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K&R Bash
Rosalyn Warren
Rosalyn.warren@knrbash.com
(334) 722-1718
Summary
• Everyone wants to give a gift that’s personal and
special. One that the recipient will love and use.
However, it’s not easy to find the perfect gift. It
can take hours of guesswork to find a
personalized gift the recipient may or may not like,
and gift cards can feel impersonal and limit where
the recipient can spend them.
• K&R Bash makes it easy to find the perfect gift
for every person and every occasion. Our
company allows you to send personalized video
greetings, complete with custom images, audio,
Problem
•It’s challenging to find a gift that will
be appreciated and used
•People are sending sentiments via
social media
•Social medial well-wishes are cliché,
impersonal, and easily lost in post and
updates
Solution
Convenient, easy to navigate website
Personalized e-greetings
All e-greetings come with points
Redeem points for choice of e-gift card
A web platform where users can send e-
greetings via social media that is:
73% of People Like Greetings
•People prefer greetings that:
•Are personal
•Include photos
•Include unexpected gift card
Source: Holiday Greeting Card Cheat Sheet http://visual.ly/2014-holiday-greeting-card-cheat-sheet
Market Validation
Source: How Big is the Greeting Cared Industry? http://www.theprintblog.com/greeting-card-industry/
Underlying Magic
•Personalized e-greeting with text, video,
audio, and images
•All e-greetings have an e-gift card option
•1 point = $1.00 USD
•Recipient collect and share K&R e-
greetings online and encourage social e-
gifting
Market
Paper greetings market is
shrinking
◦Rising paper cost
◦Rise of social media
platforms
Digital gift card market
grew by 86% in 2015
Personalized greetings
growing
290 Million
5 Billion
US Greeting Cards Annual Revenue
Online Greeting Paper Card
Source: Greeting Cards & Other Publishing Market Research Report http://www.ibisworld.com/industry/default.aspx?indid=1235
Greeting Cards Market Trends http://www.strategyr.com/MarketResearch/Greeting_Cards_Market_Trends.asp#is
•Over $100 Billion is spent on Gift Cards
annually
•93% of U.S. consumers purchase or
receive a gift card annually
•Consumers spend an average of
$213/year on gift cards
•83% of corporations use gift & prepaid
cards for employee incentivesSource: Gift Card Statistics http://www.giftcards.com/gift-card-statistics
Gift Card Statistics
Gift Card Statistics
•78% of consumers have received
a digital gift card.
•69% of customers are more
interested in purchasing digital gift
cards now than 2-3 years ago.
•Sales for digital gift cards
increase as the date of an eventSource: Gift Card Statistics https://www.cardcash.com/gift-card-statistics/
Business Model
•Greetings start as low as
$2.00
•We get discount on e-gift
cards from suppliers
•Retailers can pay to target
customers on our site
•Affiliate fees
Competition
• Personalized
digital greeting
cards
• Brand
recognition
• Personalized
greeting
cards
• 2nd largest
greeting
company in
USA
Current Status
Major supplier partnership,
processes automated
Website launched mid 2016
Product in public beta
What We Need
•$500,000 convertible note
•18 months of runway to work on:
•Product-market fit
•Customer development
•Marketing
•Profitability
•App development
•Planning on another round in 12-18
months for marketing
Owner
Rosalyn Warren,
Masters in IT

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K&R Bash Pitchdeck

  • 2. Summary • Everyone wants to give a gift that’s personal and special. One that the recipient will love and use. However, it’s not easy to find the perfect gift. It can take hours of guesswork to find a personalized gift the recipient may or may not like, and gift cards can feel impersonal and limit where the recipient can spend them. • K&R Bash makes it easy to find the perfect gift for every person and every occasion. Our company allows you to send personalized video greetings, complete with custom images, audio,
  • 3. Problem •It’s challenging to find a gift that will be appreciated and used •People are sending sentiments via social media •Social medial well-wishes are cliché, impersonal, and easily lost in post and updates
  • 4. Solution Convenient, easy to navigate website Personalized e-greetings All e-greetings come with points Redeem points for choice of e-gift card A web platform where users can send e- greetings via social media that is:
  • 5. 73% of People Like Greetings •People prefer greetings that: •Are personal •Include photos •Include unexpected gift card Source: Holiday Greeting Card Cheat Sheet http://visual.ly/2014-holiday-greeting-card-cheat-sheet
  • 6. Market Validation Source: How Big is the Greeting Cared Industry? http://www.theprintblog.com/greeting-card-industry/
  • 7.
  • 8. Underlying Magic •Personalized e-greeting with text, video, audio, and images •All e-greetings have an e-gift card option •1 point = $1.00 USD •Recipient collect and share K&R e- greetings online and encourage social e- gifting
  • 9. Market Paper greetings market is shrinking ◦Rising paper cost ◦Rise of social media platforms Digital gift card market grew by 86% in 2015 Personalized greetings growing 290 Million 5 Billion US Greeting Cards Annual Revenue Online Greeting Paper Card Source: Greeting Cards & Other Publishing Market Research Report http://www.ibisworld.com/industry/default.aspx?indid=1235 Greeting Cards Market Trends http://www.strategyr.com/MarketResearch/Greeting_Cards_Market_Trends.asp#is
  • 10. •Over $100 Billion is spent on Gift Cards annually •93% of U.S. consumers purchase or receive a gift card annually •Consumers spend an average of $213/year on gift cards •83% of corporations use gift & prepaid cards for employee incentivesSource: Gift Card Statistics http://www.giftcards.com/gift-card-statistics Gift Card Statistics
  • 11. Gift Card Statistics •78% of consumers have received a digital gift card. •69% of customers are more interested in purchasing digital gift cards now than 2-3 years ago. •Sales for digital gift cards increase as the date of an eventSource: Gift Card Statistics https://www.cardcash.com/gift-card-statistics/
  • 12. Business Model •Greetings start as low as $2.00 •We get discount on e-gift cards from suppliers •Retailers can pay to target customers on our site •Affiliate fees
  • 13. Competition • Personalized digital greeting cards • Brand recognition • Personalized greeting cards • 2nd largest greeting company in USA
  • 14. Current Status Major supplier partnership, processes automated Website launched mid 2016 Product in public beta
  • 15. What We Need •$500,000 convertible note •18 months of runway to work on: •Product-market fit •Customer development •Marketing •Profitability •App development •Planning on another round in 12-18 months for marketing