On December 8, 2015 netwealth's GM of marketing, Andrew Braun presented an educational webinar for financial advisers on how to develop a content marketing strategy that will help them to build better relationships with their clients.
Discover the world of faith tourism and hospitality in this short, yet very informative Powerpoint presentation by Kevin J. Wright, president of the World Religious Travel Association (WRTA). Best yet, the presentation serves as a springboard to building your brand in the religious travel market.
What is brand publishing and why do content creators care?Matthew Barker
Slides from our Travel Massive Manchester session looking at the role that bloggers and other content creators can play in the brand publishing/content marketing revolution.
Overview of what it takes to conceive and execute a startup idea; where entrepreneurial ideas come from; dispelling some myths about entrepreneurship; short case studies and examples of different types of startup success.
The Art & Science of Content Marketing.
An introduction to Content Marketing, best practice examples, and series of group workshop activities.
Produced for Education New Zealand's 2015 Speaker Series and delivered in a series of three workshops in Wellington, Christchurch and Auckland by Mark Glenn.
Presentation delivered as the keynote speaker for CFEC Job Search Seminar in Orlando, Florida. Questions addressed: What is personal branding? Why is personal branding important? What is your online reputation? How will you tell your brand story? How will you position your personal brand?
SXSW 2014 - The Future of Marketing: AdvocacyJim Larrison
The Future of Marketing: Advocacy - A Case Study Approach to Understanding What Works.
We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands.
Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing.
By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue.
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
Discover the world of faith tourism and hospitality in this short, yet very informative Powerpoint presentation by Kevin J. Wright, president of the World Religious Travel Association (WRTA). Best yet, the presentation serves as a springboard to building your brand in the religious travel market.
What is brand publishing and why do content creators care?Matthew Barker
Slides from our Travel Massive Manchester session looking at the role that bloggers and other content creators can play in the brand publishing/content marketing revolution.
Overview of what it takes to conceive and execute a startup idea; where entrepreneurial ideas come from; dispelling some myths about entrepreneurship; short case studies and examples of different types of startup success.
The Art & Science of Content Marketing.
An introduction to Content Marketing, best practice examples, and series of group workshop activities.
Produced for Education New Zealand's 2015 Speaker Series and delivered in a series of three workshops in Wellington, Christchurch and Auckland by Mark Glenn.
Presentation delivered as the keynote speaker for CFEC Job Search Seminar in Orlando, Florida. Questions addressed: What is personal branding? Why is personal branding important? What is your online reputation? How will you tell your brand story? How will you position your personal brand?
SXSW 2014 - The Future of Marketing: AdvocacyJim Larrison
The Future of Marketing: Advocacy - A Case Study Approach to Understanding What Works.
We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands.
Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing.
By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue.
Resources from this Presentation
- MakeMyPersona tool - makemypersona.com
- A Practical Guide to Planning a Successful Inbound Marketing Campaign - http://blog.hubspot.com/marketing/practical-inbound-marketing-campaign-ht
-The Resources You Need to Run an Inbound Marketing Campaign (HubSpot) - http://blog.hubspot.com/marketing/inbound-marketing-campaigns-ht
- 8 Big Marketing Campaign Mistakes to Stop Making NOW (HubSpot) - http://blog.hubspot.com/blog/tabid/6307/bid/34207/8-Big-Marketing-Campaign-Mistakes-to-Stop-Making-NOW.aspx
Robby Gordon Stadium Super Trucks Set For The 2015 Clipsal 500 Adelaide [2015...jayepanthen
http://v8tv.msnfoxsports.org/?23-feb-onwards-v8-supercars-live-here-2092 SPEED Energy Formula Off-Road (Recurring Competition) Robby Gordon (Organization Founder) Adelaide (City/Town/Village) Adelaide 500 (Location) 500 Auto Racing (Sport) Australia (Country) stadiumsupertrucks adelaide stadium traxxas Race trucks super robby sst clipsal
SPEED Energy Formula Off-Road (Recurring Competition), Robby Gordon (Organization Founder), Adelaide (City/Town/Village), Adelaide 500 (Location), Auto Racing (Sport), Australia (Country), stadiumsupertrucks, adelaide, stadium, traxxas, Race, trucks, super, robby, clipsal
Watch Robby Gordon Stadium Super Trucks To Race At The 2015 Clipsal 500 Adela...jayepanthen
http://v8tv.msnfoxsports.org/?23-feb-onwards-v8-supercars-live-here-2094 SPEED Energy Formula Off-Road (Recurring Competition) Robby Gordon (Organization Founder) Adelaide (City/Town/Village) Adelaide 500 (Location) 500 Auto Racing (Sport) Australia (Country) stadiumsupertrucks adelaide stadium traxxas Race trucks super robby sst clipsal
SPEED Energy Formula Off-Road (Recurring Competition), Robby Gordon (Organization Founder), Adelaide (City/Town/Village), Adelaide 500 (Location), Auto Racing (Sport), Australia (Country), stadiumsupertrucks, adelaide, stadium, traxxas, Race, trucks, super, robby, clipsal
netwealth educational webinar - Applying a Silicon Valley mindset to your bus...netwealthInvest
During a netwealth educational webinar on June 23 2016, Audere Coaching's Stewart Bell shares why financial advisers as business owners need to apply a 'Silicon Valley mindset' to find big ideas that help efficiently scale their practices.
