Klaus Estrugo Eckstein - Ericsson Business Innovation Forum 2010 - Shanghai

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This document discusses Ericsson's approach to innovation, including both long-term and short-term innovation strategies. It outlines Ericsson's innovation process, from strategic direction set by business decisions to external research collaborations and development by internal units. It also summarizes Ericsson's vision for the future of connected technologies and networks, focusing on concepts like everything being connected, trusted communications, network simplicity, and unlimited performance.

klaus estrugo eckstein
innovation director, china r&d,
ericsson

INNOVATION long-term & short-term

Strategic and New Areas
Strategic Direction

Business Decision

External Research
Ericsson Co-operations
Research
Development End-users
Units Operators
Universities
Research Institutes

Other Industries
Focus
Now 5 years 10 years

Research - Innovation - Market

Universities Research
Institutes
Companies

The Research Institutes Industry

Universities
Activity
level

Research Testbeds Standardization Products

Competence Proof of concepts Standards and Time To Market Time
IPR, Concepts Demos requirements

How long time does it take?
From start of standardization to first product

1-3 years
Services MMS
3G TV
GSM IMS-VoIP
Technologies GPRS
Open Global Standards WCDMA
TD-SCDMA
3-5 years HSDPA
HSPAe
LTE
Spectrum allocation
GSM900
Preparation IMT-2000 core band
Prep IMT-2000 extension band
10-12 years
Prep IMT-Advanced
1990 1995 2000 2005 2010

EVERYTHING CONNECTED
Consumer Electronics Utilities & Home Automation

Automotive & Transport … any many more …

EVERYTHING CONNECTED
EVERYTHING IS SOCIAL

TRUSTED COMMUNICATIONS
› Secure networks interconnecting
everything
› Secure user-friendly services
› Robust and reliable platforms

TRUSTED COMMUNICATIONS
PRIVACY PROTECTION

Network Simplicity
› Plug & play for all network nodes
› Self-managed networks with automatic
optimization and corrective actions

MAKING HIGH PERFORMANCE
NETWORKS AFFORDABLE

Unlimited performance
› Faster and richer services, larger screens,
IPTV and 3D
› Networks perceived as without limitations

SERVICES ARE PRESENT
ALWAYS AND EVERYWHERE

Innovation ecosystem

One way to innovate new applications and
proactively improve our technology
in a sustainable way.
WE BUILDUP
A PARTNER ECOSYSTEM

WE CREATE
A COLLABORATION CULTURE

WE DRIVE TOWARDS
A WIN-WIN SITUATION

Create your innovation – Ericsson Labs
An initiative for open innovation by Ericsson Research

Download – Create – Upload – Publish – Evaluate

Cooling competence center

Suppliers

Cooling
Competence
Center
Internal
University
Resources

E-marketplace service

Consultant
supplier

s
ba o.w
e
.aid AiDeBao
www service
Market
channel Enterprises
with casual
with workers
consumers

Klaus Estrugo Eckstein - Ericsson Business Innovation Forum 2010 - Shanghai

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Velocity Technology Solutions Overview

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