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KRISTEN KOH GOLDSTEIN
FOUNDER CEO / SCALUS
BACKGROUND
BEEN A PART OF NUMEROUS
SUCCESSFUL START-UPS
Sold to
Shopping.com /
eBay (1999)
Sold to
Tibco
(2010)
Bootstrapped to $3M
in 18 months and
raise $10M from Tier
1 VCs
Founded Scalus in
2014 as a spinout
of BackOps
Complexity explodes exponentially when focus expands from
building a product to building a company
THE 10 THINGS THAT CHANGE WHEN YOU
STOP BOOTSTRAPPING
1
1. People
2. Product
3. Process
1. Product
2. People
3. Process
ALL 3 “P”S
NEED TO BE IN
SYNC
BEFORE NOW
THE 10 THINGS THAT CHANGE WHEN YOU
STOP BOOTSTRAPPING
Mythical man month is real—
As you add people, building the company takes longer2
1. People
2. Product
3. Process
FEEL EXTREME PRESSURE
TO RECRUIT QUICKLY
MUST RESIST
As CEO, your second (or third) full-time job as Recruiter
starts immediately and lasts forever
THE 10 THINGS THAT CHANGE WHEN YOU
STOP BOOTSTRAPPING
3
1. People
2. Product
3. Process
HIRE SLOW,

FIRE FAST
HIRING OUTSIDE VS. 

INSIDE CIRCLE
As hard as you try to prevent it, culture will change as you grow
and battle rhythm becomes harder to maintain
THE 10 THINGS THAT CHANGE WHEN YOU
STOP BOOTSTRAPPING
4
1. People
2. Product
3. Process
COMPANY CULTURE
FAMILY VS. VILLAGE
Ability to discern bus drivers disguised as bus
builders will make or break your company
THE 10 THINGS THAT CHANGE WHEN YOU
STOP BOOTSTRAPPING
5
1. People
2. Product
3. Process
SLOW CREEP
INVISIBLE TIPPING 

POINT
Builders Playing Offense
Output Focused (Results)
Drivers Playing Defense
Input Focused (Politics)
Without conscious deliberate change,
the founding team risks becoming micro managers that
destroys the company from within

THE 10 THINGS THAT CHANGE WHEN YOU
STOP BOOTSTRAPPING
6
1. People
2. Product
3. Process
FULL STACK AGILITY
VS. REPEATABILITY
You may be tempted to invite more
hierarchy than necessary
THE 10 THINGS THAT CHANGE WHEN YOU
STOP BOOTSTRAPPING
7
1. People
2. Product
3. Process
Tracking bottlenecks and
issues becomes 

a larger pain
Helping your people see the big picture must transition
from a 1:1 experience to one of systematic scale and
consistency
THE 10 THINGS THAT CHANGE WHEN YOU
STOP BOOTSTRAPPING
8
1. People
2. Product
3. Process
If your team can’t see the big picture, they
will not execute well against it
The tension between empowering the team
against the chaos of everyone determining
‘the how’ will consume you
THE 10 THINGS THAT CHANGE WHEN YOU
STOP BOOTSTRAPPING
9
1. People
2. Product
3. Process
The people doing the work
have the best idea of how it
should be done
RIGID ORDER FLEXIBLE 

EMPOWERMENT
Scale is actually more about consistent product or service delivery
rather than quality of product or service delivery.
THE 10 THINGS THAT CHANGE WHEN YOU
STOP BOOTSTRAPPING
10
1. People
2. Product
3. Process
Rinse
Repeat
Rinse
Repeat
Consistency = Repeatability = Success
THANK YOU AND Q&A
KRISTEN KOH GOLDSTEIN
FOUNDER CEO / SCALUS
@kristenkoh
The 10 Things That Change When You Stop 

Bootstrapping (and Raise 10M)

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Kristen Koh Goldstein, Scalus CEO's Presentation at SaaStr Annual 2016

  • 2. BACKGROUND BEEN A PART OF NUMEROUS SUCCESSFUL START-UPS Sold to Shopping.com / eBay (1999) Sold to Tibco (2010) Bootstrapped to $3M in 18 months and raise $10M from Tier 1 VCs Founded Scalus in 2014 as a spinout of BackOps
  • 3. Complexity explodes exponentially when focus expands from building a product to building a company THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING 1 1. People 2. Product 3. Process 1. Product 2. People 3. Process ALL 3 “P”S NEED TO BE IN SYNC BEFORE NOW
  • 4. THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING Mythical man month is real— As you add people, building the company takes longer2 1. People 2. Product 3. Process FEEL EXTREME PRESSURE TO RECRUIT QUICKLY MUST RESIST
  • 5. As CEO, your second (or third) full-time job as Recruiter starts immediately and lasts forever THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING 3 1. People 2. Product 3. Process HIRE SLOW,
 FIRE FAST HIRING OUTSIDE VS. 
 INSIDE CIRCLE
  • 6. As hard as you try to prevent it, culture will change as you grow and battle rhythm becomes harder to maintain THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING 4 1. People 2. Product 3. Process COMPANY CULTURE FAMILY VS. VILLAGE
  • 7. Ability to discern bus drivers disguised as bus builders will make or break your company THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING 5 1. People 2. Product 3. Process SLOW CREEP INVISIBLE TIPPING 
 POINT Builders Playing Offense Output Focused (Results) Drivers Playing Defense Input Focused (Politics)
  • 8. Without conscious deliberate change, the founding team risks becoming micro managers that destroys the company from within
 THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING 6 1. People 2. Product 3. Process FULL STACK AGILITY VS. REPEATABILITY
  • 9. You may be tempted to invite more hierarchy than necessary THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING 7 1. People 2. Product 3. Process Tracking bottlenecks and issues becomes 
 a larger pain
  • 10. Helping your people see the big picture must transition from a 1:1 experience to one of systematic scale and consistency THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING 8 1. People 2. Product 3. Process If your team can’t see the big picture, they will not execute well against it
  • 11. The tension between empowering the team against the chaos of everyone determining ‘the how’ will consume you THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING 9 1. People 2. Product 3. Process The people doing the work have the best idea of how it should be done RIGID ORDER FLEXIBLE 
 EMPOWERMENT
  • 12. Scale is actually more about consistent product or service delivery rather than quality of product or service delivery. THE 10 THINGS THAT CHANGE WHEN YOU STOP BOOTSTRAPPING 10 1. People 2. Product 3. Process Rinse Repeat Rinse Repeat Consistency = Repeatability = Success
  • 13. THANK YOU AND Q&A KRISTEN KOH GOLDSTEIN FOUNDER CEO / SCALUS @kristenkoh The 10 Things That Change When You Stop 
 Bootstrapping (and Raise 10M)