Watch Ospreys v Leinster Rugby - Europe - Pro12 2015 - rugby union on tv 2015...jayepanthen
http://rugbytv.msnfoxsports.org/?from-feb-23rd-rugby-live-link-230237 Watch Ospreys v Leinster Rugby - Europe - Pro12 2015 - rugby union on tv 2015 - rugby union live scores 2015
Watch Ospreys v Leinster Rugby, Europe, Pro12 2015, rugby union on tv 2015, rugby union live scores 2015
Robby Gordon Stadium Super Trucks Set For The 2015 Clipsal 500 Adelaide [2015...jayepanthen
http://v8tv.msnfoxsports.org/?23-feb-onwards-v8-supercars-live-here-2095 SPEED Energy Formula Off-Road (Recurring Competition) Robby Gordon (Organization Founder) Adelaide (City/Town/Village) Adelaide 500 (Location) 500 Auto Racing (Sport) Australia (Country) stadiumsupertrucks adelaide stadium traxxas Race trucks super robby sst clipsal
SPEED Energy Formula Off-Road (Recurring Competition), Robby Gordon (Organization Founder), Adelaide (City/Town/Village), Adelaide 500 (Location), Auto Racing (Sport), Australia (Country), stadiumsupertrucks, adelaide, stadium, traxxas, Race, trucks, super, robby, clipsal
netwealth educational webinar - An innovative way to advise 30-somethingsnetwealthInvest
Steve Crawford from Experience Wealth and Your Spending Coach presented at netwealth's educational webinar on February 11, 2016. The topic was around how to provide financial advice solutions for Gen X & Y.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
The Content Marketing Revolution - Print Buyers International ConferenceJoe Pulizzi
Keynote presentation by Joe Pulizzi given at the 6th Annual Print Buyers International conference at Graph Expo. In it, Joe discusses why the content marketing revolution is now and the 10 things you need to change in your content marketing process.
Using Content Marketing to Engage Business Ownersnyreport.com
View the archived webinar at http://www.nyreport.com/webinar.
When it comes to marketing to business owners, content marketing is quickly becoming the cornerstone of marketing plans. Why? Most business owners are growth oriented and constantly looking for ways to do things better, faster, and cheaper. Content can provide vendors with a compelling way to engage with business owners and their employees. If you can help them, you can engage them.
A presentation given at the University of Toledo on content marketing by Joe Pulizzi from the content marketing institute. Covers 10 reasons why many businesses fail with content marketing and includes some new research from the Content Marketing Institute.
Content Marketing: The Future is PublishingJoe Pulizzi
Presentation by Joe Pulizzi from the Content Marketing Institute about the concept that we are all publishers and gives 10 steps for evolving from a marketer to a publisher.
In today’s online marketing world, content is king. You already have knowledge your audience finds valuable – now you need to use this as an asset for growth. Original content is the vehicle to position your brand as a leading authority in your industry.
However, effective content marketing is a challenge. Consistently creating and distributing content that performs is a challenge for marketing teams of all sizes. In fact, Content Marketing Institute studies have found that only 38% of marketers in 2015 say that their organization is at least “effective” at content marketing.
