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Hatchery Masterclass with Spaceship

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Hatchery Masterclass with Spaceship

  1. 1. ABOUT US Any advice provided in this presentation is general advice only. It has been prepared without taking into account your objectives, financial situation or needs. Before acting on this advice you should consider the appropriateness of the advice, having regard to your own objectives, financial situation and needs. If any products are detailed in this presentation, you should obtain a Product Disclosure Statement relating to the products and consider its contents before making any decisions. Where quoted, past performance is not indicative of future performance. CHIEF EXECUTIVE OFFICER AirTree Ventures, Goldman Sachs AP GROWTH UpRise, GetFoodi, ATAR: 99.45 AP PRODUCT Palantir Technologies, Flirtey, Zookal @paul_bennetts @annaqcheng @haydenbleasel
  2. 2. Long-term thinking 15 min Operations and customers 10 min Product design in Super 10 min LONG-TERM THINKING AT SPACESHIP Growth to $100m FUM 10 min
  3. 3. WHAT IS THE EXACT DOLLAR FIGURE YOU NEED TO RETIRE? $500,000 $1,250,000 $250,000 20 years 30 years 40 years 50 years 60 years 70 years $1,000,000 $1,500,000 $750,000
  4. 4. WE LIVE IN A DIFFERENT WORLD TO OUR PARENTS Houses used to cost 2-3x yearly income and you had one career ladder It’s much harder for our generation to build wealth and get ahead Houses now cost ~8.5x annual income Imagine if this was a car purchase... Super is the biggest investment you’ll make this year $9.5K
  5. 5. BUT MOST OF US ARE DISENGAGED FROM OUR SUPER I hear from my electricity company four times a year. I don’t remember the last time I heard from my fund manager at my Super Fund. In fact, I don’t even know his name. But here I am sending this guy 10% of my income each month to do something with. Who the hell knows what. “ “
  6. 6. “Your Super is invested like you’re retiring in 5 years” - Mike Cannon-Brookes SUPER WILL BE THE BIGGEST INVESTMENT YOU MAKE THIS YEAR Engagement Investment
  7. 7. $129bn $116bn $103bn $83bn $73bn The average Australian contributes $7,489 of their salary annually. Nearly half aren’t saving enough. AUSSIE SUPER IS GENERALLY OVERWEIGHT WITH THE BIG 4 BANKS AND BHP
  8. 8. $631bn $585bn $494bn $397bn $383bn TECHNOLOGY IS IMMERSING ITSELF THROUGH SOCIETY, BUT NOT OUR SUPER Locally, Atlassian is now bigger than Qantas
  9. 9. ...every hour ...every night ...every weekend ...every holiday WE’RE USING THESE COMPANIES EVERYDAY
  10. 10. EVEN BUFFETT IS ADDING MORE TECH TO HIS PORTFOLIO Apple $18.7bn Doubled in 2017 IBM $14.2bn Fourth largest holding
  11. 11. WE THINK YOU SHOULD INVEST WHERE THE WORLD IS GOING
  12. 12. Mike Cannon-Brookes CEO, ATLASSIAN Super excited about the launch of Spaceship. I’m boarding with my super on launch day. $ Spaceship investor Jane Lu CEO & CO-FOUNDER, SHOWPO This is Super with style, investing in a future I believe in. Can’t wait to join along with all the ponies! $ Spaceship investor Andrew Rothwell VP SALES & CO-FOUNDER, TYRO Really support what Spaceship is doing in the Super space. Will be transferring my super when they launch! $ Spaceship investor Andre Eikmeier CEO & CO-FOUNDER, VINOMOFO It feels right to have my super invested in a space I’m more aligned with, with a team who understand it. Let’s do this. $ Spaceship investor AUSTRALIA’S TECH INDUSTRY IS BACKING US...
  13. 13. SIMON CLAUSEN Founder of PC Tools and early investror in Freelancer and Salesforce LEIGH JASPER Founder of $1.5bn Aconex MATT ALLEN Founder of Lookahead Search ADRIAN STONE Founder of AngelCube JUNGLE VENTURES Singapore’s $100m Startup fund TRISTEN LANGLEY Venture Partner at Southern Cross VC and Director at Amalfi Capital BOSCO TAN Founder of PocketBook PIPPA DOWNES Non-Executive Director at InfoTrack and equity partner at Goldman Sachs GUY PEARSON CEO and founder of Practice Ignition NICK CROCKER Partner at StartMate MIKE BAUKES Founder of UpGuard, silicon valley heavyweight OTHER TECH INFLUENCES The list is only growing... 42+ ...AND HAVE COMMITTED TO MOVE THEIR SUPER OVER WHEN WE LAUNCH
