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8585 Sunset Blvd. Suite #5, West Hollywood, CA 90069
323.448.0466 @krupaconsulting wwww.krupaconsulting.com
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Krupa Consulting is a dynamic public relations and marketing firm headquartered in
Los Angeles. Founded by industry veteran Rachel Krupa in 2010, this boutique firm
specializes in increasing brand identity, maximizing exposure and creating brand
alliances.

Rachel has a strong background in “trendsetting” public relations. Her career began in
2002 at Lizzie Grubman Public Relations where she worked with clients such as Samba,
17, Justin Timberlake’s Destino, 49 Grove and The Star Room in East Hampton. She
has coordinated hundreds of events, including: P Diddy’s White Party, Ryan Seacrest’s
American Music Awards After Party, Usher’s Billboard Nomination Party, Mary J.
Blige’s Album Release, Heidi Klum’s Halloween Bash and Cipriani’s Wall Street Concert
Series.

In 2007 Rachel moved to Los Angeles to run the West Coast office of Berk
Communications, leading the press and celebrity outreach for the Jorge Posada Heroes
for Hope Gala, running multiple events for Jay Z, including his Video Music Awards
After Party and Album Release party, the MLB All Star Gala with Barry Bonds and the
opening of the 40/40 Club in Las Vegas. Rachel launched Lucid Absinthe, TY KU Asian
Spirits and Philippe Chow to the LA trendsetting community and coordinated all press
and marketing for the release of Jorge and Laura Posada’s book, Fit Home Team.
Further, she was instrumental in raising the profile for design expert Kristan
Cunningham, F Factor Diet creator Tanya Zuckerbrot & ESPN correspondent Jenn
Brown.

Rachel has earned a stellar reputation for expertly executing events, and building brand
awareness in the hospitality, non-profit, spirits and sports industries.

Krupa Consulting services include:

    •   Public Relations
    •   Branding
    •   Strategic Communications
    •   Events + Promotions
    •   Strategic Partnerships
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                                                    8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046
                                                         323-448-0466 www.krupaconsulting.com


                                                 !!!!!!!!!!!FOOD/HEALTHY!BRANDS!

BROWNIE!BRITTLE!
In!1992,!Sheila!G.!Mains,!better!known!in!the!food!business!as!Sheila!G,!took!a!treasured!family!recipe!for!fudge!brownies!and!
baked! her! way! into! a! thriving! business.! You! may! even! have! tasted! one! of! her! rich,! dense! squares! of! heaven! at! some! of! our!
nation’s!finest!restaurants!and!theme!parks.!So,!where!exactly!did!the!inspiration!for!her!scrumptious!new!snack!brownie!brittle!
come! from?! Like! many! brownie! aficionados,! Sheila! is! particularly! fond! of! the! crispy! edges.! In! fact,! on! many! an! afternoon! she!
would!walk!through!the!bakery!gathering!the!brittle!batter!off!the!sides!of!the!sheet!pans!as!the!brownies!cooled!in!their!racks.!It!
had!that!same!rich!chocolate!taste,!but!with!an!amazing!crunch.!That!started!her!wondering:!How!could!she!create!a!whole!pan!
of! crunchy! edges?! Well,! lucky! for! us,! she! figured! it! out!! Now! you! too! can! satisfy! your! sweet! tooth! in! a! snap! with! Sheila! G’s!
Brownie!Brittle!!(www.browniebrittle.com)!
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CLEAN!PLATES:!
About!Jared!Koch!
Founder! of! Clean! Plates,! Jared! Koch! graduated! preVmed! from! the! University! of! Michigan! and! completed! graduate! work! at! the!
Global! Institute! for! Alternative! Medicine! and! Institute! for! Integrative! Nutrition! with! certification! by! Columbia! University,!
Teachers!College.!He!is!a!nutritional!consultant!and!health!coach!certified!by!the!Teachers!College!of!Columbia!University,!the!
Global! Institute! of! Alternative! Medicine,! and! the! Institute! for! Integrative! Nutrition.! With! an! entrepreneurial! spirit,! he! delayed!
enrollment!in!Albert!Einstein!Medical!School!to!launch!an!entertainment!company!with!his!brother,!which!grossed!$10!million!in!
annual!sales!within!ten!years.!Despite!corporate!success,!Jared!still!felt!a!strong!need!to!attend!to!the!wellness!of!others.!Upon!
selling!his!stake!in!the!entertainment!business,!he!began!ten!years!of!wellness!study!with!the!likes!of!Dr.!Andrew!Weil,!Deepak!
Chopra,!raw!food!guru!David!Wolfe,!and!Walter!Willett,!Chair!of!Harvard's!Department!of!Nutrition.!He!is!also!a!certified!yoga!
instructor!with!expertise!in!meditation!and!nutrition!who!has!spoken!at!such!organizations!as!Google,!Sony,!Merrill!Lynch,!Bank!
of! America,! MTV,! and! Time! Warner.! Jared! believes! in! offering! individuals! and! groups! that! are! committed! to! living! a! more!
conscious,!healthier!lifestyle!the!education,!inspiration,!resources,!and!support!to!be!able!to!do!so.!
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About!Clean!Plates!
The!only!nutritionist!and!food!critic!approved!guide!for!every!body,!Clean!Plates!points!food!lovers!of!all!stripes!to!the!healthiest,!
tastiest,! and! most! sustainable! restaurants! around,! from! quick! bites! to! fine! dining.! Whether! you're! a! carnivore,! vegan,! or!
somewhere! in! between,! Clean! Plates! helps! you! make! better,! more! informed! eating! choices;! it's! the! easiest! way! to! find!
restaurants!serving!nutritious,!ecoVfriendly,!and!mouthwateringly!delicious!food,!including!sustainably!raised!animal!foods!(free!
of! hormones! and! antibiotics)! and! locally! grown,! organic! produce.! Existing! mainstream! guides! give! no! mention! to! the!
healthfulness! of! ingredients,! while! healthVfood! guides! give! little! attention! to! taste.! Clean! Plates! bridges! the! gap,! pleasing! the!
most!discerning!foodie!as!well!as!the!most!ardent!health!enthusiast.!Visit!Clean!Plates!online!at!www.cleanplates.com!as!well!as!
on!Facebook!(facebook.com/cleanplates)!and!Twitter!(cleanplates.com/twitter).!
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DESIGNER!WHEY!
Designer!Whey!Protein™!is!a!leading!brand!of!protein!powder!products!and!a!pioneer!in!the!sports!nutrition!market!since!the!
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early!1990's.!Designer!Whey !has!broadened!its!line!in!2011!by!launching!ready!to!drink!protein!shakes!and!is!now!introducing!
nutrition! bars! that! carry! on! the! brand's! tradition! of! great! tasting,! best! in! class! products.! Designer! Protein,! LLC! also! offers! the!
popular! Aria™! women's! protein! product! and! is! licensed! to! sell! protein! products! under! The! Biggest! Loser™! trademark! of! NBC!
Universal.!Please!visit!www.designerwhey.com!
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                                                    8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046
                                                         323-448-0466 www.krupaconsulting.com

