SlideShare a Scribd company logo
PRIVATE AND CONFIDENTIAL | VICE 20182!
INTRODUCING VICE STUDIOS
VICE: A Global Operation
5!
HOW WE GOT HERE
• Scripted entertainment and premium documentaries have been part of
the VICE DNA since inception - VICE has been writing and selling
scripts for the past 20+ years
• Produced or financed over a dozen scripted and documentary films
over the past 5 years
TALENT-DRIVEN STRATEGY
• Working with both established talent and up-and-coming filmmakers
including Spike Jonze, Harmony Korine, Matthew McConaughey,
Annette Bening, Mia Wasikowska, Jonas Akerlund, Lisa Cholodenko,
Adam Driver and more
AN ORGANIC PART OF THE VICE BRAND
• By combining our deep knowledge of our audience with long-standing
relationships in the creative community, VICE has developed a slate of
boundary-pushing content that maintains the distinctive, bold VICE
brand identity
• VICE is drawing on our massive library of owned IP to develop
concepts that we know connects with our audience
VICE Studios:
A Running Start
Jonas Akerlund
goldie
Sam de Jong
Mirrah Foulkes
Ana Lily AmirpourGaspar Noe Harmony Korine
Tomas Bidegain Spike JonzePRIVATE AND CONFIDENTIAL | VICE 2018
THE
BEACH
BUM
LORDS OF CHAOS
THE TORTURE
REPORT
Scott Z. Burns
6!
PROVOCATIVE & POPULIST
• Telling noisey, edgy, relevant stories that speak to a vast audience.
• Creating content that defies boundaries.
DRIVEN BY STRONG VOICES WITH AUNIQUE
PERSPECTIVE
• Revealing different points of view that highlight the complexity and
absurdity of the modern, human world.
RADICALLY HUMANIST
• We search for strong characters with authentic voices that our
audience will connect with. Driven by feeling and meaning.
VICE Studios:
Our Mission Statement
Jonas Akerlund
goldie
Sam de Jong
Mirrah Foulkes
Ana Lily AmirpourGaspar Noe Harmony Korine
Tomas Bidegain Spike JonzePRIVATE AND CONFIDENTIAL | VICE 2018
THE
BEACH
BUM
LORDS OF CHAOS
THE TORTURE
REPORT
Scott Z. Burns
PRIVATE AND CONFIDENTIAL | VICE 2018 7!
What’s Next:
Hitting Our Stride
SCRIPTED
SERIES
H I T
• Deep development pipeline of projects for both films and episodic
• By combining our deep knowledge of our audience with long-
standing relationships in the creative community, VICE has
developed a slate of boundary-pushing content that maintains the
distinctive, bold VICE brand identity
• VICE is drawing on our massive library of owned IP to develop
concepts that we know connects with our audience
• Over 70 titles in development across both scripted series and film
SHASTA
McGlue
HINCKLEY
PUPPE
T
MASTE
RS
PRIVATE AND CONFIDENTIAL | VICE 2018 15
A NEXT GENERATION
STRATEGY
PRIVATE AND CONFIDENTIAL | VICE 2018
16
Massive Market Opportunity for Scripted Episodic Content
BILLIONS OF
DOLLARS OF
DEMAND FOR
PREMIUM CONTENT.
INCREASING DEMAND
FOR POWERFUL
BRANDS.
VICE BEST
POSITIONED TO
CAPTURE MARKET
SHARE.
Between traditional media and SVOD
players, tens of billions being spent
on super premium episodic content
With dozens of platforms and players
vying for the eyeballs (and wallets) of
the same consumers, increasing need
for brands that have resonance with
the audience
With a proven track
producing TV content
record in
and a
brand that resonates with the
coveted digital-native audience,
VICE best positioned amongst
both old and new media players
to capture significant market
share
PRIVATE AND CONFIDENTIAL | VICE 2018 17
Filling a Void in The Feature Film Market
MORE COMPETITION = LESS PROFIT.
More tentpoles in finite calendar narrows attention window for each film;
increased pressure on breaking even on opening weekend leads to increased
marketing spend
IDENTIFYING A GAP IN THE MARKET.