  14. 14. Jan ‘17 Beta launch and first members onboard Nov ‘16 Team grows to 7 Oct ‘16 Our waitlist +10k Sep ‘16 Open wait list April ‘16 Stealth mode Jul ‘16 $1.6m capital raising from MCB et al. Currently ~$100M FUM OVER 30K+ HAVE JOINED OUR WAITLIST
  15. 15. WE STARTED SPACESHIP WITH A FOCUS ON TECH AT THE CORE Not just 5 tech stocks, it’s a heavily diversified portfolio with tech at its core ALPHABET INC. APPLE INC. MICROSOFT CORP. FACEBOOK INC. BAIDU INC. AMAZON.COM INC. NETFLIX INC. ACCENTURE PLC SALESFORCE.COM INC. INTEL CORP. CISCO SYSTEMS INTERNATIONAL BUSINESS MACHINES CORP. MASTERCARD INC. ORACLE CORP WESFARMERS LIMITED RAMSAY HEALTH CARE LIMITED SONIC HEALTHCARE LIMITED APA GROUP STAPLED CROWN RESORTS LIMITED DULUXGROUP LIMITED BLACKMORES LIMITED BT INVESTMENT MANAGEMENT HEALTHSCOPE LIMITED MEDIBANK PRIVATE LIMITED ANSELL LIMITED WELLS FARGO & COMPANY BERKSHIRE HATHAWAY INC Diversified non-tech
  16. 16. WE’RE ADDING PRIVATE COMPANIES
  17. 17. Long-term thinking 15 min Operations and customers 10 min Product design in Super 10 min OUR GROWTH TO $100 FUM Growth to $100m FUM 10 min
  18. 18. ‘GROWTH HACKING’ IS BULLSHIT... CUSTOMERS ARE REAL
  19. 19. MINIMAL VIABLE PRODUCT (MVP) Regulation, compliance and doubts Slows us down This mean more work for us Validated learning MVP Just launch. Don’t wait.
  20. 20. DEFINE YOUR AUDIENCE AND ENGAGE THEM Build customer personas Look at the data Target them
  21. 21. LEAN APPROACH 1 2 3 Build and test We’re moving as fast as we can by building the minimal viable everything Measure Everything. Keep track of everything. 90% of what we try doesn’t work as we expected Learn and apply At 11:45am, we have a daily recap and feed learnings back into our operations
  22. 22. PIRATE METRICS Referral Activation Acquisition Revenue Retention DATA
  23. 23. 12K WAITLIST IN LESS THAN 30 DAYS The Spaceship library THE PLACE TO LEARN ABOUT THE FUTURE ‘The Dish’ content BE THE PLACE TO CONNECT AND COMMUNICATE Outreach and events THE PLACE TO MEET AND MAKE AN IMPRESSION
  24. 24. BECOMING A THOUGHT LEADER Content Outreach
  25. 25. AD SPEND ISN’T IMPORTANT
  26. 26. OPTIMISING OUR WEBSITE Optimising our messaging ONGOING BASED ON FEEDBACK - NEEDS TO BE CLEAR AS POSSIBLE A/B test landing page SIGN UPS ARE THE MOST IMPORTANT GOAL Behaviour anlalytics MEASURE DROP OFF POINTS TO CREATE FUNNELS
  27. 27. REFERRAL SYSTEMS AND VIRALITY
  28. 28. Long-term thinking 15 min Operations and customers 10 min Product design in Super 10 min PRODUCT DESIGN IN SUPER Growth to $100m FUM 10 min
  29. 29. RESEARCH YOUR ENVIRONMENT The difference between good and great product design is in the details. • Research & disrupt • What we found • No competition - “boring” • Look at “finance”
  30. 30. UNDERSTAND YOUR CUSTOMERS What’s holding them back from using it more Why someone uses your product or why they don’t • Potential and existing • Why, why, why? • Practicality through listening • Building trust
  31. 31. LOOK AT YOUR OWN LEGACY • Past and present • Our original design • Marketing to product • Design for purpose
  32. 32. GO BIG, BUT DESIGN PRACTICALLY Practicality, simplicity, accesibility, flexibility Go big on the designs and pay attention to the details • Design the future, practically • Businesses are people • Simplicity over minimalism • Sweat the details • Living design
  33. 33. Long-term thinking 15 min Operations and customers 10 min Product design in Super 10 min OPERATIONS AND CUSTOMERS Growth to $100m FUM 10 min
  34. 34. BUILDING A BRIDGE BETWEEN PRODUCT AND THE CUSTOMER We rollout to customer - we operationalise and figure out friction points, to continue to optimise and automate to make things better for the customer Optimise Automate Make it better for the customer
  35. 35. GObit.ly/meetspaceship COME MEET US (WITH BEERS & PIZZA)
  36. 36. GOspaceship.com.au/launch JOIN OUR PRE-PUBLIC LAUNCH

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