MARCEL!VIGNERON:!
About!Marcel!Vigneron!
Dedicated! to! gastronomy! and! honing! his! skills! as! a! chef,! Marcel! Vigneron! lives! to! express! creativity,! personality,! and! passion!
through! his! own! style! of! cuisine,! coined! “Modern! Global.”! The! notorious! chef! has! tantalized! audiences! with! Syfy! Network’s!
Marcel’s)Quantum)Kitchen!and!infamous!appearances!on!Bravo’s!Top)Chef!and!Top)Chef)All8Stars.!At!an!age!when!most!chefs!are!
just! beginning,! Marcel! has! traveled! and! cooked! throughout! Europe,! the! Caribbean,! and! the! United! States! in! search! of! both!
gastronomic! experience! and! world! knowledge.! After! attending! the! acclaimed! Culinary! Institute! of! America! (CIA)! in! New! York,!
Marcel!served!as!Sous!Chef!to!Dwayne!Lipuma!at!the!school’s!awardVwinning!Ristorante!Caterina!de’!Medici.!He!has!also!worked!
around!the!globe!with!worldVrenowned!chefs,!including!Joël!Robuchon,!Michael!Mina,!and!José!Andrés.!He!talks!to!his!food!for!
inspiration!and!believes!that!cooking!is!one!of!the!most!beautiful!careers!that!can!be!chosen.!An!artisan!who!has!an!affinity!for!
culinary!knowledge,!he!uses!a!knife!as!an!extension!of!his!hand,!the!kitchen!as!a!lab,!the!earth!as!a!grocery!store,!the!tasting!
menu! as! hisbio,! the! restaurant! as! his! creative! arena,! and! the! plate! as! a! porcelain! canvas! in! which! to! display! his! art.! Marcel! is!
currently!running!his!own!catering!company!Modern!Global!Tasting.!!
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MULBERRY!STREET!PIZZERIA!
Mulberry! Street! Pizzeria! is! one! of! the! most! wellVknown! and! highly! rated! pizzerias! in! the! world.! Richie! Palmer,! the!
founder,!opened!the!first!location!nearly!twenty!years!ago!in!Beverly!Hills.!His!NewVYorkV!style!pizza!was!original!and!
authentic.!His!restaurant!décor!was!simple!and!inviting.!Both!proved!a!formula!for!success!and!Mulberry!Street!soon!
amassed! a! cult! following! among! local! residents,! tourists! and! Hollywood’s! elite! –! including! leading! politicians! and!
athletes.!!
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SNEAKY!PETE’S:!
About!Sneaky!Pete’s!!
In!2010,!entrepreneur!Pete!Stilianessis!founded!Sneaky)Pete’s!Beverages,!LLC!with!a!primary!objective!to!bring!a!healthy!grain!
based!beverage!product!to!market!with!low!calories.!!With!roots!tied!to!a!100!year!old!family!recipe,!Stilianessis!and!his!team!
have!been!successful!in!creating!an!innovative!refreshing!beverage!utilizing!a!proprietary!Oat!Bran!Concentrate!with!erythritol!
and! rebaudiosideVA! as! primary! ingredients.! Mr.! Stilianessis! joined! forces! with! childhood! friend! Jerry! Bello! RPh,! a! food! and!
beverage!entrepreneur!to!help!commercialize!Sneaky)Pete’s.!Refreshing!and!nonVgritty,!with!only!40!calories!per!serving!and!a!
heart!healthy!3!grams!of!fiber,!Sneaky!Pete’s!sneaks!a!little!goodness!into!anyone’s!life!V!!launching!March!2012.!
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THRIVE!FROZEN!NUTRITION!
Thrive!Frozen!Nutrition!has!been!developed!to!provide!consumers!of!all!ages!with!the!right!amount!of!nutrition!in!a!
great! tasting,! convenient,! ice! cream! type! product.!! It! can! be! used! any! time! during! the! day! or! evening! as! a! great!
tasting!nutritious!meal!replacement!or!snack.!!Each!Thrive!cup!contains!at!least!9!grams!of!protein,!3!grams!of!fiber,!
and! 25%! of! the! daily! recommended! amounts! of! 24! vitamins! and! minerals! along! with! four! different! strains! of!
probiotics.! Many! people,! including! children,! teenagers,! adults,! and! seniors! do! not! get! the! right! amounts! of! daily!
nutritional!values!which!their!bodies!need.!!The!majority!of!nutritional!supplements!available!to!consumers!today!do!
not!deliver!nutritional!value!AND!great!taste!
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                                                   8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046
                                                        323-448-0466 www.krupaconsulting.com


