STB Sign Group

Graphics, Print, Signage & Displays

Overview Strategy Concept Creation Execution STB Harmony™ Case Studies

Background
STB was founded in 1963 and is a privately held company.
Headquarters is in Gorinchem, the Netherlands with service
offices in Sleeuwijk and Raamsdonksveer. In addition STB has
an intensive partnership with Chicago-based firm GFX which
enables us to offer solutions of any size, all over the world.


Who We Are
STB is a solutions company.

We are 45 people, 46 years and 4 locations of “make it happen”.

We are always looking for ways to make life easier for our clients in order
to deliver the best result possible.

Our goal
is to
provide
ENGINEER products
and
services
that will
inspire
educate
MANUFACTURE and
motive
shoppers
to buy.


What We Deliver
STB produces graphics, fleetmarking and displays for every segment of the
retail landscape.

We can be seen locally, nationally and internationally in restaurants,
specialty retailers, C-stores, big boxes and financial centers.

SPECIALTY SPECIALTY
RETAILERS- RETAILERS-
DISPLAYS HARD & SOFT GOODS SERVICES

GRAPHICS BIG BOX
FOOD &
BEVERAGE


Why We Are Different
We care about Retail.
In-Store, Out-Store. On-Line or Off-Line. We are here to help.

STB & GFX together have the capacity and intelligence to execute
In-Store solutions anywhere in the world.

Start to Finish.
Our designs are created with execution in
the forefront, not as an afterthought.

CAPACITY
Top to Bottom.
From ceiling conditions to floor coverings, our
online tool tracks anything and everything
In-Store.

Front to Back.
Our Field Service crews have you covered
with Site Surveys on the front-end and

INTELLIGENCE
Installation on the back-end.

East to West.
International trend audits, international
tradeshows, worldwide partnerships - this is
the way we do business.


Client Partners
STB and GFX are proud of the company we keep.

Overview Strategy Creation Concept Execution STB Harmony™ Case Studies

Our Services
From Strategy to Concept.
Creation and Execution.
STB gets you there.

STRATEGY CONCEPT

CREATION EXECUTION


Strategy & Planning
The STB staff is empowered by a sophisticated planning tool
called STBHarmony™.

- Web based solution
- Tracking for facility & communication assets
- User independence
- Waste reduction


Concept
After the concept drawing, beyond the rendering, past the
prototype. When it‟s time to engineer and manufacture.
When it‟s time to figure it out and roll it out. It‟s time for STB.

- Rendering & animation
- Engineering
- Prototyping & modeling
- Fabrication


Creation
The backbone of our success is large format imaging. We
believe this trade requires a balanced blend of technology,
craftsmanship and equipment.
- Virtual Proofing
- Electronic Trafficking
- G7 Color Certified


Execution
If it delivers damaged, the most innovative engineering is no
good. If it is installed incorrectly, all the production is a waste.
It‟s all about the end game.

- Field services
- Call center communication
- Inventory management


New Store Opening & Restyle
A restyling project for the second largest Makro store in Delft,
plus a two week in- & outstore signage delivery for a new store
in Dordrecht. Both delivered in a very short timeframe. STB was
there to make sure everything was exactly the way Makro
envisioned. In time and within budget.


Cardboard displays
A project for Toys “R” Us. STB produced and delivered
cardboard displays for all locations in Benelux making sure that
delivery was in time and within budget. Child‟s play.


Photography & Print
STB„s photo & print specialists worked closely together with
Holland International for the photography and print of the new
brochure, flyer and poster campaign announcing the Holland
International Cruises in Amsterdam.


Environmental Decor Rollout
McDonald‟s turned to GFX when they debuted their McCafe´
concept across the system.
• This complicated rollout required new restaurant equipment, several new product launches and
fresh environmental fixtures & graphics for 13,000 locations.
• GFX engineered multiple magnetic solutions, produced & shipped all graphics & hardware, and
managed their installation.
• GFX branding solutions offered McDonald‟s production & freight savings and maximized flexibility for
owner/operators in the field .


Store-Within-A-Store Initiative
Staples wanted to echo their smaller format Copy and Print
Shop inside the big box. Who better to design and execute
than the company behind the success of the stand-alone
concept?
• Multiple design layouts were rendered with rapid 3D technology to provide quick and affordable
prototypes
• Custom display fixtures were engineered and produced
• Graphics package was created to define and support the uniquely branded environment


Fleet Advertising
Bacardi was looking for a company who could think outside
the box. With over 40 years of experience in fleetmarking STB
was chosen as a partner in this project in which 22 trucks were
wrapped with real gold. Not your average fleetmarking
material. Not your average impact either.


Additional Work


STB Harmony™
The most powerful and flexible Asset Management solution for
brands and retailers on the market today.

STB Harmony™ is all about making your merchandising decisions
smarter, your campaign execution faster & your production
purchases more efficient.

Data types:

Facility Assets
- temporary 4‟ gondola
- permanent windows/walls/doors

Communication Assets
- temporary promotional banners
- permanent navigational graphics

Data - How We Get It

Data collection:

UNKNOWN SUPPLIED & SUPPLIED &
UNVERIFIED VERIFIED

Import feeds
Survey distribution & collection
Random field audits
System wide site surveys

Data - How We Store It

STBHarmony™ adapts to your unique business requirements
• Features and tools are quickly and easily configured based on the
attributes of your industry category and system organization.

Centralized Decentralized
Corporate System Franchise System/Co-op

Big Box / Warehouse Specialty Retail Food and Beverage

Soft Goods Hard Goods Service Small Box

Banking Financial C-Store Hospitality QSR Grocery

Value Statement
The value of STB Harmony™, powered by GFX Symphony™, is
in its ability to reduce waste and its capacity for user
independence.

User benefits:

- single point of entry; fewer errors
- access to the data
- streamlined supply chain
- warehouse space control
- excess production and freight

Value Statement
The value of STB Harmony™, powered by GFX Symphony™, is
in its ability to reduce waste and its capacity for user
independence.

User benefits:

No requesting or waiting for:
- field additions
- image uploads
- drop down changes
- custom report layouts

Offer
Allow us to understand your workflow.
We will load your data to evaluate the value.

Allow Us to Understand Your Workflow
• Which program runs your current
tracking system?

• Which departments house which data
types?

• Where are the information gaps?

• Where are the data duplications?

• How do you address updates from the
field?

STB Sign Group
Graphics, Print, Signage & Displays

www.stbsigngroup.com

STB Sign Group

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