This presentation covers the 8 steps to effectively building your brand’s influence using content marketing, including:
1) How to create content that is truly valuable to your audience
2) How to get your content published in influential sites your audience is reading
3) How to create content on a consistent basis with limited resources
4) What to do with this content to create significant and measurable ROI
Content Marketing for the Wine IndustryJoe Pulizzi
Presentation given by Joe Pulizzi, Junta42 for the National Wine Marketing conference in Geneva, Ohio. Presentation discusses how the new marketing for wineries is actually publishing, and gives 10+ ideas for wineries to steal as part of their own content marketing program.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
Robby Gordon Stadium Super Trucks Set For The 2015 Clipsal 500 Adelaide [2015...jayepanthen
http://v8tv.msnfoxsports.org/?23-feb-onwards-v8-supercars-live-here-2092 SPEED Energy Formula Off-Road (Recurring Competition) Robby Gordon (Organization Founder) Adelaide (City/Town/Village) Adelaide 500 (Location) 500 Auto Racing (Sport) Australia (Country) stadiumsupertrucks adelaide stadium traxxas Race trucks super robby sst clipsal
SPEED Energy Formula Off-Road (Recurring Competition), Robby Gordon (Organization Founder), Adelaide (City/Town/Village), Adelaide 500 (Location), Auto Racing (Sport), Australia (Country), stadiumsupertrucks, adelaide, stadium, traxxas, Race, trucks, super, robby, clipsal
Watch Robby Gordon Stadium Super Trucks To Race At The 2015 Clipsal 500 Adela...jayepanthen
http://v8tv.msnfoxsports.org/?23-feb-onwards-v8-supercars-live-here-2094 SPEED Energy Formula Off-Road (Recurring Competition) Robby Gordon (Organization Founder) Adelaide (City/Town/Village) Adelaide 500 (Location) 500 Auto Racing (Sport) Australia (Country) stadiumsupertrucks adelaide stadium traxxas Race trucks super robby sst clipsal
SPEED Energy Formula Off-Road (Recurring Competition), Robby Gordon (Organization Founder), Adelaide (City/Town/Village), Adelaide 500 (Location), Auto Racing (Sport), Australia (Country), stadiumsupertrucks, adelaide, stadium, traxxas, Race, trucks, super, robby, clipsal
netwealth educational webinar - Applying a Silicon Valley mindset to your bus...netwealthInvest
During a netwealth educational webinar on June 23 2016, Audere Coaching's Stewart Bell shares why financial advisers as business owners need to apply a 'Silicon Valley mindset' to find big ideas that help efficiently scale their practices.
Watch Ospreys v Leinster Rugby - Europe - Pro12 2015 - rugby union on tv 2015...jayepanthen
http://rugbytv.msnfoxsports.org/?from-feb-23rd-rugby-live-link-230237 Watch Ospreys v Leinster Rugby - Europe - Pro12 2015 - rugby union on tv 2015 - rugby union live scores 2015
Watch Ospreys v Leinster Rugby, Europe, Pro12 2015, rugby union on tv 2015, rugby union live scores 2015
Robby Gordon Stadium Super Trucks Set For The 2015 Clipsal 500 Adelaide [2015...jayepanthen
http://v8tv.msnfoxsports.org/?23-feb-onwards-v8-supercars-live-here-2095 SPEED Energy Formula Off-Road (Recurring Competition) Robby Gordon (Organization Founder) Adelaide (City/Town/Village) Adelaide 500 (Location) 500 Auto Racing (Sport) Australia (Country) stadiumsupertrucks adelaide stadium traxxas Race trucks super robby sst clipsal
SPEED Energy Formula Off-Road (Recurring Competition), Robby Gordon (Organization Founder), Adelaide (City/Town/Village), Adelaide 500 (Location), Auto Racing (Sport), Australia (Country), stadiumsupertrucks, adelaide, stadium, traxxas, Race, trucks, super, robby, clipsal
netwealth educational webinar - An innovative way to advise 30-somethingsnetwealthInvest
Steve Crawford from Experience Wealth and Your Spending Coach presented at netwealth's educational webinar on February 11, 2016. The topic was around how to provide financial advice solutions for Gen X & Y.
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesJoe Pulizzi
Presentation from Joe Pulizzi of the Content Marketing Institute on the 12 ways that companies go wrong with content and how they can fix them in order to drive more interest for sales. Includes case studies, research and insights into why marketers need to act like publishers.