                                                                   FITNESS!
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CHAISE23:!
About!Chaise23!
Opening! the! beginning! of! March! on! 21st! btw! Broadway! &! Madison.! !Chaise23! introduces! New! Yorkers! to! the! Reinvention!
Method,!which!provides!an!intense!cardio!workout,!which!blasts!countless!calories,!all!done!on!the!revolutionary!fitness!chair.!
Fusing! sculpting,! flexibility,! and! cardio,! this! chair! isn’t! meant! for! sitting,! but! to! kick! butt!! !With! suspended! bungees! from! the!
ceiling,! the! fitness! chair! challenges! and! fatigues! both! large! &! small! muscles.! The! resistance! of! the! chair! and! bungees! exhausts!
muscles!by!using!repetitive!movements!in!a!seamless,!Pilates!and!ballet!based!technique,!creating!a!wellVtoned,!long,!lean,!and!
sculpted!body.!!!
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THE!STUDIO!(MDR)!
About!TheStudio!(MDR)!
The!Studio!(MDR)!delivers!with!the!extremely!intense,!cutting!edge,!efficient!50Vminute!workVout.!Not!only!will!metabolism!be!
jumpVstarted! and! fat! burned,! but! body! composition! will! be! reprogrammed.!! Based! exclusively! in! KYLATES,! a! creative! system!
designed! to! help! you! uncover! your! true! physical,! mental,! and! emotional! potential! while! exploring! all! modes! of! fitness! from!
Pilates!to!martial!arts!to!weight!training!to!yoga!to!SPX,!The!Studio!(MDR)!shines!as!KYLATES!is!combined!with!their!stateVofVtheV
art! Megaformer,! which! provides! constant! resistance! and! infinitely! more! exercise! options! than! a! traditional! reformer.!! The!
Megaformer!allows!the!body!to!shift!quickly!and!smoothly!from!one!exercise!to!another,!increasing!heart!rate!and!attacking!each!
and!every!muscle!in!a!very!concentrated!and!focused!manner,!sculpting!a!strong!powerful,!and!lean!body!in!a!safe!and!measured!
way! KYLATES! develops! confidence! and! inner! strength! allowing! you! to! love! yourself! without! ego.!! Located! at! 330! Washington!
Boulevard!(at!Via!Dolce),!together!with!Ken!Ackermann!and!Lisa!Hirsch!are!making!The!Studio!(MDR)!an!indispensable!part!of!the!
Marina! Del! Rey! Community! by! creating! a! warm,! inviting,! energetic! environment! to! compliment! their! innovative,! intense,! and!
powerful! workout.!! To! learn! more! about! The! Studio! (MDR)! or! signVup! for! classes,! visit:! http://www.thestudiomdr.com! or! stay!
connected!with!their!latest!on!Facebook.!

YAS:!!
About!YAS!
YAS!Fitness!Center!was!founded!in!2001!by!Kimberly!Fowler,!a!triathlete!and!health!and!fitness!expert,!looking!for!a!way!to!make!
yoga! more! relevant! to! athletes.! YAS! attracts! strong,! powerful! and! capable! people! looking! for! another! way! to! strengthen! and!
push!their!physical!bodies.!YAS!instructors!do!not!want!to!be!anyone's!guru;!they!want!to!share!their!experiences!with!yoga!and!
inVdoor!cycling!to!help!students!build!strength!and!flexibility.!Join!us!at!YAS!for!some!hard!work!and!fun,!and!meet!other!likeV
minded!people!using!yoga!to!improve!their!athletic!performance.!Kimberly!offers!her!signature!YOGA!for!ATHLETES®,!a!oneVhour!
class!focused!on!yoga!poses!geared!to!help!an!athlete!with!his!or!her!performance!in!any!sport.!YOGA!for!ATHLETES®!focuses!on!
the!areas!of!the!body!that!are!the!most!used!and!thus!the!tightest!and!most!injury!prone!for!athletes! V!the!hips,!knees,!lower!
back!and!shoulders.!The!class!is!packed!with!movement!start!to!finish!in!an!effort!to!give!students!a!great!workout,!and!build!
strength!and!flexibility.!
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About!Kimberly!Fowler!
Kimberly! Fowler! started! a! fitness! revolution! in! 2001! when! she! founded! YAS! Fitness! Center! in! Venice,! CA,! the! first! studio!
dedicated! to! Yoga! And! Spinning®.! Known! for! her! noVfrills! approach! to! yoga,! Fowler! was! called! a! rebel! for! combining! heartV
pumping!cardio!with!NO!OM!yoga.!Once!a!yoga!oddity,!YAS!has!gained!a!massive!following!of!over!50,000!members!with!four!
locations! in! Southern! California! and! sparked! the! new! trend! in! hybrid! fitness,! spawning! thousands! of! yoga! studios! inspired! by!
Fowler’s! concept.! Deemed!“the! new! face! of! yoga"! by! CNN's! Dr.! Sanjay! Gupta,!Fowler! is! the! yoga! expert! for! the! LA! Marathon,!
author! of! the! Amazon! bestVselling! book! The! No! Om! Zone! and! and,! a! brain! cancer! survivor! herself,! has! raised! $1! million! for!
charities!such!as!ThinkCure!.!Follow!Kimberly!@kimberlyYAS!and!www.facebook.com/KimberlyFowlerYAS!!
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                                                 8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046
                                                      323-448-0466 www.krupaconsulting.com

