides grandstands, stages, and other temporary structures for events. They have decades of experience designing and constructing modular systems that comply with safety standards. Nussli can adapt their structures to accommodate unusual locations and provide solutions for entire event infrastructures from planning to installation. Their reliable and high-quality solutions combined with flexibility make them a partner that guarantees economic success for clients.
GL Events has established itself as a top-tier global provider of event solutions and services over ten years. It has a presence in over 90 locations across five continents and has experience managing large international events. GL Events operates in three main sectors: Live! By GL Events designs, stages, and produces various events; GL Events Exhibitions organizes over 300 trade shows worldwide; and GL Events Venues manages 40 venues globally.
Kubik designs and builds brand experiences in the form of exhibits, events and environments. They have experience all over the world creating exhibits for trade shows, events for brand launches and sponsor activations, and retail and office environments. Some example projects discussed in the document include creating an installation for Nike for the 1998 World Cup, designing an exhibit on Dutch royal weddings, and transforming a building into a giant shoe to promote a marathon sponsored by ING Bank.
Exhibitor Corporate Event Awards Pumas Fashion Statement, August 2012Kubik
Puma launched a global brand awareness campaign in 2011 to appeal to fashion-conscious consumers and transition from an athletic brand to a lifestyle brand. As part of this campaign, Puma partnered with the Volvo Ocean Race and created interactive mobile pop-up spaces called the Puma Quad and Puma Social Club that traveled to each race port city. These spaces featured a retail store and lounge inside retrofitted shipping containers and an inflatable structure. The spaces successfully drove higher-than-expected retail sales and attracted hundreds of thousands of visitors at each stop on the race.
Nussli provides experienced and reliable services for constructing temporary exhibition stands, pavilions, and event halls. They have extensive experience building structures of all sizes using wood, steel, and other materials. Nussli handles projects from initial design through final implementation, and supports clients throughout the entire process. They have their own production facilities and partnerships to complete projects efficiently and cost-effectively anywhere in the world.
Kubik is an event marketing company that manages global programs for over 30 clients across more than 200 skilled professionals in North America and Europe. They have broadened their definition of exhibits over the years through innovative designs using shipping containers, inflatables, and interactive footprints. Kubik maintains efficiency by mixing full-time and on-call teams across their creative departments in North America and Amsterdam.
Kubik is an experiential design and fabrication company that has been operating for over 25 years. They transform ideas into unique brand experiences through exhibits, events, and environments. Kubik has offices globally and a team of over 200 employees who help clients around the world. Their services include concept design, project management, manufacturing, and installation.
Kubik is an international design and fabrication company that has been creating extraordinary experiences for leading brands for over 20 years. They specialize in trade show exhibits, environments, and events. Kubik takes projects from concept to completion, with in-house expertise in design, graphics, fabrication, project management, logistics, and installation. Their vision is to create the most extraordinary experiences in the world for their clients.
Eastern Exhibitions Services Limited (EESL) is a leading events solutions company that has been operating in the Middle East since 1987. EESL offers a full range of event services including general contracting, space creation and outfitting, fittings and decorations, outdoor layouts, stand design, furniture, signage, audiovisual solutions, and reception services. As the official service provider of Dubai World Trade Centre since 2012, EESL delivers creative, flexible, and precise solutions to its clients' needs through its experienced staff. EESL is a subsidiary of GL Events, the world's leading events and exhibitions provider, ensuring its services meet high international standards.
Kubik was tasked with managing and providing logistics for PUMA's hospitality concept called PUMA City during stops on the Volvo Ocean Race around the world. PUMA City consisted of 24 specially constructed sea containers combining a merchandising store with a nightclub setting. For limited space in Stockholm, Kubik created a floating Mini PUMA City using two connected merchandise containers and two lounge containers placed on a barge. Kubik also delivered fully operational mobile merchandise stores in various locations using two connected sea containers within three days. For the next Volvo Ocean Race, Kubik redesigned four containers into the PUMA Quad setting with improved design and operational efficiency.
The document discusses Nussli's modular stadium solutions. It describes their modular stadium concept as offering flexibility in capacity and functionality over the lifetime of the stadium. The modular designs allow for quick, cost-effective construction and expansion. Nussli provides modular stadium options for both permanent steel construction and temporary scaffolding construction. Their modular designs can be adapted to client needs and budgets.
Nussli provides comprehensive and target-oriented overlay management for large-scale events by planning and delivering temporary event infrastructures. They coordinate with stakeholders to fulfill high requirements, complement existing facilities, and hand over turn-key structures on time. Their services include planning and implementing audience seating, media facilities, tents, power systems, sanitation, security structures, and more.