The Content Marketing Revolution - Print Buyers International ConferenceJoe Pulizzi
Keynote presentation by Joe Pulizzi given at the 6th Annual Print Buyers International conference at Graph Expo. In it, Joe discusses why the content marketing revolution is now and the 10 things you need to change in your content marketing process.
Using Content Marketing to Engage Business Ownersnyreport.com
View the archived webinar at http://www.nyreport.com/webinar.
When it comes to marketing to business owners, content marketing is quickly becoming the cornerstone of marketing plans. Why? Most business owners are growth oriented and constantly looking for ways to do things better, faster, and cheaper. Content can provide vendors with a compelling way to engage with business owners and their employees. If you can help them, you can engage them.
A presentation given at the University of Toledo on content marketing by Joe Pulizzi from the content marketing institute. Covers 10 reasons why many businesses fail with content marketing and includes some new research from the Content Marketing Institute.
Content Marketing: The Future is PublishingJoe Pulizzi
Presentation by Joe Pulizzi from the Content Marketing Institute about the concept that we are all publishers and gives 10 steps for evolving from a marketer to a publisher.
In today’s online marketing world, content is king. You already have knowledge your audience finds valuable – now you need to use this as an asset for growth. Original content is the vehicle to position your brand as a leading authority in your industry.
However, effective content marketing is a challenge. Consistently creating and distributing content that performs is a challenge for marketing teams of all sizes. In fact, Content Marketing Institute studies have found that only 38% of marketers in 2015 say that their organization is at least “effective” at content marketing.
This presentation covers the 8 steps to effectively building your brand’s influence using content marketing, including:
1) How to create content that is truly valuable to your audience
2) How to get your content published in influential sites your audience is reading
3) How to create content on a consistent basis with limited resources
4) What to do with this content to create significant and measurable ROI
Content Marketing for the Wine IndustryJoe Pulizzi
Presentation given by Joe Pulizzi, Junta42 for the National Wine Marketing conference in Geneva, Ohio. Presentation discusses how the new marketing for wineries is actually publishing, and gives 10+ ideas for wineries to steal as part of their own content marketing program.
How To Plan And Build A Successful Content Marketing StrategyMichael Brenner
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
I really enjoyed presenting "How To Create Content That People Actually Want" because so much of the content we create is wanted by no one. Promotion. Propaganda. Tech Sheets. Brochures. Talking head videos.
http://www.b2bmarketinginsider.com/content-marketing/how-to-make-content-real-good-slides
I like challenging marketing and communications people to dream bigger, to create content people might even love to consumer and content they love to create. I enjoy showing them examples of how to do it.
DNA 2014 Content Marketing vs Advertising Marketing by Margaret Key (Burson-M...TNS_Australia
Content Marketing vs Advertising Marketing
‘Content is king!’ We have all heard this, but how well has content been managed given the explosion of channels and increased sophistication of consumer engagement with brands? In Australia, we see the US Federal Trade Commission more invested in what marketers are doing and brands that mislead consumers through native advertising may face legal action in 2014.
With greater scrutiny by consumers and regulators, is there a ‘sweet spot’ between content and consumer engagement? What is the difference in native and content marketing and what categories and brands are seeing the most impact and success? What trends are taking place that speak to the future of success for push-pull content delivery?
In this session, in highlighting specific brands and categories, we will review the best approaches to consumer engagement and the marketing way forward with particular focus on ‘taking the bland out of the brand.’
Learn more about our strategy services: http://newscred.com/learn-professional-services
This deck outlines the key factors for content marketing success, including:
- The core components of a content marketing strategy
- How to build a solid content marketing strategy
- How to utilize content across the buyer journey
- The content marketing roadmap
- How to conduct a content audit
- How to build your content marketing mission statement
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Sales and Marketing Executive's Workshop: Content Marketing for SalesJacquie Chakirelis
Jacquie Chakirelis and Amy Neumann from Advance Digital/Northeast Ohio Media Group offer advice and tips for sales organizations on implementing content marketing strategies to increase sales and develop better relationships with customers.
