Kidulthood
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The document discusses analyzing the representation of youth in the films "Kidulthood" and "The Lambeth Boys" through various cinematic techniques. It suggests examining how techniques like camera angles, editing, dialogue, voiceovers, and characters construct the representations of youth and how these representations may impact different audiences. It also provides YouTube links to scenes from the films and songs to analyze the messages and depictions of youth over time.
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Goodwins theory analysis
Goodwin analyzed music videos and developed 6 categories that videos typically fit into: intertextuality, artist close-ups, star iconography, voyeurism, music and visuals, and lyrics and visuals. Star iconography represents artists through branding, style, or brand values. Voyeurism exposes audiences to revealing clothing or intimate settings. Music and visuals correlate visuals to illustrate, amplify, or contradict the music. Artist close-ups familiarize audiences with new artists. Intertextuality references other works. Lyrics and visuals illustrate or amplify the song lyrics.
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The document discusses 6 key elements to consider when analyzing music videos: 1) Genre characteristics, 2) Demands of the record label, 3) Visuals and lyrics, 4) Notions of looking, 5) Visuals and music, and 6) Intertextuality. It provides details on each element, such as how genre characteristics dictate common conventions like dance routines in pop songs. It also explains how visuals are often linked to lyrics to create different perspectives or contradictions, and how the relationship between visuals and music aims to illustrate, amplify or contradict the song.
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Music Directors
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The document discusses feedback received from focus groups on a student's music video idea and final product. For their original idea of remaking Queen's "I Want to Break Free" music video, focus groups liked the drag parody and social commentary, but felt the original was too long. The students cut down on instrumental sections and developed a synopsis with 3 short story arcs parodying popular shows. A second focus group responded positively to the synopsis. The final video received praise for its humorous drag opening and maintaining humor and awkward dancing throughout.
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Ray Kay is a Norwegian film director and music video producer known for working with major artists like Lady Gaga and Beyoncé. His videos often use green screen techniques to transport viewers to fantastical worlds.
Philip Andelman is an American music video director who often represents female artists like Kelly Rowland and Beyoncé in a sexual manner through camera angles and close-ups of body parts.
David Fincher is a renowned American filmmaker who applies his dark, stylish style to music videos for legends like Michael Jackson and The Rolling Stones. He treats music videos like short films.
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The document discusses several music video directors including Ray Kay, Philip Andelman, David Fincher, and Michael Bay. It provides biographical details and analyzes some of their directorial styles. Ray Kay is known for his extensive use of green screens. Philip Andelman often represents women in a sexual nature through camera angles and shots. David Fincher's videos have the style of short films and use dark, stylish moods. Michael Bay portrays women as sex objects in some of his videos and uses a wide range of shots influenced by his filmmaking career.
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Andrew Goodwin proposed a theory in 1922 involving 5 characteristics of music videos:
1) Genre characteristics are demonstrated through stereotypical events depending on the genre.
2) There is a relationship between the music and visuals, with visuals representing the lyrics.
3) Record labels demand close-ups of artists to entice audiences and promote sales.
4) Videos frequently reference the notion of looking through seductive portrayals and male gaze.
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1. Music videos relate to their musical genre through visual elements like a rock band's stage performance or glamorous imagery capturing the era as seen in Duran Duran's "Rio" video.
2. There is typically a relationship between the lyrics and visuals as seen in Pink Floyd's "Brick in the Wall" which depicts bricks being added to match the song's lyrics.
3. The music and visuals also relate through elements like changing lighting syncing with the music's changes as in Queen's "Bohemian Rhapsody" video.
History of music videos.
Music videos have evolved significantly since the late 19th century. Early music videos in the 1890s were still images projected with live songs, while videos in the 1920s and 1930s featured dancers and singers in short musical films and films incorporating music and song. In the 1960s, the Beatles pioneered the concept of promotional music videos. The launch of MTV in 1981 brought music videos to mass audiences and transformed the industry. Music video budgets and production values increased greatly in subsequent decades, with some major artists spending over $1 million per video by the 1990s. New technologies in the 2000s like YouTube democratized music video sharing but also contributed to their decline on television.
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Goodwin's theory analyzes several elements of music videos including links between lyrics and visuals, genre characteristics, notions of looking, demands of record labels, and narrative/concept-based elements. Lyrics in the example video directly relate to what is shown, displaying genre traits like wealth and women. Notions of looking present women as objects and direct the audience's gaze. The record label influences elements like product placement and featuring other artists. While performance is minimal, the narrative story is told through a linear progression enhanced by the lyrics.
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The document discusses how the media product illustrates, expands on, and challenges conventions of real music genres and album covers. It aims to visually portray the lyrics of typical teenagers' experiences before university through illustrations. Lip syncing and eye contact are discussed as techniques that can enhance audience connection by making the story more personal and authentic.