THE$SANCTUARY$AT$TWO$RIVERS$
The$dream$of$actress$Perry$Reeves$and$restaurateur$Jeff$Gossett,$The$Sanctuary$at$Two$Rivers$is$a$private$luxury=
modern$ eco=estate$ rental$ property$ and$ Yoga$ Retreat$ Center$ hidden$ in$ the$ jungles$ of$ Costa$ Rica.$ Designed$ and$
built$by$those$and$for$those$with$the$desire$and$intention$to$commune$with$nature,$practice$yoga,$contemplate$
and$meditate,$and$become$more$balanced$through$a$pure$and$natural$health$and$wellness$retreat$eco=vacation$
experience,$the$100%$off=the=grid$solar$powered$private$residence$is$available$for$rent$specifically$to$exclusive$and$
intimate$wilderness$adventure$retreats$and$gatherings$of$up$to$14$individuals.$Or$to$those$world$travelers$with$a$
sense$ of$ adventure,$ love$ of$ nature,$ and$ an$ interest$ in$ deepening$ personal$ yoga$ practice,$ The$ Sanctuary$ at$ Two$
Rivers$ offers$ weeklong$ retreat$ vacations$ scheduled$ throughout$ the$ year.$ This$ wildlife$ and$ retreat$ sanctuary$ is$
perched$slightly$above$the$Pacific$Ocean$in$Cabuya$at$the$southernmost$tip$of$the$Nicoya$Peninsula.$Set$amongst$
hundreds$ of$ uninhabited$ tropical=dry$ forest$ acres,$ the$ privately$ secluded$ property$ of$ forty$ acres$ encloses$
manicured$ tropical$ gardens$ and$ Jurassic$ jungle,$ making$ it$ ideal$ for$ both$ inner$ and$ outer$ exploration.$ The$
Sanctuary’s$ convenient$ locale$ also$ allows$ guests$ to$ enjoy$ a$ number$ of$ adventure$ activities$ all$ within$ just$ a$ 15$
minute$ drive.$ Incorporating$ a$ true$ eco=conscious$ lifestyle,$ 100%$ off=the=grid$ living,$ modern$ tree=house$ sleeping,$
organic$ gourmet$ vegetarian$ cuisine,$ and$ drinking$ water$ right$ from$ the$ source,$ The$ Sanctuary$ infuses$ yoga,$
meditation,$ wellness$ &$ spiritual$ healing$ with$ wildlife$ &$ bird$ watching.$ The$ Sanctuary$ at$ Two$ Rivers$ rejuvenates$
the$body,$tidies$the$mind,$and$nourishes$the$spirit.!
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                                                               CHARITY!
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JORGE!POSADA!FOUNDATION!
The!Jorge!Posada!Foundation!is!a!nonVprofit!organization!established!by!Laura!and!Jorge!Posada!in!honor!of!their!son!
and!his!successful!struggle!with!Craniosynostosis,!a!condition!that!affects!1!out!of!every!2,000!births!in!the!United!
States.! Early! surgical! intervention! by! a! multiVdisciplinary! team! of! doctors! is! the! key! to! effective! treatment! of! the!
condition.!The!Jorge!Posada!Foundation!works!to!raise!awareness!of!the!condition!in!the!United!States!and!abroad!
and! partners! with! communityVbased! organizations! and! medical! centers,! and! provides! support! through! a! unique!
Mentors! Network.! The! Jorge! Posada! Foundation! also! funds! innovative! and! groundbreaking! projects! that! create! a!
deeper! understanding! of! the! condition! and! the! required! medical! treatments.! All! the! monies! raised! by! the! Jorge!
Posada! Foundation! are! used! in! a! targeted! manner! in! order! to! maximize! the! foundation’s! efforts.!
(www.jorgeposadafoundation.org!or!Facebook!/Twitter!@JorgePosadaFndn)!
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                                                                SPIRITS!
LEBLON:!
About!Leblon!Natural!Cane!Cachaça!
Leading! a! Brazilian! invasion! worldwide! with! its! amazingly! delicious,! finely! distilled! spirit,! Leblon! Natural! Cane! Cachaça!
(pronounced!kaVSHAVsa)!is!already!the!favorite!alambique!Cachaça!in!top!venues!in!Brazil,!where!it!is!the!National!Spirit.!It!is!also!
the!key!ingredient!to!the!Caipirinha!(pronounced!kaiVpurVEENVya),!the!wildly!popular,!muddled!lime!cocktail!and!national!treasure!
of!Brazil.!Winner!of!"Best!Cachaça"!a!record!three!times,!as!well!as!an!unprecedented!six!consecutive!gold!medals!from!2006!to!
2011! at! San! Francisco’s! World! Spirits! Competition,! Leblon! is! handcrafted! and! produced! at! the! Maison! Leblon! in! Minas! Gerais,!
Brazil’s!fertile!agricultural!heartland.!!Overseen!by!Gilles!Merlet,!one!of!the!world’s!preeminent!Master!Distillers,!Leblon’s!special!
quality! is! achieved! with! painstaking! attention! to! every! detail! in! the! production! process,! from! the! cutting! of! the! cane,!
fermentation,!and!distillation,!to!the!filtering,!blending,!and!resting!in!XO!Cognac!casks!for!up!to!six!months.!!The!result!is!a!lively,!
fruity!nose!with!complex!layers!of!flavor!and!an!ultra!smooth!finish!that!is!perfect!alone,!mixed!with!fruit!juice,!in!a!traditional!
Caipirinha,!or!as!a!Brazilian!twist!to!any!cocktail.!A!leader!in!highVquality!alambique!Cachaça,!Leblon!is!also!leading!the!"Legalize!
Cachaça"!campaign!(www.legalizecachaca.com),!a!political!movement!to!have!Cachaça!recognized!in!the!U.S.!!as!its!own!unique!
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                                                   8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046
                                                        323-448-0466 www.krupaconsulting.com

spirit! and! appellation! from! Brazil.!! In! the! U.S.,! Cachaça,! the! third! most! consumed! spirit! in! the! world,! is! incorrectly! labeled! as!
"Brazilian! Rum,"! although! it! is! characteristically! very! different! than! Rum.! Leblon! is! available! in! all! 50! U.S.! States.!! For! more!
information,!visit!www.leblon.com.!
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CEDILLA:!
About!Cedilla!
Made!from!Açai,!the!‘Berry!that!Cries,’!Cedilla!is!a!macerated!açai!liqueur!created!at!the!Maison!Leblon!in!Minas!Gerais,!Brazil.!
Expertly!blended!by!Master!Distiller!Gilles!Merlet,!Cedilla!starts!with!handVpicked!Sambazon!Açai!berries!from!the!Amazon!region!
in!Brazil,!macerated!and!blended!with!the!highest!quality!alambique!Cachaça!from!the!Maison!Leblon!in!Patos!de!Minas,!Brazil.!
The!result!is!a!rich!fruity!flavor!with!complex!chocolate,!spice,!and!berry!notes.!Drink!neat,!over!ice,!with!soda,!or!as!an!accent!to!
a!favorite!cocktail.!
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                                                                    BEAUTY!
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PINK!PAPAYA:!
About!Pink!Papaya!
As!sisters,!friends,!and!now!coVfounders!of!Pink!Papaya,!Susan!Huneke!and!Karen!Woller!began!their!journey!as!children!when!
they! would! brainstorm! into! the! night! about! different! businesses! they! could! one! day! start! together.! In! 2004,! Karen! and! Susan!
made!the!vision!a!reality,!when!Karen,!overVworked,!stressed,!and!surrounded!by!other!women!just!like!herself!and!Susan!feeling!
much! the! same,! made! a! commitment! to! bring! quality! products! that! offered! an! immediate! ahhhh! to! a! woman’s! day! into! the!
beauty!market.!Then,!together!in!2006,!Pink!Papaya!was!launched!with!over!80!quality!beauty!products!and!began!signing!on!
Independent!Consultants.!And!soon!after,!with!guiding!principles!rooted!in!integrity,!entrepreneurial!spirit,!love!and!passion!of!
the! brand,! a! sense! of! belonging,! delighting! customers,! contribution! to! community! and! environment,! strong! support! of!
consultants’! success,! and! having! fun,! over! 60! consultants! were! sharing! Pink! Papaya’s! products,! opportunity,! and! dream!! Since!
then,! the! company! has! grown! to! over! 1,000! Consultants! and! tripled! its! natural! product! line.! From! the! beginning,! the! sister’s!
dream! included! giving! back,! and! today! they! contribute! to! three! unique! Pink! Papaya! Philanthropy! Programs:! a! Mother’s! Day!
program!for!women!in!need!at!homeless!and!abuse!shelters,!a!program!recognizing!and!rewarding!women!raised!in!the!foster!
care!system!who!have!chosen!to!pursue!a!higher!education,!and!their!mission!to!support!a!network!of!girl’s!villages!in!Zimbabwe.!!!
       !
June 3, 2011
January 13, 2011
April 22, 2012
April 27, 2012
May 30, 2012
October 2010
March 2011
November 30, 2011
September 2010