Nussli provides reliable and sustainable planning for large-scale sports and cultural events around the world. Their concepts balance infrastructure use during events with post-event use to eliminate maintenance costs and overcapacity. Nussli develops modular system solutions quickly and cost-efficiently while meeting high safety and quality standards. With experience from major international events, Nussli handles all aspects of event planning and implementation, from initial concepts to budgeting, scheduling, and on-site project management.
AC & VOR projects executed by Kubik 2005 - 2015Hajo Reinders
Kubik is an international experience marketing agency that specializes in designing and producing sport marketing campaigns, retail programs, exhibits, and corporate environments. Over the past decade, Kubik has worked with several teams competing in prestigious sailing races like the America's Cup and Volvo Ocean Race, designing and delivering turnkey hospitality and retail spaces at various events. Examples highlighted in the document include Kubik creating the PUMA Boat Yard and retail spaces for the 2013 America's Cup, as well as hospitality pavilions and merchandise areas for teams in the Volvo Ocean Race between 2005-2015. Kubik transforms corporate messages into branded environments and believes it can help leverage sailing campaigns to distinctive levels through creative, personalized solutions.
Kubik Portfolio And Awards Overview 2012Hajo Reinders
The document provides an overview of kubik, a company that designs, fabricates, installs, and manages exhibits, events, and environments for businesses around the world. It discusses kubik's 30 years of experience, global reach with offices worldwide, multi-disciplinary team, and comprehensive range of services including design, engineering, manufacturing, logistics, and event management. It also includes examples of trade show exhibits kubik has created for various companies and highlights the creative design solutions and successful outcomes.
Kubik is an experienced design and fabrication company that creates extraordinary experiences through exhibits, events, and environments. They have over 25 years of experience working with global brands on trade shows, museums, retail spaces, and more. Kubik can handle projects from concept to completion using a full multidisciplinary team approach. Their goal is to transform clients' ideas into unique and memorable experiences.
Kubik is an experiential design and fabrication company that has been operating for over 25 years. It transforms ideas into unique brand experiences through exhibits, events, and environments. Kubik has offices globally and a team of over 200 employees that allows it to provide full-service solutions anywhere in the world.
This document discusses JCDecaux's approach to innovation. It outlines how JCDecaux has structured its innovation process using both a top-down and bottom-up approach. The top-down approach includes an Innovation Committee that screens ideas and selects projects to prototype. The bottom-up approach gathers ideas from employees through initiatives like internal innovation contests. JCDecaux also recognizes the best innovations through "Corporate Awards" and consults employees on simplifying work processes. The company aims to stimulate innovation by developing collaborative web 2.0 methods for circulating ideas globally.
Innovation 2.0 and Smart City by JCDecaux During DiGiWorld Summit 2011IDATE DigiWorld
This document discusses JCDecaux's approach to innovation. It outlines how JCDecaux has structured its innovation process using both a top-down and bottom-up approach. The top-down approach includes an Innovation Committee that screens ideas and selects projects to prototype. The bottom-up approach gathers ideas from employees through initiatives like internal innovation contests. JCDecaux also recognizes the best innovations through "Corporate Awards". The company aims to simplify work processes by consulting all employees for ideas. Finally, it seeks to stimulate innovation through collaborative web 2.0 methods.
The document provides examples of digital advertising campaigns from brands like Adidas, Nike, Evian, Volkswagen, Intel, and Snikers. It describes interactive digital displays, mobile apps, social media activations, and videos created by agencies to promote products and services in an engaging way. Trending digital strategies discussed include interactive windows, branded Twitter clients, music videos, ambient experiences, and viral buzz campaigns. The document emphasizes creativity in digital and mobile brand content.
Lavish is a full-service design and communications agency that provides high quality, design-driven communication materials to enhance brand equity and fulfill business objectives for clients. They have a team of talented professionals across various disciplines including branding, concepts, designs, filming, programming, printing, and more. Some of Lavish's clients include ITV2, Monster.co.uk, European Parliament, and BBC.
This document summarizes an exhibition pavilion designed by Collaborative Architects for Titan Industries. The pavilion's goal was to convey Titan's future directions while showcasing its brands. The architects created a narrative experience that unfolds over time zones, with modular displays configured to maximize visitor engagement. Key elements include an "Hour Roof Zone" depicting Titan's past, present and future, and flexible panel systems that can expand or contract based on space. The pavilion was designed to communicate Titan's message through architectural experience rather than a conventional art gallery approach.