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This document provides instructions for a listening and reading comprehension activity on the song "Titanium" by David Guetta. Students are asked to watch the music video for the song, read and translate the lyrics, and then read the artist's biography on Wikipedia to answer multiple choice questions. The questions cover details about Guetta's real name, birthplace, occupation history, album releases, and personal life.
Andrew Goodwin Theory
Andrew Goodwin proposed a theory in 1922 involving 5 characteristics of music videos:
1) Genre characteristics are demonstrated through stereotypical events depending on the genre.
2) There is a relationship between the music and visuals, with visuals representing the lyrics.
3) Record labels demand close-ups of artists to entice audiences and promote sales.
4) Videos frequently reference the notion of looking through seductive portrayals and male gaze.
5) Videos often include intertextual references to film, TV, and popular culture.
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This document discusses the technical codes and conventions of music videos. It covers the early history of music videos from the 1920s through the 1970s. It then analyzes elements like camerawork, editing, effects, and intertextuality. Common techniques discussed include fast cuts, split screens, references to other works, and the increasing use of film elements. Directors are also noted as drawing from cinema and other media in their music video work.
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The music video has evolved significantly since its origins in 1935. It began as artistic, color films meant to accompany songs but soon became a way for artists to promote themselves and their music. Over time, music videos grew more elaborate, incorporating dancing, close-ups of artists, and attractive models to appeal to broader audiences. Some controversial videos have been banned for depicting obscene or graphic content. Additionally, the rise of video sharing sites like YouTube has reduced viewership and revenue from music television channels, leading them to air other programming. Going forward, music videos are likely to maintain lower production budgets while encouraging more fan participation and interactive elements.
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Krept & Konan are a British rap duo from South London who formed in 2005. They released their debut mixtape in 2010 and have since seen success with songs like "Don't Waste My Time" and "My Story." They have toured internationally and released two albums. Their YouTube video for "Freak of The Week" has over 50 million views.
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Rap album covers typically feature images of the artist looking directly at the camera to promote themselves and generate profit, as seen on albums by 50 Cent, Eminem, Drake, and Kanye West. However, artists may do this because fans expect and want to see the artist on the cover. In contrast, rock album covers tend to use more expressive, symbolic images rather than featuring the artist, as a way to convey specific meanings and stay less mainstream. Examples given are the Velvet Underground's banana cover and Nirvana's Nevermind cover of a baby underwater.
Mv notes
Kid Rock targets stereotypical American rockers, straight males, and rock fans in his music videos. His brand presents him as wild, free, loud, and out there with a redneck persona that plays into stereotypes. His music videos have fast-paced shots that fit the fast style of his songs. The videos can either literally illustrate the song lyrics and themes or build on them to further develop the messages.
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Audience representation auteurs
Music videos can target different audiences - while some appeal more to teenagers, others aim for older viewers through themes in the videos. Since their inception, music videos have strongly influenced popular culture through their style and content. With digital TV and sites like YouTube, music videos now target niche audiences and allow unsigned bands to find mainstream success by self-publishing their videos online. Certain directors have become known as "auteurs" of the music video format due to their distinctive styles of camerawork, editing, and other techniques. User-generated content has transformed conventions by introducing a more DIY aesthetic.
Andrew goodwin
1. Music videos relate to their musical genre through visual elements like a rock band's stage performance or glamorous imagery capturing the era as seen in Duran Duran's "Rio" video.
2. There is typically a relationship between the lyrics and visuals as seen in Pink Floyd's "Brick in the Wall" which depicts bricks being added to match the song's lyrics.
3. The music and visuals also relate through elements like changing lighting syncing with the music's changes as in Queen's "Bohemian Rhapsody" video.
History of music videos.
Music videos have evolved significantly since the late 19th century. Early music videos in the 1890s were still images projected with live songs, while videos in the 1920s and 1930s featured dancers and singers in short musical films and films incorporating music and song. In the 1960s, the Beatles pioneered the concept of promotional music videos. The launch of MTV in 1981 brought music videos to mass audiences and transformed the industry. Music video budgets and production values increased greatly in subsequent decades, with some major artists spending over $1 million per video by the 1990s. New technologies in the 2000s like YouTube democratized music video sharing but also contributed to their decline on television.
Pitch
Dawn and Billy have chosen to create a music video for the song "Just One Yesterday" by Fall Out Boy. They chose this pop punk song because they both like the genre and band. Their video will take inspiration from Bastille's "Pompeii" video in its themes of escape and apocalypse. Their fictional band is called Royal Outcast and has a style similar to bands like Panic! At The Disco and My Chemical Romance. Their target audience is teens and young adults who like alternative music. Their potential video idea follows a man surviving alone in a post-apocalyptic world who later finds a group including a woman he knew.
