The document discusses economic drivers, which are factors that drive and influence a company's economy. It gives examples of two key economic drivers: increasing returns and differentiation. Increasing returns refers to the principle that the more knowledge is used, the more value it provides, leading to positive returns on investments. Differentiation means being unique in a way that makes a company stand out from competitors and be memorable to customers. Dell is used as an example of a company that differentiates through home service, online ordering, and customization options.