SlideShare a Scribd company logo
ANNUAL SUBSCRIPTION CAMPAIGN PRESENTATION
• Enhance subscription through an intensive campaign.
Campaign objective
Thought:
Give back more than what you take from the society.
Teaser -1
Teaser -2
Teaser -3
OOH
Radio Spot
Spot opens with a sound track that denotes a fresh morning, like chirping of birds etc.
Female 1:
Welcome every morning in a better and refreshing way now! Khaleej Times Annual Subscription
drive is on. When you pay AED 400 for next one year, you will get assured Gift Vouchers for AED
800.
Female 2:
Wow… That’s amazing…!!
Female 1:
Not only that… you will stand a chance to win a Gold coin every day for next 60 days along with
chance to be one among the 10 lucky families travel to Maldives for a luxury holiday also.
Female 2:
Unbelievable..!!
Female 1:
Of course! Because Khaleej Times always gives back more than they take.
Voiceover:
Call 800 5858/02 6337666 or logon to www.khaleejtimes.com
Give back more than what you take from the society. – 30 sec.
TVC- Synapsis
Camera pans through a morning scenery created out of Newspaper origami art. Where birds, sun,
blossoming flowers etc. are present.
Folds of the art open itself and all the sheets merge into one to reveal it’s a Khaleej Times news paper.
When the pages open, electronics/home appliance item comes out of the page one after the other.
The Newspaper folds itself and moves, and now it is in the hands of a housewife.
She, with a smile: Get more than you can imagine….
Voiceover: Yes, Khaleej Times Annual Subscription drive is on. When you pay AED 400, you will get
assured Gifts for AED 800 including gift vouchers redeemable at Sharaf DG, Carrefour and Baskin
Robbins…
Voiceover 2:
Apart from this, win 20 Gold coins every day for next 60 days and be one among the lucky families
travel to Maldives for a luxury holiday. All this, because Khaleej Times believe in giving back more than
they take…
The newspaper again separates into sheets and it forms different origami birds. They fly over the
skylines of Dubai/Abu Dhabi.
Voiceover:
Call 800 5858/02 6337666 or logon to www.khaleejtimes.com
Give back more than what you take from the society.
• Considering the nature of the assignment and the profile of the TA, we suggest a multimedia
approach covering
- Print, apart from ads in Khaleej Times, we can look at ads in vernacular dailies like Gulf
Madhyamam
- Radio (English, Arabic, Hindi and Malayalam stations)
- Television (Hindi and Malayalam channels)
- Outdoor (bus shelters, mupis, buses, unipoles)
A detailed media plan will be presented later.
Media Mix
Thank you.

More Related Content

Similar to Kt annual subscription 2

deVere Acuma Seasonal Newsletter 1 - December
deVere Acuma Seasonal Newsletter 1 - DecemberdeVere Acuma Seasonal Newsletter 1 - December
deVere Acuma Seasonal Newsletter 1 - December
Edward Mainwaring-Burton (ACSI)
 
UAE Exchange presents US$100,000 to ‘Send Money – Win Dollars’ mega winner Sa...
UAE Exchange presents US$100,000 to ‘Send Money – Win Dollars’ mega winner Sa...UAE Exchange presents US$100,000 to ‘Send Money – Win Dollars’ mega winner Sa...
UAE Exchange presents US$100,000 to ‘Send Money – Win Dollars’ mega winner Sa...
MJDelaMasa
 
Newpyxism
NewpyxismNewpyxism
Newpyxism
Suherman Hidayat
 
Newpyxism
NewpyxismNewpyxism
Newpyxism
Suherman Hidayat
 
Newpyxism
NewpyxismNewpyxism
Newpyxism
Suherman Hidayat
 
Newpyxism
NewpyxismNewpyxism
Newpyxism
Suherman Hidayat
 
Win USD 222,222 with UAE exchange new summer promotion
Win USD 222,222 with UAE exchange new summer promotionWin USD 222,222 with UAE exchange new summer promotion
Win USD 222,222 with UAE exchange new summer promotion
MJDelaMasa
 
United Capital Club
United Capital ClubUnited Capital Club
United Capital Club
Next Entreprenuer
 
Paid to wear Designer goods
Paid to wear Designer goods Paid to wear Designer goods
Paid to wear Designer goods
Global Wealth Trade Corp..
 
Ic travel agent april 2014
Ic travel agent  april 2014Ic travel agent  april 2014
Ic travel agent april 2014
SMP Training Co.
 
United capital club
United capital clubUnited capital club
United capital club
Next Entreprenuer
 
Sponsorship Opportunities
Sponsorship OpportunitiesSponsorship Opportunities
Sponsorship Opportunities
Richard King
 

Similar to Kt annual subscription 2 (12)

deVere Acuma Seasonal Newsletter 1 - December
deVere Acuma Seasonal Newsletter 1 - DecemberdeVere Acuma Seasonal Newsletter 1 - December
deVere Acuma Seasonal Newsletter 1 - December
 
UAE Exchange presents US$100,000 to ‘Send Money – Win Dollars’ mega winner Sa...
UAE Exchange presents US$100,000 to ‘Send Money – Win Dollars’ mega winner Sa...UAE Exchange presents US$100,000 to ‘Send Money – Win Dollars’ mega winner Sa...
UAE Exchange presents US$100,000 to ‘Send Money – Win Dollars’ mega winner Sa...
 
Newpyxism
NewpyxismNewpyxism
Newpyxism
 
Newpyxism
NewpyxismNewpyxism
Newpyxism
 
Newpyxism
NewpyxismNewpyxism
Newpyxism
 
Newpyxism
NewpyxismNewpyxism
Newpyxism
 
Win USD 222,222 with UAE exchange new summer promotion
Win USD 222,222 with UAE exchange new summer promotionWin USD 222,222 with UAE exchange new summer promotion
Win USD 222,222 with UAE exchange new summer promotion
 
United Capital Club
United Capital ClubUnited Capital Club
United Capital Club
 
Paid to wear Designer goods
Paid to wear Designer goods Paid to wear Designer goods
Paid to wear Designer goods
 
Ic travel agent april 2014
Ic travel agent  april 2014Ic travel agent  april 2014
Ic travel agent april 2014
 
United capital club
United capital clubUnited capital club
United capital club
 
Sponsorship Opportunities
Sponsorship OpportunitiesSponsorship Opportunities
Sponsorship Opportunities
 

More from Vinod Ramanandan

Mini Bells
Mini BellsMini Bells
Mini Bells
Vinod Ramanandan
 
Adhithya forestry network
Adhithya forestry networkAdhithya forestry network
Adhithya forestry network
Vinod Ramanandan
 
Lyle Cosmetics
Lyle CosmeticsLyle Cosmetics
Lyle Cosmetics
Vinod Ramanandan
 
M -Mark Footwear
M -Mark FootwearM -Mark Footwear
M -Mark Footwear
Vinod Ramanandan
 
Odyssia Footwear
Odyssia Footwear Odyssia Footwear
Odyssia Footwear
Vinod Ramanandan
 
Saico spices kerala
Saico spices   keralaSaico spices   kerala
Saico spices kerala
Vinod Ramanandan
 
Marrybrown
Marrybrown Marrybrown
Marrybrown
Vinod Ramanandan
 
Saic MG cars
Saic MG carsSaic MG cars
Saic MG cars
Vinod Ramanandan
 
Al Abbas Travels - AAT
Al Abbas Travels - AATAl Abbas Travels - AAT
Al Abbas Travels - AAT
Vinod Ramanandan
 
Suzuki gixxxer sf - presentation
Suzuki  gixxxer sf - presentationSuzuki  gixxxer sf - presentation
Suzuki gixxxer sf - presentation
Vinod Ramanandan
 
What is digital marketing by DiMark
What is digital marketing  by DiMarkWhat is digital marketing  by DiMark
What is digital marketing by DiMark
Vinod Ramanandan
 
Shoexpress presentation
Shoexpress presentationShoexpress presentation
Shoexpress presentation
Vinod Ramanandan
 
GCP re-branding recommendations
GCP re-branding recommendationsGCP re-branding recommendations
GCP re-branding recommendations
Vinod Ramanandan
 
GCP logo presentation
GCP logo presentationGCP logo presentation
GCP logo presentation
Vinod Ramanandan
 
Aasa logo presentation
Aasa logo presentationAasa logo presentation
Aasa logo presentation
Vinod Ramanandan
 
Net Yatra -Final deck
Net Yatra -Final deckNet Yatra -Final deck
Net Yatra -Final deck
Vinod Ramanandan
 
Intel Yuvamanch Presentation
Intel Yuvamanch PresentationIntel Yuvamanch Presentation
Intel Yuvamanch Presentation
Vinod Ramanandan
 
Intel various promotions combined
Intel various promotions combinedIntel various promotions combined
Intel various promotions combined
Vinod Ramanandan
 
Intel Various Collaterals
Intel Various CollateralsIntel Various Collaterals
Intel Various Collaterals
Vinod Ramanandan
 
Virgin Atlantic
Virgin AtlanticVirgin Atlantic
Virgin Atlantic
Vinod Ramanandan
 

More from Vinod Ramanandan (20)

Mini Bells
Mini BellsMini Bells
Mini Bells
 
Adhithya forestry network
Adhithya forestry networkAdhithya forestry network
Adhithya forestry network
 
Lyle Cosmetics
Lyle CosmeticsLyle Cosmetics
Lyle Cosmetics
 
M -Mark Footwear
M -Mark FootwearM -Mark Footwear
M -Mark Footwear
 
Odyssia Footwear
Odyssia Footwear Odyssia Footwear
Odyssia Footwear
 
Saico spices kerala
Saico spices   keralaSaico spices   kerala
Saico spices kerala
 
Marrybrown
Marrybrown Marrybrown
Marrybrown
 
Saic MG cars
Saic MG carsSaic MG cars
Saic MG cars
 
Al Abbas Travels - AAT
Al Abbas Travels - AATAl Abbas Travels - AAT
Al Abbas Travels - AAT
 
Suzuki gixxxer sf - presentation
Suzuki  gixxxer sf - presentationSuzuki  gixxxer sf - presentation
Suzuki gixxxer sf - presentation
 
What is digital marketing by DiMark
What is digital marketing  by DiMarkWhat is digital marketing  by DiMark
What is digital marketing by DiMark
 
Shoexpress presentation
Shoexpress presentationShoexpress presentation
Shoexpress presentation
 
GCP re-branding recommendations
GCP re-branding recommendationsGCP re-branding recommendations
GCP re-branding recommendations
 
GCP logo presentation
GCP logo presentationGCP logo presentation
GCP logo presentation
 
Aasa logo presentation
Aasa logo presentationAasa logo presentation
Aasa logo presentation
 
Net Yatra -Final deck
Net Yatra -Final deckNet Yatra -Final deck
Net Yatra -Final deck
 
Intel Yuvamanch Presentation
Intel Yuvamanch PresentationIntel Yuvamanch Presentation
Intel Yuvamanch Presentation
 
Intel various promotions combined
Intel various promotions combinedIntel various promotions combined
Intel various promotions combined
 
Intel Various Collaterals
Intel Various CollateralsIntel Various Collaterals
Intel Various Collaterals
 
Virgin Atlantic
Virgin AtlanticVirgin Atlantic
Virgin Atlantic
 

Recently uploaded

How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
Y
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
dqvc9xf1
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
JimWilliams206540
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
gokceyesilbas
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
SauravDey45
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Isa Lavs
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
DIGI Brooks
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
Y
 
What is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive GuideWhat is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive Guide
V-tech Marketing
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
5ys5mvlp
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
WilliamZinsmeister
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 

Recently uploaded (20)

How to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.etHow to Generate Add to Calendar Link using Cal.et
How to Generate Add to Calendar Link using Cal.et
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 20242025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
 
SEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce YesilbasSEO and Google Ads Fundamentals Gokce Yesilbas
SEO and Google Ads Fundamentals Gokce Yesilbas
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
Compitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptxCompitive analysis on Noise pvt Ltd.pptx
Compitive analysis on Noise pvt Ltd.pptx
 
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Why bridging the gap between PR and SEO is the only way forward for PR Profes...
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
Digital Marketing Company in India - DIGI Brooks
Digital Marketing Company in India -  DIGI BrooksDigital Marketing Company in India -  DIGI Brooks
Digital Marketing Company in India - DIGI Brooks
 
3 Best “Add to Calendar” Link Generator Tools (2024)
3 Best  “Add to Calendar”  Link Generator Tools (2024)3 Best  “Add to Calendar”  Link Generator Tools (2024)
3 Best “Add to Calendar” Link Generator Tools (2024)
 
What is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive GuideWhat is Digital Marketing: A Comprehensive Guide
What is Digital Marketing: A Comprehensive Guide
 
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
在线办理(worc毕业证书)伍斯特大学毕业证成绩单一模一样
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeTitle: Making Money the Easy Way: A Quick Guide to Generating Income
Title: Making Money the Easy Way: A Quick Guide to Generating Income
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 

Kt annual subscription 2

  • 2. • Enhance subscription through an intensive campaign. Campaign objective
  • 3. Thought: Give back more than what you take from the society.
  • 7.
  • 8. OOH
  • 9.
  • 10.
  • 11.
  • 12.
  • 14. Spot opens with a sound track that denotes a fresh morning, like chirping of birds etc. Female 1: Welcome every morning in a better and refreshing way now! Khaleej Times Annual Subscription drive is on. When you pay AED 400 for next one year, you will get assured Gift Vouchers for AED 800. Female 2: Wow… That’s amazing…!! Female 1: Not only that… you will stand a chance to win a Gold coin every day for next 60 days along with chance to be one among the 10 lucky families travel to Maldives for a luxury holiday also. Female 2: Unbelievable..!! Female 1: Of course! Because Khaleej Times always gives back more than they take. Voiceover: Call 800 5858/02 6337666 or logon to www.khaleejtimes.com Give back more than what you take from the society. – 30 sec.
  • 16. Camera pans through a morning scenery created out of Newspaper origami art. Where birds, sun, blossoming flowers etc. are present. Folds of the art open itself and all the sheets merge into one to reveal it’s a Khaleej Times news paper. When the pages open, electronics/home appliance item comes out of the page one after the other. The Newspaper folds itself and moves, and now it is in the hands of a housewife. She, with a smile: Get more than you can imagine…. Voiceover: Yes, Khaleej Times Annual Subscription drive is on. When you pay AED 400, you will get assured Gifts for AED 800 including gift vouchers redeemable at Sharaf DG, Carrefour and Baskin Robbins… Voiceover 2: Apart from this, win 20 Gold coins every day for next 60 days and be one among the lucky families travel to Maldives for a luxury holiday. All this, because Khaleej Times believe in giving back more than they take… The newspaper again separates into sheets and it forms different origami birds. They fly over the skylines of Dubai/Abu Dhabi. Voiceover: Call 800 5858/02 6337666 or logon to www.khaleejtimes.com Give back more than what you take from the society.
  • 17. • Considering the nature of the assignment and the profile of the TA, we suggest a multimedia approach covering - Print, apart from ads in Khaleej Times, we can look at ads in vernacular dailies like Gulf Madhyamam - Radio (English, Arabic, Hindi and Malayalam stations) - Television (Hindi and Malayalam channels) - Outdoor (bus shelters, mupis, buses, unipoles) A detailed media plan will be presented later. Media Mix