   September 2010
March 08, 2010
August 30, 2010
!"#"$%&'()&*++,&
November 8, 2011
March 2010
June 5, 2012
May 2011
September 27, 2011
February 21, 2011
March 09, 2010
September 2009

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Krupa Consulting Company Profile

  • 1. 8585 Sunset Blvd. Suite #5, West Hollywood, CA 90069 323.448.0466 @krupaconsulting wwww.krupaconsulting.com
  • 2. ! ! Krupa Consulting is a dynamic public relations and marketing firm headquartered in Los Angeles. Founded by industry veteran Rachel Krupa in 2010, this boutique firm specializes in increasing brand identity, maximizing exposure and creating brand alliances. Rachel has a strong background in “trendsetting” public relations. Her career began in 2002 at Lizzie Grubman Public Relations where she worked with clients such as Samba, 17, Justin Timberlake’s Destino, 49 Grove and The Star Room in East Hampton. She has coordinated hundreds of events, including: P Diddy’s White Party, Ryan Seacrest’s American Music Awards After Party, Usher’s Billboard Nomination Party, Mary J. Blige’s Album Release, Heidi Klum’s Halloween Bash and Cipriani’s Wall Street Concert Series. In 2007 Rachel moved to Los Angeles to run the West Coast office of Berk Communications, leading the press and celebrity outreach for the Jorge Posada Heroes for Hope Gala, running multiple events for Jay Z, including his Video Music Awards After Party and Album Release party, the MLB All Star Gala with Barry Bonds and the opening of the 40/40 Club in Las Vegas. Rachel launched Lucid Absinthe, TY KU Asian Spirits and Philippe Chow to the LA trendsetting community and coordinated all press and marketing for the release of Jorge and Laura Posada’s book, Fit Home Team. Further, she was instrumental in raising the profile for design expert Kristan Cunningham, F Factor Diet creator Tanya Zuckerbrot & ESPN correspondent Jenn Brown. Rachel has earned a stellar reputation for expertly executing events, and building brand awareness in the hospitality, non-profit, spirits and sports industries. Krupa Consulting services include: • Public Relations • Branding • Strategic Communications • Events + Promotions • Strategic Partnerships
  • 3. ! 8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046 323-448-0466 www.krupaconsulting.com !!!!!!!!!!!FOOD/HEALTHY!BRANDS! BROWNIE!BRITTLE! In!1992,!Sheila!G.!Mains,!better!known!in!the!food!business!as!Sheila!G,!took!a!treasured!family!recipe!for!fudge!brownies!and! baked! her! way! into! a! thriving! business.! You! may! even! have! tasted! one! of! her! rich,! dense! squares! of! heaven! at! some! of! our! nation’s!finest!restaurants!and!theme!parks.!So,!where!exactly!did!the!inspiration!for!her!scrumptious!new!snack!brownie!brittle! come! from?! Like! many! brownie! aficionados,! Sheila! is! particularly! fond! of! the! crispy! edges.! In! fact,! on! many! an! afternoon! she! would!walk!through!the!bakery!gathering!the!brittle!batter!off!the!sides!of!the!sheet!pans!as!the!brownies!cooled!in!their!racks.!It! had!that!same!rich!chocolate!taste,!but!with!an!amazing!crunch.!That!started!her!wondering:!How!could!she!create!a!whole!pan! of! crunchy! edges?! Well,! lucky! for! us,! she! figured! it! out!! Now! you! too! can! satisfy! your! sweet! tooth! in! a! snap! with! Sheila! G’s! Brownie!Brittle!!(www.browniebrittle.com)! ! CLEAN!PLATES:! About!Jared!Koch! Founder! of! Clean! Plates,! Jared! Koch! graduated! preVmed! from! the! University! of! Michigan! and! completed! graduate! work! at! the! Global! Institute! for! Alternative! Medicine! and! Institute! for! Integrative! Nutrition! with! certification! by! Columbia! University,! Teachers!College.!He!is!a!nutritional!consultant!and!health!coach!certified!by!the!Teachers!College!of!Columbia!University,!the! Global! Institute! of! Alternative! Medicine,! and! the! Institute! for! Integrative! Nutrition.! With! an! entrepreneurial! spirit,! he! delayed! enrollment!in!Albert!Einstein!Medical!School!to!launch!an!entertainment!company!with!his!brother,!which!grossed!$10!million!in! annual!sales!within!ten!years.!Despite!corporate!success,!Jared!still!felt!a!strong!need!to!attend!to!the!wellness!of!others.!Upon! selling!his!stake!in!the!entertainment!business,!he!began!ten!years!of!wellness!study!with!the!likes!of!Dr.!Andrew!Weil,!Deepak! Chopra,!raw!food!guru!David!Wolfe,!and!Walter!Willett,!Chair!of!Harvard's!Department!of!Nutrition.!He!is!also!a!certified!yoga! instructor!with!expertise!in!meditation!and!nutrition!who!has!spoken!at!such!organizations!as!Google,!Sony,!Merrill!Lynch,!Bank! of! America,! MTV,! and! Time! Warner.! Jared! believes! in! offering! individuals! and! groups! that! are! committed! to! living! a! more! conscious,!healthier!lifestyle!the!education,!inspiration,!resources,!and!support!to!be!able!to!do!so.! ! About!Clean!Plates! The!only!nutritionist!and!food!critic!approved!guide!for!every!body,!Clean!Plates!points!food!lovers!of!all!stripes!to!the!healthiest,! tastiest,! and! most! sustainable! restaurants! around,! from! quick! bites! to! fine! dining.! Whether! you're! a! carnivore,! vegan,! or! somewhere! in! between,! Clean! Plates! helps! you! make! better,! more! informed! eating! choices;! it's! the! easiest! way! to! find! restaurants!serving!nutritious,!ecoVfriendly,!and!mouthwateringly!delicious!food,!including!sustainably!raised!animal!foods!