Nussli provides grandstands, stages, and other temporary structures for events. They have decades of experience designing and constructing modular systems that comply with safety standards. Nussli can adapt their structures to accommodate unusual locations and provide solutions for entire event infrastructures from planning to installation. Their reliable and high-quality solutions combined with flexibility make them a partner that guarantees economic success for clients.
GL Events has established itself as a top-tier global provider of event solutions and services over ten years. It has a presence in over 90 locations across five continents and has experience managing large international events. GL Events operates in three main sectors: Live! By GL Events designs, stages, and produces various events; GL Events Exhibitions organizes over 300 trade shows worldwide; and GL Events Venues manages 40 venues globally.
Kubik designs and builds brand experiences in the form of exhibits, events and environments. They have experience all over the world creating exhibits for trade shows, events for brand launches and sponsor activations, and retail and office environments. Some example projects discussed in the document include creating an installation for Nike for the 1998 World Cup, designing an exhibit on Dutch royal weddings, and transforming a building into a giant shoe to promote a marathon sponsored by ING Bank.
Exhibitor Corporate Event Awards Pumas Fashion Statement, August 2012Kubik
Puma launched a global brand awareness campaign in 2011 to appeal to fashion-conscious consumers and transition from an athletic brand to a lifestyle brand. As part of this campaign, Puma partnered with the Volvo Ocean Race and created interactive mobile pop-up spaces called the Puma Quad and Puma Social Club that traveled to each race port city. These spaces featured a retail store and lounge inside retrofitted shipping containers and an inflatable structure. The spaces successfully drove higher-than-expected retail sales and attracted hundreds of thousands of visitors at each stop on the race.
Nussli provides experienced and reliable services for constructing temporary exhibition stands, pavilions, and event halls. They have extensive experience building structures of all sizes using wood, steel, and other materials. Nussli handles projects from initial design through final implementation, and supports clients throughout the entire process. They have their own production facilities and partnerships to complete projects efficiently and cost-effectively anywhere in the world.
Kubik is an event marketing company that manages global programs for over 30 clients across more than 200 skilled professionals in North America and Europe. They have broadened their definition of exhibits over the years through innovative designs using shipping containers, inflatables, and interactive footprints. Kubik maintains efficiency by mixing full-time and on-call teams across their creative departments in North America and Amsterdam.
Kubik is an experiential design and fabrication company that has been operating for over 25 years. They transform ideas into unique brand experiences through exhibits, events, and environments. Kubik has offices globally and a team of over 200 employees who help clients around the world. Their services include concept design, project management, manufacturing, and installation.
Kubik is an international design and fabrication company that has been creating extraordinary experiences for leading brands for over 20 years. They specialize in trade show exhibits, environments, and events. Kubik takes projects from concept to completion, with in-house expertise in design, graphics, fabrication, project management, logistics, and installation. Their vision is to create the most extraordinary experiences in the world for their clients.
Eastern Exhibitions Services Limited (EESL) is a leading events solutions company that has been operating in the Middle East since 1987. EESL offers a full range of event services including general contracting, space creation and outfitting, fittings and decorations, outdoor layouts, stand design, furniture, signage, audiovisual solutions, and reception services. As the official service provider of Dubai World Trade Centre since 2012, EESL delivers creative, flexible, and precise solutions to its clients' needs through its experienced staff. EESL is a subsidiary of GL Events, the world's leading events and exhibitions provider, ensuring its services meet high international standards.
Kubik was tasked with managing and providing logistics for PUMA's hospitality concept called PUMA City during stops on the Volvo Ocean Race around the world. PUMA City consisted of 24 specially constructed sea containers combining a merchandising store with a nightclub setting. For limited space in Stockholm, Kubik created a floating Mini PUMA City using two connected merchandise containers and two lounge containers placed on a barge. Kubik also delivered fully operational mobile merchandise stores in various locations using two connected sea containers within three days. For the next Volvo Ocean Race, Kubik redesigned four containers into the PUMA Quad setting with improved design and operational efficiency.
The document discusses Nussli's modular stadium solutions. It describes their modular stadium concept as offering flexibility in capacity and functionality over the lifetime of the stadium. The modular designs allow for quick, cost-effective construction and expansion. Nussli provides modular stadium options for both permanent steel construction and temporary scaffolding construction. Their modular designs can be adapted to client needs and budgets.
