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ABOUT US
Any advice provided in this presentation
is general advice only. It has been
prepared without taking into account...
Long-term thinking
15 min
Operations and customers
10 min
Product design in Super
10 min
LONG-TERM THINKING AT SPACESHIP
G...
WHAT IS THE EXACT DOLLAR FIGURE YOU
NEED TO RETIRE?
$500,000
$1,250,000
$250,000
20 years 30 years 40 years 50 years 60 ye...
WE LIVE IN A DIFFERENT WORLD TO OUR
PARENTS
Houses used to cost 2-3x
yearly income and you had one
career ladder
It’s much...
BUT MOST OF US ARE DISENGAGED FROM
OUR SUPER
I hear from my electricity company four times a year. I don’t remember the
la...
“Your Super is invested like you’re retiring
in 5 years”
- Mike Cannon-Brookes
SUPER WILL BE THE BIGGEST
INVESTMENT YOU MA...
$129bn $116bn $103bn
$83bn $73bn
The average Australian
contributes $7,489 of their
salary annually. Nearly half
aren’t sa...
$631bn
$585bn
$494bn
$397bn $383bn
TECHNOLOGY IS IMMERSING ITSELF
THROUGH SOCIETY, BUT NOT OUR SUPER
Locally, Atlassian is...
...every hour ...every night ...every weekend ...every holiday
WE’RE USING THESE COMPANIES
EVERYDAY
EVEN BUFFETT IS ADDING MORE TECH TO
HIS PORTFOLIO
Apple
$18.7bn
Doubled in
2017
IBM
$14.2bn
Fourth largest
holding
WE THINK YOU SHOULD INVEST WHERE
THE WORLD IS GOING
Mike
Cannon-Brookes
CEO, ATLASSIAN
Super excited about the launch of
Spaceship. I’m boarding with my
super on launch day.
...
SIMON CLAUSEN
Founder of PC Tools and
early investror in Freelancer
and Salesforce
LEIGH JASPER
Founder of $1.5bn Aconex
M...
Jan ‘17
Beta launch and first
members onboard
Nov ‘16
Team grows to 7
Oct ‘16
Our waitlist +10k
Sep ‘16
Open wait list
Apr...
WE STARTED SPACESHIP WITH A FOCUS
ON TECH AT THE CORE
Not just 5 tech stocks, it’s a
heavily diversified portfolio
with te...
WE’RE ADDING PRIVATE COMPANIES
Long-term thinking
15 min
Operations and customers
10 min
Product design in Super
10 min
OUR GROWTH TO $100 FUM
Growth to ...
‘GROWTH HACKING’ IS BULLSHIT...
CUSTOMERS ARE REAL
MINIMAL VIABLE PRODUCT (MVP)
Regulation,
compliance and doubts
Slows us down
This mean more work
for us
Validated learning...
DEFINE YOUR AUDIENCE AND ENGAGE
THEM
Build
customer
personas
Look at the
data
Target them
LEAN APPROACH
1
2
3
Build and test
We’re moving as fast as we can
by building the minimal viable
everything Measure
Everyt...
PIRATE METRICS
Referral
Activation
Acquisition
Revenue
Retention
DATA
12K WAITLIST IN LESS THAN 30 DAYS
The Spaceship library
THE PLACE TO LEARN ABOUT THE
FUTURE
‘The Dish’ content
BE THE PLAC...
BECOMING A THOUGHT LEADER
Content
Outreach
AD SPEND ISN’T IMPORTANT
OPTIMISING OUR WEBSITE
Optimising our
messaging
ONGOING BASED ON FEEDBACK -
NEEDS TO BE CLEAR AS POSSIBLE A/B test landing...
REFERRAL SYSTEMS AND VIRALITY
Long-term thinking
15 min
Operations and customers
10 min
Product design in Super
10 min
PRODUCT DESIGN IN SUPER
Growth to...
RESEARCH YOUR ENVIRONMENT
The difference between good and great
product design is in the details.
•	Research & disrupt
•	W...
UNDERSTAND YOUR CUSTOMERS
What’s holding
them back from
using it more
Why someone
uses your product
or why they don’t
•	Po...
LOOK AT YOUR OWN LEGACY
•	Past and present
•	Our original design
•	Marketing to product
•	Design for purpose
GO BIG, BUT DESIGN PRACTICALLY
Practicality, simplicity,
accesibility, flexibility
Go big on the designs and
pay attention...
Long-term thinking
15 min
Operations and customers
10 min
Product design in Super
10 min
OPERATIONS AND CUSTOMERS
Growth t...
BUILDING A BRIDGE BETWEEN PRODUCT
AND THE CUSTOMER
We rollout to customer - we
operationalise and figure out friction
poin...
