🚀 Elevate Your Brand with a Touch of Magic! 🌟 As a passionate Solutions Specialist at Pure Magic, I'm here to turn your vision into a captivating brand story. Let's collaborate and create a narrative that leaves a lasting impression. Your brand, our expertise - a match made in marketing heaven! 💡✨ #BrandAlchemy Ignoring the Importance of Digital Marketing: When a business neglects the significance of digital marketing, it inadvertently places itself at a significant disadvantage in today's competitive landscape. Firstly, it misses out on a vast and highly engaged online audience. With a substantial portion of the world's population now active on the internet, failure to establish an online presence means forfeiting the opportunity to connect with potential customers. This absence leads to reduced brand awareness, making it harder for the business to establish itself in the minds of consumers. Furthermore, overlooking digital marketing means overlooking valuable data and analytics. Digital platforms provide businesses with a wealth of information about their audience's behavior and preferences. Ignoring this data means missing out on the chance to tailor products, services, and marketing efforts to better meet customer needs. Without these insights, businesses may struggle to stay relevant and responsive to evolving market trends. In addition, failing to engage in digital marketing can lead to a lack of competitive edge. In a world where competitors are actively vying for the attention of online consumers, a business that does not participate in this arena is bound to fall behind. Competitors who embrace digital marketing strategies are likely to capture a larger share of the market and establish themselves as leaders in their respective industries. Advantages of Proper Digital Marketing: Conversely, when a business invests in proper digital marketing strategies, it unlocks a multitude of advantages that can propel it to new heights. Firstly, it expands the business's reach and visibility. Through targeted advertising, social media engagement, and search engine optimization, a business can connect with a wider audience and increase brand exposure. This heightened visibility not only attracts potential customers but also strengthens the business's overall online presence. Digital marketing also provides the opportunity for personalized customer interactions. Through techniques like email marketing and social media engagement, businesses can communicate directly with their audience, addressing their specific needs and concerns. This personalized approach builds trust and loyalty, fostering long-term relationships with customers. Furthermore, proper digital marketing allows for precise measurement and analysis of marketing efforts. Businesses can track the performance of campaigns in real-time, enabling them to adapt strategies for optimal results.

1. Contact
scaria.aju08@gmail.com
www.linkedin.com/in/aju-skaria
(LinkedIn)
Top Skills
Customer Satisfaction
New Business Development
Multi-Channel Marketing
Languages
English (Professional Working)
Kannada (Elementary)
Arabic (Elementary)
Malayalam (Professional Working)
Hindi (Professional Working)
Tamil (Elementary)
Certifications
The fundamentals of Digital
Marketing
Basics of Investment Management
Fundamentals of SPSS
C++
Essential Microsoft Excel for
Business
Aju Skaria
Solutions Specialist @ Pure Magic | Sales & Marketing | Digital
Growth | BNI Member
Dubai, United Arab Emirates
Summary
I am a Solutions Specialist at Pure Magic Exhibitions & Conference
Organizing, where I create and implement 360° digital marketing
strategies for organizations to expand their digital presence
and achieve their goals. I have expertise in branding, campaign
creation and management, influencer onboarding and planning,
lead generation and nurturing, and B2B marketing, among other
skills. I have successfully delivered multiple projects for clients
across various industries, such as AEC, Chemical & Processing,
Manufacturing, Oil & Gas, Power, and Solar, increasing their user
retention, engagement, and conversion rates.
I hold a PGDM in Marketing, International Business, and Human
Resource from Rajagiri Centre for Business Studies, and a BCom in
Finance from Kristu Jayanti College Autonomous. I am passionate
about improving the quality of life for all living organisms, and I am
committed to reducing the risk of human extinction by reinforcing
humanity. I see value in all lives and I seek to collaborate with like-
minded professionals and organizations that share my vision and
values. I am always eager to learn new skills and technologies, and I
am constantly looking for opportunities to grow and challenge myself.
Experience
Pure Magic Exhibitions & Conference Organizing
Solutions Specialist
August 2022 - Present (1 year 4 months)
Dubai, United Arab Emirates
As a Digital Marketing Solution Specialist in Design Magic, my role entails a
comprehensive approach towards driving business growth and success in
the digital space. Beginning with thorough market research, I specialize in
generating leads, identifying key opportunities for organizations to expand
their digital presence, and creating a bespoke 360° digital marketing strategy
tailored to their specific requirements.
Page 1 of 4