Nussli provides comprehensive and target-oriented overlay management for large-scale events by planning and delivering temporary event infrastructures. They coordinate with stakeholders to fulfill high requirements, complement existing facilities, and hand over turn-key structures on time. Their services include planning and implementing audience seating, media facilities, tents, power systems, sanitation, security structures, and more.
Nussli provides reliable and sustainable planning for large-scale sports and cultural events around the world. Their concepts balance infrastructure use during events with post-event use to eliminate maintenance costs and overcapacity. Nussli develops modular system solutions quickly and cost-efficiently while meeting high safety and quality standards. With experience from major international events, Nussli handles all aspects of event planning and implementation, from initial concepts to budgeting, scheduling, and on-site project management.
AC & VOR projects executed by Kubik 2005 - 2015Hajo Reinders
Kubik is an international experience marketing agency that specializes in designing and producing sport marketing campaigns, retail programs, exhibits, and corporate environments. Over the past decade, Kubik has worked with several teams competing in prestigious sailing races like the America's Cup and Volvo Ocean Race, designing and delivering turnkey hospitality and retail spaces at various events. Examples highlighted in the document include Kubik creating the PUMA Boat Yard and retail spaces for the 2013 America's Cup, as well as hospitality pavilions and merchandise areas for teams in the Volvo Ocean Race between 2005-2015. Kubik transforms corporate messages into branded environments and believes it can help leverage sailing campaigns to distinctive levels through creative, personalized solutions.
Kubik Portfolio And Awards Overview 2012Hajo Reinders
The document provides an overview of kubik, a company that designs, fabricates, installs, and manages exhibits, events, and environments for businesses around the world. It discusses kubik's 30 years of experience, global reach with offices worldwide, multi-disciplinary team, and comprehensive range of services including design, engineering, manufacturing, logistics, and event management. It also includes examples of trade show exhibits kubik has created for various companies and highlights the creative design solutions and successful outcomes.
Kubik is an experienced design and fabrication company that creates extraordinary experiences through exhibits, events, and environments. They have over 25 years of experience working with global brands on trade shows, museums, retail spaces, and more. Kubik can handle projects from concept to completion using a full multidisciplinary team approach. Their goal is to transform clients' ideas into unique and memorable experiences.
Kubik is an experiential design and fabrication company that has been operating for over 25 years. It transforms ideas into unique brand experiences through exhibits, events, and environments. Kubik has offices globally and a team of over 200 employees that allows it to provide full-service solutions anywhere in the world.
This document discusses JCDecaux's approach to innovation. It outlines how JCDecaux has structured its innovation process using both a top-down and bottom-up approach. The top-down approach includes an Innovation Committee that screens ideas and selects projects to prototype. The bottom-up approach gathers ideas from employees through initiatives like internal innovation contests. JCDecaux also recognizes the best innovations through "Corporate Awards" and consults employees on simplifying work processes. The company aims to stimulate innovation by developing collaborative web 2.0 methods for circulating ideas globally.
Innovation 2.0 and Smart City by JCDecaux During DiGiWorld Summit 2011IDATE DigiWorld
This document discusses JCDecaux's approach to innovation. It outlines how JCDecaux has structured its innovation process using both a top-down and bottom-up approach. The top-down approach includes an Innovation Committee that screens ideas and selects projects to prototype. The bottom-up approach gathers ideas from employees through initiatives like internal innovation contests. JCDecaux also recognizes the best innovations through "Corporate Awards". The company aims to simplify work processes by consulting all employees for ideas. Finally, it seeks to stimulate innovation through collaborative web 2.0 methods.
The document provides examples of digital advertising campaigns from brands like Adidas, Nike, Evian, Volkswagen, Intel, and Snikers. It describes interactive digital displays, mobile apps, social media activations, and videos created by agencies to promote products and services in an engaging way. Trending digital strategies discussed include interactive windows, branded Twitter clients, music videos, ambient experiences, and viral buzz campaigns. The document emphasizes creativity in digital and mobile brand content.
Lavish is a full-service design and communications agency that provides high quality, design-driven communication materials to enhance brand equity and fulfill business objectives for clients. They have a team of talented professionals across various disciplines including branding, concepts, designs, filming, programming, printing, and more. Some of Lavish's clients include ITV2, Monster.co.uk, European Parliament, and BBC.
This document summarizes an exhibition pavilion designed by Collaborative Architects for Titan Industries. The pavilion's goal was to convey Titan's future directions while showcasing its brands. The architects created a narrative experience that unfolds over time zones, with modular displays configured to maximize visitor engagement. Key elements include an "Hour Roof Zone" depicting Titan's past, present and future, and flexible panel systems that can expand or contract based on space. The pavilion was designed to communicate Titan's message through architectural experience rather than a conventional art gallery approach.