GObit.ly/meetspaceship
COME MEET US (WITH BEERS & PIZZA)
GOspaceship.com.au/launch
JOIN OUR PRE-PUBLIC LAUNCH
Hatchery Masterclass with Spaceship
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Hatchery Masterclass with Spaceship

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The Hatchery+ invited the Spaceship team to give their aspiring entrepreneurs a masterclass on disruption, raising, growth hacking and design.

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Hatchery Masterclass with Spaceship

  1. 1. ABOUT US Any advice provided in this presentation is general advice only. It has been prepared without taking into account your objectives, financial situation or needs. Before acting on this advice you should consider the appropriateness of the advice, having regard to your own objectives, financial situation and needs. If any products are detailed in this presentation, you should obtain a Product Disclosure Statement relating to the products and consider its contents before making any decisions. Where quoted, past performance is not indicative of future performance. CHIEF EXECUTIVE OFFICER AirTree Ventures, Goldman Sachs AP GROWTH UpRise, GetFoodi, ATAR: 99.45 AP PRODUCT Palantir Technologies, Flirtey, Zookal @paul_bennetts @annaqcheng @haydenbleasel
  2. 2. Long-term thinking 15 min Operations and customers 10 min Product design in Super 10 min LONG-TERM THINKING AT SPACESHIP Growth to $100m FUM 10 min
  3. 3. WHAT IS THE EXACT DOLLAR FIGURE YOU NEED TO RETIRE? $500,000 $1,250,000 $250,000 20 years 30 years 40 years 50 years 60 years 70 years $1,000,000 $1,500,000 $750,000
  4. 4. WE LIVE IN A DIFFERENT WORLD TO OUR PARENTS Houses used to cost 2-3x yearly income and you had one career ladder It’s much harder for our generation to build wealth and get ahead Houses now cost ~8.5x annual income Imagine if this was a car purchase... Super is the biggest investment you’ll make this year $9.5K
  5. 5. BUT MOST OF US ARE DISENGAGED FROM OUR SUPER I hear from my electricity company four times a year. I don’t remember the last time I heard from my fund manager at my Super Fund. In fact, I don’t even know his name. But here I am sending this guy 10% of my income each month to do something with. Who the hell knows what. “ “
  6. 6. “Your Super is invested like you’re retiring in 5 years” - Mike Cannon-Brookes SUPER WILL BE THE BIGGEST INVESTMENT YOU MAKE THIS YEAR Engagement Investment
  7. 7. $129bn $116bn $103bn $83bn $73bn The average Australian contributes $7,489 of their salary annually. Nearly half aren’t saving enough. AUSSIE SUPER IS GENERALLY OVERWEIGHT WITH THE BIG 4 BANKS AND BHP
  8. 8. $631bn $585bn $494bn $397bn $383bn TECHNOLOGY IS IMMERSING ITSELF THROUGH SOCIETY, BUT NOT OUR SUPER Locally, Atlassian is now bigger than Qantas
  9. 9. ...every hour ...every night ...every weekend ...every holiday WE’RE USING THESE COMPANIES EVERYDAY
  10. 10. EVEN BUFFETT IS ADDING MORE TECH TO HIS PORTFOLIO Apple $18.7bn Doubled in 2017 IBM $14.2bn Fourth largest holding
  11. 11. WE THINK YOU SHOULD INVEST WHERE THE WORLD IS GOING
  12. 12. Mike Cannon-Brookes CEO, ATLASSIAN Super excited about the launch of Spaceship. I’m boarding with my super on launch day. $ Spaceship investor Jane Lu CEO & CO-FOUNDER, SHOWPO This is Super with style, investing in a future I believe in. Can’t wait to join along with all the ponies! $ Spaceship investor Andrew Rothwell VP SALES & CO-FOUNDER, TYRO Really support what Spaceship is doing in the Super space. Will be transferring my super when they launch! $ Spaceship investor Andre Eikmeier CEO & CO-FOUNDER, VINOMOFO It feels right to have my super invested in a space I’m more aligned with, with a team who understand it. Let’s do this. $ Spaceship investor AUSTRALIA’S TECH INDUSTRY IS BACKING US...
