1. KUBIK CONTACT Fall 2010
kubikMaltbie Inc. ®
Moves In,Moves Up,Moves On
FEATURE STORY
kubik Maltbie Inc. moved into its new facility at 7000 Commerce Parkway in Mount Laurel, New Jersey. The single story building provides us with 60,000
sq. ft. of offices and production space. Our design intent was to create a industry loft style finish, with a mixture of natural raw building materials such as
rough sawn timber, stained concrete and exposed brick throughout the open plan layout. The office furniture is based on the same style and design as
Toronto’s furniture, but with materials that meet the office design. We are still settling into our new space and adjusting to the open plan concept. It’s a
new way of working for many people, but the clean look , increase of space and improved production facilities will provide more opportunity to create
and deliver fresh new ideas that are beyond imagination®! BREAKING NEWS
kubik contact
recent awards
®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

2. KUBIK CONTACT
GM Rebranded and Back on the Street
with kubik ! ®
Fall 2010
When MacLaren asked kubik to produce their
fresh new auto show exhibit for General Motors
of Canada, they challenged us to develop an
all-new multi-brand exhibit that captured the
drive of GM, yet allowed each of their 4 major
FEATURE STORY
brands to express their unique character. With
just 8 weeks to go from idea to implementation,
kubik found innovative ways to showcase each
brand, yet remain true to GM’s overall corporate
identity in every detail. The exhibit was carefully
BREAKING NEWS
carved into 4 distinct, individually branded areas,
one each for Chevrolet, GMC, Buick and Cadillac.
kubik contact
Each display featured a unique visual element,
ranging from 20’h x 80’w double sided glass
panes for the Chevrolet display, to compound recent awards
curve walls for the Buick display. The Chevrolet
display included a 100’L x over 50’D stage with a
vehicle turntable.
Results: The unique nature of each brand found
full expression within the overall GM corporate
identity. The exhibit completed a six-city tour
Click here to see the Chevrolet exhibit in action
that included Montreal, Edmonton, Toronto, at the 2010 Canadian International Auto Show.
Quebec City, Calgary and Vancouver. http://www.youtube.com/watch?v=ReeakKcjsoA
®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

3. KUBIK CONTACT
“Putting All the Pieces Together”
for a Win at EXHIBITOR 2010
Fall 2010
At EXHIBITOR 2010, we showed once The “pieces” theme for the show was represented Attendees were mailed a jig saw puzzle invitation
again that if you work from a big by puzzle elements that we used to visualize our before the show that had all the pieces – plus one
idea, even a small space can have a message before, during and even after the event: extra! They were asked to return the extra piece
huge impact. You can even win pre-show mailer, a themed give-away, the to our booth and complete the large puzzles we
“Best of Show” in your category! exhibit itself, and the post-show follow up had on site. The large puzzles were themed on
were all designed as pieces of the puzzle. our new ad campaign and used as stations in the FEATURE STORY
booth: Hands-on service, global reach, award
winning portfolio and diverse experience.
Once the puzzle piece was returned and placed
on the large puzzle a $5 donation was made to
BREAKING NEWS
Habitat for Humanity.This was communicated in
the pre-show mailer and eblast. In the event that
they forgot the piece, kubik had extra’s so that kubik contact
all attendees could participate.
recent awards
We used the event to launch our new advertising In the pre-show marketing collateral we asked
campaign, which highlighted some of the great “Will your next trade show or event have all the
attributes of kubik. Our campaign message was right pieces?”
simple: “We have all the right pieces!”
®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

4. KUBIK CONTACT
“Putting All the Pieces Together”
for a Win at EXHIBITOR 2010
We also used guerilla marketing techniques at the show to enhance our message. We dropped large puzzle pieces (the same as we used to build our
booth) around the exhibit hall in random areas each day. Each puzzle piece had a sign attached to it that read“HELLO, I’M LOST. I’m a piece of the kubik Fall 2010
booth at EXHIBITOR 2010. Could you please return me there? I’m sure they would be happy to get me back. You might even get a reward!”
We posted flyers and used social media outlets
to create awareness of the missing puzzle
pieces. The message was “MISSING PUZZLE
PIECE” If you find it, please return it to us at
.
FEATURE STORY
booth #1245. You may receive a REWARD for
your trouble.”
BREAKING NEWS
kubik contact
recent awards
The result was everything we had hoped for. We had great participation, raised $2,000 for
Habitat for Humanity,created something fresh and different,and even won the“Best of Show”
award in our category.Thanks to everyone who helped make the event such fun! ®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

