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The document discusses the impact of digital technologies and the importance of building online communities and relationships. It provides tips for using different social media platforms like blogs to build networks through deeper conversations, Twitter for short conversations, Facebook to engage fans of a brand, and LinkedIn for professional networking. It also discusses how the Brooklyn Museum used social technologies to engage visitors in identifying art works and curating exhibits.
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Ksm
- 1. Digitalt förändrar allt
- 2. Digitalt förändrar allt Det handlar inte om verktygen
- 4. Digitalt förändrar allt Det handlar inte om verktygen Digital är inte Webb Its going to fuck you up
- 8. Det handlar inte om teknologin utan om konversationen och kopplingar och relationer
- 9. INGEN! Alla “ Om du vill bli lystnade på måste du först lyssna.”
- 32. avoid streisand the streisand effect is when , trying to hide something, you draw more attention to it . Honesty is the best policy when communicating with users
- 33. we already have the wheel use open-source software or buy products if your requirements allow it, spend your time making them unique rather than getting to the starting line .
- 35. taqu
Editor's Notes
- One by one, the mass marketers have insisted on robocalling, spamming, jingling and lying their way into our lives. The pronoun morphs from "you" to "me" to "us" to "the corporation" ... The public works tirelessly to flee to actual interactions between real people, and our organizations work even more diligently (and with more leverage) to corporatize and anonymize the interactions. The irony, of course, is that an organization with guts can go in the opposite direction and win.