20 Steps to Becoming THE Publisher in Your IndustryJoe Pulizzi
Presentation from Joe Pulizzi given at the Ohio Growth Summit about Content marketing and how small businesses can learn to become THE information resource (publisher) for their industry to attract and retain customers.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Retirement income strategies during volatile and uncertain marketsnetwealthInvest
Michael Elsworth, Executive Director at Lonsec, joins us to discuss retirement income strategies during volatile markets, including his investment philosophy, the benefits and risks of different retiree income strategies and the advantages of combining income streams during times of uncertainty.
What does the coronavirus stimulus package mean for you and your clientsnetwealthInvest
Keat Chew, Netwealth Head of Technical Services, examines the Federal Government's stimulus package to simplify what matters most for you and your clients.
How clients are reacting to uncertainty and how best to deal with itnetwealthInvest
Drawing on CoreData's just completed research Andrew Inwood shares insights into how Australian investors are reacting to the coronavirus uncertainty and how advisers can best support clients in this environment.
2020, the latest developments in Environment, Social and Governance investingnetwealthInvest
In this presentation, we discuss current ESG themes, including regulatory changes and key environmental, social and governance factors that investors need to understand in 2020.
2020 Netwealth Roadshow - Next super steps with Keat Chew, Netwealth Head of ...netwealthInvest
With more than three decades of super asset growth behind us, Netwealth's Head of Technical Services, Keat Chew, presented four strategies that can be used to elevate superannuation advice in 2020 and beyond.
2020 Netwealth Roadshow - Evolving your service offering for high net worth c...netwealthInvest
At the 2020 Netwealth roadshow, we also presented our newest research paper: How to attract and retain high net worth clients.
With Australia now boasting around 266,000 high net worth individuals with highly complex financial profiles and a combined $2 trillion in investable assets (1) and only 39% having receive financial advice (2), there is considerable opportunity for you to serve this segment.
(1/2) Capgemini, World Wealth Report 2019. https://www.capgemini.com/news/world-wealth-report-2019/
Adapting to change: How to future-ready your practicenetwealthInvest
To help you adapt and benefit from future trends, Jason Andriessen, managing director of Coredata, explores what you should be doing to position your business for growth and success.
Roger Montgomery, founder and chief investment officer at Montgomery Investment Management shares his key market insights and opportunities for equity investors in 2020.
1. Has the Australian equity market already been priced in a lower for longer environment
2. What are the risks for equity investors in 2020?
3. The advantages of a flexible investment strategy across sector, size and equity/cash
Practical steps to building an estate planning offeringnetwealthInvest
If you're looking to grow your business and strengthen client relationships then you may wish to consider the role estate planning has on your value proposition.
In this presentation Brandon Thompson, CEO of Yodal, will demonstrate the practical benefits of an estate planning offering and outline why advisers are well placed to capitalise on this commercial opportunity.
Learn from David Smorgon OAM, CEO of Pointmade, as he guides you through the process of transitioning a family-owned business, sharing his experiences from Smorgon Consolidated Industries, one of Australia’s largest family businesses.
The rise of Global Listed Infrastructure and why now?netwealthInvest
Globally, billions of people rely on infrastructure to live their lives, from the toll roads they drive on, the electricity that powers their homes and the water they drink.
Global investment in infrastructure is increasing, with $70 trillion expected to be invested by 2035, making this an asset class too large to ignore.
In this webinar, Gavin Peacock, Senior Research Analyst at CBRE Clarion Securities, will share his insights on global infrastructure as an asset class within portfolios, and its unique features.
Create a strategic roadmap for 2020 and beyondnetwealthInvest
Learn from Brad Fox, Managing Director at SmartBrave Consulting, as he guides you through the process of creating an effective strategic roadmap to not just future-proof your business, but a strategy to thrive in 2020 and beyond.
Why emerging markets are too important to ignorenetwealthInvest
Learn how the emerging middle class may impact infrastructure for decades to come and what investment opportunities this may result in from Sarah Shaw, Global Portfolio Manager and CIO at 4D Infrastructure
Discover how to unlock the most powerful tool in your saleskit - "stories" with Eleece Quilliam, National Manager of Invesco Consulting Australia.
Learn from Eleece how highly-effective advisers use 'StorySelling' to help them establish stronger personal connections and convert more prospects.
Build a resilient portfolio for all stages of the economic cyclenetwealthInvest
Learn strategies in building your portfolio for any economic condition from John Owen, Portfolio Specialist at MLC Investment Management, as he reviews current market and economic circumstances and provides investment portfolio solutions that are appropriate for a world that will continue to evolve in unpredictable ways.
