The Hatchery+ invited the Spaceship team to give their aspiring entrepreneurs a masterclass on disruption, raising, growth hacking and design.

2. ABOUT US
Any advice provided in this presentation
is general advice only. It has been
prepared without taking into account
your objectives, financial situation or
needs. Before acting on this advice you
should consider the appropriateness
of the advice, having regard to your
own objectives, financial situation and
needs.
If any products are detailed in this
presentation, you should obtain a
Product Disclosure Statement relating
to the products and consider its
contents before making any decisions.
Where quoted, past performance is not
indicative of future performance.
CHIEF EXECUTIVE OFFICER
AirTree Ventures, Goldman Sachs
AP GROWTH
UpRise, GetFoodi, ATAR: 99.45
AP PRODUCT
Palantir Technologies, Flirtey, Zookal
@paul_bennetts @annaqcheng @haydenbleasel

3. Long-term thinking
15 min
Operations and customers
10 min
Product design in Super
10 min
LONG-TERM THINKING AT SPACESHIP
Growth to $100m FUM
10 min

4. WHAT IS THE EXACT DOLLAR FIGURE YOU
NEED TO RETIRE?
$500,000
$1,250,000
$250,000
20 years 30 years 40 years 50 years 60 years 70 years
$1,000,000
$1,500,000
$750,000

5. WE LIVE IN A DIFFERENT WORLD TO OUR
PARENTS
Houses used to cost 2-3x
yearly income and you had one
career ladder
It’s much harder for our
generation to build wealth
and get ahead
Houses now cost ~8.5x
annual income
Imagine if this was a
car purchase... Super is
the biggest investment
you’ll make this year
$9.5K

6. BUT MOST OF US ARE DISENGAGED FROM
OUR SUPER
I hear from my electricity company four times a year. I don’t remember the
last time I heard from my fund manager at my Super Fund. In fact, I don’t
even know his name. But here I am sending this guy 10% of my income
each month to do something with. Who the hell knows what.
“ “

7. “Your Super is invested like you’re retiring
in 5 years”
- Mike Cannon-Brookes
SUPER WILL BE THE BIGGEST
INVESTMENT YOU MAKE THIS YEAR
Engagement
Investment

8. $129bn $116bn $103bn
$83bn $73bn
The average Australian
contributes $7,489 of their
salary annually. Nearly half
aren’t saving enough.
AUSSIE SUPER IS GENERALLY
OVERWEIGHT WITH THE BIG 4 BANKS
AND BHP

9. $631bn
$585bn
$494bn
$397bn $383bn
TECHNOLOGY IS IMMERSING ITSELF
THROUGH SOCIETY, BUT NOT OUR SUPER
Locally, Atlassian is now
bigger than Qantas

10. ...every hour ...every night ...every weekend ...every holiday
WE’RE USING THESE COMPANIES
EVERYDAY

11. EVEN BUFFETT IS ADDING MORE TECH TO
HIS PORTFOLIO
Apple
$18.7bn
Doubled in
2017
IBM
$14.2bn
Fourth largest
holding

12. WE THINK YOU SHOULD INVEST WHERE
THE WORLD IS GOING

13. Mike
Cannon-Brookes
CEO, ATLASSIAN
Super excited about the launch of
Spaceship. I’m boarding with my
super on launch day.
$ Spaceship
investor
Jane Lu
CEO & CO-FOUNDER, SHOWPO
This is Super with style, investing
in a future I believe in. Can’t wait to
join along with all the ponies!
$ Spaceship
investor
Andrew Rothwell
VP SALES & CO-FOUNDER,
TYRO
Really support what Spaceship is
doing in the Super space. Will be
transferring my super when they
launch!
$ Spaceship
investor
Andre Eikmeier
CEO & CO-FOUNDER,
VINOMOFO
It feels right to have my super
invested in a space I’m more aligned
with, with a team who understand it.
Let’s do this.
$ Spaceship
investor
AUSTRALIA’S TECH INDUSTRY IS BACKING
US...

14. SIMON CLAUSEN
Founder of PC Tools and
early investror in Freelancer
and Salesforce
LEIGH JASPER
Founder of $1.5bn Aconex
MATT ALLEN
Founder of Lookahead
Search
ADRIAN STONE
Founder of AngelCube
JUNGLE VENTURES
Singapore’s $100m Startup
fund
TRISTEN LANGLEY
Venture Partner at Southern
Cross VC and Director at
Amalfi Capital
BOSCO TAN
Founder of PocketBook
PIPPA DOWNES
Non-Executive Director at
InfoTrack and equity partner
at Goldman Sachs
GUY
PEARSON
CEO and founder of Practice
Ignition
NICK CROCKER
Partner at StartMate
MIKE BAUKES
Founder of UpGuard, silicon
valley heavyweight
OTHER TECH
INFLUENCES
The list is only growing...
42+
...AND HAVE COMMITTED TO MOVE THEIR
SUPER OVER WHEN WE LAUNCH

