This is my digital and marketing media campaign for FanDuel Fantasy Sports League. I do not own the rights to any of the images used in this presentation.

1. Matthew Eleweke

2. What is FanDuel?

3. 3 Main
Points
• Brand Awareness
• Economic benefits for the
consumer by using this
product
• Generate more users of
FanDuel, and bring revenue
to the company.

4. Who Can Use?
Fan Duel can be used by all people ages
18 or over.

5. What’s the Big Idea?
• You don’t have to be an expert to win money using FanDuel.

6. Generating a
Buzz
• By using Twitter,
Facebook, and Instagram,
we will be able to generate
a buzz and build brand
awareness.

7. Promotions
• Use Twitter, Facebook,
and Instagram to hold
weekly Fan Duel contest.

8. Timeline and
Focus
• Timeline is 6 months to get
campaign started
• Focused on increasing
followers along all social
media platforms.

9. Budget
Labor,
$44,000
Weekly
Winners,
$156,00
0
This budget is based on a years worth of
campaigning.

10. Measure
Success
• Success of this ad
campaign will be
measured by the increase
of followers on social
media platforms as well as
new sign ups on the
FanDuel Website.