5. KUBIK CONTACT
Mattatuck Museum Wins Prestigious
Wilbur Cross Award
Fall 2010
The creation of the Mattatuck Museum in
Waterbury, Connnecticut presented a wide range
of architectural, structural, creative and logistical
challenges to the kubik team – but the result was
worth it! The Museum was honoured in May with
the Wilbur Cross Award for Exemplary Public FEATURE STORY
Programming. The award, granted every two
years, honours recipients for their achievements
within and generous support for the state's
heritage community. Congratulations!
BREAKING NEWS
kubik contact
recent awards
®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

6. KUBIK CONTACT
And the Winner is? Maltbie ! ®
Located in Charlotte, North Carolina, the NASCAR Hall of Fame opened in May 2010 to rave reviews. The interactive entertainment venue which honors
the history and heritage of this iconic sport includes 40,000 square feet of exhibit space. Designed by Ralph Appelbaum Associates, the galleries include
an Orientation Theater, The Great Hall, Glory Fall 2010
Road, Race Week, Heritage Speedway and the
Hall of Honor.Visitors are able to view in excess of
900 artifacts housed in custom cases and learn
and play while interacting with both electronic
and mechanical exhibits.
FEATURE STORY
BREAKING NEWS
kubik contact
recent awards
®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

7. KUBIK CONTACT
Visualizing Something New for
VisualSonics
Fall 2010
VisualSonics was determined to impress visitors with a brand new exhibit experience. Live
demonstration has always been the key element to highlight and promote VisualSonics
products on the show floor, and we wanted to keep their existing five workstations but fit
them into a 20' x 20' space.
FEATURE STORY
BREAKING NEWS
kubik contact
recent awards
DESIGN HIGHLIGHTS:
The “organic” geometry of the VisualSonics logo
depicts the “focusing on cell division” which is
the core of the company’s mission. The kubik
team captured that idea in a 3-dimensional form
by creating a flowing, energetic form that rose
above the booth and made a strong visual
impact. A reception desk presides over the
space in an open corner, and 3 double-sided
workstations, each with graphics suitable for a
specific demonstration, help draw visitors into
the stand from all sides. ®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

8. KUBIK CONTACT
KUBIK CONTACT
kubik ®
Delivers Fall 2010
Fall 2010
a New
Modular FEATURE STORY
FEATURE STORY
Exhibit During a special exhibitors’ meeting with
Amsterdam RAI the new kubik design for the
A good example is the stand presented by OPEL
The Netherlands.“Visitors to automotive events
Design Amsterdam Motor Show “AutoRAI 2011” was
unveiled. It featured a fully operational exhibit
developed especially for the occasion to
expect brand stands that represent brand
experiences,” says Freddy De Mulder, General
Director of OPEL The Netherlands. “In BREAKING NEWS
BREAKING NEWS
for the illustrate the modular exhibit concept for the
next edition of Holland’s largest and most
exciting automotive event.
consultation with the exhibitors, Amsterdam
RAI has succeeded in creating a cost efficient
stand concept that meets these expectations. kubik contact
kubik contact
Amsterdam AutoRAI exhibitors had the opportunity to view
the model stand and to discuss the concept with
We believe that this guarantees an exciting and
successful AutoRAI 2011, which will attract a
large number of car enthusiasts.”
recent awards
recent awards
MotorShow the AutoRAI team. This special pilot project was
designed and produced by kubik for Amsterdam
RAI, in close cooperation with OPEL/GM The
Netherlands. The principle behind the modular
concept was to make the exhibition accessible
to all potential participants. The cost efficient
concept offers companies the opportunity to
exhibit at reasonable costs while also giving
maximum exposure to their brand identity,
allowing each brand to profile its own identity
via its house style, premieres and images.
®
®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

9. KUBIK CONTACT
Maltbie Helps “Discovery Park of
®
America” Move Ahead
Fall 2010
The Maltbie team has been working with project The Kirklands maintain the vision for this
team members Thinc Design and Verner wonderful venue as a place where children and
Johnson architects to design, build and install adults could learn in an entertaining and
the exhibits within the Discovery Park of pleasant environment.The Foundation acquired
America Center. These exhibits will total the land and provided funds to begin
approximately 30,000 sq. ft. and the project construction and will continue to provide FEATURE STORY
budget is $10,000,000 for the exhibit program. financing for completion of the construction
and purchase of artifacts.
COOPERATION AND INVOLVEMENT
Discovery Park of America is an outstanding
BREAKING NEWS
example of the kind of cooperative endeavor
Maltbie supports. With broad participation by
the citizens of Union City and Obion and kubik contact
surrounding counties, hundreds of dedicated
volunteers are planning each themed area of
the venue as well as needed services. Local and recent awards
state governments are also taking an active
role in the development.
With multi-million dollar funding from The
Kirkland Foundation, Discovery Park of America
will be an educational venue for children and
adults. It will help visitors understand and
celebrate the culture,spirit and accomplishments To read more about this project click here.
of the human race in nature, science, art http://www.nwtntoday.com/news.php?viewStor
and history. y=36439
®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