Low and mid-budget movies lost favor with the major studios, who lack the
flexibility to tailor distribution strategies to fit narrower audiences. New distributors
and producers have exploited this gap
“The summer
2017 season has
been defined by
big-budget
movies that failed
to live up to
their massive
marketing
campaigns”
THE MAJOR STUDIO APPROACH IS CHALLENGED.
Major studios pursued tentpole strategy, spending majority of production and
marketing budgets around a few films each year, and competing to wedge these
films into crowded release schedules
PRIVATE AND CONFIDENTIAL | VICE 2018 1919!
Distribution Built for Next Gen
Consumption
• Focused on maximizing flexibility and taking advantage of changing
distribution trends
• Focused on reaching the consumer everywhere, on all platforms
• Multiple existing distribution relationships to leverage
• Audience data and analytics through existing VICE platforms will
help to streamline P&A strategy and spend
• 360 approach within the VICE network to maximize opportunity &
visibility into the greater company
Dan Jones hosts a podcast about
the real-life Torture Report.
Produced by Scott Burns and Steven
Soderbergh, an investigative look at CIA
fiascos, beginning immediately before
9/11 to the present. With unprecedented
access, it explores the greater problem
of abuse of power in the CIA.
MULTI-PART
DOCU-SERIES
FEATURE
Profiling Adam Driver’s
nonprofit ARTS IN THE
ARMED FORCES, and
touch on larger themes
of mental health in the
military and US society.
PODCAST
motivates her, catching up on
everything from motherhood to
politics to her search for meaning
in this absurd world.
Meets
ANNETTE BENING
We spend a day with Annette to
dig deeper into what inspires and
A Smarter
Studio
All concepts preliminary — to be vetted by relevant teams and against available budgets
DESUS & MERO
Guest segment with one of the
actors from the film
LABS INTERSTITALS
Custom creative running in
promo time to drive interest and
audience for the flim
CULTURE DESK
Segment going behind the scenes of
the film, potentially featuring director,
producer or cast members.
MAGAZINE
SPREAD
PRIVATE AND CONFIDENTIAL | VICE 2017 21!
Thank you.

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Kim Patel - VICE

  • 1.
  • 2. PRIVATE AND CONFIDENTIAL | VICE 20182! INTRODUCING VICE STUDIOS
  • 3. VICE: A Global Operation
  • 4. 5! HOW WE GOT HERE • Scripted entertainment and premium documentaries have been part of the VICE DNA since inception - VICE has been writing and selling scripts for the past 20+ years • Produced or financed over a dozen scripted and documentary films over the past 5 years TALENT-DRIVEN STRATEGY • Working with both established talent and up-and-coming filmmakers including Spike Jonze, Harmony Korine, Matthew McConaughey, Annette Bening, Mia Wasikowska, Jonas Akerlund, Lisa Cholodenko, Adam Driver and more AN ORGANIC PART OF THE VICE BRAND • By combining our deep knowledge of our audience with long-standing relationships in the creative community, VICE has developed a slate of boundary-pushing content that maintains the distinctive, bold VICE brand identity • VICE is drawing on our massive library of owned IP to develop concepts that we know connects with our audience VICE Studios: A Running Start Jonas Akerlund goldie Sam de Jong Mirrah Foulkes Ana Lily AmirpourGaspar Noe Harmony Korine Tomas Bidegain Spike JonzePRIVATE AND CONFIDENTIAL | VICE 2018 THE BEACH BUM LORDS OF CHAOS THE TORTURE REPORT Scott Z. Burns
  • 5. 6! PROVOCATIVE & POPULIST • Telling noisey, edgy, relevant stories that speak to a vast audience. • Creating content that defies boundaries. DRIVEN BY STRONG VOICES WITH AUNIQUE PERSPECTIVE • Revealing different points of view that highlight the complexity and absurdity of the modern, human world. RADICALLY HUMANIST • We search for strong characters with authentic voices that our audience will connect with. Driven by feeling and meaning. VICE Studios: Our Mission Statement Jonas Akerlund goldie Sam de Jong Mirrah Foulkes Ana Lily AmirpourGaspar Noe Harmony Korine Tomas Bidegain Spike JonzePRIVATE AND CONFIDENTIAL | VICE 2018 THE BEACH BUM LORDS OF CHAOS THE TORTURE REPORT Scott Z. Burns