2. My expertise also extends to developing and implementing brand guidelines
and executing planned strategies, while ensuring that all concepts align with
the organization's objectives and that we maximize the desired results.
I am privileged to have had the opportunity to work with an impressive range of
clients, including Oxygen Digital, Hael, Tasc Accountant, Refund Your Tax, Blu
Shower Qatar, NPSM Specialised Cleaning Services, Lulu Bridal, Neon Run
Dubai 2023, and many more.
My dedication to providing a holistic approach to digital marketing has enabled
me to build lasting relationships with clients and deliver measurable results,
leading to continued success and growth for their businesses.
I am privileged to have had the opportunity to associate with a diverse range of
clients including :
Oxygen Digital
Hael
Tasc Accountant
Refund Your Tax
Blu Shower Qatar
NPSM Specialised Cleaning Services
Lulu Bridal
Neon Run Dubai 2023
and many more on my journey
Owen Mitten Private Limited
Head of Strategy and Marketing
August 2020 - Present (3 years 4 months)
Kochi, Kerala, India
WRENCH Solutions (P) Ltd
1 year 4 months
Solution Specialist
March 2021 - March 2022 (1 year 1 month)
Kochi, Kerala, India
I am the solutions specialist, and I am pleased to introduce ourselves as
Wrench Solutions(P) Ltd, creators of wrench Smartproject, which is a system
for collaborating the project execution across all phases of project life
Page 2 of 4

3. cycle and provide maximum visibility on the status of the project to all the
stakeholders in real time.
We provide value to resolve all the delays and cost overrun and ensure Quality
for every EPC projects across all Industries ie. AEC, Chemical & Processing,
Manufacturing, Marine, MEP, Mining, Oil & Gas, Power, Solar, Transportation,
Water and Infrastructure.
Some of the direct benefits of using SmartProject are as follows :
85% project management efficiency achieved
80% less deliverable management time
75% less time in reporting
Please visit our website for more information or please feel free in connecting
with me.
Marketing Intern
December 2020 - March 2021 (4 months)
Kochi, Kerala, India
Owen Mitten
Solutions Expert
August 2020 - December 2021 (1 year 5 months)
Kochi, Kerala, India
Zbytes Digital
Digital Media Intern
August 2020 - October 2020 (3 months)
Kochi, Kerala, India
1. Digital Advertisement (Zero Degree -OSAC2020 Campaign)
2. Situational and Competitors Analysis for various Industries
3. Basics of Digital Media Planning
4. Fundamentals of tools like Google Ads, Google Analytics, SEMrush, Social
Blade etc.
Yum! Brands
Market Research
April 2019 - May 2019 (2 months)
Bengaluru, Karnataka, India
Page 3 of 4

4. Competitor Update & Customer Preference and Relevance of Marketing in
QSR Industry.
Swiggy
Delivery Specialist
January 2018 - January 2018 (1 month)
Bangalore Urban, Karnataka, India
VOONIK - Every Woman's Personal Stylist
Customer Support Representative
July 2016 - February 2017 (8 months)
India
A to Z
Education
Rajagiri Centre for Business Studies
PGDM, Domain - Marketing, International Business & Human
Resource · (2018 - 2020)
Kristu Jayanti College Autonomous
Bachelor of Commerce - BCom, Finance · (2014 - 2017)
Page 4 of 4