D'Arcy Masius Benton & Bowles was established in 1985 through the merger of Benton & Bowles and D'Arcy-MacManus Masius advertising agencies, overseen by John Bowen. The firm created iconic advertising campaigns for Coca-Cola, Chiffon Margarine, Skittles, and M&Ms. It also handled beauty and cosmetics advertising for a diverse range of clients.