The likely impacts of AI on your business and financial advicenetwealthInvest
With so much industry speculation, it can be difficult to determine if Artificial Intelligence (AI) will result in the end of financial advice as we know it or unlock a new universe of possibilities for advisers.
In this webinar Joel Robbie, co-founder and CEO of Nod, will help you understand the true and likely impact of this technology on your business and provide you with practical tips to navigate and capitalise on any change.
Marketing strategies to communicate your value effectivelynetwealthInvest
Learn marketing strategies to help you communicate and demonstrate your value effectively so clients understand why they shouldn't live with out you, with Kim Payne - founder of 9rok Consulting.
Explore what changes your business may need to make to better attract, retain and advise the Gen X&Y market with Steve Crawford, CEO of Experience Wealth – a business that deals exclusively with Gen X&Y clients.
Identify small cap stocks that will last the distancenetwealthInvest
Australian small cap stocks can be a popular investment due to their higher growth potential over large cap stocks. If you’d like to gain exposure to small cap stocks, this webinar by Aberdeen can teach you how to identify high-quality businesses that can last the distance.
Australian investor trends every financial adviser should knownetwealthInvest
Discover how 1,000 Australian investors are managing their portfolios and their views on investment advice, emerging investment themes such as ESG, and the effect of technology on investing, from Andy Sowerby, Managing Director of Legg Mason Australia and New Zealand.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
21. So what is content marketing?
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly defined
audience – and, ultimately, to drive profitable customer
action.
The Content Marketing Institute
22. Chipotle is a Mexican restaurant chain that uses high quality raw ingredients and
classic cooking in a “fast-food” category. Over the years they have used their
cups and bags as a means of sharing their sense of humour, thoughts, and
ideas.
Recently, The Cultivating Thought series continues this tradition, presenting
the words and whimsy of thought-leaders, authors and comedians through
unique, you’ll-only-find-them-here essays, each illustrated by a different artist.
#CultivatingThought
24. SugarMamma
Started in January 2015, SugarMamma
is an online money and wellbeing
website created to empower women so
they can establish their financial
freedom.
Created by Canna Campbell, a
financial adviser, the content is
presented in short video format
covering a variety of topics from getting
rid of credit card debt to understanding
passive income to budget friendly
decorating and design.
To date the YouTube channel has over
35k followers.
26. Backcountry is a online retailer that sells equipment for camping, hiking and
fishing outdoor activities.
They tell backstories of some of the products they sell, where they interview
executives, staff and personalities who tell their outdoor adventure story. These
stories are articles or short videos that are informational and inspirational.
28. TD Ameritrade is one of America’s largest online trading websites. They have
been doing content marketing for years via their thinkMoney quarterly magazine.
Creatively branded “the only reason to stop trading” it provides imaginative
trading ideas, great writing, and expensive photography into 40 pages of trading
know-how, tips, and at as they put it: “least one reason to turn off your trading
station for 30 minutes.”
It reaches over 200k readers who spend an average of 45 minutes reading it.
TD Ameritrade
29. Montgomery Investment
Management has 4 funds
spanning Australian and
international investments.
The business is supported by a
blog whose authors work at the
business as analysts and portfolio
managers.
It looks to provide every-day
Australians with investment ideas
and insights. The content is
largely articles and a weekly video.
30. BrighterLife is an online
money, health and wellness
publications created by Sun
Financial to help Canadians
make better-informed
financial decisions. It
doesn’t pitch Sun’s
products, but instead seeks
to become a trusted source
of financial advice. The
content is presented in
multiple formats including
guest blogs, videos and
attractive infographics.
31. 27 MILLION
PIECES OF CONTENT
ARE SHARED EVERY DAY
People are
not limited
in choice by
where and
what they
consume
There is a
content
option for
every
desirable
need
329 MILLION
PEOPLE READ BLOGS
EVERY MONTH
34. I use the
internet
for my
needs
My accountant provides me
all the help I need
I have a comsec
account and am
with an industry
fund
I have an financial
adviser, she is
great
I have just moved, so am
looking for an adviser
closer to me
35. Day to
day tips
please
I want to understand what
I am investing in
I like to feel I have
some level of
control
I need new
investment ideas
I prefer to leave things to
the experts
40. AUDIENCE
CONTEXT
CHALLENGE
CELEBRATION
Audience: Who is
the reader?