The document discusses the branding and packaging design project for Kaffetrad, a Swedish coffee brand looking to enter the American market. It describes the simple, clean and minimal identity and packaging that reflects Sweden's modern design aesthetic. The coffee bags will feature a dimpled bag with a wrap-around sticker displaying the flavor. Each blend will have a color-coded label that gets darker or lighter depending on the intensity of the coffee.
IGNITION is a global exhibition and event management company. They specialize in designing, building, and managing exhibitions and events around the world. They aim to provide exceptional customer experiences through creative design solutions, operational excellence, and outstanding customer service. IGNITION has delivered projects across various industries for clients on every continent.
This document provides information about a company called Nexus54 that offers services including digital printing, event branding, and exhibition stands. It summarizes the company's capabilities and resources, gives examples of projects it has worked on, and provides details on how to contact the company.
The document discusses the importance of incorporating visual art into industrial product design. It argues that visual art is not just about aesthetics, but is a form of human expression that can be applied to engineering products through techniques like incorporating various materials, textures, and artistic compositions. When applied throughout a product's visible and non-visible areas, visual art can help differentiate products, drive consumer experience and consideration, and ultimately empower economies. The document advocates training more engineering designers capable of transforming functional designs into aspirational products through the application of visual art principles.
My presentation for AVATAR International Workshop: Added Value of Teaching in Virtual Worlds on Sept 13 and for the M2N4SL conference on Oct 27, 2011. The presentation discusses some preliminary findings from NVWN-Nordic Virtual Worlds Network, www.nordicworlds.net.
The document discusses how products are becoming more personalized again by moving away from standardized mass production models. It outlines the shift from designers and makers producing for passive consumers to consumers becoming prosumers who co-design and co-create personalized products through interactive digital design processes. This represents a move back toward craft and variable products from the era of mass production and standardized products.
kubik built a temporary home for one of Holland's most active soccer clubs, Feyenoord, as part of a renovation of their sports complex and soccer stadium. The fan shop's interior was designed by kubik in five days and featured the club's recognizable red and white colors throughout, along with graphics highlighting the club's history and quotes from songs. The carpet imitated an artificial soccer field with striping. Staff said the temporary setting was better than the old fan shop.
Outlier Solutions, Inc. is a full-service creative agency that provides web development, graphic design, multimedia/video production, and marketing strategy services to help businesses strengthen their brand awareness, increase sales and traffic, and improve leads. They leverage technology and creative services to develop websites, marketing campaigns, and multimedia content tailored to each client's specific needs and audience.
This document discusses building creative capital in Finland and the Netherlands. It outlines initiatives at both the company and national level to promote innovation, networks, and education within creative industries. These include housing and workspaces for creatives, networking organizations, business support and financing, and promotional events. While Finland has strong overall government support, the Netherlands faces challenges in business education and implementing strategy. Both countries can improve engagement with policymakers to better support their creative industries.
TeleCom is a 2-day summit on June 16-17, 2010 in Barcelona that brings together innovators, projects, and investors from around the world in fields like telecommunications, healthcare, and clean technology. In its first year in 2009, over 2,000 companies and individuals attended from over 70 countries. The 2010 summit will feature innovation-focused conferences, competitions to select the top start-up projects, and a marketplace to connect entrepreneurs with funding. It aims to be a premier global gathering that drives future innovation.
INNOVO is an engineering and construction firm specializing in marine equipment for oil/gas and military applications. It has experience in naval engineering, offshore industries, and remotely operated vehicles. INNOVO performs conceptual studies, detailed analysis, procedures, and risk assessments for projects. Its modular pontoon and lifting systems are certified by classification societies and used for infrastructure installation and maintenance.
This article summarizes 10 lessons the author has learned about exhibiting at trade shows that he wishes he had known earlier in his career. Some of the key lessons include: exhibiting is more complex than it seems with many logistical details; trade show labor costs are higher than expected and sometimes worth paying for; it's important to track leads and sales generated from shows; and exhibiting requires significant time, travel, and costs away from home and family. The author hopes sharing these lessons will help other exhibitors have better trade show experiences and results.
Brand architecture is the structure of brands within an organizational entity. An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products.
Brand Architecture helps a marketer see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the marketplace.
Although the true magic of using Brand Architecture itself is to establish the identity of your brand and how your company relates to your customers. Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other.
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