15. Jan ‘17
Beta launch and first
members onboard
Nov ‘16
Team grows to 7
Oct ‘16
Our waitlist +10k
Sep ‘16
Open wait list
April ‘16
Stealth mode
Jul ‘16
$1.6m capital
raising from
MCB et al.
Currently ~$100M FUM
OVER 30K+ HAVE JOINED OUR WAITLIST

16. WE STARTED SPACESHIP WITH A FOCUS
ON TECH AT THE CORE
Not just 5 tech stocks, it’s a
heavily diversified portfolio
with tech at its core
ALPHABET INC.
APPLE INC.
MICROSOFT CORP.
FACEBOOK INC.
BAIDU INC.
AMAZON.COM INC.
NETFLIX INC.
ACCENTURE PLC
SALESFORCE.COM INC.
INTEL CORP.
CISCO SYSTEMS
INTERNATIONAL BUSINESS MACHINES CORP.
MASTERCARD INC.
ORACLE CORP
WESFARMERS LIMITED
RAMSAY HEALTH CARE LIMITED
SONIC HEALTHCARE LIMITED
APA GROUP STAPLED
CROWN RESORTS LIMITED
DULUXGROUP LIMITED
BLACKMORES LIMITED
BT INVESTMENT MANAGEMENT
HEALTHSCOPE LIMITED
MEDIBANK PRIVATE LIMITED
ANSELL LIMITED
WELLS FARGO & COMPANY
BERKSHIRE HATHAWAY INC
Diversified non-tech

17. WE’RE ADDING PRIVATE COMPANIES

18. Long-term thinking
15 min
Operations and customers
10 min
Product design in Super
10 min
OUR GROWTH TO $100 FUM
Growth to $100m FUM
10 min

19. ‘GROWTH HACKING’ IS BULLSHIT...
CUSTOMERS ARE REAL

20. MINIMAL VIABLE PRODUCT (MVP)
Regulation,
compliance and doubts
Slows us down
This mean more work
for us
Validated learning
MVP
Just launch. Don’t
wait.

21. DEFINE YOUR AUDIENCE AND ENGAGE
THEM
Build
customer
personas
Look at the
data
Target them

22. LEAN APPROACH
1
2
3
Build and test
We’re moving as fast as we can
by building the minimal viable
everything Measure
Everything. Keep track of
everything. 90% of what we try
doesn’t work as we expected
Learn and apply
At 11:45am, we have a daily
recap and feed learnings back
into our operations

23. PIRATE METRICS
Referral
Activation
Acquisition
Revenue
Retention
DATA

24. 12K WAITLIST IN LESS THAN 30 DAYS
The Spaceship library
THE PLACE TO LEARN ABOUT THE
FUTURE
‘The Dish’ content
BE THE PLACE TO CONNECT AND
COMMUNICATE
Outreach and events
THE PLACE TO MEET AND MAKE
AN IMPRESSION

25. BECOMING A THOUGHT LEADER
Content
Outreach

26. AD SPEND ISN’T IMPORTANT

27. OPTIMISING OUR WEBSITE
Optimising our
messaging
ONGOING BASED ON FEEDBACK -
NEEDS TO BE CLEAR AS POSSIBLE A/B test landing page
SIGN UPS ARE THE MOST
IMPORTANT GOAL
Behaviour anlalytics
MEASURE DROP OFF POINTS TO
CREATE FUNNELS

28. REFERRAL SYSTEMS AND VIRALITY

29. Long-term thinking
15 min
Operations and customers
10 min
Product design in Super
10 min
PRODUCT DESIGN IN SUPER
Growth to $100m FUM
10 min

30. RESEARCH YOUR ENVIRONMENT
The difference between good and great
product design is in the details.
• Research & disrupt
• What we found
• No competition -
“boring”
• Look at “finance”

31. UNDERSTAND YOUR CUSTOMERS
What’s holding
them back from
using it more
Why someone
uses your product
or why they don’t
• Potential and existing
• Why, why, why?
• Practicality through listening
• Building trust

32. LOOK AT YOUR OWN LEGACY
• Past and present
• Our original design
• Marketing to product
• Design for purpose

33. GO BIG, BUT DESIGN PRACTICALLY
Practicality, simplicity,
accesibility, flexibility
Go big on the designs and
pay attention to the details
• Design the future,
practically
• Businesses are people
• Simplicity over
minimalism
• Sweat the details
• Living design

34. Long-term thinking
15 min
Operations and customers
10 min
Product design in Super
10 min
OPERATIONS AND CUSTOMERS
Growth to $100m FUM
10 min

35. BUILDING A BRIDGE BETWEEN PRODUCT
AND THE CUSTOMER
We rollout to customer - we
operationalise and figure out friction
points, to continue to optimise and
automate to make things better for the
customer
Optimise
Automate
Make it better for the
customer

36. GObit.ly/meetspaceship
COME MEET US (WITH BEERS & PIZZA)

37. GOspaceship.com.au/launch
JOIN OUR PRE-PUBLIC LAUNCH