Context: Why
should the reader
care? Introduce the
characters, the
challenge and some
background.
Challenge: What
were the obstacles?
What were the doubts
and fears? How were
they overcome?
Celebration:
A happy or at least
positive ending.
What did we learn?
What feelings do you
want your audience
to have?
41. The art of (visual) storytelling
Source: http://visualstorytelling.newscred.com/the-four-principles/p/1
47. 82% OF CONSUMERS FEEL MORE POSITIVE ABOUT
A COMPANY AFTER READING CUSTOM CONTENT.
INTERESTING CONTENT IS ONE OF THE MAIN
REASONS PEOPLE FOLLOW BRANDS ON
SOCIAL MEDIA.
MILLENNIALS EXPECT BRANDS TO DEVELOP
CONTENT FOR THEM, WITH 80% WANTING TO
BE DIRECTLY ENTERTAINED THROUGH
CONTENT MARKETING.
48. DIGITAL MARKETING IS HARD
STORY TELLING IS EASIER,
WE DO IT EVERYDAY
STORY TELLING DIGITALLY
IS DIGITAL MARKETING
49. Articles / Inspiration
• 14 Examples of Truly “Epic” Content: How Does Yours Stack Up?
• How to assemble a high converting eBook
• Infographic cheat sheet layout
• 10 exceptional B2B content marketing examples
• The power of visual storytelling
• Law firms – the surprising new adopters of content marketing
• The 6 kinds of stories
• Storytelling 101: 3 Tips for Creating Compelling Content Marketing
• Contently - The finance issue
• How the Insurance Industry Is Taking Content Marketing By Storm
• Creative Content Marketing for Financial Services: 3 Examples
• How Guardian Life Uses Content to Reach Millennials
Example financial adviser newsletters/blogs
• Barefoot investor
• Rockstar finance
• Behaviour Gap
• Aspen Leaf Partners
• The best money blogs
Tools
• Simple, graphic design software - Canva
• Content marketing checklist
• Customisable eBook templates
• Creating Your First Big Rock: A Step by Step Guide for Marquee
Content
• 10 Free infographic templates
• Step-by-Step Guide to Writing Case Studies
• The Ultimate Content Strategist Playbook: Evangelizing Content
and Setting Yourself Up for Success
• A Proven Marketing Strategy and Plan for Financial Advisors
• Stock photo website #1 – inexpensive
• Stock photo website #2 – medium cost
• Stock photo website #2 – high end
Content marketing newsletters/blogs
• Contently
• Content Marketing Institute
• Raconteur
50. netwealth Educational Series
DISCLAIMER
FOR FINANCIAL ADVISER USE ONLY
This information has been prepared and issued by netwealth Investments Limited (“netwealth”), ABN 85 090 569 109, AFSL 230975, ARSN 604 930 252 for the general information of its
advisor clients only. It is a general summary only and contains opinions on some publically released information and is not advice.
While care has been taken in the preparation of this information (using sources believed to be reliable and accurate), netwealth does not warrant or represent that the information is
accurate, complete or current. netwealth, any other member of the netwealth group of companies, their officers, employees or representatives will not be liable for any loss or damage
suffered by any person arising from reliance on any of this information. Anyone proposing to rely on or use the information should first obtain appropriate independent professional advice.
Editor's Notes
Does this surprise anyone?
Survey monkey:
61% of people admit to using their mobile phones while going to the bathroom.
43% of people admit to using their phone in the bathroom multiple times a month.
44% admit to hearing a toilet flush on the other end.
49% of people read text messages while in the bathroom.
92% of respondents checked social media on the phone in the past month.
30% even answered the phone while in the bathroom.
31% stayed in the bathroom longer than necessary to finish activity on their phone. I'm guilty of this one!
9% of users admitted to dropping their phone at one point in the toilet!
thinkMoney® is our award-winning quarterly magazine, here in electronic form. Full of cool tips and trading tool how-to's and fresh thinking, you can read it online now or download it and save it for later. Whatever you decide, it's fast reading you're sure to love. Let us know what you think. Email us at thinkmoney@tdameritrade.com.
