Kimberly M. Talley seeks a communications position. She has over 10 years of experience managing communications and marketing strategies for large companies. Currently, she is the Communications Manager for the Army & Air Force Exchange Service, overseeing a team that creates materials reaching over 35,000 employees worldwide. Previously, she held communications roles at General Motors Financial Company and Alcon Laboratories. She has a bachelor's degree in journalism from Texas Christian University.
Sue Tran (Digital Marketer | Content Creator | Media Strategist)
Data-driven and experienced marketer who is passionate about digital media, strategic planning, and content creation. Seeking to leverage strong knack for data computation, creativity, and in-depth knowledge of different platforms within the digital ecosystem to help brands launch sustainable, effective, and cost-saving digital and traditional marketing campaigns that can expand customer base and drive them into desirable actions.
Sue Tran (Digital Marketer | Content Creator | Media Strategist)
Data-driven and experienced marketer who is passionate about digital media, strategic planning, and content creation. Seeking to leverage strong knack for data computation, creativity, and in-depth knowledge of different platforms within the digital ecosystem to help brands launch sustainable, effective, and cost-saving digital and traditional marketing campaigns that can expand customer base and drive them into desirable actions.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
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* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
How Mentoring Elevates Your PM Career | PMI Silver Spring Chapter
Kimberly M. Talley - Resume
1. RéSUMé
Name:
Kimberly M. Talley
Address:
6905 River Park Ln N #712
Fort Worth, TX 76116
Phone:
512-565-0428
Email:
kmdtalley@outlook.com
LinkedIn:
linkedin.com/in/kmdtalley
// Contact
// Education
Texas Christian University
B.A. Journalism, Spanish Minor
2006-2010
Kimberly Talley
Army & Air Force Exchange Service July 2012-Present
Communications Manager, Human Resources Dallas, Texas
Manage the design and delivery of internal and external communication, marketing
and branding strategies for a global $7.5B company, reaching more than 35,000
employees in 33 countries. Supervise a three-person team and oversee team budget.
• Communications adviser for the Chief Human Resources Officer on high-visibility
materials — HR Business Plan, presentations, speeches, executive messages and
public inquiries.
• Developed and executed worldwide change management communication plans
for the performance management and learning management systems.
• Produced and distributed targeted messaging campaigns for annual merit, team
bonus and high-level compensation strategies.
• Spearheaded marketing communication strategies for field recruitment kits,
online recognition system and leadership development programs.
• Redesigned and launched the New Hire Orientation materials to more than 100
HR field staff members to train incoming associates.
• Established the foundation for the social recruitment initiative (LinkedIn and
Facebook) by developing a comprehensive social media and marketing strategy.
General Motors Financial Company, Inc. Nov 2010-July 2012
Communications Specialist Fort Worth, Texas
Provided editorial support for employee and public communications, and assisted
in marketing and promotional efforts. Communication distributed to approximately
16,000 dealer partners and roughly 3,800 employees.
• Collaborated with the digital team to establish GMF’s first social media
presence, including design, content and a user manual for moderators.
• Provided content and editorial support for internal and external e-newsletters:
GMF 360, The Edge, Dealer Insider and ECON News.
• Primary communications and marketing project manager for the remarketing
team. Marketing efforts extended to nearly 50 auto auctions around the country.
• Generated and launched 2012 benefits campaign communication to all 3,800
employees by relaying significant changes to the company’s insurance programs.
• Wrote and delivered employee communication for non-profit fundraising
campaigns and generated the Community Investment annual report article.
// Professional Background
“I hired Kimmy to bring fresh content and project management skills to the
Communications Department. Her ability to learn the business quickly and jump
from project to project seamlessly was beneficial to our needs. Kimmy is very well
organized and possesses the desire to take on new challenges.”
– Heidi Heck, Communications Manager and former supervisor at GM Financial
2. RéSUMé
American Cancer Society
Relay for Life
Team Captain and Participant
Tarrant Area Food Bank
Cooking Matters Program
Culinary Instructor
Course Assistant
Tarrant Area Food Bank
Cooking Matters in Your
Community Program
Session Volunteer
Tarrant Area Food Bank
Quality Control Volunteer
Don’t Forget to Feed Me
Pet Food Bank
Program Volunteer
Juliette Fowler Home
TCU Alumni Volunteer
// Volunteer Work
Kimberly Talley
Alcon Laboratories, Inc. May 2010-Oct 2010
Internal Communications Associate Fort Worth, Texas
Fully managed the editorial process and content for weekly e-newsletter and
provided communication support for global initiatives. Communication efforts
reached more than 25,000 employees in 75 countries.
• Designed and executed the communication strategy for the annual Corporate
Giving and United Way campaign, including messaging, customized branding and
utilizing print and digital marketing channels.
• Introduced the use of Flip cameras to record short videos to enhance articles.
• Produced and launched “Two Minutes With” and “Flashback” features to increase
readership globally.
Corporate Communications Intern Feb 2010-May 2010
Provided content for e-newsletters, Globalconnection and Localconnection, while
working with the editorial and digital teams to promote new products and brands.
• Interviewed current and former CEOs to write human interest feature stories.
• Coordinated final issue of Alcon World News by compiling 30-plus years of
information, developing the overall theme and proposing the design layout.
• Developed all content for the annual convention executive summary, designed
for key investors, stakeholders and conference attendees.
// Professional Background (Continued)
// Honors and Recognition
Army & Air Force Exchange Service Recognition: Thanks for Caring and Sharing,
Thanks for Making it Better, Thanks for Serving and One-Year Service Award
TCU Honors: Phi Sigma Iota Honor Society, Staley and Beverly McBrayer Scholarship,
Tau Beta Sigma Senior of the Year Award and Kappa Kappa Psi Sweetheart Award
// Technical Competences
Proficient in AP Style, MS Office, MS SharePoint, MS Lync, Adobe Acrobat Pro and
Snagit. Some experience in Adobe Creative Cloud (InDesign and Photoshop), Adobe
Connect, business social media channels (Facebook, LinkedIn, Twitter) and HTML.
// Society Memberships
Public Relations Society of America, Greater Fort Worth Chapter
Accredited in Public Relations (APR) certification – expected in April 2016
Social Media Club, Fort Worth Chapter