(free! of! hormones! and! antibiotics)! and! locally! grown,! organic! produce.! Existing! mainstream! guides! give! no! mention! to! the! healthfulness! of! ingredients,! while! healthVfood! guides! give! little! attention! to! taste.! Clean! Plates! bridges! the! gap,! pleasing! the! most!discerning!foodie!as!well!as!the!most!ardent!health!enthusiast.!Visit!Clean!Plates!online!at!www.cleanplates.com!as!well!as! on!Facebook!(facebook.com/cleanplates)!and!Twitter!(cleanplates.com/twitter).! ! DESIGNER!WHEY! Designer!Whey!Protein™!is!a!leading!brand!of!protein!powder!products!and!a!pioneer!in!the!sports!nutrition!market!since!the! ® early!1990's.!Designer!Whey !has!broadened!its!line!in!2011!by!launching!ready!to!drink!protein!shakes!and!is!now!introducing! nutrition! bars! that! carry! on! the! brand's! tradition! of! great! tasting,! best! in! class! products.! Designer! Protein,! LLC! also! offers! the! popular! Aria™! women's! protein! product! and! is! licensed! to! sell! protein! products! under! The! Biggest! Loser™! trademark! of! NBC! Universal.!Please!visit!www.designerwhey.com! ! ! ! ! !
  • 4. ! 8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046 323-448-0466 www.krupaconsulting.com MARCEL!VIGNERON:! About!Marcel!Vigneron! Dedicated! to! gastronomy! and! honing! his! skills! as! a! chef,! Marcel! Vigneron! lives! to! express! creativity,! personality,! and! passion! through! his! own! style! of! cuisine,! coined! “Modern! Global.”! The! notorious! chef! has! tantalized! audiences! with! Syfy! Network’s! Marcel’s)Quantum)Kitchen!and!infamous!appearances!on!Bravo’s!Top)Chef!and!Top)Chef)All8Stars.!At!an!age!when!most!chefs!are! just! beginning,! Marcel! has! traveled! and! cooked! throughout! Europe,! the! Caribbean,! and! the! United! States! in! search! of! both! gastronomic! experience! and! world! knowledge.! After! attending! the! acclaimed! Culinary! Institute! of! America! (CIA)! in! New! York,! Marcel!served!as!Sous!Chef!to!Dwayne!Lipuma!at!the!school’s!awardVwinning!Ristorante!Caterina!de’!Medici.!He!has!also!worked! around!the!globe!with!worldVrenowned!chefs,!including!Joël!Robuchon,!Michael!Mina,!and!José!Andrés.!He!talks!to!his!food!for! inspiration!and!believes!that!cooking!is!one!of!the!most!beautiful!careers!that!can!be!chosen.!An!artisan!who!has!an!affinity!for! culinary!knowledge,!he!uses!a!knife!as!an!extension!of!his!hand,!the!kitchen!as!a!lab,!the!earth!as!a!grocery!store,!the!tasting! menu! as! hisbio,! the! restaurant! as! his! creative! arena,! and! the! plate! as! a! porcelain! canvas! in! which! to! display! his! art.! Marcel! is! currently!running!his!own!catering!company!Modern!Global!Tasting.!! ! MULBERRY!STREET!PIZZERIA! Mulberry! Street! Pizzeria! is! one! of! the! most! wellVknown! and! highly! rated! pizzerias! in! the! world.! Richie! Palmer,! the! founder,!opened!the!first!location!nearly!twenty!years!ago!in!Beverly!Hills.!His!NewVYorkV!style!pizza!was!original!and! authentic.!His!restaurant!décor!was!simple!and!inviting.!Both!proved!a!formula!for!success!and!Mulberry!Street!soon! amassed! a! cult! following! among! local! residents,! tourists! and! Hollywood’s! elite! –! including! leading! politicians! and! athletes.!! ! SNEAKY!PETE’S:! About!Sneaky!Pete’s!! In!2010,!entrepreneur!Pete!Stilianessis!founded!Sneaky)Pete’s!Beverages,!LLC!with!a!primary!objective!to!bring!a!healthy!grain! based!beverage!product!to!market!with!low!calories.!!With!roots!tied!to!a!100!year!old!family!recipe,!Stilianessis!and!his!team! have!been!successful!in!creating!an!innovative!refreshing!beverage!utilizing!a!proprietary!Oat!Bran!Concentrate!with!erythritol! and! rebaudiosideVA! as! primary! ingredients.! Mr.! Stilianessis! joined! forces! with! childhood! friend! Jerry! Bello! RPh,! a! food! and! beverage!entrepreneur!to!help!commercialize!Sneaky)Pete’s.!Refreshing!and!nonVgritty,!with!only!40!calories!per!serving!and!a! heart!healthy!3!grams!of!fiber,!Sneaky!Pete’s!sneaks!a!little!goodness!into!anyone’s!life!V!!launching!March!2012.! ! THRIVE!FROZEN!NUTRITION! Thrive!Frozen!Nutrition!has!been!developed!to!provide!consumers!of!all!ages!with!the!right!amount!of!nutrition!in!a! great! tasting,! convenient,! ice! cream! type! product.!! It! can! be! used! any! time! during! the! day! or! evening! as! a! great! tasting!nutritious!meal!replacement!or!snack.!!Each!Thrive!cup!contains!at!least!9!grams!of!protein,!3!grams!of!fiber,! and! 25%! of! the! daily! recommended! amounts! of! 24! vitamins! and! minerals! along! with! four! different! strains! of! probiotics.! Many! people,! including! children,! teenagers,! adults,! and! seniors! do! not! get! the! right! amounts! of! daily! nutritional!values!which!their!bodies!need.!!The!majority!of!nutritional!supplements!available!to!consumers!today!do! not!deliver!nutritional!value!AND!great!taste! ! ! ! ! ! !