10. KUBIK CONTACT
The Beauty of Flexibility:kubik Develops ®
a New Booth for L’Oréal Paris
Fall 2010
L’Oréal Paris has asked kubik to design a new MODULAR AND SUSTAINABLE
booth for their annual exhibition program.Based Sustainability and flexibility were the keywords
on the long-standing theme “Because you are for the booth design. All created booth elements
worth it” the new booth will have four different
, can be used as individual settings to create
area’s that offer visitors a total beauty experience Point-of-Sales or Sampling units. To ensure
FEATURE STORY
BREAKING NEWS
kubik contact
recent awards
built around the L’Oréal brand. long-term use, no compromises were made
The showpiece of the booth is an entirely modular, during the built of the booth, and all elements
fully mobile beauty salon. Visitors are invited to were produced with high-class top-quality
attend special interactive workshops where eight finishing and a luxurious appearance, in line with
participants can experience the L’Oréal high quality the L’Oréal Paris brand.
beauty experience. Spectators can follow the
workshops via integrated flat screens that provide
a clear view of the action surrounding the model,
positioned on a stylish podium. After experiencing
the brand, visitors are invited to purchase L’Oréal
products in a very efficient, high
turnover selling area. ®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

11. KUBIK CONTACT
Maltbie Brings Unique Content into
®
the Light for Federal Reserve Richmond Fall 2010
A new state of the art interactive exhibit at the Federal Reserve Richmond explores the role of the Federal
Reserve Bank in promoting the growth of living standards which improve the quality of people's lives.The
exhibit was designed by Victoria Biddle Design LLC and connects this unique and often illusive content
to the visitor by focusing attention on their own role and subsequent impact as players and participants FEATURE STORY
in the economy. Concepts are explored through engaging exhibits and sophisticated group interactives
that illustrate how peoples’individual economic decisions are impacted by the economy, and in turn, how
their individual economic decisions influence the broader economy. Maltbie is contracted for all new
exhibits, graphics, interactives, lighting and audio visual hardware for this newly renovated area.
BREAKING NEWS
kubik contact
recent awards
®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

12. KUBIK CONTACT
kubik Builds a New Temporary Home for
®
One of Holland’s Most Active Soccer Clubs
Fall 2010
As part of a major renovation of the sports soccer stadium, which is known in The
complex and soccer stadium of Feyenoord in Netherlands as “the bathtub” The highly
.
recognizable club colors of Feyenoord red &
white are everywhere, inside and out. Special
graphics with highlights out of the club history
and quotes from well known club songs FEATURE STORY
complete the overall setting. The carpet
selection was an easy one: artificial turf with
soccer field striping! kubik delivered the interior
of the shop turn-key within a period of five days,
and the result is good enough to prompt the
BREAKING NEWS
staff of the fan shop to say that the temporary
setting is better than the old one!
kubik contact
Rotterdam, their fan shop – a combination of
clubhouse and retail store – needed to close recent awards
down for an unknown period. But a soccer club
with such a great history (founded in 1908) and
with one of the biggest active memberships in
The Netherlands (known as “the legion”) it
simply needed a place for their club aficionados
to hang out. Together with the Feyenoord
management and their official clothing partner
PUMA, kubik developed a concept for a
temporary fan shop.
The fan shop, created out of modular building
units, is located near the famous Feyenoord ®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

13. KUBIK CONTACT
A New Opportunity to Explore Florida’s
Unique Ecosystems – With Help From
Fall 2010
Maltbie ®
The Discovery Center project is a place where visitors can immerse themselves in the unique
environment of Southwest Florida. Maltbie is contracted to provide all new exhibit casework,
interactives, graphics, audiovisual hardware and media, aquariums and LSS systems for the FEATURE STORY
3,000 sq. ft. renovated facility. Through hands-on
experiences, recreated environments and
aquariums, visitors will explore the unique
ecosystems and meet fascinating creatures such
as the Florida Panther, American Alligator and BREAKING NEWS
Loggerhead Sea Turtles. They can listen to the
sounds of the Western Everglades, get hands-on
kubik contact
with marine life in a touch tank and check out
some “alien invaders” from all over the world.
Above all, visitors will come to understand the recent awards
critical environmental issues affecting southwest
Florida.
®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.

14. KUBIK CONTACT
kubik Goes Social ®
We have always made every effort to stay on top of new ideas in communication, and advancing social media is no exception! You can stay in touch with
the industry and related trends and ideas through our Face2Face blog, or follow us on Twitter as we keep everyone informed of the latest events in the
kubik world. Fall 2010
FEATURE STORY
BREAKING NEWS
Read our blog at: http://kubikface2face.com kubik contact
recent awards
Follow us on Twitter: http://twitter.com/thinkubik
®
www.thinkubik.com © 2010 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc.