The document outlines an annual subscription campaign presentation for Khaleej Times. The campaign objective is to enhance subscriptions through an intensive campaign. The campaign will include print, radio, television, and outdoor advertisements. Radio and TV ads will feature females highlighting the campaign message of "giving back more than you take from society." When readers pay AED 400 for a one year subscription, they will receive assured gift vouchers worth AED 800. Subscribers will also have a chance to win gold coins daily and a family trip to the Maldives. The presentation recommends a multimedia approach across several languages and platforms to maximize outreach for the campaign.