The band's logo uses a red circle symbolizing a target to create a recognizable brand that works with their "heart target" logo. The helmet reflects a war theme of protection and fighting that is also present on the album, while contrasting feathers create a delicate atmosphere that contrasts with the idea of war. The vulnerable pose looks like she has been sleeping and works well with the album title.

1. Use of logo creates a recognisable brand for the band. The red circle symbolises a target which works with the ‘heart target’ logo. The helmet reflects a war theme. Protection and fighting is also a theme for the album. The feathers create a delicate atmosphere which contrasts with the idea of war. The pose is very vulnerable and it works well with the title of the album because it looks as if she has been sleeping.