There are great Success Stories in E Business. More Important are great Failures. Why E Business Fails, what are the critical reasons to fail. This Presentation Discusses the Success and Failures. The Critical Factors which makes Success.

2. Venture Art co.
“Customized Solution to Customers Satisfaction”
Ethical, Transparent, Sustainable
2zia@milestonevision.com

3. ACHIEVING
THE GOAL
SUCCESS

4.  Reaching Target Audience - If the portal or we can call it online
solution is reaching successfully to the target audience successfully
and it has very good rate of hits then this is first success.
 Converting Target Audience to Customers - how many of those
target audience which are successfully reached are can be converted
to customers.
 Revenue - When the portal will start making money,
 How much money it is making with every successful conversion.
 How to increase the visit to conversion.
 How to increase the money for every conversion.
 How to keep this customer coming again and again.

5. CRITICAL SUCCESS FACTORS

6.  Leadership - There is no success and there cannot be success without the
right combination of the passion, the zeal to succeed.
 Leadership -The leader, his idea, his motivation, his passion for his idea
and patience along with knowledge and hands on will make it all happen.
 The leader who led from front and takes leads and motivates his team in
right directions is the one who will reach the goal. He remains committed
100% in difficult time, with patience and with all his passion takes the ship
out from the storm will sure to win.
 Team -The team is of equal importance. Team plays very important role in
the success of project. Without a good mix of team, their devotion and
commitment no project can success. They are the equal contributor to the
success.
 Along with team, mentor, family and friends are very important in success.
Their emotional and monetary support and motivation goes a long way in
success.
LEADERSHIP

7. The second critical success factor is vision.
What really the promoter wants from this
venture. What is the vision for the venture?
When the vision is clear and can be
quantified and qualified then the journey
can be taken. With the vague vision which
is not clear enough and cannot be quantified
then the planning and execution of the Idea
is difficult. Having very clear vision is the
first part of success story.
Vision, Idea and Goal

8. Target Market, Strategy and Reach
 The third critical factor is your
audience. Define very critically
who is your target market? How
big is your target market? Does
this make business sense? Will
this make a break even? How
much customers is needed to
break even? How much hits are
required? How will you going to
get these hits?
 If you are able to understand your
market, then half of the battle is
won. When you are able to reach
them, another 25% is done. Then
there come the real difficult task
of conversion of these to revenue.

9. Finance
Money is important. Availability of enough
cash till the venture starts generating
positive cash and profits is very important.
The execution plan must have a detailed
budget for expenditure. In my opinion at
least cash for 1000 days must be available
whenever it is required. Availability of cash
makes a person comfortable with working
on execution smoothly. Most of the time
small venture does not have cash when
required and this was a major for the
closing of venture.

10. Innovations ,Technology,
and Systems
Customer Satisfaction is the
GOLDEN RULE. This customer
satisfaction has many dimensions
and but I will right in brief what
can make your customers
delighted.

11. THE CUSTOMER LIFE CYCLE
Deliver What You
Promised Deliver on time
Accept Return and
all complaints
Listen to them and
engage with them
11zia@milestonevision.com

12. Competition
Know thy competitor. This is important. Who else
is selling similar products and services? How fast
competition can come, if there is no one today?
How it can be taken care of? What are the
strength and weakness of the competitor? These
are the factors which can make life easy in long
term for new venture. Without knowing the
competition and their strength and weakness ,it is
difficult to win the market.

14. THE GREAT
FAILURES
Being first and ahead of others may not
always bring you success. These are the
great failures, because they are first and
ahead of others and ahead of time. In
internet ventures it has happened again and
again, ahead of time or being ahead of
others may not always result in success.

15. They Disappeared
SixDegrees,com
AskJeeves
WebVan
Pets.com
Dodgeball.com
Go Corporation
LetusBuy
WebTV
NewNextNetwork

16. SixDegrees.com
SixDegrees.com was the first online social
network. It has done very well initially but
faltered after that. It may be true that
people weren’t ready at that time for social
mingling and penetration of net was not
high enough.

17. AskJeeves
It has originally developed arithmetic of
search based on webpage hyperlinks and
also linguistic queries. It has all the
factors which made a search engine
success but it is well ahead of time.

18. WebVan
The story of wrong
planning, this is great
Idea but execution is
faulty. A home grocery
at your doorstep is the
real concept.

19. Pets.com
This is a startup that had
poor timing rather than a
poor concept. It is a great
idea, doing very good today
but failed to deliver because
of timing. Today Pet
Supplies is a big business.

20. Dodgeball
This is mobile social network
before time, there were no 3G
and 4G networks, and messaging
( text message ) is the only way
which is very friendly and
attractive enough for the idea to
click. Foursquare which the same
idea as Dogeball is big hit.

21. GO Corporation
The idea is to develop smart
phone and touch screen phone
with mobile operating system
but the idea was too early to
succeed.

22. LetsBuyIt.com
The original packed online
group buying services
failed because of not
enough promotions
available.

23. WebTV
This was original Web TV,
the idea is to bring net on
TV but failed because it
was too early.

24. NextNewNetwork
NextNewNetworks was MTV of the web
It was bought by Google. It failed in its idea
to be MTV of web.

25. WHY DO E
VENTURES
FAILED

26. Reasons of Failure
Idea, Vision Market
Technology,
Execution and
System
Strategy, Plan
and Marketing
Budget Human
Patience and
commitment Support

27. Idea & Vision
The first and foremost is idea.
What is idea and how much
appealing is idea. If idea is great
and can go in long way to success
then this is best opportunity.
Online business needs mass
appeal and reach, so that it can
make great success. Because
most of the ventures do not have
this appeal they could not break
even and die at early stage.

28. Market
Knowing your market is very important factor.
Whom you want to sell? What you want to
sell? How you want to sell? How you want to
reach him?
How big is opportunity? Can you make money
on it? Who are the competitors and how will
you get pie of the cake.
28zia@milestonevision.com

29. Technology, Execution and System
Another challenge is technology. Not
only the availability of technology
matters but also its affordability and
commerciality makes it very important
factor. Early age internet ventures fail
because they did not have access to
technology and so are today. The
systems must be at place. How the
business is going to be run.
Technology and system are in place
but fails execute the plan, the business
is doomed.

30. Strategy, Plan and Marketing
When plans go awry, strategy
fails to deliver and no corrective
steps are taken, this is full script
of failure. The marketing fails
and customer does not turn up,
because you never reach them
and don’t know what to do.

31. Budget
Going out of money is sure failure. When business is growing, there
are needs which are planned and known but there are many things
come which are many times not known, not having enough cash pull
results in sure failure. Those who do have enough cash or cannot
arrange enough on time is reason for failure.

32. Human
The one who wins is human; who run the show is human. Not
having right people, at right time at right place is reason for
failure. Most of the time not having talent is the reason for
failure, the team effort get you to the success, when there is no
team which can deliver the failure is eminent. This is one more
reason for failure.

33. Patience and Commitment
The patience plays very important role. Many
startups lose patience and leave the project when
they were very close to success. Startups need
time and commitment before they can deliver the
result, unfortunately many entrepreneurs loose the
patience and success with it.

34. Support
Start loses many times because they don’t have
enough support. Not having support of mentors,
family and friends in difficult times plays
important role in failure. It is a nail in the coffin.
Having good support of family, friends and
mentors is very important if venture has to
succeed.

35. Who Are We
Dr. Zia Ahmed
MBA, CIFP, PhD
Global Expert on
Value Creation and
Growth Strategist
LinkedIn
Slide Share SME Blog
35zia@milestonevision.com