  13. 13. SIMON CLAUSEN Founder of PC Tools and early investror in Freelancer and Salesforce LEIGH JASPER Founder of $1.5bn Aconex MATT ALLEN Founder of Lookahead Search ADRIAN STONE Founder of AngelCube JUNGLE VENTURES Singapore’s $100m Startup fund TRISTEN LANGLEY Venture Partner at Southern Cross VC and Director at Amalfi Capital BOSCO TAN Founder of PocketBook PIPPA DOWNES Non-Executive Director at InfoTrack and equity partner at Goldman Sachs GUY PEARSON CEO and founder of Practice Ignition NICK CROCKER Partner at StartMate MIKE BAUKES Founder of UpGuard, silicon valley heavyweight OTHER TECH INFLUENCES The list is only growing... 42+ ...AND HAVE COMMITTED TO MOVE THEIR SUPER OVER WHEN WE LAUNCH
  14. 14. Jan ‘17 Beta launch and first members onboard Nov ‘16 Team grows to 7 Oct ‘16 Our waitlist +10k Sep ‘16 Open wait list April ‘16 Stealth mode Jul ‘16 $1.6m capital raising from MCB et al. Currently ~$100M FUM OVER 30K+ HAVE JOINED OUR WAITLIST
  15. 15. WE STARTED SPACESHIP WITH A FOCUS ON TECH AT THE CORE Not just 5 tech stocks, it’s a heavily diversified portfolio with tech at its core ALPHABET INC. APPLE INC. MICROSOFT CORP. FACEBOOK INC. BAIDU INC. AMAZON.COM INC. NETFLIX INC. ACCENTURE PLC SALESFORCE.COM INC. INTEL CORP. CISCO SYSTEMS INTERNATIONAL BUSINESS MACHINES CORP. MASTERCARD INC. ORACLE CORP WESFARMERS LIMITED RAMSAY HEALTH CARE LIMITED SONIC HEALTHCARE LIMITED APA GROUP STAPLED CROWN RESORTS LIMITED DULUXGROUP LIMITED BLACKMORES LIMITED BT INVESTMENT MANAGEMENT HEALTHSCOPE LIMITED MEDIBANK PRIVATE LIMITED ANSELL LIMITED WELLS FARGO & COMPANY BERKSHIRE HATHAWAY INC Diversified non-tech
  16. 16. WE’RE ADDING PRIVATE COMPANIES
  17. 17. Long-term thinking 15 min Operations and customers 10 min Product design in Super 10 min OUR GROWTH TO $100 FUM Growth to $100m FUM 10 min
  18. 18. ‘GROWTH HACKING’ IS BULLSHIT... CUSTOMERS ARE REAL
  19. 19. MINIMAL VIABLE PRODUCT (MVP) Regulation, compliance and doubts Slows us down This mean more work for us Validated learning MVP Just launch. Don’t wait.
  20. 20. DEFINE YOUR AUDIENCE AND ENGAGE THEM Build customer personas Look at the data Target them
  21. 21. LEAN APPROACH 1 2 3 Build and test We’re moving as fast as we can by building the minimal viable everything Measure Everything. Keep track of everything. 90% of what we try doesn’t work as we expected Learn and apply At 11:45am, we have a daily recap and feed learnings back into our operations
  22. 22. PIRATE METRICS Referral Activation Acquisition Revenue Retention DATA
  23. 23. 12K WAITLIST IN LESS THAN 30 DAYS The Spaceship library THE PLACE TO LEARN ABOUT THE FUTURE ‘The Dish’ content BE THE PLACE TO CONNECT AND COMMUNICATE Outreach and events THE PLACE TO MEET AND MAKE AN IMPRESSION
  24. 24. BECOMING A THOUGHT LEADER Content Outreach
  25. 25. AD SPEND ISN’T IMPORTANT
  26. 26. OPTIMISING OUR WEBSITE Optimising our messaging ONGOING BASED ON FEEDBACK - NEEDS TO BE CLEAR AS POSSIBLE A/B test landing page SIGN UPS ARE THE MOST IMPORTANT GOAL Behaviour anlalytics MEASURE DROP OFF POINTS TO CREATE FUNNELS
  27. 27. REFERRAL SYSTEMS AND VIRALITY
  28. 28. Long-term thinking 15 min Operations and customers 10 min Product design in Super 10 min PRODUCT DESIGN IN SUPER Growth to $100m FUM 10 min
  29. 29. RESEARCH YOUR ENVIRONMENT The difference between good and great product design is in the details. • Research & disrupt • What we found • No competition - “boring” • Look at “finance”
  30. 30. UNDERSTAND YOUR CUSTOMERS What’s holding them back from using it more Why someone uses your product or why they don’t • Potential and existing • Why, why, why? • Practicality through listening • Building trust
  31. 31. LOOK AT YOUR OWN LEGACY • Past and present • Our original design • Marketing to product • Design for purpose
  32. 32. GO BIG, BUT DESIGN PRACTICALLY Practicality, simplicity, accesibility, flexibility Go big on the designs and pay attention to the details • Design the future, practically • Businesses are people • Simplicity over minimalism • Sweat the details • Living design
  33. 33. Long-term thinking 15 min Operations and customers 10 min Product design in Super 10 min OPERATIONS AND CUSTOMERS Growth to $100m FUM 10 min
  34. 34. BUILDING A BRIDGE BETWEEN PRODUCT AND THE CUSTOMER We rollout to customer - we operationalise and figure out friction points, to continue to optimise and automate to make things better for the customer Optimise Automate Make it better for the customer
  35. 35. GObit.ly/meetspaceship COME MEET US (WITH BEERS & PIZZA)
  36. 36. GOspaceship.com.au/launch JOIN OUR PRE-PUBLIC LAUNCH

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