Task 5
Andrew Goodwin is a theorist who has researched music videos for many years. He believes that traditional narratives do not always apply to pop videos. In 1992, he released a book called "Dancing in the Distraction Factory" which listed some of the codes and conventions that music videos follow. The book discusses how music videos tend to not follow traditional narratives and instead focus on the song itself. It also notes that videos commonly feature singers looking at the camera and breaking the fourth wall. Goodwin identified three types of relationships between songs and videos: illustration, amplification, and disjuncture.
The goodwin seven
Andrew Goodwin is considered the first postmodern theorist of music videos. He identified seven codes and conventions that are commonly seen in music videos. The "Goodwin Seven" include: 1) Demonstrating genre characteristics; 2) Having a relationship between lyrics and visuals; 3) Having a relationship between music and visuals; 4) Including close-ups of the artist as demanded by the record label; 5) Developing recurring motifs or visual styles; 6) Referencing the notion of "looking" through screens or voyeuristic treatment of the body; 7) Including intertextual references to films, television and popular culture. These seven elements provide a framework for analyzing and understanding music videos.
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Initial research completed before any planning of music video began. Including my knowledge with a brief overview of music video's, textual analysis', the link between visuals and rhythm, Promo Vs Art, Institutions, Controversy and Narrative.
The purpose of this assignment is to critically watch and review.docx
The purpose of this assignment is to critically watch and review a movie with popular culture themes/symbols in terms of the sociological perspective and cultural theories.
Many say art imitates life, and we see a reflection of our society and its values in art and entertainment. Others say life imitates are many of our behaviors and values are modeled after what we see in art and entertainment. Either way, you will find examples of popular culture in the movies.
Instructions:
1)
Select a movie
: For this assignment, you will need to select one movie. Even if it is a movie you have seen before, you need to re-watch the movie with a critical eye towards the social construction of reality and illustrations of other sociological/cultural concepts. If you would like to analyze a movie that is not on the list, please send me a message to clear it with me.
Suggested Movie Options:
Hotel Rwanda
Brazil
Million Dollar Baby
Office Space
Gandhi
Boys Don’t Cry
The Village
Cape Fear (deNiro version)
Mystic River
Last Samurai
Mothman Prophecies
Traffic
The Wall
Glory
Stepford Wives
Pretty in Pink
Hoop Dreams
The Terminal
The Breakfast Club
It’s a Wonderful Life
Bowling for Columbine
Grapes of Wrath
Pretty Woman
The Hours
To Kill a Mockingbird
Citizen Kane
Cabin Fever
Clockwork Orange
Fight Club
Radio
Crash
Nosferatu
Titanic
The Gods Must be Crazy
Taxi Driver
Coming to America
American History X
Roger & Me
Fight Club
Inherit the Wind
Dead Poet’s Society
Mona Lisa’s Smile
Bullworth
Life is Beautiful
American Beauty
Lord of the Flies
The Truman Show
The Matrix
With Honors
Affluenza
Erin Brokovich
Working Girl
Risky Business
Baby Boom
Rain Man
Philadelphia
Dogma
Chocolat
Parenthood
Shawshank Redemption
Last Castle
Witness
Meet Joe Black
2)
Analyze the movie:
After watching the movie, you will write a
4-6 page review
, consisting of:
a) intro paragraph noting the relevance of the movie to the course
b) one page description/summary of the contents of the film
-How was the story presented?
-------i.e. flashbacks, sequential, from a particular character's point of view, etc.
-What was the intention of the film and/or filmmaker?
-------Was this intention fulfilled or met?
-Did the way the movie was produced and presented affect the content?
-Were there specific scenes or occurrences, which stood out as being essential to the development of the story and/or to your understanding of it?
-Major substantive points of the movie?
-Any secondary points made?
-Any 'unintentional' results of the movie?
c) 0.5-1 page in which you discuss how popular culture themes were constructed in the movie
use at least 3 examples
d) 1-2 pages in which you
use at least 4 sociological/pop cultural concepts
covered in this course to analyze the movie
(cite class materials as you do so)
e) Analyze which issues emerged as the strongest...as the weakest?
f) Briefly compare the popular culture theme ...
Kidulthood case study
This document provides an overview and analysis of the 2006 film Kidulthood. It examines how the film represents teenagers and issues they face, through its characters, dialogue, scenes of violence and tension, and stylistic techniques. Key points made include that the film aims to authentically portray real life for 15-year-olds, generates tension through interactions between groups in the opening scene, and uses elements like lighting, sound and editing to create atmosphere during impactful moments. The film can be seen as depicting a "rite of passage" as characters like Trife and Alisa undergo experiences that mark their transition to adulthood.
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2) Triangle Bike Share concept and brand developed as part of entrepreneurship studies focusing on bike sharing.
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This document discusses the action-adventure film genre and how it has changed over time. It defines the genre and provides examples of iconic films. It then analyzes how technology, representation, audiences, and narratives in action-adventure films have evolved from earlier eras to modern times. The document suggests students watch clips from different eras to compare how the genre has changed and the external factors like technology and society that have influenced this change.
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