2. Introduction
About us
• Started by alumni of IIT Delhi & IIT kharagpur in 2011
• Vast experience of supply chain ,retail, FMCG consulting & development sector
(agriculture & rural livelihood)
• Strong advisory board of people from IIM A, NABARD and various agricultural
universities
• Bridging gap between growers & consumers (Institutional buyers, exporters)
• Deal in various agri commodities like Maize, Wheat, Paddy, Mustard seed, Castor
seed, Fruits like Litchi, Mango & Papaya, Baby corn, Mushroom and some medicinal
herbs
• Own farmers' network of 5000+ farmers in Bihar, Jharkhand and Odisha ; Targeting
to reach to 30,000+ in another 3 years
• Regular supplier of bigger brands like Godrej, Metro, IPCA, Spencers etc
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3. Working Model
Multi side business pattern
• Complete backward integration of bulk
agri requirement
• One stop destination for all kind of bulk
buyers
• Small farmers directly connected to bigger
market; plus complementary services
during production cycle
• Post harvest value addition is on the basis of buyer’s/market’s demand
• Competent sourcing model integrated with crop wise supply chain & logistic support for
institutional buyers like FMCG companies, retail giants, exporters/importers
• Highly customized agri requirements can be grown by own farmers’ network; complete quality
monitoring throughout the season
3
4. Area of Operation
Backward integration of agri supply chain
Agri
Farmers Services Warehouse & Trading Food Processing
Business Consulting
• End to end solutions • To fetch maximum • Cold chain of 250mT • Hands on support to
to 3000+ farmers price for farmers and integrated with individuals/entrepren
• 6 districts of Bihar to be consistent in pulping and canning eurs for Integrated
supply unit & Refer vans Farming Model,
• Recently launched in Dairy, Poultry,
Odisha too • Grains (Wheat, • Processed F&V as
Maize, Rice) per demand; better Fishery
• Soil test, agri inputs, shelf life • Detailed project
advisory, price • Integrated with many
village based • Litchi, Mango, report (DPR) for agri
informtaion & market tourism projects &
linkage collection centres Vegetables, Canned
baby corn, sweet execution support
• To be launched in • 3000mT capacity
currently corn , Mushroom etc • Corporate farming
Jharkhand, UP & models for CSR
Rajasthan in future • Aiming 10,000mT by • 750mT capacity to
2015 be added • Study of BoP
markets
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5. Timeline
Activity Ca
t
Launching Service centers in rural areas FS
In house Soil testing Kit at centres FS
Setting up cold chain (3 units of 250-300mT) FP
CAT Category
Warehousing capacity (3 units of 3000mT) W
T FS Farmers services
Integrating food processing to cold chains FP FP Food Processing
More services for service centres( Weather FS CF Contract Farming
etc) BD Business Development
Launch in other states Jharkhand, UP & RJ BD WT Warehousing & Trading
Agri business consulting BD
Precision farming ( Green house) CF
Packaging unit for grains, spices FP
Distillation for Medicinal Herb (Mint & FP
Vetiver)
Contract Farming at large scale (Selective CF
crop)
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6. Offerings
Growers-Farmers
Crop selection Quality Input
at affordable
rate
Primary
Mobile
processing
based services
Online Field visit
Training & by experts
Workshop
ICT based
Market &
Crop advisory Weather
information
Marketing of
produce
9. Milestone
Farmers…Service centres…Landholding
Total Landholding Local Centers
100
12000
10000 10000 78
8000
50
6000 6000
4000 20
2000 2500 2 5
1000
0 250
Current 2012-13 2013-14 2014-15 2015-16 Current 2012-13 2013-14 2014-15 2015-16 2016-17
Full time member farmers
Current 2000 In next 5-6 years
2012-13 3000
land holding- 10000 acre
2013-14 10500
Number of farmers benefitted directly- 50,000+
2014-15 25750
Local centers –100 in next 6 years
2015-16 50000