  • 5. ! 8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046 323-448-0466 www.krupaconsulting.com FITNESS! ! CHAISE23:! About!Chaise23! Opening! the! beginning! of! March! on! 21st! btw! Broadway! &! Madison.! !Chaise23! introduces! New! Yorkers! to! the! Reinvention! Method,!which!provides!an!intense!cardio!workout,!which!blasts!countless!calories,!all!done!on!the!revolutionary!fitness!chair.! Fusing! sculpting,! flexibility,! and! cardio,! this! chair! isn’t! meant! for! sitting,! but! to! kick! butt!! !With! suspended! bungees! from! the! ceiling,! the! fitness! chair! challenges! and! fatigues! both! large! &! small! muscles.! The! resistance! of! the! chair! and! bungees! exhausts! muscles!by!using!repetitive!movements!in!a!seamless,!Pilates!and!ballet!based!technique,!creating!a!wellVtoned,!long,!lean,!and! sculpted!body.!!! ! ! THE!STUDIO!(MDR)! About!TheStudio!(MDR)! The!Studio!(MDR)!delivers!with!the!extremely!intense,!cutting!edge,!efficient!50Vminute!workVout.!Not!only!will!metabolism!be! jumpVstarted! and! fat! burned,! but! body! composition! will! be! reprogrammed.!! Based! exclusively! in! KYLATES,! a! creative! system! designed! to! help! you! uncover! your! true! physical,! mental,! and! emotional! potential! while! exploring! all! modes! of! fitness! from! Pilates!to!martial!arts!to!weight!training!to!yoga!to!SPX,!The!Studio!(MDR)!shines!as!KYLATES!is!combined!with!their!stateVofVtheV art! Megaformer,! which! provides! constant! resistance! and! infinitely! more! exercise! options! than! a! traditional! reformer.!! The! Megaformer!allows!the!body!to!shift!quickly!and!smoothly!from!one!exercise!to!another,!increasing!heart!rate!and!attacking!each! and!every!muscle!in!a!very!concentrated!and!focused!manner,!sculpting!a!strong!powerful,!and!lean!body!in!a!safe!and!measured! way! KYLATES! develops! confidence! and! inner! strength! allowing! you! to! love! yourself! without! ego.!! Located! at! 330! Washington! Boulevard!(at!Via!Dolce),!together!with!Ken!Ackermann!and!Lisa!Hirsch!are!making!The!Studio!(MDR)!an!indispensable!part!of!the! Marina! Del! Rey! Community! by! creating! a! warm,! inviting,! energetic! environment! to! compliment! their! innovative,! intense,! and! powerful! workout.!! To! learn! more! about! The! Studio! (MDR)! or! signVup! for! classes,! visit:! http://www.thestudiomdr.com! or! stay! connected!with!their!latest!on!Facebook.! YAS:!! About!YAS! YAS!Fitness!Center!was!founded!in!2001!by!Kimberly!Fowler,!a!triathlete!and!health!and!fitness!expert,!looking!for!a!way!to!make! yoga! more! relevant! to! athletes.! YAS! attracts! strong,! powerful! and! capable! people! looking! for! another! way! to! strengthen! and! push!their!physical!bodies.!YAS!instructors!do!not!want!to!be!anyone's!guru;!they!want!to!share!their!experiences!with!yoga!and! inVdoor!cycling!to!help!students!build!strength!and!flexibility.!Join!us!at!YAS!for!some!hard!work!and!fun,!and!meet!other!likeV minded!people!using!yoga!to!improve!their!athletic!performance.!Kimberly!offers!her!signature!YOGA!for!ATHLETES®,!a!oneVhour! class!focused!on!yoga!poses!geared!to!help!an!athlete!with!his!or!her!performance!in!any!sport.!YOGA!for!ATHLETES®!focuses!on! the!areas!of!the!body!that!are!the!most!used!and!thus!the!tightest!and!most!injury!prone!for!athletes! V!the!hips,!knees,!lower! back!and!shoulders.!The!class!is!packed!with!movement!start!to!finish!in!an!effort!to!give!students!a!great!workout,!and!build! strength!and!flexibility.! ! About!Kimberly!Fowler! Kimberly! Fowler! started! a! fitness! revolution! in! 2001! when! she! founded! YAS! Fitness! Center! in! Venice,! CA,! the! first! studio! dedicated! to! Yoga! And! Spinning®.! Known! for! her! noVfrills! approach! to! yoga,! Fowler! was! called! a! rebel! for! combining! heartV pumping!cardio!with!NO!OM!yoga.!Once!a!yoga!oddity,!YAS!has!gained!a!massive!following!of!over!50,000!members!with!four! locations! in! Southern! California! and! sparked! the! new! trend! in! hybrid! fitness,! spawning! thousands! of! yoga! studios! inspired! by! Fowler’s! concept.! Deemed!“the! new! face! of! yoga"! by! CNN's! Dr.! Sanjay! Gupta,!Fowler! is! the! yoga! expert! for! the! LA! Marathon,! author! of! the! Amazon! bestVselling! book! The! No! Om! Zone! and! and,! a! brain! cancer! survivor! herself,! has! raised! $1! million! for! charities!such!as!ThinkCure!.!Follow!Kimberly!@kimberlyYAS!and!www.facebook.com/KimberlyFowlerYAS!! !
  • 6. ! 8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046 323-448-0466 www.krupaconsulting.com THE$SANCTUARY$AT$TWO$RIVERS$ The$dream$of$actress$Perry$Reeves$and$restaurateur$Jeff$Gossett,$The$Sanctuary$at$Two$Rivers$is$a$private$luxury= modern$ eco=estate$ rental$ property$ and$ Yoga$ Retreat$ Center$ hidden$ in$ the$ jungles$ of$ Costa$ Rica.$ Designed$ and$ built$by$those$and$for$those$with$the$desire$and$intention$to$commune$with$nature,$practice$yoga,$contemplate$ and$meditate,$and$become$more$balanced$through$a$pure$and$natural$health$and$wellness$retreat$eco=vacation$ experience,$the$100%$off=the=grid$solar$powered$private$residence$is$available$for$rent$specifically$to$exclusive$and$ intimate$wilderness$adventure$retreats$and$gatherings$of$up$to$14$individuals.$Or$to$those$world$travelers$with$a$ sense$ of$ adventure,$ love$ of$ nature,$ and$ an$ interest$ in$ deepening$ personal$ yoga$ practice,$ The$ Sanctuary$ at$ Two$ Rivers$ offers$ weeklong$ retreat$ vacations$ scheduled$ throughout$ the$ year.$ This$ wildlife$ and$ retreat$ sanctuary$ is$ perched$slightly$above$the$Pacific$Ocean$in$Cabuya$at$the$southernmost$tip$of$the$Nicoya$Peninsula.$Set$amongst$ hundreds$ of$ uninhabited$ tropical=dry$ forest$ acres,$ the$ privately$ secluded$ property$ of$ forty$ acres$ encloses$ manicured$ tropical$ gardens$ and$ Jurassic$ jungle,$ making$ it$ ideal$ for$ both$ inner$ and$ outer$ exploration.$ The$ Sanctuary’s$ convenient$ locale$ also$ allows$ guests$ to$ enjoy$ a$ number$ of$ adventure$ activities$ all$ within$ just$ a$ 15$ minute$ drive.$ Incorporating$ a$ true$ eco=conscious$ lifestyle,$ 100%$ off=the=grid$ living,$ modern$ tree=house$ sleeping,$ organic$ gourmet$ vegetarian$ cuisine,$ and$ drinking$ water$ right$ from$ the$ source,$ The$ Sanctuary$ infuses$ yoga,$ meditation,$ wellness$ &$ spiritual$ healing$ with$ wildlife$ &$ bird$ watching.