  • 6. PRIVATE AND CONFIDENTIAL | VICE 2018 7! What’s Next: Hitting Our Stride SCRIPTED SERIES H I T • Deep development pipeline of projects for both films and episodic • By combining our deep knowledge of our audience with long- standing relationships in the creative community, VICE has developed a slate of boundary-pushing content that maintains the distinctive, bold VICE brand identity • VICE is drawing on our massive library of owned IP to develop concepts that we know connects with our audience • Over 70 titles in development across both scripted series and film SHASTA McGlue HINCKLEY PUPPE T MASTE RS
  • 7. PRIVATE AND CONFIDENTIAL | VICE 2018 15 A NEXT GENERATION STRATEGY
  • 8. PRIVATE AND CONFIDENTIAL | VICE 2018 16 Massive Market Opportunity for Scripted Episodic Content BILLIONS OF DOLLARS OF DEMAND FOR PREMIUM CONTENT. INCREASING DEMAND FOR POWERFUL BRANDS. VICE BEST POSITIONED TO CAPTURE MARKET SHARE. Between traditional media and SVOD players, tens of billions being spent on super premium episodic content With dozens of platforms and players vying for the eyeballs (and wallets) of the same consumers, increasing need for brands that have resonance with the audience With a proven track producing TV content record in and a brand that resonates with the coveted digital-native audience, VICE best positioned amongst both old and new media players to capture significant market share
  • 9. PRIVATE AND CONFIDENTIAL | VICE 2018 17 Filling a Void in The Feature Film Market MORE COMPETITION = LESS PROFIT. More tentpoles in finite calendar narrows attention window for each film; increased pressure on breaking even on opening weekend leads to increased marketing spend IDENTIFYING A GAP IN THE MARKET. Low and mid-budget movies lost favor with the major studios, who lack the flexibility to tailor distribution strategies to fit narrower audiences. New distributors and producers have exploited this gap “The summer 2017 season has been defined by big-budget movies that failed to live up to their massive marketing campaigns” THE MAJOR STUDIO APPROACH IS CHALLENGED. Major studios pursued tentpole strategy, spending majority of production and marketing budgets around a few films each year, and competing to wedge these films into crowded release schedules
  • 10. PRIVATE AND CONFIDENTIAL | VICE 2018 1919! Distribution Built for Next Gen Consumption • Focused on maximizing flexibility and taking advantage of changing distribution trends • Focused on reaching the consumer everywhere, on all platforms • Multiple existing distribution relationships to leverage • Audience data and analytics through existing VICE platforms will help to streamline P&A strategy and spend • 360 approach within the VICE network to maximize opportunity & visibility into the greater company
  • 11. Dan Jones hosts a podcast about the real-life Torture Report. Produced by Scott Burns and Steven Soderbergh, an investigative look at CIA fiascos, beginning immediately before 9/11 to the present. With unprecedented access, it explores the greater problem of abuse of power in the CIA. MULTI-PART DOCU-SERIES FEATURE Profiling Adam Driver’s nonprofit ARTS IN THE ARMED FORCES, and touch on larger themes of mental health in the military and US society. PODCAST motivates her, catching up on everything from motherhood to politics to her search for meaning in this absurd world. Meets ANNETTE BENING We spend a day with Annette to dig deeper into what inspires and A Smarter Studio All concepts preliminary — to be vetted by relevant teams and against available budgets DESUS & MERO Guest segment with one of the actors from the film LABS INTERSTITALS Custom creative running in promo time to drive interest and audience for the flim CULTURE DESK Segment going behind the scenes of the film, potentially featuring director, producer or cast members. MAGAZINE SPREAD
  • 12. PRIVATE AND CONFIDENTIAL | VICE 2017 21! Thank you.