How to guides and checklists
Data visualisation
Podcasts
Target audience
What are their demographics
Target audience
Where are they in the buying/client cycle?
Target audience
What are their attitudes and financial needs
Segment into 4-6 manageable groups
Pick one to start with
Find one big idea that can be cut up into smaller piece
Aim for originality
Research
Put yourself in your audiences shoes
Read publications they may read
Look at your competition/peers
Here are three tips that will elevate your content marketing from textbook to must-read:
1. Introduce us to a hero.
The vast majority of products and services are intended for use by people. And people like to read about people. While cars are pretty fascinating machines, for example, the story of a dad mastering the carpool with the savvy of a professional racecar driver is one that is instantly relatable. Create a character that the members of your audience understand, aspire to be, or would love to meet, and you can create a near-instant connection that will pull them into your story.
2. Set the stakes.
It is likely that your product or service is intended to solve a problem of some sort. Perhaps you don't think of it as a "problem," but maybe you should. All great stories include a conflict that the hero must overcome. While your product might not disarm a bomb before the bus explodes, you need to think like your customer and figure out what's at stake (and how you can help prevent imminent disaster!). A harried single mom has two kids and no insurance, but you are there to help her quickly, easily keep her family safe. No need to sell your audience on why you are better than the rest. Instead, hook your audience with a plot that matters.
3. Pay off.
There is nothing more frustrating than falling in love with a character, fighting alongside as he or she battles through 300 pages or a couple of hours of plot, and then pfffffft, the story fizzles out with a trite ending or, worse, no ending at all. If you've captured the attention of your audience, do not waste their time, even if they're reading a 500-word blog post or watching a one-minute informational video. Bachelor Brad finds his dream pad on the beach but finds himself out of his depth on décor. Your website offers tools that let him upload photos and see how furniture will look, and customer support provides great advice filled with humor. Brad ends up with not only the pad of his dreams, but also has an epic housewarming and gets the surfer girl, too. Deliver an ending that satisfies and, along the way, demonstrates the value of your products or services to your audience.
You might not view your business as the stuff of blockbuster ads, much less major motion pictures. However, when you think about your customers as real people with real problems--catastrophic or mundane--and the way your product can help them, you will begin to see the stories in your work. Tell those stories, and you'll create great content marketing.
Stock photos suck –
Never before has the human race been better at spotting a fake. Getty Images Director of Visual Trends, Pam Grossman, confirms: “The viewer’s eye has become a lot more sophisticated,” and what it wants — above all — is something real.
In the age of the selfie, people want something that speaks to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. People want the unpredictable, but familiar at the same time. They want real, candid moments from everyday life. Moments that speak to the human experience. That’s the kind of connection that secures a strong and stable bond.
Build re-suable assets
https://www.youtube.com/watch?v=3aEvjuPbgQo
http://contentmarketinginstitute.com/2015/03/buy-in-conversation-content-marketing/
Content is essential to supporting loyal, trusting relationships between brands and consumers.
82% of consumers feel more positive about a company after reading custom content. (Demand Metric, 2014)
90% of consumers find custom content useful. (Demand Metric, 2014)
61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council, 2011)
Content dominates consumers’ online experiences.
50% of consumer time online is spent engaging with custom content. (HubSpot, 2013)
Content marketing helps create the engaging experiences that customers seek and helps develop deeper connections between brands and consumers.
64% of people say the customer experience is more important than price in their choice of a brand. (Gartner, 2014)
By 2020, that customer experience will overtake price and product as the key brand differentiator. (Gartner, 2014)
70% of consumers say content marketing makes them feel closer to the sponsoring company. (Roper Public Affairs, 2012)
Content is a leading driver of brand engagement on social media and motivates consumers to take action.
Interesting content is one of the main reasons people follow brands on social media. (Demand Metric, 2014)
60% of people are inspired to seek a product after reading content about it. (Demand Metric, 2014)
Content also is becoming increasingly essential for targeting younger demographics.
Millennials expect brands to develop content for them, with 80% wanting to be directly entertained through content marketing. (Edelman, 2012)
B2B audiences have also embraced content marketing and incorporated it into their purchasing process.
80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Roper Public Affairs, 2012)
75% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. (Demand Gen Report, 2014)
The average B2B buyer has completed 57% of the purchase process before engaging a vendor’s sales team. (CEB/Google, 2012)