$ The$ Sanctuary$ at$ Two$ Rivers$ rejuvenates$ the$body,$tidies$the$mind,$and$nourishes$the$spirit.! ! CHARITY! ! JORGE!POSADA!FOUNDATION! The!Jorge!Posada!Foundation!is!a!nonVprofit!organization!established!by!Laura!and!Jorge!Posada!in!honor!of!their!son! and!his!successful!struggle!with!Craniosynostosis,!a!condition!that!affects!1!out!of!every!2,000!births!in!the!United! States.! Early! surgical! intervention! by! a! multiVdisciplinary! team! of! doctors! is! the! key! to! effective! treatment! of! the! condition.!The!Jorge!Posada!Foundation!works!to!raise!awareness!of!the!condition!in!the!United!States!and!abroad! and! partners! with! communityVbased! organizations! and! medical! centers,! and! provides! support! through! a! unique! Mentors! Network.! The! Jorge! Posada! Foundation! also! funds! innovative! and! groundbreaking! projects! that! create! a! deeper! understanding! of! the! condition! and! the! required! medical! treatments.! All! the! monies! raised! by! the! Jorge! Posada! Foundation! are! used! in! a! targeted! manner! in! order! to! maximize! the! foundation’s! efforts.! (www.jorgeposadafoundation.org!or!Facebook!/Twitter!@JorgePosadaFndn)! ! SPIRITS! LEBLON:! About!Leblon!Natural!Cane!Cachaça! Leading! a! Brazilian! invasion! worldwide! with! its! amazingly! delicious,! finely! distilled! spirit,! Leblon! Natural! Cane! Cachaça! (pronounced!kaVSHAVsa)!is!already!the!favorite!alambique!Cachaça!in!top!venues!in!Brazil,!where!it!is!the!National!Spirit.!It!is!also! the!key!ingredient!to!the!Caipirinha!(pronounced!kaiVpurVEENVya),!the!wildly!popular,!muddled!lime!cocktail!and!national!treasure! of!Brazil.!Winner!of!"Best!Cachaça"!a!record!three!times,!as!well!as!an!unprecedented!six!consecutive!gold!medals!from!2006!to! 2011! at! San! Francisco’s! World! Spirits! Competition,! Leblon! is! handcrafted! and! produced! at! the! Maison! Leblon! in! Minas! Gerais,! Brazil’s!fertile!agricultural!heartland.!!Overseen!by!Gilles!Merlet,!one!of!the!world’s!preeminent!Master!Distillers,!Leblon’s!special! quality! is! achieved! with! painstaking! attention! to! every! detail! in! the! production! process,! from! the! cutting! of! the! cane,! fermentation,!and!distillation,!to!the!filtering,!blending,!and!resting!in!XO!Cognac!casks!for!up!to!six!months.!!The!result!is!a!lively,! fruity!nose!with!complex!layers!of!flavor!and!an!ultra!smooth!finish!that!is!perfect!alone,!mixed!with!fruit!juice,!in!a!traditional! Caipirinha,!or!as!a!Brazilian!twist!to!any!cocktail.!A!leader!in!highVquality!alambique!Cachaça,!Leblon!is!also!leading!the!"Legalize! Cachaça"!campaign!(www.legalizecachaca.com),!a!political!movement!to!have!Cachaça!recognized!in!the!U.S.!!as!its!own!unique!
  • 7. ! 8285 Sunset Blvd. Ste. 5, West Hollywood, CA 90046 323-448-0466 www.krupaconsulting.com spirit! and! appellation! from! Brazil.!! In! the! U.S.,! Cachaça,! the! third! most! consumed! spirit! in! the! world,! is! incorrectly! labeled! as! "Brazilian! Rum,"! although! it! is! characteristically! very! different! than! Rum.! Leblon! is! available! in! all! 50! U.S.! States.!! For! more! information,!visit!www.leblon.com.! ! CEDILLA:! About!Cedilla! Made!from!Açai,!the!‘Berry!that!Cries,’!Cedilla!is!a!macerated!açai!liqueur!created!at!the!Maison!Leblon!in!Minas!Gerais,!Brazil.! Expertly!blended!by!Master!Distiller!Gilles!Merlet,!Cedilla!starts!with!handVpicked!Sambazon!Açai!berries!from!the!Amazon!region! in!Brazil,!macerated!and!blended!with!the!highest!quality!alambique!Cachaça!from!the!Maison!Leblon!in!Patos!de!Minas,!Brazil.! The!result!is!a!rich!fruity!flavor!with!complex!chocolate,!spice,!and!berry!notes.!Drink!neat,!over!ice,!with!soda,!or!as!an!accent!to! a!favorite!cocktail.! ! BEAUTY! ! PINK!PAPAYA:! About!Pink!Papaya! As!sisters,!friends,!and!now!coVfounders!of!Pink!Papaya,!Susan!Huneke!and!Karen!Woller!began!their!journey!as!children!when! they! would! brainstorm! into! the! night! about! different! businesses! they! could! one! day! start! together.! In! 2004,! Karen! and! Susan! made!the!vision!a!reality,!when!Karen,!overVworked,!stressed,!and!surrounded!by!other!women!just!like!herself!and!Susan!feeling! much! the! same,! made! a! commitment! to! bring! quality! products! that! offered! an! immediate! ahhhh! to! a! woman’s! day! into! the! beauty!market.!Then,!together!in!2006,!Pink!Papaya!was!launched!with!over!80!quality!beauty!products!and!began!signing!on! Independent!Consultants.!And!soon!after,!with!guiding!principles!rooted!in!integrity,!entrepreneurial!spirit,!love!and!passion!of! the! brand,! a! sense! of! belonging,! delighting! customers,! contribution! to! community! and! environment,! strong! support! of! consultants’! success,! and! having! fun,! over! 60! consultants! were! sharing! Pink! Papaya’s! products,! opportunity,! and! dream!! Since! then,! the! company! has! grown! to! over! 1,000! Consultants! and! tripled! its! natural! product! line.! From! the! beginning,! the! sister’s! dream! included! giving! back,! and! today! they! contribute! to! three! unique! Pink! Papaya! Philanthropy! Programs:! a! Mother’s! Day! program!for!women!in!need!at!homeless!and!abuse!shelters,!a!program!recognizing!and!rewarding!women!raised!in!the!foster! care!system!who!have!chosen!to!pursue!a!higher!education,!and!their!mission!to!support!a!network!of!girl’s!villages!in!Zimbabwe.!!! !
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